Why You Need to Invest in Local SEO

Why You Need to Invest in Local SEO

Investing in local search because of having a local business makes sense. Many people looking for services near them such as dentists, restaurant owners, or plumbers take their search to Google. The top rankings there are the ones getting the business. Without optimizing your website for local SEO, you’re missing out.

We’ve created a list of some of the most powerful techniques you can use to rank your website locally. This will help you climb the search engines, rank, and get the great new business. Either follow the tips yourself, or select a professional company like KnP Net Media to do it for you.

What is local SEO?

SEO, or search engine optimization, is the practice of making your website the best choice in Google’s eyes. By using the tips below, you can show Google that you’re the best choice for the service in your area. Local SEO is doing this in a very specific area.

Step 1: Create your Google My Business page.

When you do a local search, you’ll often find the top rankings are linked to a map and have star ratings. These come from a company’s Google My Business page. Anyone can set up one. All you need to do is to register your company. When you add your details, Google will verify you by sending you a letter with a unique code on it. Simply use this code to validate your page, and you’re ready to go. You can then add things like your services and opening hours.

Your customers can also review you. Reviews are keys to getting to the top of Google. By getting a few dozen reviews along with filling out all of your information, you’ll see your business start to show in the local map pack.

Step 2: Optimize your website.

The next step is to optimize your website for the keywords that people are searching for. In local SEO, this will generally be something like ‘service+location’ – for example, plumbers in New York. Take these keywords and add it to the title, headers, and content of your website. This will tell Google that this is what your website is about, and will make it more likely to rank.

Step 3: Use location pages.

Now that you have your homepage set up, you should start adding location pages. These will target other nearby areas, and will help you show up for people not only searching for the city you’re in, but also if they search for a service in a local village near you that you can still service. If you build out lots of these, you can steadily increase the amount of traffic you get, while keeping it all local.

Step 4: Make sure your website is mobile-friendly.

People searching for local services are, more often than not, doing it on the move with their phone. This makes it a must to ensure your website appears well on mobile devices. Google also ranks these websites faster, meaning you’ll get more people finding your website, too.

How To Choose The Right SEO Agency For You

How To Choose The Right SEO Agency For You

One study conducted in 2014 found that the first page of Google gets 95% of web traffic and that 67% of users go for one of the first five results on the first page.

Would you like your business to be on the first page and have a higher chance of attracting high-quality traffic? If you answered yes, then you need to find an SEO agency with the kind of expertise that will push your rankings forward.

In today’s age of competitive business, buying goods and services is quite tasking because there are a plethora of options available on the market. You are likely to face this challenge when choosing an SEO agency and the chances are that you might end up selecting an agency that does its marketing well but fall short with its services. If you are deciding to choose an agency to do your SEO, here’s what you need to do to get the best.

Check how long an agency has been operating

What experience does every agency you are looking into have? If an agency has been in the industry for long, then it has weathered several storms, and it is in a position to improve your rankings. New SEO agencies might know how to do SEO, but they might not be able to adapt to the ever-changing SEO requirements quickly. However, you should not discredit all new SEO agencies because some employ experts who can do the job as well as those in older agencies.

When looking at the longevity in business, you also need to check if an agency has worked with both small and big companies. If they have worked successfully with both, you can trust them because they aren’t just masters of one talent.

Gauge portfolios

Before making your final decision, you ought to compare the portfolios of several SEO agencies. If you go through their websites, you are likely to find a list of businesses that they have worked with in the past, though some might want to remain anonymous. If there is no list on the website, that’s a red flag.

An agency’s portfolio shows you the kind of businesses it serves which in turn helps you identify if it works with businesses in your niche. For instance, if you sell shoes online and the agency has worked with lots of online stores, then that’s a good sign that it can get the job done for you. Moreover, if an agency has worked with a variety of businesses, it shows that it is versatile and can adapt quickly.

