5 Ways to Snapchat Like Gary V

Gary Vaynerchuk

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.

Here are some of the secrets to use Snapchat effectively like Gary:

1.Get Familiar with the Platform

If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.

Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.

2. Focus on Great Content

In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.

3. Use Other Channels to Boost Your Snapchat

Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.

4. Interact and Respond to People

The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.

Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.

5. Get to Know Influencers

Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.

Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.

If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Using Instagram Ads to Boost Traffic

UsingInstagramAdstoBoostTraffic

Instagram offers a great opportunity for organic marketing and promoting your brand but as the app gets more popular it also becomes more competitive for businesses. More and more brands are joining Instagram to try to reach their target audience which can make it hard to stand out. It can be much easier to engage with specific groups on the app through their paid ad service called Instagram ads.

Instagram ads were launched in 2015 using the Facebook advertising system which helps businesses target certain users and place sponsored ads in their newsfeed. These sponsored ads on Instagram look almost no different from a normal post and can often entice users to click through if their interests line up with what you are offering. Users tend to see these ads as less invasive because they appear occasionally as part of their normal newsfeed and don’t interrupt their experience.

To get started using Instagram ads you can think about what type of audience you are targeting as well as the type of image and copy that you believe would appeal to them. You will also need to learn more about the technical aspects of how to make the ad and consider how it will fit into your marketing budget.

Creating Your Instagram Ad

Getting started with an Instagram ad program can be fairly simple especially if you have ever set up a Facebook Ad before. The Instagram Ad system is essentially the same as Facebook because they use the same platform. You can create the ad either through your Facebook Ads Manager page or within the Instagram app.

When using the Facebook Manager page you will need to go through several steps including:

– choosing a marketing objective

– naming your campaign

-defining your audience, placements budget and schedule

-creating the ad itself

The first step is choosing a marketing objective which includes a few different options to choose from. You can boost your posts, send people to your website, increase conversions on your site, increase installs or engagement on your app or get video views. You can click through these options and choose which objective you think will best suit this particular campaign.

Targeting to a Specific Audience

When choosing your audience you will have a lot of different options available to help narrow down exactly who you want to advertise to. If you don’t know the exact demographics yet you can play around with different options until you find the one that works the best. You can target the ad based on things like:

– location

-gender

-language

-demographics

-generation

-interests

-behaviors

-connection

In addition to these factors you can also create a custom audience to reach people who have already been engaging with your business online. After you choose your target audience the Ads manager will show you how broad your audience is and your estimated reach for the ad. You can then choose the placement of the ad whether you want it on both Facebook and Instagram or only one of the apps.

Setting Your Budget and Schedule

Once you have specified your audience you can start the next step which is determining how much you will spend on the ad. You can set a daily or lifetime budget meaning that you can limit the average amount that you’ll spend on ads every day or the total amount you’ll spend over the lifetime of your ads. With the daily budget the algorithm will automatically pace your spending per day as the ad runs continuously throughout the day.

You will then need to set your schedule and figure out exactly when you want your ad to start running and when it will finish. You can set parameters so that your ad runs only during certain hours of the day or specific days of the week. You can also do an accelerated delivery of your ads to reach your audience quickly if you have time sensitive ads.

Formatting and Making an Ad

Once you have set all of these parameters you can start creating the ad itself. You will start by naming the ad set so that you can identify it later. Then you can decide on the format such as single image, carousel (multiple images), slideshow, or video. Adding multiple images comes at no extra cost and might be useful for a particular type of ad format.

Once you choose the format you can upload the media you have such as your images or video and type in a caption. Instagram typically uses a square image format so it is recommended that you use an image size of about 1080x 1080 pixels. The last step is to add in a website URL so that you can drive more traffic to your site through the ad and use a call to action button so that users will click on your ad to reach your site.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

4 Common Social Media Marketing Myths

4 Common Social Media Marketing Myths

The way that people use social media and the way that businesses market on different platforms continues to evolve and change every year. Brands that are new to social media marketing may have trouble figuring out what their best strategy or approach should be. There are a number of myths and misconceptions that can hinder your ability to be successful on social media.

Understanding these common marketing myths can help you learn more about how to use social media to your advantage.

  1. You Need to Market on Every Social Media Platform

There are social media apps that come and go with their popularity but businesses might feel pressure that they need to be using every new platform available. Some companies might make the extra effort to engage with people on as many social networks as they can but in a lot of cases it may not be necessary. Expending extra energy on a platform that doesn’t suit your brand or where your target audience doesn’t hang out won’t make sense in the long run.

Instead of spreading yourself too thin and diluting your presence online it is a better strategy to focus on platforms where you will get the best results. Even if you are only on a few major platforms it won’t matter as long as you are able to target your audience and reach them directly through those networks. You can also think about which options help to showcase what your brand is about and represent your product or service most effectively.

As long as you focus your attention on a few platforms and are able to generate the results that you want from them there is no reason to add new social media sites to your marketing strategy.

  1. Your Audience Will Come Naturally

Some companies may feel frustrated when they aren’t able to get the type of results they want simply from posting high quality content. People in marketing may believe that as long as you are creating the right material that people want to see then the audience will naturally follow. Unfortunately this is not always the case especially for startups or lesser known brands that are struggling to find their audience.

