While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different outlets to connect and businesses new opportunities to market to specific groups. Watching out for the social media sites that start to gain popularity can keep you ahead of the game.
Amazon now offers its own social media platform called Amazon Spark that provides users with a feed of stories and images from Amazon customers. They receive personalized content based on their interests and shop for products while interacting with others on the platform. Users must be prime members to use the site and need to make a minimum amount of purchases.
There are new short video apps and platforms including Lasso and Facecast which allow users to post short content or live stream videos. Lasso focuses mainly on short videos that users can create with different filters and effects while Facecast also has live streams and live video chats as well. Both allow you to view popular videos and meet people with common interests.
Another social media platform called Kik focuses more on messaging and interacting than sharing media content. Kik offers users more privacy than other types of messaging services like on Facebook or Snapchat. Users don’t need a phone number to register and can remain anonymous by simply using a screen name.
Other apps are gaining popularity such as Foursquare Swarm to track places you go and share spots with friends. Vero is another social network that focuses more on social interaction and less on media with more organic connections. Familiarizing yourself with some of these new social network platforms can help you prepare for the next big trend in online marketing.
Crowdfunding can be a powerful fundraising tool for personal projects, startups and small businesses who need some financing help. It allows people to seek funds online as a loan for their company that they will pay back with interest over time. People may choose to invest in certain crowdfunds to make a profit while supporting a small business.
One of the reasons businesses choose crowdfunding as a way to obtain loans is that they are often more flexible than bank loans. Getting a loan from a bank can be more complex with a long application process and stricter rules about what the funds can be used for. With crowdfunding it can be easier to apply depending on the website used and businesses have more freedom with their funds.
There are two main types of crowdfunding known as reward crowdfunding and equity crowdfunding. Reward crowdfunding is a way to provide incentives for people to donate their money online such as VIP access, discounts, new versions of products or other rewards. Equity crowdfunding allows investors to provide money in exchange for shares in the company.
The most popular websites used for crowdfunding include Kickstarter which was one of the first reward crowdfunding platforms and is a great option for funding creative projects like films, video games or recording. Another commonly used crowdfunding site is GoFundMe which is one of the largest fundraising platforms with a community of over 50 million donors. These kinds of sites tend to charge processing fees and 5 percent of all funds raised to use their platform.
If you are considering using a crowdfunding platform for your small business it is important to keep in mind that you will need to a marketing plan in place in order to achieve your goal. Overall, crowdfunding can be a useful choice for businesses who need new resources for financial support.
The voice-activated digital assistant created by Amazon known as Alexa, has powerful potential not only to make the average person’s life easier but to help businesses in a number of ways. The growing popularity of Alexa is changing the way that people receive their information which can have a great impact on businesses. Using Alexa can streamline your business processes and also make it possible for you to connect and interact with customers on a deeper level.
Alexa has a number of features that can help businesses become more organized, speed up simple tasks and collaborate on marketing campaigns. Tools like Alexa’s email assistant and scheduling assistant can help make email marketing and other campaigns more streamlined. They allow you to connect with email accounts, search for data, coordinate meetings and schedule events so that everyone in your company can be on the same page for a campaign.
The voice assistant also has some features that make it possible for small businesses to connect with customers when they search for specific information. For example Alexa now has a feature called “skills recommendations” that provides users with information to help them accomplish a skill. Businesses can show up in the results for these inquiries as an option to help with their question.
Now Alexa also includes notifications which can offer a way for businesses to interact with customers by giving them updates even when they aren’t searching for something. Businesses can utilize these features in order to provide customers with valuable information that could potentially lead to more engagement and purchases. When customers find you through Alexa you can develop a more personalized interaction with them through the voice system.
Digital assistants like Alexa ultimately can be useful both as a business tool and an opportunity to advertise online and reach a new audience.
Netflix has become a staple of entertainment in people’s homes and this is partially due to their smart advertising campaigns that get people interested in their content.
Netflix subscriptions have increased from 30 million in 2012 to 120 million today and the number is expected to keep rising. People love Netflix because of the content but also because the product is personalized to give users what they want.
Netflix focuses much more on content personalization than other entertainment companies by using proprietary algorithms to predict what kind of content users will be likely to watch and hiding everything else. Although Netflix has spent a lot of money and time investing in engineers to create these algorithms other companies can still benefit from focusing on personalization.
Using tools that help personalize websites based on what users have visited in the past can be an effective technique in creating a more personal experience like Netflix.
Another technique that Netflix has proven to be very successful with is their email marketing campaign. Netflix emails contain branded content, moving images and GIFs to catch user attention and get them interested in watching new shows or movies as they are uploaded to the site. Their simple email designs incorporate themes from the show and are still easy to read for people who to tend to skim emails.
In looking at Netflix’s digital marketing approach, making things simple yet highly personalized tends to work best in reaching a bigger audience. People want things to be easy and to be uniquely catered toward them and their personal interests. Personalization helps anticipate users needs and wants, which will make them more likely to become a loyal customer.
Personalized content and simple advertising campaigns like email marketing can go a long way to appealing to more people overall.
When you provide a service your clients expect you to work closely for them in order to achieve their goals. Retaining clients means not just working for them but listening to their needs and feedback so that you can collaborate on a project that will be satisfactory to them. Client collaboration can be the main factor that determines whether someone will want to work with you again.
Collaborating with clients means keeping the lines of communication open and encouraging them to bring their own ideas to the table. Instead of maintaining complete control over how a project is completed, you can be flexible and incorporate their suggestions throughout the process of working with them. Clients will appreciate the fact that you continually look for your input instead of retreating to work on a project and providing occasional updates.
