Marketing To The Festival Season aka “Millennial Utopia”

Marketing To The Festival Season aka “Millennial Utopia”

There are hundreds of music festivals that take place year round in the U.S. alone, however the big, multi-day, even multi-weekend festivals SXSW, Ultra, Coachella, EDC, Governor’s Ball, Lollapalooza usually kick off in spring and hit HARD in the summer time. What’s happened with each of these festivals is that they have transformed way beyond music and become a playground for art, fashion, food, technology and social issues. The attendees are more than just concertgoers and see these events as can’t miss experiences they love being a part of.

Of these millions of attendees, half of them are millennials. What do you do when you have a plethora of excited millennials in one place with Internet access? You market to them.

1. Geo-fence Targeting

One of the most effective marketing strategies when it comes to these large-scale events is location targeting. Marketing techniques utilize mobile device location data, lat/long coordinates to pinpoint those in that geographical location at a specific time. Think of Snapchat Geofilters that can only be accessed while you are within the boundaries of set perimeter.

Geo-fencing, is creating a virtual perimeter that triggers specific ads and content including special discounts and offers to attendees and promoting products and events that the audience would mostly likely be interested in. Advertisers are also utilizing this technique to re-market weeks after the event is over.

2. Interactive Experiences

More and more brands offer interactive experiences at festivals and let the attendees do the marketing for them. Some huge brands will showcase cutting edge virtual reality or fun new technologies for attendees to tinker with, but it doesn’t have to be that high end or complex.

Displaying new products that haven’t hit the public yet can be enough to get the buzz going. Even simple things like digital photo booths with props, cool art installations or basic chill zones can generate brand awareness because millenials love sharing these instagrammable moments. Branded booths offering sun relief or a place to charge phones and connect to WiFi are considered a festival oasis. Attendees are coming to you and you can exchange their much-needed relief for a Re-post/Retweet, hashtag share or even a sticker on their festival outfit and call it a deal!

3. Influencer Parties

Depending on your industry, hosting an exclusive party off festival grounds during the day has become priceless for certain brands especially for fashion retailers. Inviting celebrities and ”lifestyle influencers” to attend and share their experience on social media can have a huge ROI, just ask Revolve.

You don’t need an A-list guest list, ask influencers in your specific industry and create relationships. Vloggers and social media micro-influencers are happy to share and engage their followers.

Leverage FOMO4. Leverage FOMO

The fear of missing out is real, especially if it’s experience that everyone is chasing. Even if millenials aren’t at the festival physically, they are there virtually. Utilize that festival theme and plan your content around it. Email blasts, blog posts, playlists, podcasts and shareable social media images can garner you valuable web traffic without even stepping foot inside. Millenials who can’t attend are live streaming, live tweeting and are still a part of the conversation so you should join in too.

5. Experiential Marketing

Want to test something totally out of the box, this is the crowd you want to experiment with. Brands like Soul Cycle offered spin classes to attendees so they can get their workout in before they let loose inside the festival. Asics offered  a pre-festival morning hike and what these lead to were highly shareable moments that really leveraged other aspects of the festival culture.

Millennials are excited to try new things and be a part of something unqiue and the festival environment is all about having fun after all.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do I Need to Watermark My Images Online?

Watermark Images

If you are a photographer, artist or simply are posting original images online you might be considering the pros and cons of watermarking. In certain cases watermarking can be a useful way to put your name or logo on all of your images so that you will be credited anytime someone shares or reposts your photo. In theory it is also a method to help prevent people from taking your images and passing them off as their own online.

Watermarking can benefit photographers in some ways because it acts as a way to “sign” their art so that people see their name or logo and can begin to identify them more easily if the images circulate online. If someone wants to find your work, watermarking will make it much easier for them to know who you are.

One of the downsides to watermarking is that it does not always keep people from taking images and reposting them as their own. People can often find ways to photoshop out a watermark or simply crop it out if they don’t care about being respectful of the artist. This is an unfortunate reality and can make watermarks irrelevant if the goal is to prevent image theft.

Another thing to consider is that often the appeal of an image can be diminished by the use of a watermark. It can interrupt the artistry of the photo and distract the viewer, making the image less beautiful or interesting. There is also the possibility that viewers online will be less likely to share the image if it is watermarked because of the decrease in the image’s appeal.

Deciding whether to watermark your image can depend on your own personal preferences on how you want your images to look and what your goals are for using them. Weigh the pros and cons before watermarking to determine if it is right for your work.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

2018 Digital Marketing Conferences

2018 Digital Marketing Conferences

Looking to keep up to date with all the latest in everything Digital Marketing this year? Attend a conference! Whether your focus is Web Development, SEO, Design and UX or Social Media you can find events, workshops and seminars that can help you grow.

Get out of the office and away from the podcasts and webinars and listen to leaders in your industry up close and personal. Not only are these events good for learning they are great networking opportunities.

Find upcoming events in your area you’re interested in here!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing Conferences 2017

Marketing Conference 2017

The marketing world is constantly changing, especially with the impact of digital marketing, this industry its more exciting than ever.

