The Key to Keywords Overview

Harry Brooks of Search First Internet Marketing moderated the PR Web webinar this morning with Kye Strance of Vocus. It was an educational overview of beginning the keyword process for PR campaign. These tactics can also be the starting point of your SEO or PPC campaign.

A Keyword Advertising Outline
There are three crucial steps that anyone should start with when organizing a keyword advertising plan for a press release.

  1. What is your goal – PR relation purposes or search engine optimization? You can easily have a mix of both by optimizing your content.
  2. Keyword or key phrase research. There are many free and paid programs but Kye gave these 3 examples. Google’s Keyword Tool, Google’s Wonder Wheel and Marketing Samurai. (Maybe it’s just me but I’m a little wary of downloading free SEO software).
  3. Publicize topic. What message do you want to send? Make sure that the content you release matches with your goal(s).

Organic Optimization for Relevant Key Phrases
Organic optimization is a great way to build a relationship with the key phrases that you want. But where do you begin? Whether you offer a product or service, there are hundreds of words (synonyms and misspellings) that can describe your business. As most keyword experts will stress, you want to hit the words that bring you: high traffic with low competition. This is of course subjective for your industry so don’t be afraid to do some snooping research on your competitors. Keyword research is more than just a technique as it becomes an ~*art*~ form when you add your own special touch.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Coming Up with a Plan for Organic SEO

Do you ever come across the label, “One size fits all”? Not only is it frustrating but most of the time, it doesn’t even hold true! Instead of opting for a generic plan for tackling SEO, why not take the time to see what will work best for you? The biggest problem that many have is not knowing where to start or what efforts are enough to help your success. Although a reputable SEO company can’t guarantee your success, your hard work and consistency will pay off in the end.

Investing in Keyword Research
This is an important starting place. Maybe you want to set aside 5, 10, or even 20 keywords that you’d like to concentrate on. Instead of going for a wide variety of words, it can be beneficial to focus on some top terms if there is not a lot of competition in your field. The opposite holds true if you want to get more aggressive with your efforts. Lisa Barone wrote an easy-to-follow article for beginning your keyword research. With free tools from Google and unlimited online resources, there’s no reason for you NOT to get started today.

Moving Onto SEO Content
Now that you know what keywords you want to optimize, it’s time to focus on SEO content. It may be difficult to deliver a steady stream of relevant content. Many companies find it more efficient to enlist the help of copywriters who are knowledgeable in the field. Whether it is keeping up with industry news, voicing your opinion, or plain FAQ’s, these textual gems will help link your site to the significant keywords that you want to be associated with. Marketing experts can’t stress this enough – content is king.

Let’s Get Technical
Search engine optimization works to help your site gain more visibility. This doesn’t happen out of happenstance and you should familiarize yourself with the more technical aspects of organic SEO. Don’t know the difference between title and meta tags? Forget to add relevant keywords to your headings? Did you know you can even add alt tags to make your pictures more search engine friendly? If you aren’t utilizing these fields, just think of all the potential visibility you’re missing out on!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Band Websites: Improving Bad Website Design

Ok, so your favorite band doesn’t suck but what about their website? After browsing some sites, I found that many artists, bands, labels are missing the point when it comes to good search engine friendly website design. Besides being esthetically unappealing or having a loop of the same blaring songs, these bad band sites also share other similarities:

Overdoing the Flash
Super long to load on slower internet connections and it can be really annoying. Yes, we’re looking at you, The Strokes (and tons of other bands). Your site may be fancy and look really cool, but it’s 100% flash dependent. Flash sites aren’t indexed by Google and you can’t add any keywords in your content. More popular bands are just lucky that they don’t need to rely on this as they’re already getting traffic from fans.
Instead: A little flash here and there is fine. You want to concentrate on engaging and informative keyword rich content. You should also put a little time into your link building strategy and incoming links.

Just Too Much
As an artist, you want to accurately convey your image to your fans. Because of this, many artists go overboard with too many pictures, too much text, too many widgets and just way too much clutter. Lady Gaga’s bio is an eyesore with a page full of CAPITALIZED white text on a black/grey background. Surely, no one will really care to read this except for the super fans.
Instead: Have a section that is short and sweet. New fans want to get straight to the facts. You might want to include a more detailed bio page or even include a video to accompany the reduced text.

Ignoring Your Fans
Many band sites that aren’t updated frequently are static and dead. With Twitter, Myspace, and Facebook, band members are finding it easier to update on the social media platforms. Don’t forget about your site! Fans want to stay in touch and just small updates here and there will make them feel special. NIN is especially known for their fan interaction. Their website features a members area, an extensive photo gallery and even an area where you can mix your favorite songs.
Instead: Use Analytics to see where your fans are spending the bulk of their time. Are they interested in your lyrics, merch, or media? Now that you know, integrate a blog, photo blog, or even your social media profiles to appeal to those likes. Even a simple band Q&A once in awhile will help your website from dying out.

