5 Reasons a Podcast Will Help Your Business Marketing Strategy

5 Reasons a Podcast Will Help Your Business Marketing Strategy

Staying relevant in modern advertising means finding a way to reach people that doesn’t always follow traditional marketing. New options such as podcasts can give businesses the opportunity to communicate with their target audience and let them know why their product matters. Staying ahead of competition means telling a story about how your product stands apart from the others and podcasts offer a way for businesses to do that.

Podcasts usually don’t include regular commercial breaks as there are on the radio so their advertising messages often become part of the program. This can make the message about the product seem more natural and authentic in a way that listeners are more likely to respond to. In addition to your regular written and visual content, podcasts can be a great kind of audio content to include in your marketing strategy.

These are some of the reasons podcasts can help your business.

1. They are Easy for People to Consume

Audio content is one of the most accessible types of advertising content for potential customers. Instead of having to read lengthy text or keep their attention on a video, podcasts deliver the information quickly and easily. Users don’t have to shift their focus away from what they were doing to pay attention exclusively to your content.

People can easily listen to podcasts while they are driving, exercising, or working without it taking their attention away from those activities. Even though they are easy to access and consume, podcasts can also be highly engaging. Audio content can often be a welcome break from the monotony of other types of content that people are constantly bombarded with online.

2. They are Inexpensive and Simple to Create

There are not a lot of steps involved in making a podcast and the equipment required for making one is reasonably priced. All you need for a podcast is a good quality microphone and headphones and editing software that will allow you to record and produce the content. The editing software is often free online and simple to use even for people with no experience.

Making a podcast can also be much less time-consuming than other types of written or visual content. All you need to do is record yourself speaking naturally. You might prepare some talking points before hand but podcasts are typically not scripted. After recording you can do some minimal editing and your podcast is ready to be put online.

3. They Help You Stand Out from Competition

Because podcasts are a relatively new form of advertising, you can benefit from having less competition. You can create your own podcast for a niche audience and depending on the topic, you may not have to worry too much about competing for listeners. It can help you stand out from your competitors because you offer something that none of them do.

4. They Increase Traffic

One of the main reasons businesses should get involved in podcasts is that they offer a way to reach out to new audiences and build up a bigger fanbase. With a podcast there will be a wider range of audience that becomes familiar with your brand and your products. You are exposing your brand to potentially thousands of listeners for free essentially.

You can quickly start to acquire more customers through podcasts and bring more traffic to your site because at the end of each episode you can include call to action or CTA. You can tell listeners the link to your landing page, email subscriber or any other tool that you think will be the most helpful in bringing in new customers. Each time you include a CTA you will see more traffic on your site and more email subscribers from interested listeners.

5. They Help Build a Relationship with Your Audience

Not only will podcasts bring in more customers, they can help create loyal followers that care about your brand. Audio content tends to be more personal and when people hear you speak they will get to know your personality and your genuine passion about what you do. As you discuss relevant topics people will feel more of a connection than they might with other types of written or video content.

Listening to your voice makes it easier for followers to like and trust you because they feel like they know you better. That trust that you develop can improve your brand image and help people become more in tune with your company. People will naturally feel more drawn to your business and will be interested in what you are doing.

Podcasts can act as a great supplement to your existing marketing strategy to start building up an audience of listeners that learn to care about you and your brand. With simple audio equipment you can start talking to potential customers and seeing the positive results.

How Important are Brand Values in Your Marketing Strategy

How Important are Brand Values in Your Marketing Strategy

The way that you market your brand can involve much more than increasing numbers of sales and customers. Your marketing strategy is also a way to present an image of your brand in the mind of your target audience. How do you want your audience to interpret the core values of your brand and what your company is really about?

Brand values are a permanent part of your business even while advertising strategies, logos and products are constantly changing. Your values define your company in ways that potential customers can identify and connect with. A business that focuses on their brand values will be able to communicate more effectively with a coherent message through their marketing plans.

If you haven’t taken some time to think about what your brand values are then it might be a good idea to consider what your company represents and what you want your audience to know about you. Brand values matter because customers are constantly interacting with brands online and through social media. They need to understand your brand image and see more than just a picture of a product in order to become loyal followers.

What are Brand Values?

