How To Connect on Twitter

Your Plan for Victory
When it comes to your online marketing plan, there is no one route that will guarantee your success. The hard part comes with analyzing your brand and how you want to portray yourself to your audience. Luckily, Twitter and social media internet marketing allows you to have better control of your online reputation. One of the hardest obstacles a business faces is getting new customers and Twitter can help you get started.

A Better Way to Circulate

Don’t underestimate the power of a coupon! Direct mailing and printouts can be costly nowadays, but there are alternatives. In this example, a local chain restaurant more than doubled their foot traffic by advertising a $3 burrito on Twitter. Whereas they usually get 350 customers come in with the coupon, they got an influx of 900 customers when they turned to Twitter.

Find Relevant Followers

If you’re a local business with a physical location, you’ll want followers who are from your surrounding areas. Have more followers is great, but you’ll gain more from customers that are more likely to frequent your business. You can use tools like Mr.Tweet to join relevant communities and connect with others. Whether you’re into psychology or politics, there’s a place for that. Don’t be afraid to use Twitter’s trending topics and to participate in conversation. You can also search hashtags (#) to look at what others are saying about a particular topic. If you like something someone is saying, check out their profile. Once you follow them, you can initiate conversation and they may do the same to you.

Get the Right Attention
We’ve all heard about Kevin Smith’s recent fat fiasco. Not all of us will face a situation of this capacity, but it’s interesting to see how things played out. Twitter is good for damage control, but you can get the right attention too. If you’re an expert in your field, why not start some Q&A? Maybe you do taxes or know some good cooking tips. Your knowledge will benefit your followers and they’ll trust you. Or maybe, you’re looking for new employees. Twitter is a great way to give a shout out to open positions and find people in your relevant field.

It’s Not Just Twitter
If Twitter doesn’t work out for you, don’t fret. There are other social platforms that you can try. Facebook, WordPress and even MySpace works wonders. My hairdresser gets great business from their MySpace and Yelp page. She goes on to share that they continue to get more customers each month! If you haven’t gotten started yet, what’s there to lose? As the old saying goes, “You`ll never know unless you try”.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do You Read Other Blogs?

With your busy schedule, you may already have a hard time finding a spare moment to crank out some blog posts. Do you take the time to read any other blogs in your leisure? Browsing blogs doesn’t have to be a time-waster and there’s actually a lot you can learn. If you live on the internet like I do, you’ll know why you should read other blogs:

1) Get ideas. Like anything else, blogs come in three different categories: the good, the bad and the ugly. Although you want to stick with the good ones, you can learn from the horrible ones. Reading other relevant blogs will help you keep up to date with current topics. Don’t have a list of favorite blogs? No problem. You can always browse sites like AllTop that aggregate the most interest blog topics. Sometimes, I also just like to surf tags on WordPress.

2) Make connections. Maybe your blog focuses on a niche topic. By reading other blogs, you can make friends with other relevant bloggers. Once you exchange comments, you can add them to your blog roll and hopefully, they’ll do the same. Link exchange is great and you can get more readers.

3) It’s fun! Feel like killing some time on your lunch break? Instead of browsing YouTube for some videos, why not browse some fun blogs? Blogs and tumblelog can be fun and give you a much needed break. Now, sit back and de-stress by reading other people’s work-related hell.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Where are the Greenbacks?

Saturday morning’s meeting at the Caltech/MIT Enterprise Forum featured the topic of New Media Revenue Models: Growing Greenbacks in the Digital Ecosystem. Although we wished there was a clearer focus on ways to actually obtain greenbacks (especially for smaller and start up companies), the keynote speakers, panelists and audience helped make it a very informative experience.

Where Social Media Fails
This topic came up and the panelists did a very good job of showing how and why social media marketing can fail.

  • Relevancy– Instead of spending millions on a Super Bowl ad this year, Pepsi has come up with a Refresh project, where users can vote to allocate funds to a certain charity. Although this is an interactive campaign promoting worth causes, Steve Banfield questioned its relevancy when tied back to Pepsi’s brand. For example, the current leader for the $5,000 block is a charity that will send girl scout cookies to overseas troops. What does this have to do with the Pepsi brand?
  • Keeping Momentum– When something goes viral, it can spread like wildfire. The I’m with CoCo Facebook Page has nearly 1 million fans. How do you keep your fans and followers excited and willing to participate? The momentum can’t and won’t last forever. Traditional marketing channels have years of research and tons of studies to go off of. While social media marketing is more of an experimental tactic that will take some trial and error.

Where Businesses Fail
In a classic episode of The Simpsons, Homer becomes a human guinea pig in testing experimental products for some extra cash. He tries an appetite suppressant that works surprisingly because it makes the person blind! Why crave food when you can’t see it?

Scientist 1: Who’s gonna buy a pill that makes you blind?
Scientist 2: We’ll let marketing worry about that.