It’s important to stay ahead of new trends rather than linger slowly behind and utilize outdated or ineffective marketing methods. Attending a marketing conference can not only put you first in line to hear new ideas but also meet others that want their business strategy to be ahead of the trend.

Each conference can emphasize a different aspect of marketing and attending one that fits your needs is important. Whether it be about social media, seo, marketing technology or marketing strategy you will leave the conference with a better understanding of this every changing industry and a solid plan of action to hit your goals.

Check out these sites to find out about the latest marketing conferences:

Forbes- Marketing Conferences To Check Out in 2017

Marketing Insider Group- Best Marketing Conferences 2017

2017 Digital Marketing Conferences

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Pop Culture and Social Media Halloween Costume Ideas for 2014

Halloween is just half a month away but we just can’t wait. Here are some costume ideas that are sure to be a hit this Halloween!

lost-uber-driverLost Uber Driver (Need I say more?)

evil-hummingbirdEvil Hummingbird (Don’t forget to check out our post on Google Hummingbird)

google-maps-costumeGoogle Maps (Of course, there has to be at least one cutesy couple’s costume on the list!)

spider-dogSpider Dog (How can something be so terrifyingly cute?)

lego-movieEmmet from the Lego Movie (Because everything is awesome!)

ice-bucket-challenge-costumeIce Bucket Challenge Costume (Really!?!)

sexy-avengersThe Avengers (Who says “sexy” is just for the ladies?)

aliens-manGiorgio A. Tsoukalos (Because… Aliens, man!)

bent-iphoneBent iPhone 6 (aka Bendgate)

Share your favorite costumes or original ideas on Facebook!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Your Small Business Can Learn from IndieCade

Since 2009, the best of independent game developers and gamers have convened in an international festival called IndieCade. IndieCade is also known as “the video game industry’s Sundance”. This year’s 3 day festival took place in downtown Culver City. Don’t think that your business can learn anything from the video game industry? Think again!
indie-cade

Video games can relate to a regular, small business in many ways. In a world of thousands of games, it’s difficult to stand out in the crowd. It’s even more difficult as an independent game developer because you probably don’t have as many resources and connections as the big players (Nintendo, PlayStation, etc.).

Nowadays, there are both free and paid platforms (like Unreal and SpriteBuilder) where pretty much anyone can make a video game, even without extensive programming experience. The barrier to entry has never been lower.  But a crudely made game can’t be marketed to be successful. And a good video game can’t succeed without effective marketing. This is also true for a small business. In the same line of thought, there are platforms (like WordPress) where pretty much anyone can create a website. But just creating a website and letting it linger can’t and won’t guarantee your success.

Sometimes, Simple Is Better

Gamers and customers alike have very little patience for things nowadays. At day 2 of IndieCade, there was a Game Slam (similar to a poetry slam) where 16 game developers took the stage and given 100 short seconds each to describe and perform the premise of their game. The successful demonstrations were short, succinct, and straight to the point. Many incorporated elements of performance and visuals to give a better idea of what their game represented.

A few presenters had no clear structure or went on past their time limit, as the audience struggled to get a grasp of the game concept. This showcase was an interesting way to market a new video game. As it relates to a small business, your ad or even website snippet serves the same purpose. To lure potential customers in with just a few words and sentences. In retrospect, the video games have it a whole lot easier with getting those 100 seconds of a potential customer’s time!

There is a Niche for Everything

As a small business, chances are that you serve a specific niche of customers. It’s unlikely that a business would be doing well without a proper grasp of their target audience! At IndieCade, there were a variety of niche games, some that you haven’t thought about in years or at all! Some niche types we saw included: educational games, physical games (old-fashioned card and figurine types), a game dealing with immigration, a risque game involving sexting, a physical game that involved a leaf blower and tumbleweed, and much much more! Basically, the lesson learned here is that their is a niche for everything and as a game developer or website owner, you can corner the market by doing that one thing and doing it well.

Give Away Memorable Swag

For many attendees, conferences mean free demos and freebies. Although most game booths had some swag to giveaway, some definitely did it better than others. For example, at the Nintendo tent, players were give tickets for each game demo they completed. Collect X amount of tickets in order to redeem your prize. This way, your target audience will have to work to get the goodies and the developers will get feedback from the reactions, comments, complaints, and glitches during the game play. Another video game academy also gave away free high-quality t-shirts when participants signed up for more information. In terms of web marketing, this can be considered a conversion and you’ll have something tangible to follow up on.

Although giving away a free sticker or button is cool, potential customers will tend to just grab it and go, without giving more. It’s a better use of your time to give away something meaningful in exchange for something that will be helpful for your business, not just giving away things for the sake of giving them away.

