Using Facebook Page Insights to Your Advantage

Using Facebook Page Insights to Your AdvantageFacebook insights are an important tool because your Facebook page can affect your website’s rankings. Google notices the number of links coming from your Facebook page to your website and when your pages are seen as important for a certain topic then Google can rank you for the subject of that page. In addition to this, Facebook search is getting better and better which means there is good reason to find out the extent of your reach and engagement on the site.

To get started using Facebook Insights you will need to have at least 30 likes, which should not be too difficult to get, and the insights will be available at the top of your page. Once you have the insights you can get loads of information about your visitors to help you understand what posts are working best and what your customers are looking for on your site.

Page Likes, Reach and Engagement

One thing to think about with the Facebook Page Insights is that it will only store information about your visitors for 180 days. If you want to keep track of historic data you will need to export it every so often using the export function in the main insight menu at the top of your stats.

When you click on insights at the top of your Facebook page you’ll see your insight dashboard with some statistics and data including the number of new page likes, post reach and engagement based on likes, comments, shares and post clicks. Below the dashboard will be an overview of your last five posts showing a chart of the reach and engagement of each post.

Going further into your Facebook Insights you can find out through the Totals graph whether your fan base has grown or not. It will tell you about the likes you have gained and the likes that you’ve lost through people not liking your page anymore or Facebook cleaning up their database as well as paid likes you’ve received.

Page Visits and Fan Data

On a daily basis the Totals graph can tell you where your likes came from including those from ads, page suggestions, on your page, or direct page likes. You can filter the graph by adjusting the date range at the top so you can look at data from any particular time period.

There is also a Reach section which tells you about the number of people who have seen your post as well as information about hiding your post, reporting as spam or unliking. Looking at this section can give you a good idea of what type of posts work and which ones don’t so you can adjust to your audience. The section titled Posts gives you a more detailed overview about how effective your content is by showing you the number of visits per hour and which type of posts get more clicks.

The final tab is People which will show you stats about the gender and age of your fans and the people you reach. Facebook Page Insights can make it easy to look through data and find out what kind of content is the most effective and how to reach your customers more effectively.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Basic Social Media Post Checklist

Basic Social Media Post Checklist

The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to have certain strategies in place to get a higher engagement rate.

These are some guidelines for how to put together an effective social media post.

Use Attention Grabbing Headlines

You need to give users something that they will be immediately drawn to through your headline. You can use tricks like promising a specific benefit, asking a question to get more interaction, creating a sense of urgency and triggering curiosity or emotion.

Include Hashtags

It is important with social media posts to include hashtags because they can increase the visibility of the post based on popular topics. More people are likely to see your post if you include a clickable hashtag that they can look through and see your content.

Use Quotes to Provide Compelling Ideas

Many effective social media posts incorporate quotes that provide people with information, inspiration or knowledge. Quotes from a known expert can be especially compelling because people will want to hear their insight on certain subjects related to your brand. Including an image or graphic can make quotes stand out and catch users’ attention.

Create Highly Visual Posts

When it comes to social media, images can be critical because visual posts tend to get more engagement, shares and clicks. Even if you are posting an article it can be helpful for the featured image from the article to appear within the post. The images that you include in your posts can quickly get more of a response than simply adding text.

There are many other ways to improve your social media posts but these are some of the most essential elements to focus on as a basic checklist for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Trending Topics are a Marketer’s Treasure

Trending Topics are a Marketer’s Treasure

When coming up with a marketing strategy, businesses can benefit from finding and taking advantage of recent trending topics. Content marketing that incorporates trending topics can be more effective at reaching people online who are interested in what’s new and relevant. You can get your content read and make sure that your brand is involved in recent events and discussions.

The first step in using trending topics is to be able to find them and search for one that you can easily incorporate in your own content. Trending topics are easiest to find on sites like Twitter, Google, and Facebook. Twitter was the platform that gave birth to the trending topics feature through the use of hashtags to track trends but other websites also incorporate trending topics based on what people search for the most.

You can look through the list of trending topics on any of these sites and try to identify some that would be most relevant to your brand and will interest your followers. You will need to make sure to produce and share the content quickly before the trend loses momentum. You can also plan content with trending topics in advance if you know something will be relevant such as upcoming holidays or events like festivals and award shows.

It is important to use trending topics correctly by employing the exact hashtag that people are using. You also need to make sure you understand the context of the hashtag or the topics so that you don’t use it incorrectly and appear out of touch. Make sure to do enough research beforehand so that your content is useful, relevant and appropriate for the trend.

With enough planning and the right content you can use trending topics to increase brand awareness and reach a new audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Mark Zuckerberg Matchmaker Takes On The Dating Industry

Mark Zuckerberg, The Matchmaker

This week Facebook CEO Mark Zuckerberg announced a new dating feature that would be added to Facebook’s mobile app called Facebook Dating that some have deemed “FaceDate.” Although Facebook is the largest social network in the world, in terms of fostering relationships the only feature available since its inception is the infamous Relationship Status box that allows users to share if they are single, in a relationship or “its complicated”.

In the keynote, Zuckerberg stated that 1 in 3 marriages start online, meaning this venture has been overlooked for a decade. Zuckerberg said since their focus is to help people find meaningful relationships, a life partner would be the most meaningful of all.