Many companies, small businesses and individuals fail because they put too much emphasis on social media marketing. They begin to forget that it’s important to provide excellent products and services. Marketing consists of ways to make your product look good, BUT is it actually good? Consumers aren’t stupid and if you offer them shoddy stuff it won’t matter how many friends or followers you have. Chances are, you’ll end up on Consumerist and your bad reputation will follow you for years to come.
Bottom line: Always work hard to improve your goods/services and let marketing take care of the rest.

Check out some tweets on the forum and learn more about upcoming events here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You Developing Your Social Media Strategy?

Another rainy Friday morning in Los Angeles! We began this one with the first out of a series of implementation courses by The Art of Online Marketing and Rachel Perlmutter.

Equipping Your Marketing Tool Belt
From the beginning, a very important point was made and that is: social media is just another marketing channel. Think about social media tactics as another marketing tool. Like other traditional channels, this means that you need to set a strategy in order to realize your goals. A big mistake many make is that they get too caught up in social media without realizing any success. Friends and fans mean nothing if they can’t be translated into real life.

Your Virtual Reputation
Next, when you’re present on social media sites, how do you portray yourself? Do you have a professional picture? Are you comfortable with this picture and profile representing your brand? An easy way to think about this is to think about how you behave at an actual networking event. You want to be friendly and make small talk before pushing your business cards into other people’s faces. At the same time, be wary of the people you meet and see if they are actually interested in providing you with value.

Don’t Waste Your Time

Many may get caught up in the social media marketing hype because it’s “free”. But remember, your time is certainly not free! Self and time management will help make your time spent on social media sites more effective and efficient. Rachel suggests taking an hour or so out of the day dedicated to your social media activities. Who really spends hours on end on Twitter? Except for the Twitterholics, most people will want to break up their time spent into 10 minute blocks. Sounds like great advice for those who don’t want to waste their time.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Email’s Not Dead

The topic of yesterday’s webinar was social media and email marketing presented by Peggy Hatch with Blaine Mathieu. With the emerging world of social media, email marketing efforts can easily get left behind. While there are problems with email marketing, the solution may lie in combining it with social media efforts.

The Problem with Email
My favorite point that Blaine brought up was the email is the first form of social media. Remember how excited the world was when email peaked? Who could forget the classic, You’ve Got Mail? After all, when we want to share something with friends or family, a majority of us jump to email. According to marketing studies, only 22% of internet users use social media sites to share, while a majority still rely on email. When utilizing email for marketing campaigns, marketers have problems knowing where to start and how to properly integrate email into their overall efforts.

Social Media Sharing is the Answer
According to researchers, social media is not slowing. the growth of social media is not slowing. In fact, 8 out of 10 marketers agree that these sites are a great place to extend their reach. Why not create a dynamic duo of social media and email marketing? In a simple but effective example, Mabel & Zora sees sharing opportunities in their email campaigns. In all their emails, they provide social sharing opportunities where users can share with their friends. Maybe this means posting a coupon deal on their Facebook. In turn, their friends can share with their own network via Twitter, blogs, etc. As this webinar showed, the reach of email is wide reaching. Marketers can benefit from incorporating social media efforts in their emails and users will get an enhanced experience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Webinar Wednesday: Website Conversion and Social Media

Another day, another webinar! Today’s presentation was a double-header moderated by Steve Ziemba with Darren Guarnaccia and Adam Mertz. It was very useful to follow the corresponding hashtag on Twitter to see other users’ real-time comments. Here are some highlights on the two topics:

Website Conversion Tips
Habit #2: Find a balance between user experiences and your site goals
How to do this: Make sure your promises measure up to your calls to action. Your users will be happy to get what they want and you can effectively guide users to where you want them to go. Think about how each segment react and how their goals differ. Build credibility – this leads to higher conversion rates.

Habit #4: Learn to listen and listen to your segments and then optimize your message
How to do this: Once you learn to listen,you can  measure your performance by testing each segment. Can’t emphasize testing enough! It’s the key to understanding and improving your campaign!

Social Media Tips

Get ready for a dramatic change! Don’t fear the change and progression with the “social” movement. Marketing used to be a one way disengaged channel but now, you can instantly be where your customers are – social media sites. Social media marketing is quickly becoming a respected and useful tool.

Don’t underestimate the power of social. When peers connect, you can harness that community and increase your website’s success. Word-of-mouth doesn’t just raise awareness, you can see real results. For example, IHG saw a 24% increase in booked nights from an email campaign which encouraged user-generated photos. (Keep in mind the expenses they saved for this campaign!)

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Just Attended: Social Media Club

Last night, we braved the rain and made it to join, “Social Media: Getting it Right in 2010”, with the Social Media Club of San Gabriel Valley. Moderated by Sally Falkow, the panelists included: Dana Chinn, James Macpherson. and Jessica Gottlieb. With good people and good fudge, what more could we ask for?