At the core of every company should be a set of brand values that influence everything from their brand’s look, voice, message and relationships to customers. Your brand is more than just your logo and visual identity, it involves your company’s personality, purpose and overall mission. Without brand values guiding your message your company will just seem like any other business vying for people’s attention.

A good way to start developing a set of brand values is to think about what is important to you and your business and make a list. You can think about what you care about, the negative things about other brands you want to avoid and the experience you want your own customers to have. Brand values can also mean standing for something that you feel your company can offer people.

Brand values can be any number of things that people associate with a company and their products. Does your brand focus on making natural and humane products? Do you donate a portion of your profits to charity? Do you care about innovation and change or social issues?

Your brand values don’t necessarily have to mimic another established brand in order to be successful. They need to be true to your company and what makes your products or services unique. Once you have made a list of what your brand cares about and what you stand for you can condense it down to one or two phrases that truly define your brand values.

Including Brand Values in Advertising

Once you have determined your company’s values and the image that you want to present to your audience, you can start working on communicating this message. It is important to remain consistent with your values and represent them in every way that you possibly can so that people recognize and remember what your business is all about. Being consistent about your values at all times can keep your brand more trustworthy and reliable in the minds of customers.

Being consistent about your message does not necessarily mean that all your ads and social media channels need to look exactly the same. You can have variety in your marketing strategies but make sure that your core values are reflected in the voice and message of your ads and social media posts. The look and imagery of your brand may continue to evolve but the values they communicate should always remain the same.

Whenever you are designing an ad or working on your marketing plan, you can use new and interesting ideas but also think about how they are related to your values. When you write taglines, text for your website, social media posts and other messages make sure your values are somehow reflected in what you say. Your values are what will help people remember you and they will begin to associate positive qualities with your business.

A company’s brand is much more than just external aspects that present an image or a voice. People will be willing to pay more for a brand that represents values that they agree with or care about themselves. A business that stands for something is more likely to win loyal customers and their message will spread to a bigger audience.

Looking at other successful company’s ads can give you an idea of how their values are represented in everything they do. When you understand how brand values are at the center of every advertising strategy it will help you develop your own technique and skills in marketing. If you always consider your brand values you will create more relatable and effective ads that speak to the people you want to reach.

The Benefits of Voice Search Marketing

The Benefits of Voice Search Marketing

While your marketing plan might encompass different types of platforms such as social media, google advertisements and mobile optimization it is also important to consider voice search. While most people focus their marketing on desktop and mobile searches, they fail to realize that voice search is growing in popularity and it is becoming more crucial than ever to include it as part of a marketing campaign. Voice search is only going to grow more important over time and marketers need to start developing their voice marketing strategies now to stay competitive.

Internet trend reports show that 20% of mobile searches were made using voice search in 2016 and that number only continues to rise. With new products and more refined technology, digital assistants are becoming a more typical and frequently used household item. Companies like Apple, Microsoft and Amazon all have their own versions of digital assistants that deliver information to users quickly and effectively.

Technology companies and retailers are noticing the growing trend and starting to take advantage of voice search popularity. Companies like Walmart are providing options for customers to shop using a digital voice assistant. As retailers recognize the importance of voice search, businesses need to incorporate it as a part of their optimization campaign for better marketing results.

Optimizing for Voice Search

Now that one in five searches are made using voice search, it is part of the average person’s daily life. SEO marketers may already realize that optimizing for voice search is slightly different than optimizing for a traditional search. That means they will have to adjust elements of their strategy if they want to reach people doing a voice search.

By 2020 voice searches are expected to account for 50% of all online queries so that means some serious changes to the way marketers optimize. Voice search assistants such as Siri or Alexa keep track of the way people search and their personal data in order to deliver customized user experience. People often prefer how quickly they can search for something and get the information they need.

One of the reasons that voice search optimization is different from traditional SEO is related to the way people search for things using their voice. Since people can simply talk to their voice assistant instead of typing in questions, they tend to use more natural language. That means your usual keywords and phrases might not be effective for voice search because they don’t reflect the way a person would ask a question out loud.

As people shift to voice search more often than typing out their queries, marketers will need to adjust their keywords to include question words such as “why, how, what and where”. While these are usually omitted from a typed in search, they are more often present in a voice search. Marketing specifically for voice search with these terms will mean that your business will be available as one of the results when someone asks their personal assistant for a product or service related to yours.

