Top 2018 Web Marketing Strategies

Top 2018 Web Marketing Strategies

As we enter a new year and marketing trends continue to shift and change, it is important to stay connected with what is new in digital marketing. The strategies of web marketing are likely to change dramatically throughout 2018 and the sooner you plan for upcoming new approaches the more you will benefit from your marketing efforts. New trends can have a big impact on the success you have with marketing your company online so stay in touch with what’s current and you’ll see positive changes.

Personalized, Customer-centric Content

By now, most marketers are beginning to understand that people don’t respond to content that is too sales-driven. Content that is focused on selling a product does not perform as well because customers want something that is meaningful and useful to them rather than just another advertisement. Content needs to be useful, informative, helpful and unique in a way that doesn’t push a sale.

It is also important for content to be personalized so that it caters to each customer’s specific needs. People expect a personal experience with content that is less static and more dynamically rich. You can use a dynamic website with smart marketing automation to help deliver a unique experience for the customer that caters to their specific needs and preferences.

Influencer Marketing

The importance of having a team of influencers on social media has grown enormously this year and is likely to be a key strategy in 2018. Influencers can be a great way to spread brand awareness through positive word of mouth. People tend to trust and follow the opinions of non-celebrities on social media who are natural, genuine and enthusiastic about the products they recommend.

Influencers are people on social media sites like Instagram or YouTube who provide their followers with recommendations, reviews and other kinds of informative posts that can give people an idea of whether they will like a product. Having popular social media influencers that love your products and are loyal to your brand can have a big impact on your sales. An influencer that promotes your products will have a snowball effect as other people will be swayed to try your brand and create their own recommendation.

Personal Assistants

Another new trend in 2018 will be the use of screen-free searches with home assistants such as Amazon’s Alexa and Apple’s Siri. These types of searches are growing in popularity as people can simply do voice searches instead of having to type their query into a smart phone or a computer. Voice-based services can also be a delivery method for content so it is important for marketers to get involved with personal assistants.

People using these kinds of assistants still want to engage with interesting content and be able to receive helpful answers for their questions. Marketing through voice searches will help ensure that people will turn to your brand in moments when they need something specific from their assistant. You can also create audio content geared toward your audience that provides them with information that they need.

Video Marketing

Digital marketing has become much more of a visual strategy in recent years and making videos is more important than ever. According to data, YouTube had 42 million unique visitors in March of 2017 compared to 40 million on Google. YouTube is now the most popular search engine on the web and it offers many opportunities to reach potential customers through video content.

Video marketing can be a great way to build brand awareness, inform and educate people, engage with customers, and communicate with your target audience. Making videos for your brand can be easy and doesn’t require great production value or a big budget. People enjoy watching videos that are authentic and have people communicating directly to them.

Content Developers

If you want to make great content that is appealing to your target audience it might be worth it to invest in content developers. You can hire writers, video creators, or other types of content developers who have enough experience to produce the type of content that is most effective. Content developers can help you attract a large audience or also personalize your content for the type of demographic you are targeting.

The content that you use to market yourself should be high quality, so saving some room in your budget for a professional can help you produce the best results. Content developers can facilitate engagement and communication with your audience which can be very valuable to your brand.

The new year will bring plenty of change to digital marketing trends but staying ahead of the game can allow to continue getting great results from your marketing. Following these trends can give you more potential in being able to market successfully to your target audience in 2018.

8 Video Strategies for Your Business

8 Video Strategies for Your Business

Video marketing has become more valuable than ever in the last few years and will continue to be a growing trend in 2018. Social media managers should be investing some time and effort into setting up video marketing strategies on a regular basis to maintain your business’ presence online. Videos helps deliver information quickly and in a simplified format so that your audience can easily respond.

Businesses that offer high quality videos with relevant information to their audience tend to see the best results. However, in addition to high quality content you will also need some effective strategies for marketing.

Here are some of the best video strategies to reach your target audience.

  1. Get Involved in YouTube

Recently YouTube has become the most popular search engine tool right alongside Google. Posting content on YouTube can help you reach a large audience while still catering your content to a specific demographic. Most major brands are now embedding YouTube videos on their websites to help deliver information to their visitors.

There are several different types of videos you can make on YouTube to create effective advertising such as getting started videos, tutorials, product demos, instructional videos, interviews, and behind the scene videos. You can also create videos that provide people with relevant information about your company so that they know more about you.

