How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why People Do Marketing On LinkedIn

Why People Do Marketing On LinkedInLinkedIn is not a site that you would normally think of when it comes to marketing because it is a place where people search for highly qualified candidates for job openings. But many multinational companies prefer to hire people from LinkedIn because of people on the site share their resumes and it is easy to browse for candidates with the skills and experience you’re looking for. Therefore, many companies successfully find  highly qualified people through the site and hire them.

However if you want to use LinkedIn for marketing, the site also allows you to run advertisement campaigns through which you can get the attention of your target audience and increase their exposure to your brand. It is a perfect place for a business to do marketing. You can also meet with vendors through the site. If you are manufacturing any product, then you can find the right company to distribute and sell your product. This is just one example of the many ways Linkedin can be very useful for marketing and other business purposes.

Through LinkedIn marketing, you get the attention of those customers who need your products the most and also connect with important business contacts. For example, if you need a content writing service for a specific project, you can browse candidates on the site who are able to do content writing work. So you can find services easily and get the work done quickly and professionally. You can also choose to advertise the position your company is hiring for on the site, and candidates will come to you. So in both cases, it is a useful place to do advertising.

The biggest reason for doing marketing on LinkedIn is to get people to know about your brand and to get in touch will good business contacts. Through this method, you can develop a good brand presence on LinkedIn and connect with different vendors who need your services and products. Further, it is a great place for doing email marketing. If you connect with thousands of people, then you can easily send promotional emails through which they would become able to engage with your brand and know about new products and services.

Further, you can make a group for your brand where you share different updates about your products and services, and also offer jobs to people in your network. Once you start posting updates, then many people will join the group and love to see news about your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific prodBenefits of A Los Angeles Marketing Agencyuct and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing strategies to make it possible for these customers to connect with your site and learn as much as they can about your brand and services.

This is why many of today’s businesses now prefer to hire a Los Angeles marketing agency to carry out marketing strategies for their product and elevate their brand to a new level where their product, brand, or services are recognizable and accessible to a target audience. Outsourcing the marketing department is a convenient and common option for a brand because it reduces the hiring cost of the employer and you also get a complete daily report of the marketing work within a set budget.

If you are targeting a specific area for marketing, then these agencies can do exceptional work and also provide you with quality results in less time than it would take with an in-house marketing team. Marketing costs are commonly 70% less when done this way. Hiring a marketing agency also enables a company to set a marketing budget and stick to it. All you need to do is select a marketing package with the agency, and then leave the rest in their hands. They will provide your company with the results you want at a fixed price.

Other benefits of hiring a Los Angeles marketing agency is that you can quickly determine how the marketing is affecting your business and see clear changes in your brand popularity around the world. If you don’t see the kind of results you’re looking for in a few months, then you can change the package, adjust marketing strategies, or even try a different agency. There are many choices when it comes to marketing your business. That kind of flexibility allows for experimentation and creativity that can grow your brand and take it to new territories.

Another benefit is that you do not need to be in physically connected with these marketing agencies. Your business can be located anywhere in the world to be able to reach out to the marketing agency of your choice. Work and all communication between your business and the marketing team can be done remotely.

By hiring a marketing agency, you can also reduce the cost of business expenses, including the need to provide a physical location with the right equipment for an in house marketing team to work out of. Hiring a marketing agency brings about the results your business has been looking for at an affordable price.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Emphasizing Direct Response in Marketing

direct-response-marketing

Maintaining customer relations and brand awareness (aka “mass marketing”) has long been part of marketing. While direct response in marketing isn’t in the spotlight as much, it is becoming more emphasized in the landscape of competitive SEO.

What is Considered Direct Response Marketing?

On the other spectrum of mass marketing, direct response exists in its own special bubble. With direct marketing, the goal is to encourage customers to take some sort of action. The immediate response is what a business is really after, including: phone call, contact form, purchase, download, sign-up, inquiry, and more. With direct response marketing, the business wants the customer to take action immediately after seeing an ad or interacting with the website.

