The world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you make sense of digital media as you start to learn more about how to advertise and produce content online. Here are some important terms to know:
Conversion– When a user online successfully completes an action on your website. Usually it means that a customer has bought something from your website but it could also mean that they have downloaded or read something.
Engagement- This term is important in relation to social media websites because it is a way to quantify how often people are interacting with your post. Engagement means communication with social media users through comments, likes or shares.
Influence/Influencer – An influencer is usually someone who has a large following on their channel, lots of engagement and who is considered an expert in their brand. It is often someone in a niche market who can influence their followers to try out or buy certain products that they recommend.
Click through Rate- When purchasing a paid advertisement, the click through rate refers to the number of clicks your ad receives divided by the number of times your ad is shown in search engines. It is a good indicator of how relevant your ad is and gauge its overall success.
ROI- In digital marketing, ROI stands for “return on investment” and simply refers to how much money you make after your initial investment on an advertisement. If you make twice as much money as you spent on an advertisement then that is considered 100% ROI. The higher the ROI percentage the more successful you can consider that ad investment to be.
There are many other keywords to learn in the realm of digital media but these can help you understand the basics of social media, SEO and paid ads online.