Google is at it again with another update for the Google AdWords Editor. I look forward to testing this out. First page bid estimates for your keywords is now used in this version while the minimum cost-per-click (CPC) bids are no longer used. The quality score is now displayed for your keywords. You can also now change the language and location for the Keyword Opportunities tool within the Google AdWords Editor. There are some other updates but these are the biggest.
Here’s a quick recap for you newbies out there that aren’t sure what I’m talking about. This tool allows you to manage your Google AdWords account offline through a software interface. If your managing 100 words or less than this tool might not be for you. It’s really geared for larger campaigns and is idea for search marketing companies or consultants that manage multiple accounts. Some of the more tedious work such as updating your ads online can be done fairly quicking with the editor. All you need to do is download the software and install. It will ask you for your user and password and then it will download your AdWords account info so that you can start editing. Your changes are pushed through to your account when you save your data.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.