In about 2 hours, a wide array of topics were covered. It started out with what’s changed in the media. Nowadays, you small businesses can take advantage of bloggers to monitor your brand and listen to what customers want. No doubt, the theme of the night was to measure your efforts and adjust accordingly. Just because we’re talking about social media marketing, doesn’t mean that you should throw the basics of marketing out the window!

Useful Tips and Takeaways
– When it comes to social media, you don’t necessarily need to be everywhere. Utilize the right platforms that will work with your overall goals.
– Make use of location-based review sites: Foursquare and Yelp. Listen and be nice to your customers!
– Don’t forget to be engaging. Leave comments and interact with your fans and friends frequently.
– Communicate your passion. Chances are, there are many readers out there who share your enthusiasm for certain topics. Even if they don’t, your excitement is a great way to bring them in.

All in all, it was a fun and informative night. Looking forward to more of them in the future!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Things to Keep in Mind

Going Overboard

Twitter. Facebook. YouTube. Blogger. Tumblr. WordPress. Vimeo. MySpace. People can tend to go a little overboard when it comes to social media nowadays. It’s not a bad thing to be everywhere, but you may be spreading yourself thin. Instead, examine the right platforms for your campaign. Having a Twitter or WordPress is pretty useless you’re active. No one said it was easy, but it does take time and effort.

Overlooking Google Profiles

With all the profiles you currently have, who as the time to consider their Google Profile? It is always worthwhile to take advantage of free resources to make sure that your latest info is updated. While Google may have failed with Orkut, they have many social innovations that have grand potential. Google Wave is a favorite among web designers and other busy professionals, while Google’s What’s Popular is looking to rival Digg. There are new social media sites coming out all the time, but it’s especially worth it to keep your eye out on Google products.

Someone’s Always Watching

A little creepy? But yes, we should all be a little more careful with our personal information on all these social media sites. It’s common sense and yet, it can’t be reiterated enough! Facebook’s founder recently claimed that we’re no longer in the age of privacy. According to Zuckerburg, he would make all private info public, if he launched Facebook today. Although many oppose his remarks and Facebook’s recent privacy changes, the best we can do is guard our online identity. Another sketchy source came out saying that Facebook knows who you stalk. Not sure how you guys feel about all this, but I just like to be aware of what’s going on.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Link Building Tips

Link building is an effective way to bring traffic to your website. The more traffic and quality interactions you get, the better your Page Rank will be. Instead of quantity, it’s time to reevaluate the quality of your links. Here are some methods that you can utilize to benefit your business:

  1. Submit a press release. The purpose of a press release is to announce your new website or upcoming events. PR websites will distribute your release to different online news outlets, while allowing a greater control of what demographics to target.
  2. Embrace social media profiles. Facebook, Twitter, YouTube and more. There are so many social communities where you can insert a link to your website.
  3. Protect your online reputation. When you get requests for link exchanges, make sure you carefully research the site. You don’t have to accept every request – it’s okay to say no.
  4. Share useful content. People will always appreciate info on a relevant or interesting topic. Whether it’s just random blogging or a more serious subject, be an expert in your field.
  5. Stay relevant. Don’t forget to demonstrate your knowledge and submit to relevant websites and blogs. It’s easy to get distracted, so stay on track!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Video Marketing for a New Decade

Why Video?

Why read about it, when you can see it? 2009 has definitely been the year for video marketing. With more YouTube views than Google searches, what can you do to ensure that your video won’t be lost in the crowd? You can’t just throw together a video, throw it on a video-sharing site and expect business to roll in. Nowadays, you can attract viewers to your website by integrating videos for certain topics. Whether it is a welcome video, virtual tour, or helpful tutorial, videos are a riveting way to compliment your content and glorious web design.

Tips for Successfully Using Videos

Are you using video to its full potential? Even though we are coming up in the new decade, chances are that most of your competitors are not taking full advantage of using website video. Here are some helpful tips you should keep in mind for optimizing your videos:

  1. Embed and share – From viral videos, trailers, to informative video clips, you’ll benefit from being able to share your videos with an embeddable feature
  2. Using the right format – There are countless video formats out there (FLV, MP4, AVI, etc). Using the most popular ones will make it easier when editing and viewing.
  3. Accurate tracking tools – What’s the use of your video marketing efforts if you can’t see how they’re helping you? By measuring your performance and the impact of each new video, you’ll be able to better your assess your progress.
  4. Video seo – Did you know that videos are 53 times more likely to appear on the first page of search results than text pages? Utilize tags and keywords to make your videos more visible.
  5. Be consistent – If you plan on integrating a lot of videos across your website, make sure to present a reliable message. Don’t confuse your customers or make promises that you can’t keep.

Not only is it a brand new year, but we are embarking towards a new decade. Why not do something good for yourself and your company?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.