Characteristics of a Direct Response Ad

The tell-tale sign of a direct response ad campaign is that it is completely trackable. Notice that all the things explained in the previous section are completely quantitative and a number can be assigned to the type of conversion. With traditional brand marketing, it’s much harder (maybe even impossible) to assign a finite number to the campaign. After all, that’s not the point of mass marketing.

Because you can measure direct response ads, you can tell exactly how effective (or ineffective) it is. Based on the ROI, you can easily determine the profitability of said direct marketing campaign. This is why the tracking aspect of direct response campaigns are appealing to businesses – they can clearly see what is making the money.

Being specific in direct response ads is what sets it apart from brand advertisements. Instead of appealing to the masses, like Apple and Coca-Cola, you will want to specifically tailor an ad or landing page to a niche audience. Being specific helps increase the likeliness of eliciting a direct response. It also helps with tweaking components of a campaign so that the rate of direct responses is maximized.

First Impressions Count, Make Yours Last

From the meta description of your web pages, to third party reviews, to paid ad copy, direct response measures are often the first interaction you have with a potential customer. If you need help with making it count, contact the internet marketing specialists at Emarketed today. We have experience with PPC and organic optimization and will come up with a plan that best suits your business needs.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Online Marketing Helps Your Business Credibility

If you want to establish trust and credibility with customers, having a website is the first place to start. From there, it’s crucial to maintain an online marketing campaign that is aligned with your business principles and values.

hand-shake-trust

Mobile Website

Having an SEO friendly mobile website (or preferrably responsive website) is important for two reasons:
1) A site needs to rank #1 or not at all on mobile (according to a recent study)
2) Once potential customers land on a website, it better be optimized for their screen size or they will quickly leave

Having a mobile friendly website helps with credibility because it shows that a business is up to speed with technology and consumer wants/needs.

Blog

Have you ever stumbled upon a business blog only to see that it hasn’t been updated in months? Not only is this disappointing but it shows that the business has dropped off in caring about its online presence. Although it’s not necessary to blog everyday, an active blog shows that a business is committed to its marketing efforts. As many writers know, blogging consistently requires a lot of time, research, learning, creativity, discipline, and work!

Third Party & Social Media Profiles

It’s mind boggling that a company would leave a Yelp, Google+ Page or Facebook Page unclaimed, but it does happen. Claiming online profiles helps a business monitor their reputation, reviews and market to customers who are interested in their products and services. There is an SEO benefit to this as it strengthens local SEO to have business profiles completely filled out with correct information.

Videos

Having videos on a website, YouTube or Vimeo channel adds another dimension to how prospective customers perceive a business. Featuring employees, the office and a portfolio helps show that a business is reputable and knowledgeable. Videos also give businesses an opportunity to reach different customers on different channels while bringing it all back to the website and brand. Read more about our video services here: https://www.emarketed.com/website-video-marketing

Why a Small Business Needs an Online Marketing Team

Maintenance of a website and online marketing campaigns requires a lot of time and work. It is helpful to have a qualified internet marketing firm on your side so that you can focus on the offline aspects of running your business. Since maintaining your reputation and credibility is important, it’s crucial that you choose a company that can cater to your needs. At Emarketed, we’ve been in the business of helping businesses succeed online since 1998. Call us today at 800-WEB-5421 for a free consultation and website evaluation. We look forward to hearing from you!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Need To Optimize For Your Business Name

hello-my-name Of all the keywords and terms you target with organic and paid search, is your business name included? If you haven’t thought about optimizing for your business name, it’s something to consider in both SEO and PPC.

PPC

Even if you rank 1st for your business name in organic search, there’s a way to outrank that in paid ad space. Don’t let competitors “steal” your business away by ranking on top of your organic listing. Bidding on branded terms is an effective strategy because it ensures that you dominate SERPs for your business name. The price you actually pay for these clicks is also relatively low compared to other high volume, competitive keywords.

Bidding on branded terms is also an effective strategy for reputation management and if you want greater control of where your site shows up for your business name. It works especially well when you have bad reviews floating around on Yelp or other third part review sites. While a quick search of your business name + “reviews” might reveal these unsavory directory listings, bidding on branded terms will help trigger your ad so that it shows up on top of these review or social media sites.