Feeling Like Small Fish in a Big Ocean

Marketing matters, whether it’s for the most successful of video games or of the smallest of small businesses. Because of their brand recognition and budget, it’s no surprise that Nintendo, PlayStation, Facebook Games, and Oculus had the most impressive setups. In terms of online marketing, a small business may feel the same way when the prime spots in SERPs are dominated by bigger businesses. Even with all the visibility of the giants, some of the smaller booths stood out because of the personal attention/instruction and insight given by the actual game developers. But this difference doesn’t make up for the fact that proper marketing is needed in order for a video game to be successful. Although paid venues are the most popular and effective, there are different venues (word of mouth, viral, video, social and grassroots methods) of getting your product/service out there!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Things To Do for Father’s Day Weekend in Los Angeles

Father’s Day is one of the best and most fun family holidays. It also just happens to be during the week before the official start of Summer! Here are a few things to do and enjoy this weekend:

bradbury-building

Sightseeing

With temperatures in the mid 70s this weekend, it’s perfect weather for spending some time outside. Los Angeles has MANY sights to see. Play tourist for a day and visit the Bradbury Building or Walt Disney Concert Hall in downtown Los Angeles – architecture at its best! Why not take dad along for a hike with a view?

Get Quirky

Is your dad a big fan of Steven Seagal, legitimately or ironically? Join Cinefamily on Saturday night for a 4 Seagal movie marathon. If dad is more into the supernatural, how about a haunted history walking tour? You would never know that there are so many real haunted spots in LA.

World Cup Fever

Switzerland or Ecuador? France or Honduras? Argentina or Bosnia? Pledge your allegiance and get up early to catch the first game at 9am. If you’re more about the excitement and camaraderie of watching sports with others, some bars, like Lucky Baldwin’s in Pasadena, open at 8am!

Eat Up

Fan of burgers? Get some grub at the aptly named Father’s Office located in Los Angeles and Santa Monica. If brunch is more of your thing, there’s always Castaway in Burbank or get fancy at The Terrace at The Langham Huntington in Pasadena.

Happy Father’s Day!

Father’s Day should be much more than a commercial celebration. No, it’s not about tacky gifts and worrying about what to get dad. Take some time this weekend to spend it with that fathers, grandfathers and paternal figures in your life!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Emarketed Office News Roundup May 2014

May’s an exciting month here at Emarketed! Don’t forget to join us for the Google Partners Connect event on Wednesday, May 21st from 11am to 12pm PST. Are you ready to grow your business? Do you have questions about the most effective online marketing practices today? Join us for Google Partners Connect to discover great ideas, get answers you need, and meet three Google experts who are ready to share their valuable insights via ChromeCast, the latest in teleportation devices.

Speakers at the Google Partners Connect Event include:

Arjan Dijk – VP, Global Small Business Marketing
Help small businesses succeed on the web
Arjan, author of The Small Think Big Book, will share unique insights, inspirational stories, and actionable ideas to help small businesses thrive in a hyper-connected marketplace.

Fred Vallaeys
Google AdWords Evangelist
Maximize your business online
Fred will examine how businesses can navigate online advertising and expand their online presence through smarter insights—leading to greater customer engagement with digital ads.

Ben Wood
Director, Channel Sales Americas
Work and win with an agency
Ben will discuss how small businesses should approach working with an agency, what resources the Google agency team provides, and the importance of working with an online professional.

Office Remodel

emarketed-office
Check us out on Facebook for more news and office updates!

Website Design and Development Showcase

gooden
Unveiling the new http://www.goodencenter.org! Take a look and check out our portfolio here!

Stay tuned for more and let us know in the comment section if you’d like to see more of something!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Spring Has Sprung in Los Angeles

Today official marks the first day of Spring 2014. Love (and pollen) is in the air and as hard as you work, don’t forget to get out there have fun and relax. There’s nothing better than the springtime weather in Southern California and we’re lucky that we have so much culture and different events to enjoy. Here are just a few:

spring-sprung

Drive-In Movies

Check out the Electric Dusk Drive In in downtown Los Angeles for a screening of The Big Lebowski on the “big” screen! Bring a lawn chair and enjoy a White Russian… for the Dude’s sake!

Music Festivals

Spring signals the beginning of festival and concert season. Whether you’re committed to Coachella or Brokechella (yes, it’s a thing!), there’s something for everyone. The Greek Theater, Pantages Theater, and the Hollywood Bowl have just announced some upcoming shows. Take advantage of the weather for some prime people watching and music loving at a concert near you.

Laugh It Up at the LA Comedy Fest

Once again, there’s something for everyone. Short films, stand up compedy, improv and celebrity appearances. What’s there not to like?

Blessing of the Animals on Olvera Street

Easter celebrations are often associated with church, Jesus, family, candy, the Easter bunny and eggs. But farm animals and pets are welcome to be blessed with holy water the Saturday before Easter Sunday.

LA Times Festival of Books

Calling all bookworms! The USC campus hosts a festival of books that is open to the public each spring.

Cinco de Mayo

Come celebrate this festival known to break 500,000+ people in the crowd. Feast, dance, enjoy music and the occasional piñata-breaking.

The Original Renaissance Pleasure Faire

Spend your weekends at ye old Ren Faire. There are plenty of shows to see, crafts to buy and turkey legs to munch on.

Flower Viewing

Check out the Japanese Garden and Balboa Park in Van Nuys for prime flower viewing. The cherry blossoms are in full bloom, making it a perfect photo-op and walk around the park with a date!

What activities are you looking forward to this Spring? Share with us on Facebook: http://www.facebook.com/emarketed

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.