These are just some of my peeves, any other tips for bad band websites?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tips from a Site Reviews Webinar

If you have an SEOmoz Pro account, you can submit your site for review and they just might include it in one of their upcoming webinars. There were about 100 people on the call and it was nice to see something different – analyzing user submitted websites. It’s a change of pace from other webinars who use Zappos and other big companies that make it hard for small businesses to relate to.

Definitely learned a lot from today’s webinar. Very useful info and I’ve bookmarked some tools for future research. These are definitely some things that you want to consider looking into:

  • Use Open Site Explorer to check the link popularity for your site
  • Learn how changing your meta tags strategy can be beneficial
  • Consider promoting embedded graphs or graphics as a way to get some link love (like Mint)
  • How to use hashtags to connect to more than one anchor link

The favorite part of these webinars is the Q + A section. I found it helpful that Rand Fishkin provided links and resources during the call. The chat box also allows attendees to directly communicate with each other. An hour and a half is a bit long for a webinar but I’m definitely looking forward to more helpful resources.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Social Media Problems

Social media marketing isn’t as easy as it’s cracked up to be. I’ve recently ran into a couple problems and it’s taken me awhile to

1) Problem: You want to clean up your Twitter account but are stuck with too many inactive, irrelevant followers. Maybe, you’re following too many people who aren’t reciprocating.
Resource: With ManageTwitter, you can quickly go through your followers and weed out the inactive ones. It’s a handy tool and sure beats doing it manually.

2) Problem: Your business isn’t showing up right in Google’s Local Business Center.
Resource: Check out the Google forums and you’ll see how many other business owners are in the same boat. We haven’t figured out a better/fast solution so if you have any insight, please let us know!

3) Problem: You don’t know where to start with link building
Resources: Look no further than Lee Odden’s open letter to spammers and 101 ways to build link popularity

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Link Building Tips

Link building is an effective way to bring traffic to your website. The more traffic and quality interactions you get, the better your Page Rank will be. Instead of quantity, it’s time to reevaluate the quality of your links. Here are some methods that you can utilize to benefit your business:

  1. Submit a press release. The purpose of a press release is to announce your new website or upcoming events. PR websites will distribute your release to different online news outlets, while allowing a greater control of what demographics to target.
  2. Embrace social media profiles. Facebook, Twitter, YouTube and more. There are so many social communities where you can insert a link to your website.
  3. Protect your online reputation. When you get requests for link exchanges, make sure you carefully research the site. You don’t have to accept every request – it’s okay to say no.
  4. Share useful content. People will always appreciate info on a relevant or interesting topic. Whether it’s just random blogging or a more serious subject, be an expert in your field.
  5. Stay relevant. Don’t forget to demonstrate your knowledge and submit to relevant websites and blogs. It’s easy to get distracted, so stay on track!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Simple Steps to Ensure Your Website is SEO-Friendly

If you’re like me, easily influenced by pretty shiny things that flash in my general direction, then you may be designing your website with aesthetics as your number one priority. That’s all well and good if you’re an established fashion label with ten years of Vogue and Vanity Fair creds. But, chances are, potential clients will be depending on search engines to find the type of services or products your company offers, without knowing that your exact company exists. Following these simple tips when building your website can lead to a more SEO-friendly design, giving you the search engine ranking and exposure your company needs to be on its way to becoming a household name.

Tip #1: Age Matters
Search engines want to “see” commitment. Websites that have been in existence for 5 years as opposed to 5 weeks will rank higher. When your website shows longevity, a search engine will consider it as a trusted and authoritative source.

Tip #2: Title Tags are Golden
Don’t make the mistake of titling your web pages with inside jokes only your frat brothers would know, or using overly simple titles like “My Website Page 2.” While this may make your life easier or more comical, it does zilch for search engines when they crawl your site for content. Use your most competitive keywords in your pages’ title tags, as they are the most important pieces of text on your website for SEO purposes.

Tip #3: The Pen (or QWERTY Keyboard) is Mightier than the Sword
You can toss out the notion that “a picture is worth a thousand words” because in the world of SEO, a picture is about as valuable as Enron stock. Rather than focusing on graphics, make sure that your homepage includes searchable content. If you plan on linking to other pages from your homepage, use text links rather than hyperlinks contained within an image. When search engines read a link that uses text (e.g. “Bulldog Puppies For Sale”) and it actually links to a page that has relevant content in the text of the title/URL/header and body copy, this builds your site’s “trustworthiness” and “authority” status putting you on the search engine’s honor roll.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Making Use of Local Search Results

Local Search Marketing

Increasing advances and improvements have made local search engine results more relevant than ever. When you’re browsing online for restaurants or hot shopping spots, you want results that are relevant to your geographical location. Google recognizes consumer demand for this relevancy and is working hard to become more local. With that being said, it would be foolish for businesses to downplay the importance of local search. A focus on your local search efforts means taking a close look at your campaign in specific geographical locations. As a small business owner, your recognition on the Internet relies on how well you do in local search results. Even on a nationwide level, a corporation, such as World Gym, can greatly benefit from ranking higher on local search results.

