The Concept Of SEO Marketing

The Concept Of SEO MarketingWhen you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site gets ranked on a search engine for a certain keyword through which people are then able to access your website and find what they are looking for.

First, you have to add your website to a search engine by using a webmaster tool. A search engine is then able to read website content and everything else on your site. It is a long process that takes few months, but eventually a website can reach one of top 10 positions on a search engine’s first page with a certain keyword. Basically, SEO is a kind of online marketing for getting a website on top of a search so that anyone can easily find it. SEO is a very popular method around the world for driving traffic to a website.

For example, if you are selling leather jackets through a website, then people will only be able to reach your store if you do search engine optimization on on the keyword “leather jacket”. When people search for “leather jacket”, your website appears on the top 10 page and the user would be lead directly to your store. The only way to get your store to the top search results for a “leather jacket” keyword search is to use SEO.

SEO includes two methods that can take your website to the top. The first way is ON page SEO, and the second one is OFF page SEO. These are the two most common strategies through which you can get your website on the top search page. If your ON page SEO is strong, then the OFF page SEO would automatically become stronger and you will be able to quickly get a good ranking

When you do OFF page optimization, it is important that you use high-quality content that is original. The search engine algorithm only gives preference to those websites that contain quality content closely related to the website’s subject. You cannot put any other subject content on the website. For example, if you are selling leather jackets, then all content on the website should relate to leather jackets.  Usually, the off page optimization takes place on other submission websites to build the ranking on a search engine.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How NOT To Drive Yourself Crazy When Researching Competitors

competitor-spy Competitive research is an essential part of SEO analysis but scrutinizing every detail of a competitor’s website can leave you feeling burned out, paranoid, and even take away from reaching your business goals.

Here are some things to keep in mind so that you don’t lose sight of what is really important – doing what is right for your business.

Which Tool to Use?

There are SO many tools to use for competitive SEO research and analysis of your own website:

– Moz

– Ahrefs

– Screaming Frog

– SEM Rush

– Spy Fu

– SEO Book

– Raven Tools

– Bright Local

Many of these tools have “freemium” versions, where there are a limited amount of uses for free. This gives you a chance to try out which tools are useful for your analysis. Some tools may be too expensive or give too much or too little information.

All the Tools… It Will Be Fun, They Said!

While trying out new free tools is great to give a general overview of competitors, here is where the ‘potential-to-go-crazy’ part begins. Keep in mind that some tools (like SEM Rush) may inflate a competitor’s progress to the point where it looks better than it actually is. The reason is that these tools often use factors (like keywords) that aren’t completely accurate to the business or even industry. Traffic, clicks, and PPC spend may also be estimated and not accurately reflect reality.

Comparing With Your Own Site

Seeing competitors excel or get good “grades” in these tools can be especially frustrating but you also have to do the leg work to see how your own site performs according to these factors. If they are off from your own reports and analytics, it’s a good idea to use multiple tools to cross check a site’s progress – rather to solely rely on one tool.

SEO analysis tools are a good way to stay up-to-date with your website’s health but don’t forget to measure the things that really matter – conversions. Rankings and traffic can fluctuate month to month and year to year but historical data on calls, contacts, and purchases are the best way to go. And this is something that pretty much no online tool can match up to – calculating your business’ actual ROI! Keep organized (internally, within your business) and that is the sure way to measure your business’ success. Keep track of your bottom line and along the way, use as many SEO tools as you would like but don’t let the minutiae cloud your judgement.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Guide To Recovering From An Unnatural Link Warning

unnatural link warning

You open up your email one day and receive an ominous email from Google about an unnatural link warning. But what does it mean? How did this happen? In an effort to reduce overall web spam and increase the quality of search results Google has been issuing manual web spam penalties to sites that they believe violate their quality guidelines. It’s very important to address this issue and resolve it, because a spam action can drastically affect the number of visitors who find your site and can negatively affect your business and your bottom line.

1. Review Your Spam Action

manual spam action

First review in webmaster tools the particular kind of manual spam action you’ve received. There are two types of manual actions, site-wide matches and partial matches. Site-wide matches are penalties that are applied to the entire site, where as partial matches are a penalty that only applies to certain inbound links. Site-wide matches are more severe and often times connected to a drastic drop in rankings and organic traffic. Partial matches still often times affect traffic, but not to the degree of a site wide match.

2. Research Your Link Profile

Links To Your Site

Now that you know you have links that are in violation of Google’s quality guidelines it’s time to research your entire link profile and decide which links are good and which ones are bad. Refer to Google’s quality guidelines to help determine whether it’s a quality link or not. You can find a list of links to your site in Google Webmaster Tools, or you can use a third party tool like ahrefs or Open Site Explorer.

