As we all know, thin content is a Panda’s best friend. Having a lot of thin content on a website also puts you on Google’s fast track to be hit by the latest Panda update. It can’t wait to seek you out! Essentially, Google penalizes thin content websites because they add little to no value to searchers. Some examples include: scraper sites that duplicate content from other blogs/sites or news sites, keyword stuffed content farms, and pages with very little content that is obviously not helpful to real life searchers.
What Does Google Recommend?
What exactly is the best approach when trying to overcome or prevent your website from being affected by a Google Panda update? Before you race off to delete all thin or short content pages on your website, take a moment to plan first. At the recent Pubcon, Webmaster Trends Analyst at Google Gary Illyes discusses not removing thin content but rather adding to it or using the NOINDEX tag to prevent the useless content from being indexed. Not to mention that mass deleting (and not properly redirecting pages) can cause even further harm to your website’s health and rankings. There is reasoning behind this methodology, although not all SEOs agree.
Working With What You Have
Of course, it’s easy to offer and follow vague advice, even if it’s coming from a Google representative. If a website has hundreds or thousands of thin content pages, it’s virtually impossible to fill all of that with good, quality content. For a more realistic scenario, let’s imagine that website has a few dozen thin content pages. This is much more manageable to go page by page and analyze to plan what else can be added to the pages. Depending on the topics, you can easily add more information in a variety of ways, including:
- Researching and answering FAQs
- Commenting on recent news stories or events on the topic
- Adding a video and transcribing it
- Writing an in-depth tutorial
- Adding an infographic
If the page cannot truly be made better, it’s time to think of how it can be merged with another strong page and deleted and redirected all together. There is no cookie cutter solution to overcoming a Panda penalty. If you have questions, make sure to contact the Los Angeles SEO consultants at Emarketed for a free consultation today.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.