  1. Produce Lots of Diverse Content

Since there are so many types of videos you can create using YouTube, it is a good idea to produce as many forms of different video content as you can. The most successful video marketers on YouTube have an average of 181 videos on their channel while the least successful had an average of 29. Video marketers that do well on YouTube also have a broader distribution of video lengths ranging from 30 seconds to 20 minutes on average.

Making videos with a variety of themes, subjects and approaches can help keep your YouTube channel interesting to your audience. You need to give people a reason to subscribe to your channel and anticipate your next video.

  1.  Use Sponsored Video Ads on Social Media

Social media is crucial in the marketing world and it has become a competitive place for businesses to reach people. Paid ads can help make it easier to ensure that people see your content and video content on sites like Facebook tends to have 100% more engagement than the average post. Creating sponsored video ads and choosing targeting options on Facebook can help you stay connected to your audience.

  1. Create Personalized Videos for Followers

Social media platforms are a great way to really engage with your followers instead of just promoting yourself or your products. You can use videos as a way to connect with your fans and use the personal touch in a way that makes them feel special. Sending personalized videos directly to followers can help you let them know that you appreciate their business while also promoting brand loyalty.

  1. Market with User-Generated Content

One of the best ways to market your business is to leverage user-generated content on social media platforms as a way to get people more involved and interested in your brand. The easiest way to do this is to hold a contest asking followers to create their own videos using your company’s product. You can then publish the winning video on your site which will act as a testimonial for your brand and instill confidence in prospective customers.

  1. Take Advantage of Instagram and Snapchat Stories

Social media sites like Instagram and Snapchat are very brand friendly and a great way to reach a younger audience. Brands can use the Stories feature on both of these sites to share short 10 second videos that will disappear after 24 hours. This feature can be useful to reach your target audience with time sensitive information such as the details of a flash sale.

  1. Engage with Followers on YouTube

Part of your video strategy should involve making sure that you connect with people on your YouTube channel to keep them coming back. YouTube is a great place to build a community with your followers and being more engaged with fans can help drive more views, likes and comments on your videos. You can even listen to community feedback and create videos that are something your followers are asking for on your channel.

  1. Market with YouTube Advertising

Video ads on YouTube have a much higher click through rate compared with AdWords and video ad networks. Paid ads on YouTube can deliver positive results through a number of different hyper-targeting options including contextual, behavioral, geo, retargeting and search. This type of advertising can help drive engagement and increase sharing for your videos.

Video marketing is no longer something your business can ignore. Using some of these video strategies can help you see better results from your marketing efforts overall.

Did You Get Reported on Instagram for Music Copyright?

Did You Get Reported on Instagram for Music Copyright?

The rules of copyrighted material on the internet can be confusing at times and people might not expect their content to get taken down when it just posted for fun on their personal profile. However, Instagram has started using a new technology that allows them to recognize and automatically take down any video that contains copyrighted music. The algorithm Instagram uses is similar to the one YouTube has employed to tag users that have copyrighted music in the background of their videos.

When YouTube flags a video they might take measures such as muting the audio track but Instagram will simply remove the video and send the user a notice. You might have received a notice saying “your video has been removed because it included the following content” with a list of the song or songs in the video. The good news is that you can still post the video later by appealing the removal if you have permission or plan to get permission to use the music.

Avoiding Copyright Problems

Unfortunately, if you do not give credit the owner of the music or do not receive their permission to post it then you will not be able to repost your content. It is important to remember that you must always be careful to give credit to musicians or writers whenever you add a soundtrack to your video. This is true of any photos as well because posting someone else’s photography also qualifies as copyright infringement.

If you are re-posting someone’s video or photo, always give them credit for their content and even ask permission if you can. With music you can credit the artist but in some cases this will not be enough to avoid the problems that can occur with Instagram. If the app still detects copyright infringement then you can attempt to appeal in order to get your video posted.

Appealing can be relatively simple as the notice you receive regarding your video being removed will typically contain a button to click that reads “appeal”. If you have not already done so you can try to contact the owner of the music. If it is a local band or artist then it may be possible to negotiate payment and get their permission in writing which will help you successfully appeal.

When it comes to very popular mainstream music it can be more difficult to get the rights to post the owner’s content. You will need to prove to Instagram that you have permission to use the music in order to re-post your video. Without permission you will have to find different music or re-post without audio.

