Content marketing, which involves the creation and communication of relevant & valuable information to gain potential customers, is a fast-growing field that businesses cannot ignore. One of the most important formats of content marketing is video marketing. In order to capture the attention of your current and prospected customers, you must keep them engaged. There are two questions you should ask yourself when producing a video: Would I watch this? Would I share this?
In today’s increasingly visual world, videos offer a method of captivating consumers that is impossible with text. It creates a more personal connection between companies and consumers.
Videos must contain a clear message that will keep viewers engaged from start to finish and leave them wanting more. When producing a video there are many paths to choose from, various types include content that is instructional, educational or inspirational. Each can be used to connect with viewers in some way.
Video marketing is one of the most cost-effective ways to reach a large audience on a small budget. Although bigger companies may have an advantage from larger spending budgets, small companies can stay competitive by producing creative and targeted video content. Videos can be easily shared and distributed all over the world with a simple link, unlike TV, radio, and print ads which have geographic constraints. Usually videos online do not become removed, which means your video can stay online as long as you want. The same video can be used and viewed from TV, computer, and mobile phone, which increases your chances of creating an impression on your consumers.
Video not only provide entertainment to your consumers, but it will also help you establish your products, services and brand. While more businesses are seeking new ways to integrate their brands into something people actually care about, video marketing is essential to standing out from your competition. Don’t let the opportunity to gain a competitive advantage against your competitors slip away. Utilize your video marketing with free and easy distribution through the internet. A single viewer can turn into hundreds and many more who will be exposed to your brand. The possibilities are endless. A great video campaign will not only keep viewers interested, viewers will remember your brand and be inspired to share it with others.
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Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.