Is it time for a website redesign? There are some important decisions to be made, such as, whether you want a completely custom design or a template design. There are many things to consider when thinking about what’s best for your business. Let’s take a look at what your different options are:
Completely Custom Design
The advantage of having a completely custom website design is that it’s unique to your brand and business point of view. This is especially helpful in highly competitive fields. A custom design will be tailored to your needs and wants, and chances are, there will be no other site that looks exactly like yours. Having a custom website will help your business stand out and it will really be noticeable, especially when compared to competitors. A custom design will stand the test of time and you’ll be able to enjoy it for years to come, without worrying about it feeling outdated quickly. There are some downsides to having your website built from scratch. Since it will take a lot more time and effort than using a template, it will most likely cost a lot more and take longer to build. Especially, if we are talking about responsive website design. Keep this in mind if you’re looking to get a new site design by a certain deadline. Big, custom projects may take longer than expected, especially if you want elements changed and tweaked to your specific wants.
There’s nothing wrong with having a template design or CMS website. These sites can look great and function easily, so that you can make changes as needed/wanted without any coding or programming experience. WordPress also has free and premium themes that are good, if not better than what you would imagine for a template design. Cost wise, template websites are usually significantly more cost effective than a completely custom designed website. Depending on your business needs, a template design may be too simple. It may not have the exact design or functional elements that you’re looking for, when compared with a custom website. Although a template design doesn’t mean that your site will look exactly like other sites that use the same layout or theme, it may not be enough to help your website be memorable.
Need Help With Building a Website?
Every business is unique and a website should help convey the right brand identity & message. When thinking about what you want your website to look and feel like, you’ll also need to consider budget and resources. Luckily, there is no one right answer and you can have a successful website with whichever option you choose. Take a look at our Portfolio above and contact us for a free consultation. We’ll be glad to help you start your brand new website or revamp your existing website.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.