Examine your goals

Your SEO strategy should have a goal at the end, for example, increase social shares by 5% quarterly. The figures of your goals should be tangible, reasonable, and attainable, keeping in mind that SEO is a field that does not achieve results overnight. That said, a good SEO agency is one that puts your goals and objectives first. Hence’ if you come across an agency that wants to begin working right away without knowing what you want to achieve, run! More importantly, the practices and goals of an ideal agency should mirror yours, so that you are always on the same page and working towards the same results.

Look for proven results

Research is pivotal when looking for an SEO agency. One of the things you need to look for before arriving at a decision is proven results. Are an agency’s past clients and employees satisfied with its services? You can get trustworthy reviews from an agency’s website.

Another great way to get unbiased opinions is to look at reviews left by previous customers on Google or Yelp. Alternatively, you can contact several past clients who have worked with a said agency to find out if they achieved the results they wanted.

Ask questions

This is one of the most critical steps that will help you determine whether an agency understands what you want and if it is the best fit.

Ask questions about:

  • The processes the agency uses
  • The resources that they need from you
  • What steps you should take when things are not done correctly
  • Their communication and reporting process for the progress of the SEO strategy

Mistakes you should avoid making

Trusting search engines as filters

The first step toward getting an agency is conducting some research, mostly via Google. When you search the best SEO agencies in your location, you’ll get some results, which you should take with a pinch salt. The best companies are busy and overwhelmed by new and retained clients. Hence they might not have all the time to do good SEO for their websites and appear on the first page on SERPs.

Believing there’s a secret method

One of the hugest red flags is agencies that tell you they have a secret SEO formula that will improve your ranking. This might have been the case a few years back but nowadays, SEO is an open field, and no one has a secret process.

Following the processes discussed above will land you an agency that does the best SEO and adapts to change quickly. For more information about SEO agencies, visit https://serpbook.com/blog/agency-rank-tracker/.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Does Social Media Assist SEO?

How Does Social Media Assist SEO?

You may not realize how much social media actually assists with SEO Essex. Many of us just think of it as a platform for people to post selfies, updates of their life, and to stay in contact with their friends; however social media plays many more roles than we originally anticipated, including assisting SEO. Let’s take a closer look at how social media impacts SEO.

Brand Awareness

Many marketers believe that the links from your social accounts, such as Instagram, Twitter and Facebook, has an impact on the ranking of your site. By using social influencers, who use social media more than anyone else, they can post your content with links to your site through their channels or blogs. This link building is a very beneficial way to increase brand awareness through social media.

Social Media Profiles

Potentially, your company already has a social media profile account on various different social media platforms. If you do, this is great, as your social profiles influence the content of your search results. Due to social media profiles having a more personal feel to them, as people can relate to them by having their own profiles, they are a great way to get the personality and tone of your company across to potential clients and customers. You will find that your Twitter or Facebook page will get just as many clicks, possibly even more, than your actual site. So, if you don’t already have a social media profile, make an account, today!

Social Media Is Used As A Search Engine

Not only do people search for things on Google, but they also use social media channels, such as Twitter. People are likely to look up any of your company’s latest news or check out your business through your social media channel, so it is important that you have a clear, and up-to-date social profile, online. Search engine optimization now includes what is searched on social media, not just through original search engines, such as Google.

More Engagement

Social media encourages more engagement form your users, which is a great way to improve your site’s SEO. If the content on your company’s social media profile is shared, it doesn’t necessarily have an impact on your ranking on Google, however, the engagement from your shared content will assist your SEO.

Engagement online is a great way to improve your reputation online, in addition to it being a way to generate leads for your company.

Google And Twitter’s Partnership

Although we aren’t entirely sure what the relationship between Google and Twitter means for the future of search and social marketing, we do know that we have regularly seen relevant tweets for branded searches in Google’s search results.

Twitter posts appearing in the search results, unfortunately don’t assist your site’s SEO – but it will have an impact on your brand awareness.

