Social Media Tactics For Your Business

Social Media Tactics For Your Business

Mastering Social Media is no easy feat. Its relatively new when looking at the history of the web, but we can learn a thing or two from the pros when it comes to connecting with your audience on a deeper level, and making Social Media work for your business. It’s all about your approach. If you’re a business struggling to make the most of social media, we’ve gathered some pro tips to simplify your efforts.

First off, it’s vital to be different. There are tens (if not hundreds) of thousands of companies just like yours. With that kind of competition, try telling out-of-the-box stories. Create content that aligns with your value proposition. Even if your industry is not traditionally “exciting”, there’s always a chance to spice things up a bit with intriguing blog posts, fun explainer videos, unique narratives and more.

If there’s one thing to acknowledge in the millennial generation, it’s that attention spans are at an all-time low. According to global studies, 50% of users only stay on sites for a maximum of 10 seconds. Hence the call for short but sweet micro-content. Less text, more visuals. Less detail, more vibrancy, color and design. Use simple words that get straight to the point, and ALWAYS use a POWERFUL call-to-action.

Another concept making waves in the world of social media is the ability to connect in real-time through live video. Periscope and Facebook are at the top of the global list. Live videos allow you to hold “in-the-moment” Q&As, show your customers what your business looks like during work hours, and most importantly, ignite more loyalty – giving you the chance to amplify your personality.

Social media marketing isn’t easy for businesses, but if you’ve got patience and a knack for keeping up with the times, it’ll be much easier than you think. Engage, engage, engage, and make sure your efforts always align with the heart of your proposition. Good luck – and don’t hesitate to get in touch with us at any time for more advice!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 5 SEO Trends for 2016 That You Should Know About

2016-seo-trendsThe beginning of a new year is always filled with excitement and also apprehension. Luckily, SEO trends for 2016 aren’t completely “new” and shouldn’t take you by surprise. Here are 5 important ones to focus on:

1) Focus on Conversion Rate Optimization (CRO)

We have talked a lot about optimizing conversion rates and we’ll say it again – CRO will be even more important in the years to come. The trick about this trend is that there are many different types of conversions and ways to track and optimize.

2) Search Query Trends Affected by “Digital Assistants”

Who, what, how, when, where, and why. These question-type queries will increase with the increasing use of digital assistance such as Siri (Apple), Cortana (Windows) and Google Now. Instead of focusing on singular keyword or keyword phrases, the trend has been going towards long-tail queries that are similar to natural speech when asking a question. This is perfect for meeting Google Hummingbird and RankBrain standards.

3 & 4) Domination of Google Knowledge Graph… and Google in General

If you haven’t noticed, Google has been making a great effort to keep searchers on the actual search results page without leaving or clicking through. Google Knowledge Graph (top or top right box in SERPs) is very prominent and useful. It has even been attributed to a drop in website traffic. A lot of people think this is unfair because Google pulls the information in the Knowledge Graph from other websites, in an effort to reduce the need for users to actually go to those websites.

As if Google’s Knowledge Graph isn’t enough competition, 2016 will be the year of even more of Google’s presence in search results. Whether it takes the form of the carousel, paid ads, or local packs, it only makes sense that Google will dominate Google search results.

5)Social Media Indexed in Search Engines

Google has been crawling and indexing social media sites such as Twitter, Instagram, and LinkedIn for some time now. The biggest change this year occurred in November, when Google announced that Facebook would begin to allow more of their pages to be indexed, even in-app content. Google has a similar deal with Twitter to crawl and index Tweets. The result? An even stronger relationship between social media and SEO.

If you have questions or need help with your marketing efforts in 2016, don’t hesitate to call Emarketed at (323) 340-4010 for a FREE consultation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Will Google’s New RankBrain Affect SEO?

What Exactly is Rank Brain?

google-rankbrain You may have heard about Google’s new artificial intelligence (AI) system, RankBrain. Before visions of Skynet start coming to mind, we’d like to confirm that it’s not exactly that. RankBrain is actually Google’s latest effort to help better process search results. In short, it helps with the output of the “correct” answer when users input more long-tail and complicated questions. RankBrain is not a new system for ranking but now part of Google’s overall search algorithm. RankBrain does not “learn” in real-time (yet!), but rather, it is given historical data offline, where it learns to make future predictions and continues to “learn”.

How is RankBrain Tied to Google Hummingbird?

We all know about Google Hummingbird and how it is also part of Google’s overall search algorithm. Think about RankBrain as being a new part of the Hummingbird algorithm. RankBrain is so closely related to Hummingbird as its main purpose is to interpret searches, mostly questions. Even though the query may not contain the actual keyword or phrase, it’s RankBrain’s job to figure out what the intention of the search is – in other words, reading between the lines.

Will RankBrain Change SEO?

RankBrain is new and definitely important. Note that Google has deemed it the THIRD most important ranking signal. While they will not reveal the top two factors, it is a big deal that their emphasis on RankBrain is so public. While the thought of RankBrain completely changing SEO can be frightening, the reality is that organic SEO has been changing for some time now.

