Google continues to dominate as the top search engine in the United States. While a select few reign over the search engine industry, there is a great range between the top three largest companies. As of September 2009, about 70.5% of users use Google, 17% used Yahoo! and 9.3% sided with Bing. With such discrepancies, the number two and three search engines are losing a great deal of market share to the Google giant. In the past, Google and Microsoft have been fiercely competitive. From competing web browsers to applications, Microsoft has jumped directly into Google’s game with the unveiling of their new search engine in summer of 2009.
Does Bing Size Up?
The commercials seem promising, but does Bing really size up to Google? Formerly Windows Live Search and MSN Search, the new search engine has boldly labeled themselves as the “decision engine”. Some experts believe that Bing is a great improvement from what it used to be, and that it has the potential to threaten Google’s success. While the size of that threat is arguable, Bing offers relevant results that are competitive to those of Google. Another obstacle for Bing to overcome is attempting to win over loyal Google users. Bing is relatively young to Google and time will tell whether or not their technology and measurable marketing efforts will pay off.
Although Google is all we hear about when it comes to search engines, the market outside of the United States is drastically different. For example, did you know that AltaVista is the number one preferred search engine in Canada? The Swiss prefer Abacho, while China is no stranger to altogether banning access to Google. Google is great at recognizing competitors and making valuable additions to their company. Did you know that Google acquired Google Earth from a smaller company in 2004? New technology is emerging all the time and Google is definitely keeping their eyes peeled for new competitors.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.