Online Viral Marketing Catches Sports Fever in 2010

Doodle Jump and the World Cup
I’m not a huge sports fan, so I never got the fervor that fans feel during the finals, championships, etc… until this year! I’ve also been paying more attention to online viral marketing and internet memes that come from these events. Soccer is the most watched sport in the entire world and Doodle Jump is one of the most popular iPhone apps, so it’s no wonder that these would go hand in hand for the 2010 FIFA World Cup. This addicting game features creatures that represent team Italy, Norway, Japan and more. Instead of shooting regular balls, our beloved Doodle shoots out a fountain of soccer balls.

Death to the Vuvuzela

If you tuned into the World Cup, you’ll notice a distinctly annoying horn noise in the background. Half-sheep baaa and half-bee swarming, the vuvuzela is a South African stadium horn. Fans like to use it to show their enthusiasm, distract the opposing team, or just to make A LOT of noise. Sports officials have even made attempts to ban the instrument as they are so loud it can even lead to hearing loss. Check out Mashable’s wrap up on the vuvuzela. Someone has created a Twitter account with updates that mimic the instrument’s sound while another vuvuzela-hater has even uploaded an Ewok remix.

Social Media Stats: Lakers vs. Celtics
With the LA Lakers and Boston Celtics tied at 3-3, it’s winner take all at Game 7 of the NBA Finals tomorrow. While the Celtics have home court advantage, Laker fans are sure to riot whether the team wins or loses. Let’s take a look at these long-time rivals and how their social media stats compare:

  • Facebook – Celtics: 827,550 fans | Lakers: 1,272,429 fans
  • Twitter – Celtics: 57,447 followers | Lakers: 1,559,464 followers
  • Twitter mentions via TweetVolume – Celtics: 1,620,000 times | Lakers: 4,130,000 times
  • Google search results – Celtics: 18,800,000 results | Lakers 26,600,000 results

With that in mind, we’ll see who the true winners are after tomorrow night … go Lakers!

Photo credit: Doodle Jump in the App Store

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Guest Post: How to Create Relationships on Facebook

We all know how popular Facebook is in today’s Internet era, but if you own your business, did you know that you can create some great relationships on there? Whether you want to find more customers, or maybe you want to connect with other owners in your industry, there are a lot of things that you can do in order to find the people that share the same interests as you.

Use the friend suggestions: On the left hand side of your screen, you have probably seen the “people you may know” tool. You will want to take advantage of this. Even if you don’t really know that person, check out their profile, and send them a message. What’s the worst thing that they are going to say?

Join the groups: Yes, Facebook has groups. What you can do is find groups that you’re interested in. Let’s say that you want to find people that are into pets. Find groups that relate to pets. The key here is to make sure that you’re active.

Create a fan page: If you have a business, make sure you start up a fan page. It’s free and it’s a great way to communicate with your customers. Put your fan page on your business cards, your website, and if you have some cash, advertise it on Facebook.

Use other websites: Other social sites such as LinkedIn or Twitter are another great way to meet people. On these sites, you can input your Facebook URL as well. This is a great way to connect outside of the social platform. LinkedIn is designed more for professionals, while Twitter is for those looking to connect with just about anybody.

Facebook is a little bit like real life. If you’re going to hide in the corner and not talk to anybody, how do you plan on forming a relationship? You want to be active, communicate with others, and set out to find others that may relate to you. There’s no need to spam, as relationships take time to grow!

This is a guest post written by Elizabeth Cutten. Elizabeth helps run FindBizCards, a business credit card portal, as well as a small business blog helping entrepreneurs on a daily basis.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Social Media Challenges Do You Face?

Feeling Lost
Many companies who take the big dive into social media can be left feeling a little lost. This is understandable as it can be confusing to organize what to do and who to listen to. If you’re feeling confused, it’s time to do something about it! Many companies and social media resources offer free webinars or white papers for educational use. For example, SEOmoz has resources ranked by difficulty so you don’t have to feel overwhelmed if you’re a beginner. Once you have a better understanding of what you want to accomplish, you can begin looking into social media tactics that can help you pursue this plan. Remember, social media is just another channel where you can extend your reach in the areas of marketing, customer service, partnerships, leads and even hiring.

Spending Too Much/Little Time?

Do you feel like social media helps your brand or hinders it? It depends on how you look at it of course. If you don’t have a plan, things can get messy and you can find yourself spending way too much time on Twitter. Depending on your schedule, you may want to assign yourself a couple minutes (I like 5-10 minute bursts) of time to check your social media profiles. If it gets too overwhelming, ask for help. A big mistake you can make is trying to manage everything on your own, especially if you don’t have the time or understanding. Don’t be afraid to enlist the help of a Twitter whiz or Facebook specialist.If you don’t know where to look, an internet marketing firm is a great place to start.

