According to a survey by Pitney Bowes, 76% of small businesses believe that their ideal marketing mix should include a combination of both physical and digital communication.
A marketing mix is usually made up of 4 P’s:
Product, price, promotion and place.
The emphasis on this term is mix – meaning that there is no “right” combination of marketing methods. But the frantic nature of a “mix up” is not always a bad thing. In the business world, it allows you to reach a different/wider range of customers.
The popularity of social media marketing doesn’t mean that it is replacing all traditional forms of marketing but rather, complementing them. After all, small businesses can’t expect to find success by just using one marketing channel. That would be like having a website without SEO or PPC. Or distributing promotions without a website or customer service!
While social media serves as a great starting point for businesses to introduce themselves to customers, a small business cannot expect to succeed by solely relying on this channel. This will mean that you leave other customers behind. You’ll be surprised at the amount of customers who still rely on physical coupons, emails and even Yellow Pages listings!
58% of small businesses in this survey use multi-channel marketing. While a slight majority of the businesses are optimizing their use of different marketing channels, that number may grow as owners see more options and opportunities available. The survey also suggests that 72% of small businesses would do more for marketing their business if they had the right tools for managing customer communication.
What are you waiting for? Take a look at our FREE whitepapers for a better idea of what you can do to help your business get found by using different marketing strategies.