3 Remarkable PPC Studies From 2018

3 Remarkable PPC Studies From 2018

In the PPC business, data makes the world go ‘round. Things can change in the blink of an eye, but the good news is that results can be measured easily through hard data. The problem is, that data is not always readily available. Many companies hoard the data from their PPC case studies or put it behind paywalls, and with good reason. The data on good PPC ads can give an important edge over the competition.

All that being said, however, you needn’t worry. Push Group an award winning London based PPC agency stays up to date on all the cutting edge research being done in the world of PPC ads.

They’ve tracked down three remarkable PPC studies that took place in 2018, all with interesting and important data from the latest in this field.

1. This case study on how to get a good quality score

This study focused on using the AdWords performance grader to find what the common characteristics were in a high quality score account. It found that these accounts had five shared characteristics: good click-through rates, high use of long-tail keywords, ad text optimization that was ongoing, a high amount of dedicated account activity, and perfectly following best practices.

This is important because it shows us what work realistically needs to go into getting a high quality score, which makes a big differences in PPC campaigns. Our agency is dedicated to staying up to date on these best practices. With a good quality score, a company’s cost per click can be greatly reduced, resulting in more benefit for less money.

2. This study done on the company Orangeries UK

Studies done on PPC campaigns for specific companies can tell us a lot. In this case, Orangeries UK was suffering from “no organic position, poor enquiry volumes, poor conversion rates, [and an] expensive adwords campaign.” The company that they approached to run their PPC campaign put several strategies into action that were ultimately successful in improving the PPC campaign and saving Orangeries UK money that they were able to put towards other areas.

To do this, the ad agency “designed a new, fast loading, responsive website”. In addition to that, they also put effort into integrating new keywords, as well as installing advanced tracking code.

With these and other techniques, they found they were able to improve traffic a whopping 2115% over less than a year, with 300 unique visitors a day. They also increased lead, improved conversion rate and quality score, and reduced the amount that Orangeries UK had to spend on PPC. Great results!

3. This one done on PPC for MF Fire

MF Fire is something of a niche company, designing and engineering fire products through the latest science. One of their crowns is the Catalyst, “the world’s first and only smart and efficient in-home wood burning stove.” The problem was, being the world’s first there was not a lot of awareness about this product. MF Fire needed to communicate to customers what the product was and how they could benefit from it.

The marketing company developed four key search terms that drew more traffic to the site. Once they had those terms, they created one more landing page to catch traffic with more general searches like “best wood stove”. Then they were able to launch a remarketing strategy that focused on ads to customers targeted by which landing page they had visited.

This strategy had a huge impact for the company, resulting in a greater online presence as well as a 267% increase in PPC traffic, a 59% increase in branded traffic, a 23% decrease in bounce rate, and a 170% increase in total conversions.

The right PPC strategy can truly make a huge difference in PPC spending, as well as web presence and overall sales.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Small Business and PPC Belong Together

Small Business and PPC Belong Together

Small businesses are often looking for ways to quickly increase growth and brand awareness through more consistent search result traffic. Although there are many available options to boost traffic online, pay per click ads are usually the most reliable way to immediately see positive results. PPC can have great benefits for small businesses who are looking to compete online with bigger companies.

A pay per click ad essentially is a way for you to ensure that your website will appear at the very top of a search based on certain keywords. You will pay a set “bid” amount every time your ad is clicked on by a user. It can prove to be a very cost effective way to guarantee that you will get more traffic to your site.

For small businesses, PPC ads provide much faster results than organic SEO which can take some time to be effective. Even though PPC ads are temporary, they can be useful if you are hoping to advertise a particular product or event or even if you simply want people to become more familiar with your brand. PPC ads create more brand recognition among your target audience even if not everyone is clicking on the ad.

PPC is perfect for small companies because they can use long tail keywords to reach specific customers and stay competitive in your market. Pay per click ads also tend to have a high return on investment allowing you to increase conversions on your website and build a bigger customer base. Lastly, they also provide businesses with measurable results with data you can analyze including clicks, views, visits, sales and profit.

Getting started with tools like Google Ads can be a simple solution to reaching a bigger audience and experiencing the benefits of PPC ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google Ad Banner Sizes

To run image ads in AdWords, you’ll need to know about google ad banner sizes & prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad — websites on desktop browsers or on mobile devices. We recommend creating banners in the first 8 google ad sizes listed below for standard Remarketing and Display Network campaigns.

When creating your banners you are allowed to have animated .GIF’s that loop for up to 30 seconds (we usually loop for 29 seconds to be safe). You are not allowed to have strobing lights or deceiving images / content that would trick a viewer into clicking your ad.

You can review Googles Image Ads Policies to ensure your ads will not be denied.

Google Ad Banner Sizes For Desktop Computers

 

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF

File size limits: 150 KB or less for all files, this is due to loading times of larger files.