Problems with Consistency
Many companies need help and motivation in keeping consistent with participation on social media sites. Think of this task like a project for a client or a personal goal. You need to establish time lines and can start realistically. It might be a long shot to aim to write 10 blogs a week, so why not start with every third day? You can always build yourself up without any pressure. Just like all the good things in life, social media success doesn’t come without hard work and dedication. The misconception is that people get frustrated with their progress because the services are “free”. But remember, you get out what you put in, so plan accordingly. Set aside some time to set targets for your blog, tweets, Facebook Page updates and you’ll be glad you did!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Successful Social Media Advertising Provides Value

Most people can agree that the most effective social media advertising campaigns are the ones that provide real value. With this in mind, more companies are creating resources that solely exist to provide customers with information and help solve their problems. I came across this link on Twitter and thought that the Visual Economics site is a great example.

You’ve probably seen these infographics passed around on social media sites but did you know that it’s owned by Credit Loan?


From using ice cream to explain certificate of deposits to visual maps such as this, Visual Economics is an informative site whose sole purpose is to inform. It’s not until I went to check out their Twitter and Facebook Page that I noticed the affiliation. This is a great example of shareable content but it obviously takes a lot of time and effort to compile a whole different site for consumers.

What are some other sites that you’ve found helpful and who are they affiliated with?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Viral Marketing Campaigns Spread Excitement

I always like to hear about the latest viral marketing campaigns and see how big brands are trying to outdo each other.

Papa John’s Pizza Mania

First off, p-i-z-z-a! Papa John’s unveiled an online contest this week asking fans to share their special recipe. The contest, dubbed “Papa’s Specialty Pizza Challenges”, encourages pizza aficionados to submit their special recipe along with a short blurb about why their pizza is so special. Ten semi-finalists will get a chance to have their recipe tested at Papa John’s HQ. From there, three finalists will have their recipe featured on the Papa John’s menu in August. But the excitement doesn’t stop there! Of the final three, Papa John’s will hand out a $1000 budget for marketing.
The recipe with the most sales will get a permanent spot on the menu! The grand prize also includes free pizza for life and an appearance in a Papa John’s TV ad. Go to Papa John’s Facebook and take a look for yourself. I never thought that people could be so excited about pizza but as fan Diane writes on the Page’s Wall, “I don’t care for American Idol. But, a pizza right now sure sounds good.”

Honeymooning with Holiday Inn
Holiday Inn also launched a campaign this week targeting newlyweds who are looking for a good deal for their honeymoon. Appealing to members of their rewards program on Twitter, Holiday Inn’s month long “Honeymoon on Us” contest will give out free prizes. With wedding season around the corner, this is the right time for the InterContinental Hotels Group to focus their efforts on vacationing couples. The grand prize is pretty great too – a complete wedding registry!

Papa John’s and Holiday Inn are just two examples of how big brands are using social media to the fullest extent. Nike also just set a record with their new viral ad. Do you have any other examples you’d like to share? It doesn’t have to be a promotion that’s currently running.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

So, a Little Bird Told You About Content Marketing…

Webinar Overview
So, I got to hear Joe Pulizzi of Vertical Measures speak today in a Search Marketing Now webcast. Content marketing and link building can be confusing to people as there are certain things to keep in mind:

  • Keep your customers in mind. As Joe put it, don’t just talk about yourself. After all, people aren’t searching for a marketing pitch! They want answers.
  • Marketers are becoming publishers but many are doing a bad job. Their main problem is they have a difficult time separating self-promotion with their ability to provide useful content.
  • The secret to success is not really a secret at all. Most marketers will tell you the key to success is to be an expert in your niche and to dedicate content to customers.

These tips are a lot easier said than done – especially with the third point. So, what are some ways you can be more innovative with your content marketing? Joe provides a list of ideas to “steal”!

Steal These Ideas

  1. Create as much content as possible relating to your niche
  2. Incorporate a helpful video series
  3. Use Twitter as a channel for providing tips
  4. Develop a web or mobile application that is educational and helps solve problems
  5. Share a series on SlideShare

The Big Idea About Link Building

Don’t mix link building with lead generation!

Here’s a good starting point: find a handful of top blogs in your industry. Read them, stay up to date and comment to build a presence. Like I said before, these things aren’t really secrets. The real secret is how to keep consistent and measure your progress.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Appealing Ideas from Social Media Guides

Lately, I’ve been inundated with newsletters and downloads about a “definitive” guide to social media. Although these are helpful, there is a lot of repetitive info about getting the process started. They explain what Twitter and Facebook is and the different functions, but what about some realistic tips that is helpful for everyone who aren’t newbies? How do I grow? How can I branch out and attract people? Here are some interesting ideas that I’ve come across. I hope it’s more interesting than generic recommendations out there.

  • Presentation and document sharing. .docstoc is one of many document sharing websites that allow businesses and professionals to spread their know-how. If your content is helpful, others will be willing to link to you as a resource!
  • More commenting. Nowadays, a lot of sites and blogs enable comments by signing into your Twitter or Facebook account. I like this feature because you skip the hassle of filling out info fields. It also gets rid of spammers and others who don’t have relevant comments to share. It’s a good way to increase your brand awareness on high traffic blogs like Social Media Examiner.
  • Photosharing on Flickr. As Rohit’s article discusses, photo sharing can be a great way to engage customers. With the right content, this indirect method is exciting and will tie back to your site/blog/business in the end.