Taking all of these points into consideration, social media does assist SEO in ways that you may not have originally thought of. Having social media accounts for your company/business is a really beneficial move to make, as it will improve the traffic that visits your site, through visiting your social profile first.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

You Can Still Get to the Top of Search Results

You Can Still Get to the Top of Search Results

Some of the theories behind SEO can make it seem impossible to succeed in getting a higher rank. The idea that sites with more backlinks rank higher and sites with a higher rank tend to get more backlinks seems like a difficult world to break into. Top ranking sites tend to earn backlinks at a much faster rate than lower ranking sites which in turn continues to establish their rank.

How can lower ranking sites move up in search results if they are not getting backlinks as quickly as top sites? Even though it may seem like a vicious cycle, studies have shown that there actually is no proof that getting links at a faster rate leads to a better ranking. This proves that backlinks are not the only answer to getting results from SEO.

There are many cases where sites are able to improve their rank simply by having high quality content rather than focusing on building backlinks. The most important aspects of a site or article is that they are informational, authoritative and offer comprehensive knowledge. High quality content has the same potential to increase search rank than an article with a lots of backlinks.

Google still ranks content based on its quality above all else and if users spend time reading your content because it proves useful in answering your questions than this will serve to increase your rank. Content with original research and new information will perform better than more cursory content. Improving your “dwell time” or the amount of time that users spend on your site can be one of the key factors in increasing your rank.

Backlinks still matter but if you are having trouble with getting enough of them to affect your rank it may be time to focus on creating high quality content that people will keep coming back to.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 3 SEO Strategies To Do Right Now

Top 3 SEO Strategies To Do Right Now

SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so businesses must take the time to pay attention to what the current best practices are.

Here are the most effective SEO strategies that you should implement right away to see better results:

1. Optimize for Voice Search

One of the fastest growing changes in search marketing is the use of voice search tools such as Siri and Alexa. More people than ever are using the voice option on their mobile phone or their smart home devices so that they don’t have to take the time to type. People often use different kinds of phrases and keywords when they use voice search compared to typing a query on a phone or a desktop so you will need to adjust your SEO strategy accordingly.

2. Write Longer Content

Great content is key to having more effective SEO and recently marketers have found that longer posts tend to hold reader’s interest and get more of a response. However the content still needs to be high quality, useful and interesting information that will keep readers on the page longer.

3. Create a Faster Website

If there are any loading or navigational issues with your website it can negative affect the success of your SEO strategies. A fast site will rank higher on Google and will create a better user experience which is important for retaining customers. If you optimize for speed you are going to see more positive results.

The focus of SEO strategies can incorporate many different aspects of marketing but these three options are simple and effective for businesses that want a quick boost.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Incorporate Off-Page SEO

5 Ways to Incorporate Off-Page SEO

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be equally useful in increasing your site’s search engine rank.

Off-page SEO is any kind of technique beyond website design that promotes your site and helps make you more visible online. Here are 5 off-page SEO strategies that can be helpful to incorporate into your overall SEO plan.

  1. Link Building

Probably one of the most popular off-page SEO strategies is link building because it is one of the most effective tools to increase search rank. By building more external links to your website you can increase your page’s relevance and start to bypass your competition. If someone else links to your website it tells search engines that you offer useful information and your page qualifies as an authority.

Link building has to be accomplished legitimately because if you try to trick search engines with artificial links to your site you could be penalized and your rank will suffer. You should make an effort to build natural links by publishing interesting and useful content that other sites will be more likely to reference by linking to you. You can always boost your links by contacting other people or sites that might find your content relevant and ask them to link to you.

  1. Social Media Presence and Marketing

While your main concern is always the ranking of your company web page, you can help manage your online reputation and build traffic to your main page through social media sites like Facebook, Instagram and Twitter. It is more important than ever to have a strong presence on social media because it helps people learn more about your brand and interact with you directly.

Having a good social media presence means being as responsive as possible to people and engaging with them as much as you can. You can answer people’s questions and get them involved so that they become loyal customers and spread the word about your company. You should try to be proactive on social media and post interesting content on a regular basis so that you generate more engagement all the time.

