Reddit Drives Huge Traffic- Are You On It?

Reddit Drives Huge Traffic- Are You On It?

Most marketers focus their energy on apps like Facebook, Instagram and Snapchat but they may not be familiar with other platforms that are quickly growing in popularity. Sites like Reddit are becoming more important for the online community as users consume hours of content on the app. Reddit can seem different and confusing at first for marketers who have never used it before but it can be great for highly targeted content to reach a bigger audience.

Reddit is a highly customized experience created by a very engaged online community but marketers haven’t yet fully embraced its potential. Businesses that are able to become part of the community and add value to it will start to see major benefits including increased traffic, a more recognizable brand, a way to showcase and test new products, and being able to reach your audience based on their interests. The customization on Reddit can help you connect to a niche audience and reach the people who will be the most interested in buying your products.

A recent report revealed the extensive reach of Reddit which has grown rapidly to reach around 1.4 billion views per month. The platform was recently redesigned which also helped increase video views, posts and engagement with users. After all of this growth, Reddit is now the number 3 site in the U.S. and number 7 globally.

Engaging with people on Reddit can lead to new followers and a major traffic increase to both your Reddit page and your company’s website. Reddit users like to engage with posts and interact with the things that interest them. If your company creates relevant and interesting content then you can start to see huge increases in your engagement, overall traffic and sales through your web page.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Social Media Platforms Coming in 2019

New Social Media Platforms Coming in 2019

While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different outlets to connect and businesses new opportunities to market to specific groups. Watching out for the social media sites that start to gain popularity can keep you ahead of the game.

Amazon now offers its own social media platform called Amazon Spark that provides users with a feed of stories and images from Amazon customers. They receive personalized content based on their interests and shop for products while interacting with others on the platform. Users must be prime members to use the site and need to make a minimum amount of purchases.

There are new short video apps and platforms including Lasso and Facecast which allow users to post short content or live stream videos. Lasso focuses mainly on short videos that users can create with different filters and effects while Facecast also has live streams and live video chats as well. Both allow you to view popular videos and meet people with common interests.

Another social media platform called Kik focuses more on messaging and interacting than sharing media content. Kik offers users more privacy than other types of messaging services like on Facebook or Snapchat. Users don’t need a phone number to register and can remain anonymous by simply using a screen name.

Other apps are gaining popularity such as Foursquare Swarm to track places you go and share spots with friends. Vero is another social network that focuses more on social interaction and less on media with more organic connections. Familiarizing yourself with some of these new social network platforms can help you prepare for the next big trend in online marketing.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Developing Your Social Media Budget

Developing Your Social Media Budget

Marketing on social media is now a crucial component of every company’s advertising campaign. You need to be able to plan and organize your social media strategy in a way that doesn’t stretch your overall budget for marketing. Setting up a specific social media budget can help you make sure that you are spending the right amount to see benefits but not break the bank.l

Although your regular social media posts are important, paid advertising is becoming a bigger part of most platforms in order to reach more people. You will need to determine how much money you are able to spend on social media ads and how you should spend it. How much you are able to spend on social media depends on your overall advertising budget and what percentage of that you think will be necessary for certain websites.

Deciding how you spend your social media budget can be determined by first outlining your brand’s goals. If you are hoping to increase brand loyalty, improve customer retention or focus on more sales you will need to develop your social media budget accordingly. You can choose where to allocate a certain amount of funds depending on your goals such as deciding how much to spend on influencer marketing versus paid ads.

As you create a social media budget you will need to develop content that will help you make the most out of the money you spend. Repurposing old content can sometimes help you stretch your social media budget if you don’t have much to spend. You can edit and adjust old content to use for new advertising campaigns to reduce the amount of money you spend on producing media.

Once you have a social media budget in place you can always adjust it depending on the success of your campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Super Bowl Social Media Strategy

via GIPHY

The Super Bowl is an event that brands can take advantage of to get attention from the large audience that tunes in to watch the game every year. Millions of viewers watch the Super Bowl and marketers are always looking for ways to interact and engage customers in the days leading up to the game. Social media is a great place to become a part of the conversation and promote your products to the Super Bowl audience.