Other Options for Posting Music

Sometimes you can get around the copyright algorithm by making slight changes to the music so that it is not detected and flagged. With an altered version of the song you may still get the effect you want in your video without having to worry about getting in trouble with Instagram. You can use video editors to help you put together your background music with the images.

Another option preferred by many people who create their own content is to look for copyright free music online. There are libraries of stock music that you can use in any project you want without worrying about your video getting removed. Some artists willingly put their songs into the public domain and people are free to use this music for their own content.

There is also the option of purchasing music that is “royalty free” meaning that you pay a one time fee for the rights to the song and can use it as often as you’d like without paying again. Instead of paying licensing fees for each use you pay one fee initially and have the ability to continue using the song. This can simplify copyright issues and make it easy to prove that you have permission for the music to Instagram.

If you or anyone you know has their own original music this can also make a great addition to your video and help you support local artists. Make sure you give them credit and pay them any fee that they feel is fair for the use of their song.

Although you might feel disappointed if your video was reported, you can still create content and add great music without creating any copyright issues. Take the time to learn more about how copyrights work and be cautious whenever you are adding background music. Instagram can still be a fun place to post original videos with a soundtrack you are happy with.

If you want to learn more about copyright issues you can read more in the Instagram help center and research the best ways to post videos with music.

5 Ways to Snapchat Like Gary V

Gary Vaynerchuk

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.

Here are some of the secrets to use Snapchat effectively like Gary:

1.Get Familiar with the Platform

If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.

Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.

2. Focus on Great Content

In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.

3. Use Other Channels to Boost Your Snapchat

Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.

4. Interact and Respond to People

The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.

Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.

5. Get to Know Influencers

Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.

Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.

If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.

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Major Social Media Sites Highlighting Videos

The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.

Ideal Length

The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.

If you’re interested in more options for your business, check out our reel to see what different options are available.

Increase Engagement by Boosting Consumption

Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.

Embrace Video

Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.

Related Articles:
Can Product Videos Increase Conversion Rates?
Do Video Introductions Increase User Engagement?

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Boost Facebook Engagement with Videos

Boost Facebook Engagement with VideosNow that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video.

Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. By publishing short videos directly onto Facebook, your Page will potentially get more visibility as well as an increase in Likes, Shares, and comments – all of which are very vital to your Page’s success.

Here are few types of short videos you can share on your Page:

Relevant Tips and Advice

This is a generic category for videos but it can be as broad or specific as you like. Share tip directly related to your products/services, industry, or neighborhood. Consistent and helpful or entertaining videos can draw more engagement which leads to a wider audience reach.

Meet and Greet

Take fans behind the scenes of your business. It can be something as small as showing your unique desk space, the shared coffee machine, or the office pet. Short clips like this are personable, fun, and interesting. Take advantage of popular social media tags and themes such as: #MondayBlues #HumpDay #ThrowbackThursday.

Ask and Answer Short Q&A

Use video on Facebook as a platform for fans to ask questions and set aside a regular time during the week to answer them in a short video. Sometimes, a video is a much better way to answer a frequently asked question… especially if you give a clear and straightforward answer!

Connect with Emarketed

Join us on Facebook to learn more about video and Facebook marketing. We also offer a full range of services for scripted videos and ads.

Also, if you are in the Los Angeles area and are interested in a FREE workshop with Google about how to get your business online, register today. We have two dates for your convenience: Wednesday, July 29, 2015 and Wednesday, August 12, 2015 and look forward to meeting you!

YouTube Video Cards Now Available to Everyone

Attention video content creators! YouTube has officially released video cards as an option to add to enhance your videos. The cards are applied to an individual video and are rendered for both desktop and mobile devices. The main benefit is that you can enhance calls to action on your videos.

There are various types of YouTube Video Cards including:
1) Merchandising
2) Fundraising
3) Video
4) Playlist
5) Associated Website
6) Fan Funding

Read more here: https://support.google.com/youtube/answer/6140493

Depending on the amount of videos you have on your YouTube channel, it may be beneficial to go back and add relevant video cards. It’s especially beneficial for videos going forward. Here are a few more reasons you may want to consider using YouTube video cards:

1) Make videos more interesting and interactive for viewers
2) Help bring more traffic to your website
3) Help increase conversions
4) Improve visibility of calls to action
5) Interface is easier for businesses to use

There is also analytics reporting available so that you can monitor the performance of the video cards.

Questions about video marketing or YouTube? Don’t hesitate to call us today.