3. Remove Low Quality Links & Disavow When Needed

disavow tool

Once you’ve identified the problem links removal is the next step. Contact the webmasters hosting the links and ask them to remove the offending links. Google realizes you may not be able to control all the links pointing to your site, so if you can’t remove a link you can disavow it using their disavow tool. Be careful here, disavowing positive links can hurt your site and you want to make sure you are blocking out only spam links.

4. Reconsideration Request

reconsideration request

After you’ve removed or disavow’d all the spam links it’s time to ask Google to reconsider your site with a reconsideration request. The more thorough the better, explain the actions you’ve taken to correct the measure (feel free to link to Google docs highlighting your work). Also, if you hired an outside SEO company who was responsible for the links include that information in the request as well.

5. Rejoice, Repeat or Reach Out

spam aciton revoked

The next step is to await news from Google. It may take a couple weeks, but Google will let you know if the action has been revoked or if the site still violates the guidelines. From there you can either repeat the steps and re-examine what you may of missed or feel free to contact Emarketed for a free consultation to see how we can help revoke the action and restore your site.

Contact me directly and I’ll be happy to provide you with a free review of your unnatural link warning issue.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Automated Tools Are Not a Replacement For Using Your Brain

Automated tools are great and can make our lives much simpler.  Using automated software and SEO tools isn’t a secret in the world of online marketing as it makes it easier to: organize social media campaigns, find local SEO citations, optimize content and even run online ads. In our busy world, it’s easy to want to let these tools run on auto-pilot without doing the heavy lifting ourselves. But it doesn’t mean you can give up on using the greatest tool of all… your brain!

Some Things to Consider About Automated Tools:
Method – Some things are absolutely necessary when it comes to online marketing. If you need to do some link pruning, backlink analyzers are a must. But all tools aren’t made the same. It’s important to do research to find out how often the site/link is crawled, how far back the timeline goes and how often reports are/can be run etc.

– Most of the problems come from tools that grade pages, links and keywords. First, you have to understand what is being compared to give you the grade. If it’s not clearly explained, you have the right to ask customer support. If their answer doesn’t suffice, it’s time to choose a better tool!
For example with Moz’ on-page report card, it can be frustrating to see that your pages are getting D’s and F’s. A closer look shows that Moz is pulling up keywords about oranges and comparing them to pages about apples. No wonder you’re failing!

– Unfortunately, you can’t let things go on auto pilot. Even when it comes to “simple” things like social media follows and fans. Even growing your list of followers means that you need to sit down and take the time to weed out valuable potential customers from blatant spammers or robots. Although it’s more time consuming, there’s no tool that can do this as well as a person. Set aside some time, even if it’s once a month, to review things.

How to Get a Bigger Picture:
No matter how fancy and reputable a tool or site is, it all comes down to one thing: the tool has been programmed to do it’s job based on certain calculations and rules. These tools don’t offer any human reasoning, alternatives or explanation. Sometimes, you may get a client or boss barking at you about how a tool has indicated there is a problem with SEO/social/writing/design etc. and that you need to fix it asap. Even if you use automated tools on a regular basis, it doesn’t mean that you know exactly how they work.

So that’s the first step, learn how to use the tool and where data is gathered and why the results look like they do. This not only gives you a better understanding of a specific area of online marketing but will also cool your nerves when you can offer a calm and collected answer. If you take the shortcut and rely on automated tools as a quick fix, you could do your website more harm by fixing things based on a diagnosis that might be inaccurate.

Final Thoughts on Automation?:
Tools are good for effectively budgeting your time. The downside occurs when you don’t have the details to answers that pop up. Be wary of what tools tell you and check different ones for cross reference. Many popular tools have free versions which you can keep on the back burner and compare with your main paid tools. Check around on forums if you need help with troubleshooting or assistance with reading the results. And remember, if you get any weird or unexpected results, don’t take them as a sign that it’s the end of the world for your website. But don’t brush it off either! Don’t forget to use that brain. Check us out on Google+ and continue the conversation there!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO Plugins for WordPress

Before we take a look at some helpful SEO plugins for WordPress, here are some impressive statistics about the content management system and view the detailed infographic here:

– WordPress is responsible for 14.7 percent of the top million websites worldwide representing small, medium and big business.
– An average day sees about 500,000 new posts and 400,000 new comments on
– 48% of the top 100 blogs, as ranked by Technorati, currently use WordPress as their CMS
– 22 of every 100 new domains created in the US are running WordPress
– WordPress boasts the biggest market share when it comes to content management systems (53.8%)

There are many benefits of using a CMS, and there are a variety of WordPress plugins that you can help optimize your website for maximum exposure. Here are a few:

SEO Rank Reporter
This plugin provides an easy way to track Google rankings of specific keywords based on 3 day intervals. The data is presented in easy-to-read graphs so that you can see your progress and areas that you need to work on.