Even with good content you might need the initially push from paid ads and promotional campaigns to get people to see your brand. Once people are more aware of your company you might see more organic growth through sharing among the audience members. The best strategy however is to start out with some sponsored ads until you see the kind of results you are looking for from social media.

  1. You Need a lot of Followers to Be Successful

While it is always good to have a large amount of followers, it doesn’t always mean that you are getting the kind of interaction that you want from them. Many of your followers may not even be reading your posts or engaging with them which makes the number less meaningful. For smaller companies, the goal is not always just to increase the number of followers but rather to increase engagement.

The number of followers you have can be a good metric for knowing how many people know about your brand and like you enough to subscribe to your posts. When it comes to the audience members that actually are making purchases and getting involved with your brand, that usually is based on engagement. Your success on social media can be determined by how many meaningful interactions you have with your audience and not just the size of the audience itself.

You can start to measure the impact that your ads or regular posts have on social media by looking at engagement data such as likes, comments and shares. Keeping track of these can give you a better idea of your success on social media.

  1. Social Media Strategy is Separate from Other Marketing

Although in some ways social media marketing can stand on its own as an independent strategy, it actually works best when it is used in conjunction with other tactics. It is a good idea to connect your social media strategy with your content marketing, SEO, influencer marketing and personal branding. Even if you have figured how to target your audience and know the best times to post you also need the right kind of content to encourage engagement

Your other marketing strategies draw support and power from your efforts on social media and vice versa. Even if your social media strategy is going well you will need to continue your other marketing efforts and combine them for the best results.

Once you break through these myths about social media marketing you might have a better idea of how to make the most out of all of your advertising and promotional strategies online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Your Business Shouldn’t Be On Snapchat

Why Your Business Shouldn't Be On SnapchatSnapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat?

Businesses might feel that they are missing out on an opportunity if they are not involved in every new trend but the reality is that a platform like Snapchat is not going to be an effective marketing tool for everyone. It really is only useful for certain people and certain brands.

Your Target Demographic and Brand

One important thing to realize about Snapchat is that in spite of the enormous hype, the platform is really only popular among a relatively niche demographic. The majority of users on Snapchat are between the ages of 13 to 34 and about 70 percent of them are women. If this is your target audience then Snapchat might be something to at least look into but otherwise it might not be worth the effort.

If you are the type of brand that needs to be “on trend”and  relatable to teens or appeal to young people in general then you might genuinely be missing out if you are not on snapchat. Other brands might actually hurt their reputation by using Snapchat if they are trying to hard to be relatable to an audience that will not respond to them. If you typically get the most response for your brand from middle-aged men, then they are not likely to be on the app themselves and the younger audience might simply ignore you.

You need to be consistent with your brand and the kind of content you produce. If Snapchat does not allow you the opportunity to accurately reflect your brand’s voice then you don’t need to be on it. Trying to fit your brand into the style of the app just because it’s popular will be detrimental to the image that you have already established.

Snapchat Demographics

 

Your Goals for Growth

The people that do well on Snapchat typically already have large audiences on other platforms or are brands with enough resources to spend a lot of money on marketing. If you are a small to mid-sized business and are mainly using social media to help grow your brand then Snapchat is probably not the best choice.

Most successful businesses on Snapchat are personality-based and have already grown an audience through other means. They are simply using Snapchat to help create a more intimate relationship with their existing audience. The platform does not really offer newer businesses a chance to expand their audience and start establishing themselves.

If you really want to get involved in Snapchat then you might benefit from spending time on another platform that is more growth friendly first such as YouTube or Instagram. Once you have a bigger audience that is within the Snapchat demographic then you might find the app more useful for marketing.

Your Resources, Time and Energy

One thing to realize about an app like Snapchat is that can be expensive and time-consuming to start a marketing campaign. Some of the tools that the platform offers can be costly such as Snapchat Filters which can cost up to $200,000 per day and Snapchat Discover which can be up to $700,000 per day. Bigger brands with a lot of money might be more willing to gamble on a new app but others might not have the same kind of means.

Another issue with Snapchat is that the younger demographic tends to be much more active online and your brand will have to keep up. Posts on the app are designed to disappear after they are viewed so users on the site tend to continue posting several times throughout the day to stay involved. If you want to be visible on the app you can’t rely on the type of content schedule that you use for platforms like Facebook.

If you create a Snapchat you need to make sure that you have the time and energy to be as active as your audience is. A company account that rarely creates content will leave a bad impression on followers. When your business doesn’t seem interested in engaging, followers will lose interest.

Even though it might seem appealing to try to be a part of something new and trendy that seems to have a big audience, you need to make sure that it will actually be worth it to you. Everyone wants to be a part of the next big thing but in some cases it might not be the best choice.