Supported ad sizes:

google ad banner sizes

  • 250 x 250 square

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small square

This ad size can appear at the top, on the side, or on the bottom of the page.

 

  • 468 x 60 banner

This ad size can appear at the top, in the middle, or on the bottom of the page.google display ads

  • 728 x 90 leaderboard

This ad size can appear at the top, in the middle, or on the bottom of the page. 

  • 300 x 250 inline rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.google ad sizes

  • 336 x 280 large rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraper

This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraper

This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad (rarely used ad size)
  • 970 x 90 large leaderboard (rarely used ad size)

This ad size can appear at the top, in the middle, or on the bottom of the page.

Google Ad Sizes For Mobile Phones

 

You can also create image ads to show on iPhones and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboardgoogle ad sizes
  • 200 x 200 small square
  • 250 x 250 square
  • 300 x 250 inline rectangle
  • 320 x 100 rectanglegoogle adwords banner sizes

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creating an Effective Call to Action

Creating an Effective Call to Action

As compelling as your content may be, without a call to action you risk losing potentially interested customers. A call to action is essentially a line of copy telling your readers what you want them to do whether it is to visit the store, call your company or make a purchase online. If you are able to create the right kind of copy as part of your call to action or CTA you are more likely to see an increase in conversions.

Intriguing copy does not have to push too hard to make a sale but it should be direct enough that readers feel interested in following through. A balanced and effective call to action can lead to new subscribers and customers that help build your business.

Appealing and Direct Copycall to action button marketing online design page

A call to action should be both personable and persuasive, giving the reader a concrete reason why they should move forward. If you have written some interesting and informative content, at the end of the article you can include a link that will tell them where to learn more. Instead of writing something like “If you are interested in learning more click here” you can be more direct and say “Click here to buy this book and become an expert”.

The second type of call to action speaks personally to the reader and gives them an expectation and a reason to complete the transaction. It is also important to provide obvious and sometimes detailed instructions on how to take advantage of your offer because most people on the internet are busy surfing through multiple websites simultaneously. You need a call to action that tells readers where to click so you can quickly convert them to a customer.

Visually Enhancing a Call to Action

Sometimes creating an obvious call to action for busy readers can mean making something that stands out from your other content. An effective CTA will probably be the first thing a person notices when they skim the page and will lead them to read the rest of the content. While the actual copy of your CTA is important, consider visually how to attract readers with unique font or text size so that it appears differently than everything else on the page.

bCTAs should be simple statements that avoid too much of a sales tone so that readers know what to expect but are not put off by the language. When you think of how to execute a call to action, imagine yourself as the buyer and identify what might be interesting to you or would cause you to respond. An effective call to action considers what the reader is looking for and how to capture their attention.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Effective Is Adwords Marketing For A Brand?

How Effective Is Adwords Marketing For A Brand?Adword marketing can be a very effective tool for any brand or company. It’s important to first carry out the research needed to create a successful marketing campaign with adwords. This involves selecting the keywords most relevant to your campaign and target audience. Keyword planner tools can help with that. Failure to do this research before beginning an adword campaign can result in poor performance. Timing is also of the utmost importance.

Keyword planner tools help you choose keywords that receive the most hits, and which are most and least competitive. Product categories are also taken into consideration. Certain categories will receive more hits than others. This helps your campaign focus on the keywords and categories that are getting the most hits and that people are searching for the most. Keyword planner tools help your company make the right decisions for creating an effective adword marketing strategy.

Another thing to take into consideration is the appeal and authenticity of your ads. This has an effect on the quality of your ads. The search engine gives scores for each of the ads and charges a price based on the ad’s quality score. If your ad’s quality score is on the higher side (around 9 or 10) then the price of the ads will be lower. If the quality score is lower (around 5 to 7) then a search engine will charge a higher price for the ads.

Timing is another thing to take into consideration when running an ad campaign. Determine what audiences you want to reach, where they live, and the time of day they’ll most likely be online. You have to run the campaign when the maximum number of people are online using a laptop, mobile device, or tablet. It would be ineffective to run a campaign at all hours of the day because not everyone is your target.

If your campaign requires a more specific audiences, such as residents in a certain city or a certain gender, then you must also take those factors into account. The search engine is very smart and targets the audience accurately and generates a good sale if you run the campaign properly. The adword marketing is very effective and useful for the point of view of search engine optimization of the websites. It really helps to build keyword ranking on a search engine. The adword campaign has a direct connection with organic optimization of website keywords.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

PPC: Should I Advertise on Bing?

As of last year, it is officially correct to say that on desktop searches, Google controls 64% of the search market share while Bing controls about 43%. You can read more about that here on comScore’s findings.

Bing’s Market Share

Because Google owns so much of the search “pie”, Bing has to make drastic and innovative changes in order to stay relevant. With the competitiveness of PPC on Google, it’s a valid time to question or consider paid search PPC: Should I Advertise on Bing?on Bing. Apple is straying away from Google as its default search engine and has its eye set on Bing. If you’ve noticed in the referrals section of Google Analytics, you may have noticed an increase in visits from Yahoo or Bing. Some industry experts expect this trend to continue, which is why some small business owners are already making the move to Bing PPC ads. On top of that, Bing is also expected to power AOL search.