Need a hand with landing pages? This plugin provides effective templates with different features that makes it easy to customize content for a main landing page or any content page.

WordPress SEO By Yoast
This highly rated plugin is widely used for a good reason. There are many features including: meta data analysis, XML sitemaps, social sharing, analysis of onsite SEO and much more. Try it for yourself!

Author hReview
This is any easy way to integrate star ratings and other useful reviews into your pages that will show up in rich snippet previews of your site. This is extremely useful for increasing your credibility as well as your click through rates.

This plugin makes it easy to directly post your content onto different networking sites for maximum social visibility. You can customize the boxes and buttons of your liking and chose the most relevant ones to your business.

There are so many plugins for different business needs, so you can try a variety to see which ones are most helpful. Don’t forget to utilize plugin ratings to see which ones are most helpful to other people. Let us know which are your favorite plugins and why!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Keyword Research Ideas and Tools

Sometimes, research for keyword advertisting can be totally redundant and uninteresting. If you’re feeling like you’re stuck in a rut, here are few ideas that will hopefully revitalize you and hopefully give you that spark that you need:

Related terms and synonyms – Need a better idea of what keywords to use? In your next Google search, use the tilde ~ in front of a term that you’re interested in. For example, “~creative social media campaigns” will give results such as:
– create social media strategy
– best social media campaigns
– design a social media campaign
– creative engagement in online and social media campaigns

After writing awhile on the same topic, you can find that you start to use the same phrases and words. This search option is a good way to find alternative anchor text to link, come up with page titles and use phrases to use in meta descriptions.

Visualize your keywordsKeyword Eye is a keyword visualization tool that can help with your pay per click landing pages as well as give you ideas for your copywriting. This tool has a free option which is easy to use. Below, you can see an example I tried:

keyword eye

For PPC campaigns, the keywords are color coded for search competition and the size represent search volume. There is also a chart and list version to help you with further keyword analysis.

Self-Analysis and Social Media – Think about your most popular products and services as your customers would perceive them. After making a list of keywords you want, you can add a social touch by researching sites like Topsy and Social Mention. You can also find new synonyms here and add them to your list.

Let us know if you have any go-to methods when it comes to keyword research!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Have You Used Google Correlate for Keyword Research?

google correlateGoogle Correlate is a free tool that is great for keyword advertising research. The purpose of this tool is to give you correlations related to certain keywords. In our sample, when “gifts” is typed in, we can see that it is highly correlated with “creative gifts”. The graph below shows the correlation of the two keywords and their peak times. Are you surprised that it occurs around the holiday season of December?

(Note: The closer to 1 you get, the more closely correlated the terms will be. Remember, if the keywords are closely correlated, it doesn’t necessarily mean that the input causes the output – but that they have similar search patterns.)

Google Correlate works by scraping raw search data and presenting you with the results. In some cases, you might get weird and unrelated search results – so you can try it out for yourself and play around with the results by state and time series. You can even log in and save certain keywords so that you can track them and see how it changes overtime.

This is a great tool for bloggers and brands who want more information about consumer behavior. It can also help if you need alternate keywords or inspiration. When used with Google Trends, it can give you better insight when it comes to your online marketing campaigns. The best part is that you can search for brands and see state and seasonal demand for certain products. Type in Nike, Sony, and other big brands to see results.

Take a look at Google’s tutorial for a more in-depth look at how Correlate works and how to use it.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO During the Website Redesign Process

In many ways, website redesign can be a lot like moving. There’s so much stuff to pack and rearrange that important things can get misplaced, lost or even left behind. And when you arrive at your new place, it can take a while for everything to be put back in it’s right place again.

If your business is ready for a new SEO web design makeover, here are 4 components that you CAN’T forget about:

1) Transferring tags and descriptions over – Sure, it’s time consuming but title/meta tags/descriptions, even alt tags for images, should reflect the content on each individual page. It’s considered bad SEO practice to have the same information reflected over and over on every page of your website.

2) 301 redirects – It may take awhile for Google to re-crawl your new site. In the meantime, your old URLS will show up in search engine page results. The most efficient way to make sure that this information is not lost is to create a 301 redirect from your old URL to new URL. This is simple for your webmaster to implement and will help preserve your search engine rankings.

3) Forgetting to link keywords – Transferring content from an old site to a new one often involves copy and pasting text. During the transfer, make sure that you don’t drop and URLS and make sure that they’re linking to the right working page.

4) Testing – Lastly, don’t forget the importance of testing before going live. This means checking links and overall usability before you go through with the complete site transfer.

Finally, even when your new website is completed it’s crucial to constantly review your SEO. The excitement of a brand new site may be overwhelming but remember that without the right SEO strategies, no one will be visiting!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.