Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in California can considerably harm your business.
But then, how do you figure out a bad SEO agency in California? To help you do that, this article focuses on how to recognize a poor quality SEO firm that can not only fail to drive traffic to your website but also pull it down altogether.
Below are the 5 Warning Signs of Bad SEO services California.
1. They Promise a Specific Number of Links Every Month
Companies that guarantee a set number of links per month are probably using black hat techniques or automated link building strategies. Useful links are as valuable as gold dust. They’re not easy to come by. The best links come from sites that are relevant to your industry. For instance, a link from a news article or publication that is relevant to your business tends to drive traffic to your site.
Obtaining these links can take a lot of time and work. So, there’s no way an SEO agency can guarantee a specified number of links each month unless they’re using black hat techniques.
2. They Promise to Bring In a Set Number of New Users
Whereas good SEO techniques increase website visits, it’s impossible to forecast the exact number of new users. Agencies that promise you a specified amount of traffic are simply lying to you.
And, if that promise is somehow true, you can rest assured that much of that traffic will either be irrelevant or inauthentic. Get an SEO agency that focuses on increasing traffic by looking at the overall trend instead of a quick jump up in users.
3. They Lack Transparency
Lack of transparency is one of the crystal-clear warning signs of a bad SEO agency. SEO companies that are hesitant to share their previous results most likely have nothing substantial to show you.
A reputable SEO agency should be willing to showcase their successful efforts with pride. Of course, you don’t expect perfection from an SEO firm and having a few failures in the past is unlikely to compromise your business.
You are right to choose an agency only if their success stories outweigh their previous failures. Stay away from companies that are reluctant to show you any results they’ve had with their current or past clients.
4. They Send You Cold Emails
Agencies that send you cold emails out of the blue are probably sending the same to thousands of other people. It’s a clear sign that such an agency hasn’t even taken time to research on the right clients to contact. Instead, they’re trying what is called “a quick numbers game.”
A good agency will first research your business to find out whether they can be of help to you. On the other hand, a bad SEO firm will not research your business and will employ a generic approach when doing your marketing.
5. They Promise Top Ranking in a Short Time Frame
Never engage in business with an agency that promises you top page ranking within a short span of time. Google does ranking periodically and not on a regular basis. There’s nothing you can do to speed up the process.
Your ranking depends on other site rankings, and it can take weeks or months. Google compares your site to other sites in the same niche to determine relevancy and popularity.
So, if someone tells you they can hasten your ranking process within a short time, it’s a hoax, and you may lose your hard-earned money if you fall into this trap. Search Engine Optimization can’t be done hastily unless it’s done poorly.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.