What is content marketing? In broad terms, it applies to all forms of marketing involving sharing engaging content that is meant to be useful for your target customers. When you hear this term used nowadays, it means more than just using words – like on a traditional blog or website.
Different Types of Content Marketing
Nowadays, content marketing applies across social media, video marketing, press releases, public appearances, and more. In the end, the goal is to tell a story about your brand and influence potential customers to convert. Without over-complicating things, it’s a content marketing is a simple strategy to make your products and services attractive to the right consumer base.
Counting Clicks and Shares
In terms of social media, people are always wanting to know how to accurately and effectively measure these metrics. Earlier this month, Twitter revealed that they are developing Twitter Web Analytics, which should be extremely helpful to small businesses.
But like other forms of content marketing, you can’t measure and analyze social media by just using one metric. Because your business may use social media in a different way, you have to consider different factors than just say “clicks”. While this is good place to start, you have to dig deeper than that. Looking at how many users are sharing your content and tools such as PostRank can help give you that insight.
As an e-commerce business, you might take the approach of tracking sales before and after advertising coupons or deals on social media networks. Whatever form of content marketing you choose for your next campaign, you can also check the progress you’ve made on certain keywords in search engine rankings.
Notice here, there is no magic way to give you the answers you need when it comes to analyzing the effectiveness of your content marketing. The concept of these metrics is simple, but when it boils down to it many people just don’t have the time or man power to track them. It all comes down to putting in consistent work and constant monitoring of results to see what needs to be changed. As a business, this might sound like a lot of work – because it is. Remember, our Los Angeles SEO consultants are always here if you have any questions or need any help!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.