When you work closely with clients there are a number of mutual advantages that make the whole process easier. You can make decisions faster, get an early opinion before spending too much time on an idea, avoid misunderstandings or miscommunication while creating a much clearer dialogue. Clients will also have a greater sense of ownership when the project is complete which will make them feel good about working with you.
Ultimately, collaborating with clients helps build trust with them so that they know you have their best interests in mind. The relationship can move beyond simply fulfilling a contract and become a long term partnership. They might keep you in mind for future projects or recommend you to others because of your personal touch.
Collaborating allows both parties to learn from each other and create something that they know will be effective. The more you allow your client to be involved in what you do the better the outcome will be for everyone involved.
We live in complex times politically and the country is strongly divided on more issues every day. Companies may feel inclined to weigh in on their beliefs about the current political situation but aren’t sure how it will affect their business. While expressing positive company values can be important, it is sometimes best to tread lightly when it comes to taking a political stance.
Consumers are more interested now than ever in hearing a company’s political views but in certain cases it could lead to alienating or angering some audiences. Customers may respond positively to a political stance in some instances but there are also dangers that businesses need to be aware of. People believe that businesses should take action so taking a political stance could generate a lot of interest in your company.
Bigger corporations tend stay on the fence politically but smaller businesses can actually generate more awareness of their brand by being political. One thing to consider however is that taking one side of a debate is likely to cut down your potential audience by a certain amount. Not everyone is going to agree with your political stance and they may avoid buying from you if they are offended by your beliefs or actions.
Remember that one in five consumers have boycotted a brand because of a scandal or negative press. You also need to think about what stakeholders or investors might think of your political stance and how they will react. If people are not already aware of your political beliefs it could have a huge impact on your business’s success.
Taking a political stand can be a risky move and may work for some businesses more than others. In the end you need to weigh the potential costs and benefits to see if it is the right decision.
Every brand’s logo evolves over the years and companies rarely keep their design exactly the same. Especially when smaller businesses are trying to expand their brand they might find that their outdated logo is holding them back. A logo can be one of the most important branding elements of your business and when it no longer matches the image that you want it can be detrimental to your goals.
There are certain signs that can help you tell if you need to refresh or revamp your logo because it has become outdated. One thing that can become a problem is when your logo is not unique enough to help you stand out from the competition. A logo that looks similar to another company can make it hard for customers to distinguish your brand and remember you.
Logos need to be unique and yet also fit in with the modern style so that they don’t look outdated. If you are using a font or style that was popular years ago or your logo doesn’t work with digital graphics then you will need to update it. Even classic companies tend to make at least minor adjustments to their logo so that it looks relatively modern and they are keeping up with the times.
A logo should also clearly represent what your company does and what you are trying to accomplish. If consumers don’t “get” your logo then it may be time to rethink the design so that it communicates what you want it to. Updating your logo means creating an effective and accurate representation of your business.
Any time that your logo seems to create issues for your business it will be a good idea to try to redesign it or make some small adjustments. Updating your logo can revitalize your image and make your brand seem fresh and interesting to consumers.
Tumblr marketing & tumblr brands – Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.
Don’t Know About Tumblr Brands?
For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.
Why Huge Brands Are Active On Tumblr Marketing?
Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.
Why Tumblr Is Beneficial For You?
Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.
Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.
As a business owner there are different options for how to approach your marketing strategies based on what will be more effective for your company. At some point you may have to decide between creating an in house marketing team or hiring an external marketing provider. Digital marketing can be crucial so making the right choice can strongly influence the success of your business online.
There are many different things to consider when you are deciding whether or not to outsource your marketing campaigns. Analyzing your business’s current needs and plans can help you get a better perspective on when you should choose to outsource. Looking at the pros and cons of outsourcing can also be a good way to make a decision either way.
There are many advantages to having an in house marketing team but if you are a smaller company and don’t have the resources to run your own digital marketing strategy then outsourcing might be the better option. An established marketing provider has more experience working with a business like yours and will understand how to approach your digital campaigns.
A new startup business that has no experience with marketing will need to outsource so that they can get started and not spend too much time or money on figuring out a strategy that will work. A marketing provider can get more immediate results and get your digital marketing plan up and running quickly. The main thing to consider if you are planning to outsource is to find a marketing company that fits within your budget and will not charge more than your business can afford.
Outsourcing can be a great option for smaller companies that need help with their marketing or any business that wants someone with more experience and expertise to handle their ad campaigns.
There are a lot of pros and cons to remaining a niche company or deciding to branch out and reach a broader audience. Some businesses find that their niche works perfectly for them and helps them stay true to their brand. They do one thing well and can focus on that rather than trying something new that could potentially fail or alienate their audience.
However, some companies might be more interested in converting new clients and feel too limited by having only a niche audience. A niche business can have steady and reliable income but a business that wants to expand will find that being too focused can hold them back. One of the dangers of being niche can also be that people lose interest in your products over time and by not diversifying you are leaving yourself more vulnerable to the shifting market.
Diversifying can take time but it can open up new possibilities for businesses that want grow and stay relevant. However, if you become too unfocused and stray too far from your core product you might begin to lose your existing audience. The best solution is to remain focused but innovative enough that you aren’t limited by your niche.
Every business should try to improve on what they do best instead of staying static and continuing to create the same product. You should make plans to diversify in order to meet new technology, marketing shifts and other changes so that you aren’t left behind by being too limited. Businesses don’t necessarily need to be a jack of all trades to diversify but simply need to continue keeping their products fresh and interesting.
There are benefits to both staying niche and diversifying but finding a balance between the two can often be the best answer to maintain an interested audience.