  1. Forums and Discussion Boards

Getting involved in forums that are related to your site’s niche can help create more interest and discussion about your brand. Find the right forums online and get involved within the community by replying to threads, answering people’s questions and offering useful advice. This will all help build up your reputation as an expert within your company’s niche.

Make sure to also use “Do-Follow” forums so you can include a link to your site within your signature and help to boost your backlinks. You can get more quality links to your site while getting engaged on discussion boards so that people know more about your company. If you are regularly active on a few discussion boards you will start to see more traffic on your site.

  1. Blogging and Social Bookmarking

If you already have a blog on your site it is important to make sure it is always updated with new and varied types of content including video, photos and articles. You can start to promote your blog by submitting it to blog directories that are related to your niche as well as to blog search engines. You can post comments on other blogs and include your link in the comment section so that people will check out your blog as well.

You can submit your content to bookmarking sites like reddit, stumbleupon, scoop.it and delicious to help promote your blog. The content on these sites is updated very frequently which is great for ranking on search engines. If you use social bookmarking carefully and handle the tags properly you can greatly increase traffic to your site.

  1. Local Listings and Reviews

If you are a local business within a certain niche you might benefit from listing your company in local directories. Using local listings is a way to avoid facing huge competition and instead narrowing it down to your city or area. If you list your site locally search engines can easily view your website and crawl the content.

You can reach a more targeted audience by submitting to sites like Google Maps and Yelp which will show customers where you are located and include a brief introduction to your business. Your website will show up when people search for your niche in your local area. You can also encourage people to review you on yelp which will give you more validity in the eyes of search engines

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How to Deal with Search Rank Fluctuations

HowToDealwithSearchRankFluctuations

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to switch back and forth between a few numbers in the same range but if it is fluctuating all over the place then this can be a problem.

In order for your SEO rankings to work well there has to be some type of consistency. It can be frustrating for business owners to see their search results page rise one day and then have trouble locating it just a week later with the same keywords. Ranking fluctuations are a part of Google’s algorithm so it is important to do all you can to protect your page rankings.

What Causes Fluctuations

Before you can learn how to minimize rank fluctuations, you need to understand why they happen. There a few different factors that can go into causing a rank change but they tend to occur more often on pages that are lower down on the results page. Higher ranking pages might have smaller fluctuations but they also happen more often.

One of the reasons fluctuations occur is due to search engine algorithm updates which can cause your rank to increase or drop for a few weeks temporarily. Sometimes smaller updates go unannounced so you might not understand why your rank changed. Updating your own content and making major changes can also cause your rank to fluctuate as search engines crawl your new content.

If your website is having certain technical issues it also might affect your search rank and cause it to fluctuate. If you have implemented new strategies or incorporated some complicated code which is slowing down your site speed it could drop your rank due to lack of accessibility to crawlers. Other changes such as new inbound link strategies can cause a fluctuation because of the sudden influx of links which will cause your rank to rise dramatically.

How to React to Fluctuations

When you experience a serious fluctuation in your search engine ranking, you should avoid panicking and making more changes right away to combat the fluctuation. Since the rank drop may be due to recent changes to your site, going back and changing more tactics will not help the situation in the long run. Instead you can decide to wait and see if any negative fluctuation will bounce back on its own once it has adjusted to recent changes.

If you are really concerned about your site’s fluctuations it can also be a good idea to watch your competitors’ sites and see if they are experiencing similar changes in their rank. If this is the case then it might be due to the search terms being used. You should always make sure that keywords and tags are placed properly in order to help the situation.

Internal Linking and Site Speed

To help avoid rank fluctuations there are a few strategies that can allow you to keep a more consistently rising rank overall. One tactic is to use internal linking to help leverage keyword targeting in your own site. You should try to diversify and avoid using rich anchor text to prevent rank changes.

Another thing to keep in mind is that your site speed is included in Google’s search ranking algorithm. This has to do with the user experience because if a site loads too slowly, people are more likely to close your site and move onto something else. Always make sure that your site is loading quickly and efficiently to avoid any problems with your ranking.