Improving Your Results

There are simple steps that you can take to improve your local search results. First, take advantage of free local Yahoo! and Yellow Pages business listings. You can make sure that your business is listed in other local business directories and listings from your local Chamber of Commerce. When it comes to keeping your website updated, always make sure to include your address and local telephone number, along with an 800 number. This way, customers and search engine results can easily tell exactly where you’re located. Local SEO efforts will also be appreciated in the long run. It can be as simple as adding your city to title pages and including in keywords and while link building.

What the Future Holds

Local search will only get more accurate with time. Earlier this year, Google has even begun to add pictures to their local search result pages. While this will help put local businesses on the map, it means This means that businesses will have another task of monitoring their activity on local search results and websites. If that’s not enough for you to keep up with, there’s much more. Twitter’s search engine allows users to search in real time. When local search is integrated with real time technology, who knows what the future holds!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Preparing SEO for the Shopping Season

What Should You Expect?

For most companies, the last business quarter proves to be the busiest and most profitable time of the year. Knowing this, it is important to get organized and prepared for the stress that is to come. There’s no need to fret, as having a plan will save you time and anxiety during the holiday season. Consumers aren’t afraid of splurging on deals on Black Friday, Cyber Monday, pre and post Christmas sales. Now more than ever, consumers are finding search engines results helpful and it is something that smart retailers will definitely take advantage of. Here are some tips to help you with your SEO preparations for the shopping season.

Focus on Organic SEO

The shopping season is a crucial time to focus on organic SEO efforts. Although there is no definitive answer, most experts agree that failing to keep up with promoting targeted keyword phrases is a bad move to make. In most cases, keyword traffic is likely to decline if your content is not actively being optimized. Having a brand name is not enough to guarantee you success if your company is not showing up with relevant keywords. It pays to be committed and patient when it comes to your organic SEO arrangement. Not only will this method bring in customers who are familiar with your brand, but make other potential consumers aware that you exist! For this reason, many turn to SEO as a cost effective way to bring in the holiday success.

Understanding and Attracting Customers

First, get blogging! Active blogs that are helpful and entertaining will be valuable to consumers. Resist the temptation to flood your blog with self-promoting materials. The blog arena is a place where you can retain loyal readers and even make useful contacts with your peers. Blogs are an informal medium and readers will appreciate reading material that they can relate to. Instead of just trying to sell yourself, think of creating a win-win situation for yourself and your readers. In the world of social media, you can reach out in other forms. Whether it is funny blurbs on Twitter or viral videos on Youtube, using social media is a great way to spread the holiday spirit around. Christmas and Hanukkah are the big ones, but don’t forget about Halloween. What about National Boss Day or Winter Solstice? Don’t be afraid to get inspired with your blogs, but remember that there is a difference between getting creative and going overboard!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Making the Decision to use Broad Match

According to Google, about twenty percent of the queries that they receive on a given day, have not been viewed in the last three months. Some can avoid being part of this undesirable group by using broad match to help improve quality score. Quality score is determined by many variables including: historical performance of your account, landing page quality, and historical click-through-rates of your keywords. First, when you use broad match with Google Adwords, it automatically generates a list of relevant variations of your keywords. Here are some things to consider before using broad match for your campaign:

Benefits of using Broad Match

  • Save time. Instead of spending time building lists or by testing via trial and error, broad match covers all different variations of your keywords.
  • Save money. If an ad isn’t doing as well based on a certain variation of a keyword, the broad match system will automatically stop the ads and search for other variations.
  • Utilize data for trends that you might not see otherwise. Using broad match gives you traffic trends and results from trying different variations of keywords.
  • Help attract more web traffic to gain clicks and conversions.

Broad Match isn’t Right for You

  • An ad campaign for a brand conscious company may not want to stray away from their strict control of keywords; this means giving up clicks in order to maintain the brand.
  • If you are on a limited budget and already spending all your funds on your keyword advertising campaign, broad match may not work for you.
  • If rearranging the order of your keywords will cause a different meaning, broad match may bring you untargeted traffic.

Overall, broad match can help you be successful in getting more clicks. When properly managed, it can be cost effective and help you gain consumer insight about your products and services.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.