What is Deep Linking?
What you link, anchor text, is just as important as where you link. The idea of deep linking means digging through your site, past your home page and linking internal pages where it makes sense to do so. The “old” idea of good SEO was to push everything and anything to the home page. You wanted the home page to rank for general, long-tail terms and everything in between.
While this is great in theory, it just doesn’t play out so well in real life. Not only is this terrible for user experience, but it’s also not good for your back link anchor text profile.
How Do You Link Deep?
Instead of pushing a reader to visit your home page, push them to visit a specific page that will help them solve their problem. You can deep link anywhere you would regularly link your home page. You can link your About Us page on your YouTube Channel, add your Office page to Facebook, or promote your Testimonials page on a press release.
Deep linking also applies in non-traditional SEO/linking methods. For example, if you’re trying to interest a car buyer with an online inquiry, you’re not just going to send them an automated email asking them to visit your home page for more information. You’re going to want to engage with them, ask them their interests, and find them specific pages for the cars their looking for (electric, luxury, sporty etc.)
Why Use Deep Linking?
Deep linking is great for a variety of reasons. First, of all the main goal of deep linking is to increase your site’s relevancy, thus increase pages views while decreasing bounce rates. The idea is that if you link to a specific inside page, visitors will be attracted and encouraged to stay and read. If you just link to your home page, in hopes that they’ll search through to find what they’re looking for, chances are that they’ll leave almost immediately… resulting in a 100% bounce rate.
Deep linking also brings out a sense of authority and trust. If you use specific anchor text and language, users expect to be taken to a particular page. You deliver what you promise and aren’t trying to hijack a link in hopes of getting traffic just to your home page.
So, if you’ve primarily been linking to your home page, it’s time to stop and encourage the deep linking method. Your back link profile is probably very home page in terms of links and could use some diversification. Here are some other places you can practice deep linking: social media profiles, press releases (remember to nofollow!), emails, newsletters, niche & trustworthy directories, paid ads, and more.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.