SEOs are probably very worried and/or intrigued about how RankBrain will affect organic optimization. Although we don’t have any definitive proof or information of RankBrain’s affect on SEO yet, the bottom line is still to optimize content and websites for the human user experience. That means writing naturally and staying away from rigid goals of keyword usage. It involves thinking about topics and concepts in an all encompassing manner, instead of just piecemeal, as it is done with traditional keywords.

If you have any thoughts, questions, or predictions about RankBrain, be sure to let us know!

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What’s New with Google: October 2015 Edition

google-october-2015

What’s new with Google? Find out more about a new compression algorithm, a new warning for repeated violations, and a shake up in the Local Pack that includes paid (sponsored) listings!

Brotli and Compression

Yes, compression on the internet is a big thing and you don’t have to watch Silicon Valley to know that. Efficient compression is important, especially when optimizing for people and search engines. Named after the Swiss German ‘small bread’, Brotli is a new compression algorithm. In the future, hopefully most browsers will support this algorithm for faster page load times.

Repeated Violations of Google’s Webmaster Guidelines

Moving on to penalty news. If website conversions are down and you suspect that your site may be affected, make sure to check out the Manual Action notification section of your Google Search Console. If your website has been affected, make sure to take all necessary steps to fix a penalty. This means complying with best practices and keeping things that way moving forward, even after the penalty has been removed! Some naughty webmasters may revert to their old ways after a penalty or manual unnatural linking action has been cleared. But be warned, Google is too smart to be outsmarted!

Google’s Frustrating and Shrinking Local Pack

Google’s Local 7 pack has been effectively shrunken down to 3 for some time now. This can be incredibly frustrating as this is where a lot of click-throughs occur, increasingly so on mobile devices. Though this has some heated opinions, Google has begun testing a new paid sponsored 3 pack in local results. They have been testing this in industries which are prone to spam and false locations, such as: plumbers and locksmiths. You can read more about that here.

Let us know what you think about this and more by visiting our Facebook page or emailing us at: info@emarketed.com.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Take Advantage of Schema Markup in Search Results

Describe Your Content the Right Way

schema-serps-example Structured data markup is an easy way to describe and annotate your content so that search engines have a better understanding of what your website is all about. Recently, web pages marked up with Schema markup have been showing up more in organic search results. Although search engines are very good and finding and categorizing information, structured data helps search engines better classify the most important parts of your website content.

Benefits of Stars, Ratings, and More

Structured markup such as star ratings and client reviews help a website stand out on a search results page. It can definitely help with click through and conversion rates, especially if your website prominently displays stars while competitors do not. Although Google officially states that Schema markup does not affect search rankings, it doesn’t hurt to implement this markup in the event that Google does want to display it. Make sure that each individual page and section is marked up accurately. Google is less likely to display structured data markup if it is the same across your entire website.

Is It Worth the Time and Effort?

Remember, the last time Google allowed markup to show up regularly in search results? That was way back in 2013, and then everyone started jumping on board, so that didn’t last very long. Implementing specific structured data on your website isn’t difficult or time consuming, there are plugins and generators that can help you get started. The window of time for benefits may be closing in, so take advantage of it while you still can because you never know when Google will change its mind and pull the plug again!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Reasons Your Web Pages Aren’t Indexed

slow-website-crawl Does it seem like Google is painfully slow at indexing your site, especially the inside web pages? There might be good reason to look into why your website isn’t being crawled, indexed, and cached as frequently.

1) Google Will Never Index All Your Pages

Plain and simple: Google Webmaster Trends Analyze John Mueller has publicly stated that Google will “never index all pages”. As disheartening as that sounds, there are just some things that are beyond your control. In the mean time, take a look at all the back end things that are within your control to make sure that you are doing everything possible to ensure the proper indexing of your website.

2) Check Your robots.txt File and Meta

Sometimes, after a redesign or website changes, funny things can happen to your robot.txt file or meta tags. This is especially true for WordPress sites where “NOFOLLOW,NOINDEX” can easily be applied to all or some of your web pages. Make sure that these options are disabled and that pages are set to FOLLOW,INDEX.

3) Domain or Partial Domain Penalty

If your website or some web pages have a penalty, the consequence is that they won’t show up or be indexed by Google. A good place to check for that is in the Manual Actions section in Google Search Console. This is extremely helpful for manual penalties but sites facing algorithmic penalties may have a harder time. If you still suspect some type of website penalty, check for duplicate and thin content.

4) Is Your Website Hacked or Infected?

Search Console is also a good place to check to see if Google thinks your site has been infected. If this is the case, Google has a legitimate reason to not index your website to prevent users from harm from the malicious content.