Before jumping into Snapchat, make sure that you will benefit from the app based on your audience and resources. Otherwise, focus on platforms that better suit your brand and your marketing goals.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

8 Secrets To Instagram Marketing

8 Secrets To Instagram Markting

Instagram has slowly become one of the major social media platforms where businesses want to establish their presence and engage with people. One of the things that people tend to like about Instagram is how visual it is, especially marketers hoping to promote their products with carefully crafted and appealing images. Although the sheer amount of content on Instagram can make it hard to stand out you can still get some great results if you focus on a few strategies.

1. Use Hashtags Effectively
By now most people understand the importance of hashtags in getting more visibility for your posts and increasing engagement. If your post is marked with the right hashtags, users browsing through photos with these tags will most likely stumble on your photo and respond or even begin following you.

One thing to keep in mind is that while more general hashtags may get you more likes, they will not be as effective at getting new followers and engaged fans as more relevant tags that are specific to your product or location. If you can include a trending hashtag that happens to be relevant to your business then that will have the most impact.

2. Keep Drafts and Schedule Your Content
Social media marketing works best if you have a consistent stream of content that is posted periodically throughout the week. In order to make sure you have enough content it is a good idea to have a queue of photos ready to post. You can keep drafts of posts when you come up with an idea and publish them later.

Scheduling content is also a great way to have a store of posts that you’ve already created that will be posted at specific times. Scheduling and using drafts can help save you time and you won’t have to worry as much about what you should post on instagram every day.

3. Post User-Created Content
A good way to keep your content unique and also get fans engaged with your brand is to post photos from followers that include some of your products or are taken at your retail location. You can do this either by creating a contest or simply asking fans to post photos with a certain hashtag.

Remember that Instagram is a platform for original content and does not have a reposting feature so you will have to make sure that you have permission to use any photo that your fans publish. Most fans of your brand will be excited to be included in your official instagram.

4. Mix Videos and Photos
Although it was initially a photo app, Instagram added a video feature a few years ago that allows you to post short clips for your followers to watch. Make sure to have a good balance between some photo posts and some video so that your content does not seem to repetitive and you are taking advantage of both features. You can upload a pre-made video or use the Instagram app to record a few different shots and quickly edit it for posting.

5. Take Advantage of Sponsored Ads
Another more recent addition to Instagram has been the paid ads tool which allows you to promote a post to people who are not yet following your account. Sponsored ads are now becoming a regular occurrence on users’ timelines and they can help you reach your target audience and expand your fanbase. You can focus your advertising both to existing fans and potential customers on Instagram.

6. User Graphics that are Shareable
When creating your content you can mix in some different types of graphics so that you are not heavily focusing on products or promotion. A graphic with an inspiring quote or a practical tip can be more shareable than a photo in some cases. Quotes tend to be popular on Instagram and including a number of relevant hashtags in the caption can increase the chances that it will be shared.

7. Reach Out to Influencers
Just like YouTube, Instagram is a social media platform that creates its own internet celebrities. Influencers often are interested in industries like fashion, beauty, wellness, food or fitness and usually have a large following that trusts their opinion on these subjects. If you connect with these influencers they might partner with you to review your products or help promote your brand.

8. Post Discounts and Promotions
Brands often focus on the aesthetic of their Instagram or establishing their presence and forget about driving revenue on the platform. Occasionally posting discounts or promotional sales can quickly get people to become customers who are following your account or viewing your sponsored ad. If you post special promotions from time to time, customers are more likely to continue following you so they won’t miss out on any good deals.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Get More Mileage Out of Your Social Media Posts and Website Assets

content-social-mileage With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share them multiple times on social media. Here are a few ways you can get more mileage from your website assets through social media marketing:

Take Advantage of Trends Like #TBT and #FBF

Throwback Thursdays and Flashback Fridays are very popular social media trends and the good thing is that you can participate every week! Whether it’s re-sharing an old post, or re-posting a nostalgic Instagram post, these are all acceptable ways of keeping your old content and social media posts alive. As we near the end of 2015, sites like Facebook are keen to remind us of past events. Don’t be afraid to incorporate these trends into your social media campaigns.

Keep Adding to Evergreen Pages and Let People Know About It

The purpose of evergreen content is that they stand the test of time. This wouldn’t be possible if you weren’t constantly adding new content, information, and features. Even though the content exists on the same web page and URL, feel free to re-share it on social media once you get a new features such as: video, Q&A, infographics, reviews, and more.

Create a Multi-Part Series and Post the Old Ones to Refresh Peoples’ Memory

Do you have a particular popular blog post that you’re proud of? Feel free to follow-up on that subject to make a part 2,3 or A,B. This also creates linking opportunities for SEO.

If you have an engaging Facebook post with a lot of engagement, you can easily take a screenshot of that and re-ask or ask additional questions. Even if you want to just focus on one particular comment, you can take a screenshot or create a new image from that UGC (user-generated content) to give that topic new life.

Tie Your Existing Content to Current News and Trends

There are many ways that your products/services can relate to current events. For example, if a skateboard manufacturer can tie their posts into recent news of hoverboards catching on fire… specifically to show people that their skateboards don’t spontaneously combust. Be creative!

Repurposing content and social media posts/ideas doesn’t have to be repetitive or trite. The key is to not overdo it and reuse at appropriate times! Check us out on Twitter and Facebook for more information and ideas.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.