One way to get customers involved is to create a hashtag about the game and have a contest that they can participate in. You can find a way to link your product to the game and ask users to post their own content for a prize. Giveaways and prizes can be a great way to get people involved in your brand and become more familiar with your products.

Snapchat can be critical for promotion during the Super Bowl because people use the app most often during social events. You can create a lens or a filter for the game to increase your visibility and get your target audience to interact with your brand. You can use Snapchat’s Snap to Store tool to measure how many people visited your store location after using a filter.

Pinterest can be another great social media tool for the Super Bowl as many people plan their parties using Pinterest boards. Brands can advertise their products on Pinterest especially if they are a food or drink brand or offer party-related products. Focusing on Pinterest in the week prior to the game can be the most effective strategy.

During the game, users tend to want to post and share their reactions about the event. You can time brand posts on Facebook and Instagram during points in the game where people are more likely to share, such as right after a touchdown.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Social Media Management vs Community Management

Social Media Management vs Community Management

Businesses that are working on social media campaigns often use both a social media and a community manager to help develop their brand. Although the two jobs may seem synonymous, they actually play very different roles and both have an important contribution to make to social media marketing. Using both can help employees share the responsibilities of your brand’s efforts on social media.

A social media manager is someone who helps develop and create the brand that you present online. They are the ones responsible for creating content, writing copy for posts, and engaging with followers on your various social media platforms. They understand and are able to represent the brand in everything that they manage online, acting as the person behind the curtain of your social media accounts.

A community manager on the other hand works actively to advocate your brand and reach people on social networks. They use their own social persona to connect with people in the online community and try to find potential customers to be interested in your brand. Community managers are more often dealing with people that aren’t familiar with your brand and they advocate for you in order to boost awareness.

In a sense, social media managers act as the brand and community managers work to expand the brand. Each role can be different depending on the company and they may be responsible for a variety of tasks. Social media managers create campaigns and work on strategies while a community manager has conversations with people online to build visibility for the brand.

Having both a social media and a community manager can help you ensure that your company has effective content and campaigns while also working to reach as many new people as possible. Creating a brand and advocating for your brand are two essential aspects of social media marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Dealing with Fake Reviews

Dealing With Fake Reviews

Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small company it can be obvious to them when someone writes a review that was not a client. Random people on the internet, disgruntled employees or other competitors may make fake profiles simply to post negative reviews of a business that they have had no interaction with.

Unfortunately it can be a bit challenging to prove to Google that those reviews are not valid in order to have them removed. You will need to carefully monitor your reviews and be able to make a case as to why they aren’t valid. Even though you may know for certain that these people were never customers, you need to be able to show Google, Yelp, Facebook or other websites that these profiles are fake and not legitimate complaints.

If the reviews don’t comply with community standards, the reviewer has a clear conflict of interest, they included profane language or if they are impersonating someone else then the website might remove them. There is no guarantee that the review will be removed but it can be worth trying to contact the website if you know for certain that the review is false. If you can’t get it removed, sometimes it can be helpful to write a response to the review and address their complaints politely so that other users can see both sides of the situation.

If negative reviews are a problem, often the best way to combat them is to work to attract more positive reviews so that they negative ones are less noticeable. Getting more consistently positive reviews on the page will eventually make the negative ones seem questionable to users.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Best Social Media Analytic and Reporting Tools

Best Social Media Analytic and Reporting Tools

Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiveness of their campaigns. Reviewing and paying close attention to analytics makes it possible to adjust social media campaigns until they get the kind of results you are looking for.

Finding the right analytics tool for your business means being aware of the most popular tools that have proven effective for many different kinds of companies. One of the biggest and most utilized tools is Google Analytics for both the performance of your website and your social media campaigns. Google Analytics allows you to see which platforms, specific posts or advertisements brought more people to your site.

Another great analytics and reporting tool is through Brand24 which is created specifically for web and social media monitoring. Brand24 is a paid tool that helps you analyze the performance of keywords on Facebook, Twitter, Instagram, and YouTube. You can also track engagement, influence, hashtags and other important aspects of your social media campaign.

One of the best social media monitoring tools is Cyfe which allows businesses to sync up data from many different kinds of marketing campaigns. Cyfe is especially powerful because it has multiple dashboards and integrations so that you can analyze many sets of data. It is useful not only for social media campaigns but also other marketing tactics like email, SEO, and online advertisements.