Link Building Strategies

If you build a lot of links too quickly, search engines will recognize your site as gaining links at an unnatural rate especially when they are only to one page. This type of link building will set off red flags and might lead to even more ranking drops in the end.

A better strategy is to build links to a variety of different pages without using any rich anchor text. Using links to different pages can help stabilize and ultimately increase your search rankings without setting of any red flags. This type of link building will contribute to the authority of your site as a whole and boost your keywords at a site wide level.

Any time you notice search rank fluctuations, you can wait it out before making any changes or eventually start using more careful strategies to ensure that your page has a consistent rank. Being cautious about the strategies you use and keeping your page up to date can help you prevent any further fluctuations and allow your rank to steadily rise.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

7 SEO Strategies To Get Your Site Found

7 SEO Strategies To Get Your Site Found
If you are trying to improve your website’s search results then you might consider looking into the types of SEO tools that can change your rank more quickly and effectively. While one of the main focuses of SEO is using certain keywords to your advantage, there are also other factors that can affect your rank. Familiarizing yourself with all of the strategies that get the best results will help you use SEO more efficiently.

1. Use High Quality Content
When users spend more time on your website it tends to increase your search rank. You can get users to stay longer by providing them with useful content that they will want to read through in its entirety. Longer content that is full of relevant information tends to improve search rank the most because it has more value to the user and more keywords overall.

Your SEO strategy overall will be more effective if you make an effort to create well-written content that attracts users because it provides them with answers to their questions.

2. Do Keyword Research
Your content needs to have plenty of keywords but you have to make sure that you are using the right ones. It is always beneficial to research which keywords are likely to drive the most traffic and will be the least competitive in your industry.

Using the most effective keywords and placing them strategically in high quality content is what tends to create the best results. You will need to research what types of keywords tend to work well in your industry and focus on long tail keywords with more specific descriptions of what the customer is looking for. There are plenty of keyword research tools available that can help you discover the right terms to use.

3. Focus on Backlinks
Aside from the links in your own content, you can also look for ways to get other people to link to you. Powerful backlinks can work to quickly increase your search rank because it generates more quality links to your site.

You can create more backlinks by contacting popular blogs in your niche or submitting press releases about another company. Recommending your content to influencers and people interested in your industry will help you develop more backlinks and get better SEO results.

4. Optimize for Mobile
Search rankings can suffer if you do not have your site properly optimized for use on a smartphone or other mobile device. Although it may not have had a significant impact on your ranking several years ago, now it is crucial to have a mobile-ready website.

You need to make sure that your site is designed to account for different screen sizes and will load quickly and work efficiently on a smartphone. You can also get a higher ranking on Google if you apply SEO to your app if you currently have one.

5. Improve Readability and Design
Your website will tend to rank better and get more active users if it is easy to read and designed well enough so that users can quickly navigate through to find what they want. Your text needs to be easy to read and understand so that users don’t lose interest and click away from your site.

You need to review the type of font, the size of the type and the line height and length to make sure that users can quickly read through content. Sans-serif fonts are much easier to read onscreen such as Arial and Helvetica and the size should be big enough to read but not so big that it takes up too much space, usually around 16 pixels is best.

6. Incorporate Social Media
Sites like Facebook, Instagram and Twitter are becoming more important than ever in terms of promoting and getting more recognition for your brand. You will tend to get more interaction on these sites if you apply some SEO strategies to incorporate social media platforms and increase their search rank.

It is important for your main website to show up first in search results but following closely behind in rank should be your Facebook and other sites that are updated and full of engaging content. Users will then have the option of clicking either on your website or your social media sites to have a sense of your brand and what you can offer them.

7. Benefit from Product Images
While content filled with useful information may be the number one focus of SEO, you can also consider how your images rank online. Users who are searching for products may not only look at the main search engine, they might also review image results. As long as you include quality images of your products on your site with relevant keywords you can have images that rank well in the results.
Users will be more likely to click on an image which will lead them to find your store and ultimately drive up more traffic.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.