Being Available to Customers

One of the positive things about voice search is that people tend to use it when they need something specific and immediate. People are more likely to use a desktop search for something that they want to research and spend some time looking into. A voice search helps them make a quick decision about an item they need to buy or some relevant information.

People involved in a voice search are more ready to make a purchase than those researching information on a desktop. They are looking for products or services that they need in the moment such as a nearby restaurant to order dinner or some household supplies that they need to replace. Optimizing for voice search means that your company will be at the top of the results when customers want to make a purchase.

As more and more people begin to rely on digital assistants and other voice search options, businesses will need to make sure they incorporate strategies for voice optimization so that they aren’t left behind. Only optimizing for desktop keywords means you are missing a significant portion of the searches that could potentially bring customers directly to you. Focusing at least some portion of your marketing strategy on voice search could mean bringing in new customers on a regular basis.

Marketing online is so competitive it is important to always stay ahead of the game and voice searches are the newest trend that is likely to become a staple of internet advertising. Spending some time and investing in voice search optimization will help you reach more people and gain more loyal customers. When your company comes up in the results of a voice search you will be able to quickly increase brand recognition and sales as well.

Google News February 2018

We’ve been blogging about Google since 2007. A lot has changed in that time! Here’s a recap of the latest Google updates that we think will impact your business online that’s happened recently.

  1. Google Launches Beta Version of Brand New Search Console

    Google has rolled out the beta version of the new and improved search console and so far we’re liking how it looks. It was built from scratch and the way the data is presented allows you to easily toggle on the clicks, total impressions, average CTR, and average position.

    To access the new console click here and then click the “Try the new Search Console” link. See below for what that looks like.

    The most promising new feature is access to 16-month-old historical data. It enables year over year comparison which is great.  So the new search console currently includes index coverage, performance, and the ability to upload a new site map. All of the other features remain in the old version.

    Some stats we found on our site that were interesting: 273k impressions over the last 12 months (this is how many times we’ve shown up in search results), out of that number 64k were on mobile, and lastly we received 505 clicks from Google search. For the last year in total we have received just over 25k in visits. Some views below from the new console.


    The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors.

    As of now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’s still in the beta and many tools and features are yet to come, so stay tuned.

  2. You Can Now Add Videos To Your Google My Business Listing

    Google was testing a new video feature in early January that allowed business owners and customers to add videos, related to the business. Allyson Wright from the Google My Business advertiser community announced that they have fully rolled out the video feature and now all business owners can add videos to their listing. These videos will be visible on Google Maps and local search results. Some important points to consider:

    • Videos up to 30 seconds in length are supported.
    • Videos will appear in the overview tab of the GMB Dashboard.
    • Customer uploaded videos can be found in the “customer” tab.
    • Merchant uploaded videos can be found in the “by owner” tab.
    • All videos can be viewed together in the “videos” tab.
    • After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.

    The process to add videos is same as photos. Go to your GMB dashboard, click photos on the left and instead of adding photos, add the link to the videos. We just posted a video to our page so the video should be live within 24 hours.

  3. Page Speed Will Officially Be A Ranking Factor In Google From July 2018

    It’s 2018 and if your web page takes more than 10 seconds to load, then you are far behind! Nobody likes to wait minutes just for your page to load — they will simply hit the back button. Personally I hit the back button sooner!

    According to this study, 53% of the users will abandon sites that take more than 3 seconds to load. So it came as no surprise when Google announced that site speed will be a ranking factor within the mobile search results in July 2018.

    If you are not sure about your site’s speed, you can use the Google’s “Test My Site” tool. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobile. It not only tells you about your site speed but also gives suggestions on how you can improve. Our home page loaded in 5 seconds which Google says is “good” but according to the above study it’s “not good”. We NEED to improve our page speed ASAP. I’ll post a followup blog on how we improved our website speed and provide some insight into how we did it.

