Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.
Here are some of the secrets to use Snapchat effectively like Gary:
1.Get Familiar with the Platform
If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.
Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.
2. Focus on Great Content
In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.
3. Use Other Channels to Boost Your Snapchat
Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.
4. Interact and Respond to People
The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.
Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.
5. Get to Know Influencers
Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.
Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.
If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.