So, you’ve decided to start PPC or begin searching for a new management company. There is so much to consider. Here’s a short list of things to be aware of when it comes to common scams associated with paid search:
Third Party Reports
If a company fails to show you reports directly from Google but instead present their own fancy-schmancy version of a report, that’s definitely a red flag. Analysis and separate reports can be helpful, but make sure that you see the reports directly for yourself when it comes to charges to your account and what exactly you’re paying for.
Cost, clicks, and keywords are all something that you should be aware of at all times. This goes along with the previous item but it’s surprising to know that some clients don’t even get regular reports or updates of their PPC account. Some PPC companies operate under the impression that if they spend your budget of X amount in a certain time period, that’s all that needs to be done. This often happens in larger companies that employ salespeople who work separately from the PPC and creates a disconnect in what you’re being sold/told to what is actually happening with your account.
Other Clients and Charging Your Account
Speaking of larger companies, this is sadly not an uncommon practice: the company charges the client the budget amount (plus management fees) and puts that money into their large, master account where they manage multiple clients and web sites. In this case where your account is not charged directly from your credit card, there’s no real way to see how much of the budget was really spent, if all of it was spent at all. With that said, keep your eyes peeled as this is not best practice for PPC management.
If It Sounds Too Good to Be True…
If it sounds too good to be true, it most likely is. A PPC (or PPC salesperson) who promises #1 ad placements, free clicks, etc. cannot be considered 100% trustworthy. Don’t forget to read our accompany blog post: ‘How to Choose a Trustworthy SEO Company‘, all these can also apply when choosing a PPC company.
Choose a Reliable PPC Company
If you’re looking for a PPC management company in Los Angeles, look no further! We also serve clients nationwide. Emarketed is a Google Partner and an Adwords Qualified company. We serve industries including: Business-to-business, education, healthcare, media and entertainment, retail, technology, and more. Don’t hesitate to call us today for a free consultation. You have nothing to lose except getting in touch with a knowledgeable PPC.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.