Non-Google PPC

Whether it is Facebook, YellowPages, or LinkedIn, there are many different options for paid search campaigns outside of Google’s vast network. Search volume is the number one reason why business owners pursue paid ads on Google. But the price to pay can be hefty, especially if there is aggressive competition in your industry. Bing PPC ads may be an untapped market for your business. But the basis of your success ultimately depends on volume, CPC, and ROI. This gives businesses a good opportunity to experiment to see if Bing Ads is the right choice.

Questions About Pay Per Click?

If you are interested in PPC ads for Bing, don’t hesitate to call us at 1 800-WEB-5421 or email info@emarketed.com for more information. Our PPC experts will help analyze your account and make the best recommendations for your business and budget.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Los Angeles Meetup to Discuss Pay Per Click Marketing

ppc-overviewHave questions about PPC but aren’t sure how or who to ask? You are just in luck! Emarketed is holding a FREE meetup next Wednesday at our Los Angeles office at 6pm. We will discuss everything your small business needs to know about pay per click advertising with Google.

Our meetup will be the perfect refresher course if you are just getting started with PPC or even if are looking for alternatives to the way your current campaign is being managed.

Think Like the Customer

Putting yourself in the customer’s shoes is a good practice as a business owner. But it’s also a good perspective to take with paid ads. By understanding a user’s search intent, you can make the most out of your campaigns by targeting the right people who are looking for what your company offers. This understanding helps in every aspect from the ad copy, landing page, website, contact form, and buying or checkout process. Context is everything, so don’t be afraid to play the part of the customer.

Focus on the Top Bunch

By the nature of PPC, ads are going to get a lot of clicks and conversions that cover a variety of topics and keywords. To combat the information overload, focus on top performers – meaning top clicks and conversions. Optimizing for the top performers is a good way to make your paid ads worker smarter, not harder. Make sure to be aware of and ask your PPC consultant about top metrics to keep track of.

Consider Remarketing

Remarketing isn’t like traditional pay per click but they are related. This cost effective method of paid search is a good way to keep your brand and business at the forefront of the minds of interested customers. Ask us more about how remarketing can work for your business.

Branded PPC

Branded pay per click is also an efficient way to maximize your paid search profitability. You can read more about that on our related blog post here. The idea is to capture an audience that is already searching for your brand and these terms are usually very cost efficient.

Lear more about our meetup by visiting our event or Facebook page.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 5 PPC Fails to Avoid

Whether you’re a PPC novice or have been doing paid search for a long time, there are certain mistakes you especially want to avoid. Some of these mistakes are trivial, while others can lead to a more serious problem. Don’t fall victim to these common fails!

1. Typos and Misspelled Words in Ad Copy

seo-moz-fail This can even happen to the biggest and best brands. Typos reflect badly for a brand and make paid ads look unprofessional and possibly even untrustworthy. Another pet peeve is awkward and grammatically incorrect ad copy. You’re limited by word character but come on! Put a little effort into it by running everything through spell check and reading it aloud.

2. Not Using Geographic Targeting Or Using It Incorrectly

In California, doing a search for something in Hollywood shouldn’t bring up a PPC ad for Hollywood, FL! Similarly, Pasadena searches shouldn’t bring up Pasadena, TX and Mesa searches shouldn’t display Mesa, AZ ads! This is a novice mistake but it can definitely cost you.

3. Not Evaluating Negative Keywords List

Negative keywords are a must. On top of that, your PPC manager should analyze and update the list on a continuous basis. In PPC, the emphasis on the words that do matter can be overwhelming. But this doesn’t mean that the negative keyword list should be neglected, as it can be equally important.

4. Pushing Paid Ads to the Home Page Instead of a Specific Landing Page

This still happens more often than it should. When a potential customer clicks on a PPC ad, they should be taken to a specific page with the information they are looking for. 99.99% of the time, this page should NOT be the home page of your website. If you have an outside company handling paid ads, occasionally check the ads by scrolling over the URL to see what landing page it is being pushed to.

5. Failure to Test, Monitor, and Improve Ads

Although paid ads seem like a good place to perform experiments… it really isn’t! The ads, landing pages, copy, and calls top action should be carefully planned out, like a controlled scientific experiment. This means that the best ad copy is tested, progress is measured, and the dead weight is clear. Ask your PPC manager about the steps that are taken to ensure that your PPC ads are working most effectively and efficiently.

Need an Experienced PPC Consultant?

At Emarketed, we are a Google Partner certified in Search Advertising. If you need assistance with advertising on Google, advanced AdWords support, or overall execution of an online marketing plan, call us today (323) 340-4010 for a free consultation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.