  4. Important Google AdWords Updates For February 2018

    There’s a ton happening in the AdWords world. Here’s the important stuff:

    • The Dynamic search ads allow you to target the entire website or domain name so that you can target a broad audience. However, Google has made some significant changes to it and the changes will go live soon. To know exactly how it will affect you, click here.
    • Google made changes to their algorithm for AdWords sometimes increasing budgets by 2X. Find out how advertisers are responding to it and does it really change anything within AdWords … find out.
    • Google and Facebook get the biggest slice of advertising cake. A recent study revealed that 25% of the global advertising spend goes to Google and Facebook. However, the number may drop soon as people are starting to allocate their ad budget to different platforms.
    • Google is officially removing the Adwords Review extension and all the performance data will be deleted by the end of February 2018.
    • Last year we saw shocking reports that YouTube ads were running alongside some inappropriate videos. It scared advertisers. Addressing the issue, YouTube has now made it mandatory for users to have at least 1,000 subscribers and 4,000 hours  of viewed content if they want to monetize their content (more below on this).
    • Remarketing is one of the best marketing weapons in your arsenal. Here’s a great guide on how to utilize it to the fullest.
    • What is Doubleclick adoptive re-marketing and how does it work? Find out more here.
    • Manually selecting placements to run display ads may seem like a good option, but it is not the right solution to click frauds. Also, it causes you to miss the flexibility of automated placements.
    • Remarketing is good but only if done in a balanced manner. Many advertisers overdo it and as a result, annoy the users. Although Google can’t tell advertisers to stop targeting a particular user, they may give the power to the users to block re-marketing ads coming from a specific advertiser.


  5. Youtube’s New Monetization Policy, Not A Bad Decision

    Recently, YouTube has announced that it will demonetize all the small channels on the platform, as per the site’s new eligibility criteria channels need to have more than 1,000 subscribers, with at least 4,000 hours of watching within the past 12 months.

    The decision came after Logan Paul’s ‘suicide video’ incident. According to the company, the decision of demonetizing the small channels is taken in order to, “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.” The channels that fail to meet these criteria will no longer be able to monetize and will lose access to tools and features associated with the YouTube partner program by next month. If any channel fails to meet the criteria but, later if they manage to pass it, will be automatically re-evaluated in the new criteria. All the new channels joining the platform will have to, manually apply for evaluation.

    Though many are criticizing YouTube’s new policy and terming it as “favoritism” for big channels or “penalty” for small channels, we feel it’s not a bad decision.

If you’ve made it this far YOU are my hero. May the Google gods bless your website.

Warm regards,

Matt Ramage
Chief Emarketed Guy

What is Piggyback Marketing?

What is Piggyback Marketing?

With the competition that people experience in marketing online, at times it can be helpful to team up with another company to get the most out of your advertising efforts. Piggybacking is a type of support or help that you get from someone else to reach a particular goal. Working with another company in various ways can help each business increase their rank or communicate with customers online.

Using the help of another company through piggyback marketing can have many advantages because it is a lower cost type of marketing strategy. Instead of spending a significant portion of your budget on marketing costs, you can advertise smarter by using piggyback strategies. Piggyback marketing is a way to keep costs down while still employing effective techniques that will be beneficial to your business.

The concept of piggybacking is essentially when two companies with non-competing products set up a marketing plan that is mutually beneficial to them. It helps marketers gain entry into a specific target market by introducing their product in a natural and comfortable way to customers. In online marketing piggybacking could mean getting your content published on another company’s website or adding popular brands to your own so that the two companies both see more traffic.

The Keys to Effective Piggyback Marketing

Before getting involved in piggyback marketing it is helpful to have a good idea of what your target market is so that you can find the company that will be most effective for you to team up with. If you have a great understanding of your target market it will make it much easier to narrow down how you will execute your piggyback marketing strategy. When thinking about your target market, try to consider existing and potential customers that are most likely to purchase your product or service.

If you know your target demographic and the group that is most likely to be interested in your company then you can find another brand that has a similar demographic. If your target market is older adults then it won’t be effective to piggyback with a company that focuses on teens. You will need to find a business that is not necessarily a competitor but markets to similar groups.

It is also a good idea to time your piggyback strategy for the right moment when you think people are more likely to buy. This could be based on the type of products you sell and when the target market will be interested in buying them. If you have seasonal products or items that are used in specific periods of time then you can launch your piggyback campaign at the right moment to get the most impact.

Another key element of piggyback marketing is being able to convince the company you want to work with that promoting one another will be mutually beneficial. This means being a good salesperson so that people will be interested in working with you and will be willing to follow your requests for advertising them. You need to be able to offer something to them in return so that both companies benefit from the arrangement.