5) Not Enough Signals to the Web Page

If you have a really good, informative web page, it’s probably not the best idea to just add it to your website and have that be the end of things. Google will surely never see or find it that way. That is why it’s important to keep an updated sitemap and sitemap.xml file, to make it easier for Googlebot to crawl. Linking from the home page and relevant places in the navigation is also important. Aside from linking on your own website, it’s also necessary to link elsewhere: social media websites, third party review sites, relevant directories, and niche listings. The more helpful a website or web page is, the more likely it is that it will be linked to from a diverse amount of other websites.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

People are Viewing Google SERPs Differently – How to Adapt

user-google-different

Through the years, the way that Google has displayed search results has drastically changed. The space for paid ads have changed and been formatted differently (underlined, boxed, shaded, marked as paid ads, etc.) Local search results and the local pack has been making its way in and out of search results. Google Authorship photos have showed up and disappeared as quickly as they rose. Not to mention that organic results are pushed down more than ever. Because of the changing landscape, it shouldn’t be a surprise that user behavior has also changed when it comes to viewing Google search results.

Results of Eye Tracking Study

Examining user behavior in a recent study, the emphasis lies on debunking the myth of the “golden triangle” and a preference for horizontal scanning of results. In a study in 2005, it was thought that most users only look in the space that encompasses the top left hand side of SERPs, covering the top 4 organic searches and trickling down to form a triangle shape. This would skipping even the right hand section for paid ads.

The more recent study shows that eyes linger more on the first page of SERPs. Instead of just focusing on the left hand side, users start at the top left and gradually scan downwards. The scrolling back and forth behavior indicates looking at videos, local, maps, news, Knowledge Graph, and more in search results.

Less Time to Scan

Whether it’s due to experience or impatience, users are spending less time scanning. From the initial study 10 years ago, people would spend 15 seconds scanning. Now, that time is down to about 8 seconds. The difference is that users spend more time scanning vertically but less time before actually making their decision.

Takeaways from Search Behavior

As a small business, this information should be used to your advantage where possible. This means:
– Using short, concise, and straight to the point language in copy for meta descriptions and paid ads.
– Being relevant to the searcher. This means including geographic locations, phone numbers with local area codes, and important identifying adjectives to set yourself apart from the competition (free, best seller, highest rated, etc.)
– Expanding your brand reach and not putting all your eggs in one internet marketing “basket”. Focusing all your efforts into just one aspect of online marketing just won’t cut it anymore. In order to be successful, your business needs to diversify, including: organic, videos, local, social, paid ads, third party reviews, and more.

If you have questions about organic SEO and how you can improve your website’s visibility, call us at (323) 340-4010 for a free consultation and website review.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Google’s Core Algorithm Update: Summer 2015

google-core-update

Notice a drastic change in SERPs this summer? Google denies a Panda or Penguin refresh or even an update to benefit sites that went HTTPS. The volatile update has been dubbed a core update to the algorithm.

Results of Update

Reports confirm that news and magazine sites benefited from the Google update. Sites like the Wall Street Journal, USA Today, Time and the Daily Mail saw a 11-20% increase in SEO visbility! Of course with all this shifting, many smaller businesses and brands were pushed down.

Freshness of Web Content

Since this update, there has been much speculation to what Google is trying to achieve. On one hand, it seems unfair that the bigger brands and news sources are getting a drastic push because let’s face it, a small business can’t compare with Time Magazine or Wikipedia. To continue with Google’s goal of satisfying the consumer, Google has been favoring recent and even real time news over static web pages and sites. In this way, it makes sense why they would prioritize reputable news sources and give them a boost with this recent update.

Assess Your Website’s Health

If you’ve suffered a drop in rankings or traffic, it’s time to assess your website’s health. Take a look at Google Analytics and Search Console to see if the drops coincide with the timeline of the core update. If the drops go back even further, your website may have suffered from the Quality update in May or even Mobilegeddon in April of 2015. Contact the SEO specialists at Emarketed today for a free site review and consultation. If you’re still suffering from a Google Penalty and aren’t sure what to do, we can help.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Will Your Website Make Google’s Mobile-Friendly Deadline?

mobile-friendly April not only marks the close of the dreaded tax season but something else this year. On April 21, 2015, Google will officially start use and expansion of a site’s mobile-friendliness as a website ranking factor.

They expect this change in SERPs to affect mobile worldwide and predict a “significant impact” in search results across the board. The reason? Google wants to improve the user experience when it comes to users finding and navigating relevant and high quality search results from their mobile devices.

Remember, websites are not “penalized” but mobile-friendly websites are given a boost in mobile SERPs. In other words, those who are mobile compliant will be rewarded. Also, this algorithm will be applied on a per page basis, not site-wide.

What Are Important Things to Know About Responsive Design?

  • Keep your design and vision cohesive across all devices
  • If possible, test to see how easily a potential customer can complete a “simple” task such as making a purchase or contacting your business
  • Remember that there are responsive website design options for all budgets
  • Stay organized from the beginning and it will simplify the process

Mistakes to Make with Responsive

  • Pushing off responsive until much later (especially if you have the time and resources)
  • Not analyzing or testing (bugs) on different browsers and phones
  • “Hiding” important content (this is where “read more” does not come in handy)
  • Using too much content at once (to much scrolling and text is not reader-friendly)
  • Setting videos and photos that in content to a set size so that they are not responsive

Thinking of Going Responsive?

Read http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html) today and let us know if you have any questions about responsive design for your website. Whether it’s a CMS or completely customized website, we’re ready to help.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.