Emarketed to Attend 2011 Google Agency Summit

googleplexImage via Flickr

Exciting news! Emarketed has been invited to the 2011 Google Agency Summit at the famed Googleplex headquarters in Mountain View, California. We will be attending this all day event, which will take place on Wednesday, September 28th. It’s sure to be filled with the latest and greatest internet marketing news.

Along with many other search marketing firms, we’ll be there to learn about current online marketing strategies and trends. We’re also looking forward to staying updated on important aspects of :

Pay per click: How to increase ROI on PPC and dispelling AdWords myths.
Social media: Discovering more about YouTube and the potential of social networking sites
Mobile: Optimization that helps find new consumer segments

Stay tuned for our blog post review after the summit to read about our visit and feel free to comment if you have any questions/topics that you’d like to learn more about. We can’t wait!

How Will You Be Using Google Plus?

Facebook vs Google

In the battle of the giants, which one will reign supreme? Like vs Plus is a site where you can show your brand loyalty and cast your vote. After all, you can’t both Like and +1 everything, right?

Even if you’re tired of hearing so much on Google +, it’s important to stay connected so that you can adapt in the fast paced world of social media marketing. Here are some more ways you can use Google +:

– Chris Brogan shows us that we can blog with Google +. This basically consists of sharing a video/picture or some other media content and quickly following up in your own post with comments and links.

– Since business profiles are not allowed yet, you can take this opportunity to be innovative and show a personal side. Creating a personal profile associated with your business will allow you to socialize in a niche community and showcase your expertise.

– In a way, Google Circles reminds me of communities and groups on LinkedIn. Creating and organizing different Circles will allow you to network with different groups of people without worrying about keeping matters separate. (For example: connecting with clients, partners, employees, and friendly competitors… frenemies, anyone?)

– Watch out for Google Sparks. This is a section where you can receive personalized news articles and other information based on your interests. I see where SEOs can use this feature to their advantage by utilizing the right keywords.

Google + is more extensive than other social media platforms right now but it doesn’t necessarily mean that users have the time and knowledge to use them all. Let’s just see where all this potential can take us – after all, we’re talking about something that’s less than 3 weeks old!

Coming Soon: Google + for Businesses

Google sure likes the aspect of exclusivity when it comes to their new products, don’t they? Well, it seems to be working well for their latest project: Google +. Invites for exclusive trial accounts for Google + quickly exceeded “capacity”, as not everyone who was invited was lucky enough to score an account. I guess we’ll just have to wait! And for business accounts, it looks like we’ll have to wait even longer! Information Week reports that business users will have to wait until later this year.

Here are a few tidbits about Google +:

– You can easily organize and share with the different people in your life by placing them in different Circles
– Concerned about privacy? You should know that Google intends to make all Profiles public and searchable.
– Confused about the new vocab? Facebook has Likes and Google + will use Google + 1.
– If you’re interested in group video chat, Google Hangouts will be your new favorite thing!

What do you think about Google + and are you excited about it or do you think it’s just another social platform?
Make sure to check out Social Media Examiner’s in-depth guide to using Google +.

Tracking Site Speed for Landing Page Optimization

load time

Did you know that Google Analytics gives you insight on Site Speed? Pay per click marketing is all about effective landing page optimization and this feature can help tremendously with understanding how to improve your PPC campaigns.

While we’re all so concerned about the type of content and calls to action on landing pages (and rightfully so), it’s also important to consider the role that page load time plays into your PPC campaign’s success. In the end, this will affect the user experience so that they stay or bounce away.

Looking at Site Speed data will help you get a better understanding of how page load times can affect quality score. These reports will have a thorough breakdown of what your slowest loading pages are. You’ll also be able to see the types of browser and internet connection your visitors have. If most of your visitors are using Internet Explorer 3 on 56K dial-up, that could be an issue. The best thing about having this information at your fingertips is that it gives you an opportunity to fix problems and create faster loading landing pages that are helpful to your visitors.

If you’ve used the Site Speed report before, what do you think?

To learn more about adding this tracking feature to your site(s) check out this article from Google.
*Remember, this tracking snippet goes in BEFORE the </head> portion of your code.

Blended Search Results Webcast

emarketed blended search

Attended a Search Marketing Now webcast this morning about SEO and blended search results. Chris Sherman of Search Engine Land talked about the evolution of blended search results. It was an eye opening presentation because really, do you really remember a time before blended search results?

First off, blended search (or universal search) means that results are made up of non- web sources and traditional web search results. If you do a simple search of something like “summer vacation”, you’ll get images and videos along with traditional results (as pictured above). Chris shows stats that 35% of users don’t use vertical search. Vertical search only focuses on one thing. For example, Expedia can be considered a type of vertical search as it concentrates on travel. Google results are considered more universal because they contain all different types of results.

The benefits of universal search is that more results show up than in the traditional format. This helps local businesses as up to 10 companies can show up on first page. This was a question asked on the webcast and an important one that you should ask yourself – can your products/services be found through:

  • Videos
  • Images
  • News or press releases
  • Reviews or testimonials
  • Social media or blog content

If not, you’ll know that these areas give you a great opportunity to gain more exposure.
So, do you ever wonder why Yahoo is not as popular as Google? One factor can be that Yahoo only delivers limited universal results. Just something to keep in mind as we can see how universal results influences the giants as well as the little guys. As always, Chris reminds us just how important SEO is and how important it will continue to be for your online business success.