Remember, the higher your site shows up in search engine results, the higher the click-through rate will be. Showing up in paid ad space is sure to help and it will bolster your efforts if you’re showing up both in organic and paid search.

Organic Search

Did you know that your About page and Results/Customer Testimonials page will often be at the top of the list of most viewed pages on your website? Keeping this in mind gives you an opportunity to optimize for your business name, targeted location(s), and desired keywords.

Your website’s About page should tell customers as little or as much as you want them to know about your business. But it’s also a great opportunity for natural on-site optimization. For example, when a potential customer is looking at your business, they will most likely search your company name plus “review”, “testimonial”, “client reviews”, “case study”, and “ratings”. Use this as a starting point to expand on these with branded pages on your website.

Want to Learn More?

Optimizing for your business name might often be on the bottom of your list of priorities because it’s something that seems to obvious and miniscule. But there’s always room for improvement and this is a good place to start. If you have any questions about bidding on branded terms with PPC or reputation management, contact Emarketed today for a free evaluation and site review.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Silicon Valley (The Show) Can Teach You About Online Marketing

HBO’s latest original show Silicon Valley, is hilarious in its commentary about the real Silicon Valley and the cutthroat world of technology. The dot-com boom of the late nineties has showed us the fleeting moments of internet success, while the 2010’s has give rise to up and coming mobile app companies. Whether you own a small business or startup, here are some things this Mike Judge comedy can teach you about internet marketing:

silicon valley

You Are Dispensable

Lyft, Uber, Sidecar, Ridejoy. Just HOW many rideshare apps do we really need? On the show, Richard creates a proprietary universal compression algorithm, Pied Piper. It’s set to change the world as we know it by pushing the theoretical limit of lossless compression. But what does it really matter, when Hooli (the show’s answer to Google) has reversed engineered his algorithm to create it’s own, Nucleus? The short and sad fact of it is, is that your business is a dime a dozen and completely dispensable. How do you combat that? The Pied Piper team has shown how they’ve done that in a few ways.

Maintain Your Integrity

Instead of selling out for $10 million to the giant Hooli, Richard and his rag tag team has taken the alternate route. Agreeing to $200,000 in investment capital from billionaire Peter Gregory in exchange for his 5% ownership in the company. Hooli and every other company in Silicon Valley pride themselves on the fact that their creation will “make the world a better place”. But there’s no real way Richard can have any part in that unless he is in control.

The lesson here is that you can’t let your marketing campaigns run on auto pilot. As easy and as much as you would like someone else to do it for you, no one can guarantee your own success except yourself. With someone else in charge, your message will be diluted or even lost. Stay in the loop and be as hands-on as possible, even if you are CEO of a multi-billion dollar company!

Stand Out, But Not Too Much

As much as Pied Piper despises the overall nature of today’s Silicon Valley, they know that they have to play the game in order to be successful. This means, having an eccentric company spokesperson (Erlich Bachman), attending pretentious company launch parties (complete with an awkward Kid Rock performance) and having their very own blasé company logo (lowercase letters in a box).

In online marketing, your business also has to “play the game”, so to speak. This includes everything from paid ads, local search, blogging, and being active on social media. When all your competitors are doing the same thing, it means that you should follow. BUT it doesn’t mean that you should follow blindly. Look and learn from others to see what’s working and what’s not.

Have a Backup Plan and Don’t Be Afraid to Pivot

Sure, you may have a brilliant idea for a parking or water fountain search app but what happens when it fails? What happens when a much bigger and better competitor has the same idea and can do it better? It may be time to pivot. This real-life Silicon Valley buzzword can play an important part in your own marketing campaign. Instead of looking at something as a failure, look at it as an opportunity to “pivot”.

Case in point as the show explains it, Instagram started as a location based check-in service. It grew to become a mobile photo and video social sharing network that Facebook bought for $1 billion. Pivoting means growing, changing and re-purposing your product/service to fit the needs of the people. In business, marketing and real life, you have to adapt to changes. Rolling with the punches for your marketing campaign ensures the best success.

With a short season of only 8 episodes, Silicon Valley has taught us a lot about starting a small company. Stop by our Facebook and let us know what you think!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.