Online Piggyback Marketing

As a marketing strategy, piggybacking can take many different forms depending on what each company is looking to get out of the exchange. With online piggyback marketing it can involve having something published on another company’s website or having them repost your content on social media. For businesses looking for more exposure online it is best to partner with a company that is considered high authority and has the power to boost traffic for you simply by posting about your products or what you do.

Approaching another company about piggybacking can be a great way to network with other businesses and create lasting partnerships. You can learn effective market strategies from another company with more experience and a bigger audience as you continue to work with them. Connecting with another company gives you a chance to plan your marketing strategy with the help of someone else that knows what tactics work best.

Piggybacking online can be a simple one time post or a longer partnership that will benefit both companies. You will need to plan your piggybacking campaign in a way that it has the most impact either through timing it well or extending the partnership so that you receive more traffic from each other. It is important that both parties are experiencing a boost in order to keep the campaign effective.

Getting involved in piggyback marketing can be an effective and affordable way to increase rank, boost followers or get more exposure for your brand. Finding the right audience and the right company to work with will ensure that your piggyback strategy will help you and the other company build a bigger presence online.

Top 2018 Web Marketing Strategies

Top 2018 Web Marketing Strategies

As we enter a new year and marketing trends continue to shift and change, it is important to stay connected with what is new in digital marketing. The strategies of web marketing are likely to change dramatically throughout 2018 and the sooner you plan for upcoming new approaches the more you will benefit from your marketing efforts. New trends can have a big impact on the success you have with marketing your company online so stay in touch with what’s current and you’ll see positive changes.

Personalized, Customer-centric Content

By now, most marketers are beginning to understand that people don’t respond to content that is too sales-driven. Content that is focused on selling a product does not perform as well because customers want something that is meaningful and useful to them rather than just another advertisement. Content needs to be useful, informative, helpful and unique in a way that doesn’t push a sale.

It is also important for content to be personalized so that it caters to each customer’s specific needs. People expect a personal experience with content that is less static and more dynamically rich. You can use a dynamic website with smart marketing automation to help deliver a unique experience for the customer that caters to their specific needs and preferences.

Influencer Marketing

The importance of having a team of influencers on social media has grown enormously this year and is likely to be a key strategy in 2018. Influencers can be a great way to spread brand awareness through positive word of mouth. People tend to trust and follow the opinions of non-celebrities on social media who are natural, genuine and enthusiastic about the products they recommend.

Influencers are people on social media sites like Instagram or YouTube who provide their followers with recommendations, reviews and other kinds of informative posts that can give people an idea of whether they will like a product. Having popular social media influencers that love your products and are loyal to your brand can have a big impact on your sales. An influencer that promotes your products will have a snowball effect as other people will be swayed to try your brand and create their own recommendation.

Personal Assistants

Another new trend in 2018 will be the use of screen-free searches with home assistants such as Amazon’s Alexa and Apple’s Siri. These types of searches are growing in popularity as people can simply do voice searches instead of having to type their query into a smart phone or a computer. Voice-based services can also be a delivery method for content so it is important for marketers to get involved with personal assistants.

People using these kinds of assistants still want to engage with interesting content and be able to receive helpful answers for their questions. Marketing through voice searches will help ensure that people will turn to your brand in moments when they need something specific from their assistant. You can also create audio content geared toward your audience that provides them with information that they need.

Video Marketing

Digital marketing has become much more of a visual strategy in recent years and making videos is more important than ever. According to data, YouTube had 42 million unique visitors in March of 2017 compared to 40 million on Google. YouTube is now the most popular search engine on the web and it offers many opportunities to reach potential customers through video content.

Video marketing can be a great way to build brand awareness, inform and educate people, engage with customers, and communicate with your target audience. Making videos for your brand can be easy and doesn’t require great production value or a big budget. People enjoy watching videos that are authentic and have people communicating directly to them.

Content Developers

If you want to make great content that is appealing to your target audience it might be worth it to invest in content developers. You can hire writers, video creators, or other types of content developers who have enough experience to produce the type of content that is most effective. Content developers can help you attract a large audience or also personalize your content for the type of demographic you are targeting.

The content that you use to market yourself should be high quality, so saving some room in your budget for a professional can help you produce the best results. Content developers can facilitate engagement and communication with your audience which can be very valuable to your brand.

The new year will bring plenty of change to digital marketing trends but staying ahead of the game can allow to continue getting great results from your marketing. Following these trends can give you more potential in being able to market successfully to your target audience in 2018.

8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.