There are many analytic tools that can make it easier to keep track of your social media campaigns and look at data from your platforms to determine their effectiveness. Exploring different options can help you make sure that you choose the right tool for your business’ specific needs.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are You Listening on Social Media?

Are You Listening on Social Media?

One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the content and information that you want to reach people, it is also about listening to what people want. Your brand can become more successful if you take the time to listen through social media monitoring tools.

Social media monitoring is a great way to get to know your audience and analyze crucial data that will help you produce more effective campaigns. Monitoring things like brand mentions, strategies from your competition, back links and many other tools can help you improve in your industry. Social media monitoring also makes it easier to create targeted campaigns for your audience and connect with potential customers.

One of the most useful aspects of social media monitoring is being more aware of what customers are saying about you and improving your relationships with them.

Certain tools like Awario, Agorapulse, Tweetdeck and other companies offer social media monitoring so that you can track important information on the platforms that you use. These kinds of tools make it easier to identify leads and find people who are looking for recommendations so that you can reach them with your products.

These kinds of monitoring tools also make it easy to identify influencers and brand ambassadors that can target your potential audience. They can help you organize your mentions and be more aware of who is talking about your brand and what they are saying. Social listening allows you to learn and discover better ways of reaching people and how to adjust the way your brand is perceived.

The most important aspect of analytics and social listening is taking action on what you learn to improve your brand for the benefit of customers.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Getting Started with Micro-Video Content Creation

Getting Started with Micro-Video Content Creation

Video marketing has become a more integral part of a business’ overall advertising strategy as the popularity of video continues to grow online. People tend to seek out video to find information and also remember video more easily than other types of content. Powerful companies are now using micro-video content to engage users and increase brand recognition.

A micro-video is a essentially a short video clip aimed at retaining people’s attention by keeping the content brief. A micro-video might only be about 15-30 seconds long but contains valuable marketing information that the user is more likely to remember. People will usually watch the whole video, understand the message and be more inclined to engage with your business.

When it comes to creating micro-video content it is important to have a goal in mind such as brand awareness, customer retention or increasing engagement. You can then choose a type of video that will help you reach your goal such as GIF, animated video or simply a short clip. GIFs can be effective for creating something humorous or showcasing products with an eye-catching animation of them.

A video with real footage may be useful in introducing a new product and including important information about it that you want to share. For a real video clip you need to write a script if you plan to have narration or dialogue. In some cases you may just want to use background music along with compelling images and text.

Make sure to use some good quality equipment for your video including a nice camera and audio recording tools. A better quality video is likely to get more engagement especially if it has high quality audio rather than a smartphone microphone. Once you have shot, edited and uploaded your micro-video you can post and promote it on social media where you will start to see more engagement.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Make Your Instagram Stories Even Better with These Apps

Make Your Instagram Stories Even Better with These Apps

Instagram stories are a great way to reach followers with important information or create ads that help increase engagement. There are certain strategies and tools available that can make your instagram stories more effective at building awareness and attracting attention from potential customers. You can use apps to enhance your stories and make them more appealing to followers.

An eye-catching option is to add animated text and creative overlays to your photos and videos using third-party apps like Adobe Spark Post. This is a free design app that allows you to add effects and different types of overlays to your posts to make them animated videos. You can choose from various themes, fonts and colors to create an interesting design that will make your story more memorable.

Another app that can be useful for Instagram stories is the InShot app which helps with sizing issues if you don’t have a vertical video. The free app can convert a video from any type of aspect ratio into the right vertical ratio for stories with background margins that you can customize using different colors or a blurred effect. Other options like PicPlayPost allow you to create vertical collages or vertical slideshows using multiple photos.

There are many options for editing apps that can help you create clips for videos like Videoshop or Filmmaker pro. These apps make it possible to put together multiple clips, resize them, edit them and add text. Video stories with several clips can help businesses communicate more information in one single story.

Enhancing stories with these types of apps can make them look more professional and help you boost engagement with more interesting content. Businesses can benefit from putting some thought and effort into their Instagram stories so that followers look forward to viewing more.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.