Thursday Topics: Over Optimization & Social Media Marketing

Optimization Strategies
What happens if you overkill your optimization strategy? I just saw a short interview clip with Matt Cutts on a SEOBook article about this very subject. Although Matt claims that you won’t necessarily get penalized, it’s obviously not ideal to over optimize. Google optimization is a delicate task and the key is to make your efforts look as natural as possible. This means doing away with duplicate content (your own and content “borrowed” elsewhere) and mixing up the keywords you use on a single page. If you feel like you’re using a particular word a little too much, you probably are. This not only looks spammy but it makes it annoying for your average reader.

Have You Checked in with Foursquare?
Whether you love or hate social media marketing, you’ll certainly be at a disadvantage if you ignore it. The internet is abuzz over the Foursquare phenomenon and that’s cool, but I don’t really get it. I mean I “get it” from a marketer’s point of view so I guess we’ll expand on that note. Like local search, Foursquare pulls in customers to drive business. But, how does it work? The jist of it is that customers “check-in” on their smart phone using the application to keep track of the various locations they’ve visited. Depending on the amount and variety of places you’ve visited, users can earn badges that showcase their accomplishments.
Interesting… but what’s the point? Social Media Examiner shows how businesses can implement loyalty programs and build relationships using the app. By using the ‘check-in’ feature, customers can take advantage coupons and promotions available for locals. It’s beneficial for all, so why not? Foursquare, and the lesser-mentioned Gowalla, are fun and engaging new ways to use location based services to connect with customers.

3 Social Media Problems

Social media marketing isn’t as easy as it’s cracked up to be. I’ve recently ran into a couple problems and it’s taken me awhile to

1) Problem: You want to clean up your Twitter account but are stuck with too many inactive, irrelevant followers. Maybe, you’re following too many people who aren’t reciprocating.
Resource: With ManageTwitter, you can quickly go through your followers and weed out the inactive ones. It’s a handy tool and sure beats doing it manually.

2) Problem: Your business isn’t showing up right in Google’s Local Business Center.
Resource: Check out the Google forums and you’ll see how many other business owners are in the same boat. We haven’t figured out a better/fast solution so if you have any insight, please let us know!

3) Problem: You don’t know where to start with link building
Resources: Look no further than Lee Odden’s open letter to spammers and 101 ways to build link popularity

Social Media Things to Keep in Mind

Going Overboard

Twitter. Facebook. YouTube. Blogger. Tumblr. WordPress. Vimeo. MySpace. People can tend to go a little overboard when it comes to social media nowadays. It’s not a bad thing to be everywhere, but you may be spreading yourself thin. Instead, examine the right platforms for your campaign. Having a Twitter or WordPress is pretty useless you’re active. No one said it was easy, but it does take time and effort.

Overlooking Google Profiles

With all the profiles you currently have, who as the time to consider their Google Profile? It is always worthwhile to take advantage of free resources to make sure that your latest info is updated. While Google may have failed with Orkut, they have many social innovations that have grand potential. Google Wave is a favorite among web designers and other busy professionals, while Google’s What’s Popular is looking to rival Digg. There are new social media sites coming out all the time, but it’s especially worth it to keep your eye out on Google products.

Someone’s Always Watching

A little creepy? But yes, we should all be a little more careful with our personal information on all these social media sites. It’s common sense and yet, it can’t be reiterated enough! Facebook’s founder recently claimed that we’re no longer in the age of privacy. According to Zuckerburg, he would make all private info public, if he launched Facebook today. Although many oppose his remarks and Facebook’s recent privacy changes, the best we can do is guard our online identity. Another sketchy source came out saying that Facebook knows who you stalk. Not sure how you guys feel about all this, but I just like to be aware of what’s going on.

Customize your Google News Home Page

Customs Sections Directory

Google News has recently made it possible for you to customize your Google News home page! They have created a Custom Sections Directory, which can be modified and changed by its user. Simply click on the “Add a section” link on the far right side of your Google News page and you will be relocated to your custom sections directory where you can begin making modifications.

How to Customize to your Interests

The directory includes various sections to choose from such as “Social Networking,” “Computer Security,” “US Foreign Policy,” etc. By adding particular sections you find interesting, your Google News page will become more personalized to you and your interests. The custom sections directory also allows you to sort by: highest rated, most users, and newest. Starting there can give you a sense of what other users are finding to be of interest. If you wish to browse the directory according to category, this is possible as well! Simply click on the category of your choice and find exactly what you are looking for. The categories include: business, science, technology, sports, entertainment, health, politics, and society. Within these categories are sub-categories so that you are able to narrow your preference down to specifics. Also offered is keyword search. If you wish to create your own customs section or sections this is also possible! Simply enter your city, state and zip code to create a local section or enter a keyword and they will be added to the public directory.

News Worth Reading

After you have completed customizing your Google News home page, the sections you have requested to add will be visible as links on the left-side menu. They will also appear on the bottom of your Google News home page. Customize your Google News home page today and enjoy the convenience of reading about what you want!