I’m always on the look out for interesting tips, so don’t be afraid to share. Feel free to also connect with us on Twitter and Facebook!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media + Innovation: When Is It a Business?

This Saturday, we attended the Cal Tech/MIT Enterprise forum about social media and innovation. The stand out speakers had to be Oliver Starr of Clean Green Guy and http://www.cleangreenguy.com and Oded Noy of Social Approach. A nice turn out for a sunny Saturday morning – we even spotted a frog at the Cal Tech lily pond!

Oliver is all about the people and not the numbers. As a long-time successful blogger, Oliver has had a history of providing engaging conversations. We must admit that his’ was the most interesting presentation we’ve seen in awhile! (You can try out this tool for free at Prezi). Some takeaways from his talk:

  • Focus on the individual
  • Expand your method of reaching out. Don’t just comment on the big blogs to self-promote, reply to other commenters and even visit their blogs
  • How can you use Twitter to add a personal touch? Comment, announce interesting events, give info and provide value

Eventually, Oliver would like to see more research about the new data gathered about social media. He predicts that location based social networks will expand and help people in their collaborative efforts. With more efficient tools, Oliver would like to see more spontaneous and integrated social gatherings. He likened it to going to a large venue and identifying the people with your interests. This way, you’ll be able to convene with them to have a more effective conference. Sounds like what we would all want and need, right?

Oded shared a similar point with Oliver as they both stressed the importance of a community of like-minded people. Oded brought us back to the days before technology when people would meet and talk over a campfire. Old school, I know.

  • Before: face to face interactions
  • Next: those with money (corporations) can buy a bigger platform to reach more people
  • Now: the internet has reduced the cost of self-publishing

The biggest question remains – how do you utilize social media to make money? Social media sites are a place for individuals to share in these conversations and seek out areas of their interest. It’s hard to say how and when you can convert this into $$$. All of the speakers on the panel agree that as much as it is cliche to say, “It really depends”, it really does depend on your individual situation. The sure thing is that once your social activity urges consumers to search and find your product/service, that’s when you acquire customers. That’s where business begins.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Making White Papers Fun

If there’s any way that white papers can be interesting, Mike Stelzner found a way to do so. His webinar with Marketing Profs this morning was about “Maximum Search Results with Rich Content and Social Media”. In the hour, Mike explained how he successfully conducted the survey and shared the finished product.

Focusing on the Industry Report
If you haven’t heard of it already, this is the social media marketing industry report that we’re talking about. Nearly 900 social media users participated in this survey and here are the results – five stats from the report that caught my eye:

  • 61.83% people who invested a few months in their social media marketing report new partnerships were gained
  • 72% of marketers are newbies (have only just started using social media)
  • 64% devote roughly 5 hours a week on social media
  • 81% of participants agree that social marketing has generated exposure for their business
  • 94% of marketers use Twitter

Spreading the News with Fire Starters
Getting people to participate in a survey is one thing, but how do you engage them in finding interest in your results? Mike passed the word along to a few key friends who have a lot of influence in the social media world aka fire starters. In Mike’s case, it was friends who had many friends or followers. Kinda like a ripple effect and things took off from there through word of mouth. Mike also took advantage of scheduling Tweets during relevant times of the day to catch the eye of his many followers. Well, it really worked as over 40,000 people read this report over the span of 1 month. Hundreds of blog comments and other mentions throughout the online community helped put Mike’s report on Google’s coveted first result for ‘social media marketing’.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media: What’s in a Name?

In the social media world, going viral is gold. It’s hard to get people riled up about something and when it happens, the spontaneity of word of mouth is unstoppable. Today, we’ll take a look at how some notable name changes have helped in going viral. Sit back, take some notes and get ready to change your name.

Making a Splash for a Good Cause
Courtesy of this short clip, Reddit founder Alexis Ohanian shows us how effective the right name can be. As he explains it, social media helped out for a worth cause in 2007. Greenpeace held a contest to name a humpback whale and raise awareness about protecting these gentle giants. Mister Splashy Pants won out above the other names and helped attract attention to this cause.

A Foodstuff Gets More Fans than The Worst Band in the World
Can this pickle get more fans than Nickelback? Yes, it can. If you haven’t heard, Nickelback is arguably one of the worst bands in the world. An anti-Nickelback enthusiast decided to create a Facebook Fan Page and gather fellow fans for this cause. You may have seen it pop up on your friend’s page and it’s too funny not to follow! Here are some other things that this Pickle beats: MTV, Glenn Beck, and naps. As of now, the Pickle is still in the lead.

Shameless Self-Promotion
Are you a fan of Chad Javon Johnson? Maybe Chad Ochocinco of the Cincinnati Bengals rings a bell. In 2008, the football player legally changed his last name to match his jersey number 85, in Spanish. The word “Ochocinco” is actually displayed across his uniform. There were some rumors that Chad wanted to change has last name to “Himself”. Just picture the announcer saying, “And Johnson throws a pass to Himself”. Hilarious, but no. Chad has recently announced that he is planning to change his name to “Hachi Go” – which roughly translates to 85 in Japanese.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.