The 2013 holiday shopping season is just around the corner. Wouldn’t it be nice to easily maintain your e-commerce site? Using a CMS can be a simple, convenient and cost-effective way for a business owner to sell products online. Check out some benefits of using a content management system:
No experience necessary: Handling your website or e-commerce store can be as easy as blogging. You don’t need any experience with web design or coding in order to make updates. This is important as e-commerce stores often have a lot of pages and keeping track of updates can be difficult if you don’t know what you’re doing.
You could always go with a WordPress theme. But if you like the idea of having a custom design, there are WordPress plugins that can be smoothly integrated into your unique e-commerce site.
Time-sensitive updates: Sales and promotions are happening earlier each year. The sooner your online store is prepared, the better the shopping season will be. It’s not unusual to hear about Black Friday sales even before Fall officially starts. By using a CMS, you can make easy edits to product names, descriptions, price and quantity. You can even add more pictures and display the best selling inventory. This is especially crucial to keep up with competitors and other sales.
UGC and social proof: User generated content and testimonials are one of the easiest ways to add social proof to your products. Potential customers love reading specific reviews about products that they’re interested in. By using a CMS, you can quickly add good reviews and showcase customer photos and social comments.
Personalization: As a business owner, and not a professional webmaster, you might have a more simple outlook on what customers look for in browsing a website. Using your custom CMS, you can tailor the content and layout of the product pages as you best believe customers will appreciate. This different point of view will help you personalize your website and show customers that your business as the special human touch that only you can add.
Try a Content Management System Today
The DIY approach to e-commerce may seem like a daunting task but it doesn’t have to be. Your CMS will come to you fully ready for all your product updates. Call us today at (323) 340-4010 to learn more about getting your own CMS. We also offer training and are here to answer any troubleshooting questions you may have.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.