10 PR Techniques for Boosting Your Brand

10 PR Techniques for Boosting Your Brand

When you cut yourself, do you look for a Band-aid or a plastic bandage? How about when you need to blow your nose, do you ask for a Kleenex or a tissue? What about when you are having lunch at a fast-food restaurant, do you order a Coke or a cola?

These labels are proprietary eponyms, and they are the climax of brand awareness. The brands are so well-known that they have taken over the generic names for parallel products in your own language.  For a product or brand to become a proprietary eponym is the peak of brand awareness. (sorry, Pepsi).

Although you may achieve this with your business, that does not mean you cannot do more for your brand awareness. You just need the right techniques for boosting your brand.  

Though there may not be a quick fix for making your product a household name, the following are 10  brand-boosting strategies to assist with launching or continuing your efforts. You may not be as popular as Frito-Lay, but it can not hurt to try, right?  

Along with these techniques, I found this post on the best PR Tools and Software that is a great resource.

The following is the ten leading pieces of advice for boosting your brand.  

1. Referral Programs

Who does not like perks? Users will happily spread the word about your service or product when they know they will get an added perk. Dropbox, for example, is a brilliant referral program that can growth hack any business.

Dropbox offers current users an extra 500 MB of storage space for each referral they make up to 16 GB. Before Dropbox became so popular, this referral program helped generate loads of word-of-mouth advertising, which is why it is so successful today.  The strategy contributed to a massive number of registers and saving the company billions in advertising dollars.

2. Impressive Guest Content

Great content is everything to a website. One way to help get your brand established on the web is to provide gorgeous looking, extra valuable content to share as a guest on other blogs. Despite what others may tell you, guest posting is a robust method to have your name known in your industry.  

However, cheesy content will not cut it—you will need to guest posting high-quality stuff, or you will do more damage than good.  By creating valuable, memorable content, you will make a lasting impression when you readers share you with their audience.

3. Infographics

Infographics are a colorful and smart strategy to share interesting marketing stats and data. These content dynamos often get shared near and far, making them a fantastic tool for building brands and thought leadership.

A really good infographic can gather thousands of social likes and shares while bringing in thousands of valuable links as well.

4. Freemium with Credit

There are tons of online products that will let a user choose a free version (freemium) which includes a credit line or watermark. It will also allow users to upgrade to a paid version which will permit the user to replace the mark with their logo or remove it altogether.   

Even though users will choose the free version, they are still promoting the brand to other users. That leaves the door open for many new users to go for the paid version.

Offering a freemium product means getting your brand in front of more viewers, which will build your brand by pulling in paying customers.    

5. Local Partnerships

Another excellent brand building technique is to get associated with local partnerships. That is incredibly vital for local-oriented companies. However, it can also be applied for other companies as well.

Partnering with local companies to hold joint intro festivals and seminars are very lucrative for all parties. You can donate to local charity events and sponsor local sporting events and teams. Having your brand plastered all over events and festivals can do massive things for your brand.    

6. Car Wraps

Who does not stop to look at a car completely wrapped with excellent graphics? The tried-and-true strategy for building your brand is a having a car wrap. A car wrap is a customized graphic design that most often covers an entire car (except windows).    

They attract a massive amount of attention, and it is a fabulous way to guarantee wherever you go, people will become familiar with your brand. Wrap your personal or company vehicle and see what happens.  

7. Freebies

FreebiesNo matter what it is, everybody loves free giveaways! All you must do is plaster your brand name on Frisbees, pens, koozies, basically, anything and give it away at local events.   

8. Social Media Contests

Hold a social media contest where users send a video or photo and let others vote for their favorite contestant. Those who take part will share the link with family and friend to gain votes. In return, you are building your brand awareness as a result.   

9. Social Focus

With social networks growing by leaps and bounds, trying to cover social media marketing on each one is a fool’s errand. If your company best avenue is on a specific network, do not be afraid to place most of your energy into just a few.

For example, if you have a lot of photos on your site, Pinterest and Instagram may be your best bet.  Twitter may be the way to go for B2B businesses.

Understand where your target audience hangs out and place your focus on those networks.  You will not want to abandon other social media sites entirely, however, save your best efforts for what you know works.

Not certain about your main network? Dig around into analytics to find where your heavy hitting referral traffic is coming from the most.  

10. LinkedIn Publishing

As mentioned above, guest posting is a fantastic avenue for getting your brand name out across the web. Recently, LinkedIn began allowing users to publish to post on their website via a publishing tool. If your post garnishes enough attention, it could end up on the LinkedIn home stream for numerous users.

As a bonus, a post attached to your own LinkedIn account helps launch you as a thought leader. You also can establish your company post and blog there—just be sure to promote and share your post once they get published.  

With these techniques for boosting your brand, you will be a leading brand in no time. Keep in mind that even Pepsi did not become a super-star brand overnight. Consistency and determination are what you put your brand out to the world.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why People Do Marketing On LinkedIn

Why People Do Marketing On LinkedInLinkedIn is not a site that you would normally think of when it comes to marketing because it is a place where people search for highly qualified candidates for job openings. But many multinational companies prefer to hire people from LinkedIn because of people on the site share their resumes and it is easy to browse for candidates with the skills and experience you’re looking for. Therefore, many companies successfully find  highly qualified people through the site and hire them.

However if you want to use LinkedIn for marketing, the site also allows you to run advertisement campaigns through which you can get the attention of your target audience and increase their exposure to your brand. It is a perfect place for a business to do marketing. You can also meet with vendors through the site. If you are manufacturing any product, then you can find the right company to distribute and sell your product. This is just one example of the many ways Linkedin can be very useful for marketing and other business purposes.

Through LinkedIn marketing, you get the attention of those customers who need your products the most and also connect with important business contacts. For example, if you need a content writing service for a specific project, you can browse candidates on the site who are able to do content writing work. So you can find services easily and get the work done quickly and professionally. You can also choose to advertise the position your company is hiring for on the site, and candidates will come to you. So in both cases, it is a useful place to do advertising.

The biggest reason for doing marketing on LinkedIn is to get people to know about your brand and to get in touch will good business contacts. Through this method, you can develop a good brand presence on LinkedIn and connect with different vendors who need your services and products. Further, it is a great place for doing email marketing. If you connect with thousands of people, then you can easily send promotional emails through which they would become able to engage with your brand and know about new products and services.

Further, you can make a group for your brand where you share different updates about your products and services, and also offer jobs to people in your network. Once you start posting updates, then many people will join the group and love to see news about your brand.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.