Adding the dating mode feature makes Facebook a huge competitor in the dating app world. This feature could then be a strategic move to attract a younger demo and regain those that made up Facebook majority but has now left for other social media platforms. Facebook Dating

Of course these features are optional and users will have to opt in to see other users dating profiles.. Facebook events can be unlocked by both users allow them to connect to people attending local events or connect with people in similar groups. “FaceDate” would provide the most relevant matches based on mutual friends and other data that other platforms simply cant provide.

Tons of people find their significant other on Facebook anyway, this feature may just make it easier. Facebook said there will be more information about the new Dating features in the next few months including a release date and testing phase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Cryptocurrency in Advertising

Cryptocurrency in Advertising

Digital currencies such as Bitcoin have been making headlines recently as the price soared over thirteen fold last year. However, sites such as Facebook and Google have decided to ban advertising for cryptocurrency amid scrutiny of the financial products that have become a rapidly growing market. Concerns about cryptocurrency have motivated these sites to protect their users from ads persuading them to purchase products like Bitcoin.

Google employees responsible for the decision have stated that cryptocurrencies are “unregulated” and speculative in nature which could prove to be a threat to the user experience. Facebook made a similar decision as part of an effort to rebuild trust with its users on the platform. Google chose to ban all ads about cryptocurrency-related content including initial coin offerings, wallets and trading advice on the ad platforms.

As a result of these bans, even companies with legitimate cryptocurrency offerings won’t be allowed to run ads using any of Google or Facebook’s ad products. The websites believe that there has been enough consumer harm or potential for consumer harm as a result of cryptocurrencies to warrant the ban on advertising. Cryptocurrency scams are the main concern that could negatively affect users and put them in financial danger.

Understanding Cryptocurrency

Cryptocurrency products like Bitcoin are essentially used as an electronic cash system that doesn’t rely on banks or third parties to verify transactions and create new units. Transactions are instead confirmed using cryptography on a publicly distributed ledger called the blockchain which enables peer to peer payments. Cryptocurrency transfers can happen more quickly than with traditional banking systems which may take days to transfer money while crypto transfers happen in minutes.

In the same way that credit cards require a signatures, cryptocurrencies also require a digital signature. The transactions are secured through a system called public key encryption which allows each user to have a private key and a public key on their account. The private key is used as a digital signature for the user to prove who they are and authorize a transaction.

Bitcoin users were able to profit significantly from using the cryptocurrency which is making these financial products highly sought after. Unfortunately, scammers have become an issue with cryptocurrency and many are losing money as a result of investing in fake currencies. Scammers are making millions off of unsuspecting investors who believe they are paying for a currency similar to Bitcoin.

Countless high profile scams are what led Facebook and Google to ban advertising for all cryptocurrencies to prevent users from investing their money in a fake financial product. Google has been known to crack down on advertising that doesn’t follow its rules and the company said that it took down more than 3.2 billion ads in 2017 that violated its policies. Since cryptocurrency has become less trustworthy, banning all ads was their solution to protect users as much as possible. Legitimate and Scam Cryptocurrencies

Legitimate and Scam Cryptocurrencies

The reason Google chose to ban all of these types of ads from their site is because they find it nearly impossible to identify legitimate projects versus scam artists. People have been inundated with fraudulent advertisements claiming that users can make money by investing in new forms of cryptocurrency. There has been a major backlash against cryptocurrency products and especially ICOs or Initial Coin Offerings.

An ICO is a way for start-ups to crowd fund investment and ask people to invest in a cryptocurrency in exchange for a token that’s issued by the start up. The digital coin can then be used in exchange for future services offered by the company. There is also the possibility of the value of the coin climbing much higher than the initial investment as was the case with Bitcoin.

Although there are legitimate possibilities for people to make money and benefit from investing in an ICO, there are plenty of scammers online because ICOs are unregulated and investors don’t have the same protections as with other assets like stocks. People can invest in something that seems legitimate until they begin to see warning signs such as a lack of correspondence from its founders and failed attempts to recoup lost funds. These scams take people’s investments, don’t develop anything and eventually cut ties with investors.

Because there is no way for Google or Facebook to tell which cryptocurrency ICOs are real and which ones are going to steal from users, they have banned all ads across the board. This may protect people from being swayed by an ad asking for their investment in a false cryptocurrency. Some believe that Google may eventually modify their ban to include legitimate crypto ads once ICOs become more regulated.

For the time being however, users will not see any further advertisements on Facebook or Google for cryptocurrency starting in June of this year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Does this Facebook Drama Mean for My Ads?

What Does this Facebook Drama Mean for My Ads?

Mark Zuckerberg, the founder of Facebook, has been through a rough time recently with the scandal involving the social media platform. The market cap for Facebook plummeted by $50 billion after the public discovered the truth about how their data was shared with third parties. Zuckerberg was forced to speak at a congressional hearing and asserted that he would make some much needed changes to Facebook to protect user privacy.

If Facebook gets an overhaul as a result of this scandal then people might be worried about its impact on users, especially businesses who rely on social media as part of their advertising tactics. Any changes to Facebook could also impact Instagram which is owned by the same company that might feel compelled to follow the same guidelines regarding personal data. Protecting user data is an important goal for Facebook but how will it affect businesses running ads on the social media platform?

Social media experts are predicting that data changes may not have as dramatic an effect on the way people use Facebook and Instagram as you might think. Advertising may not be hindered if Facebook allows businesses to continue promoting themselves through the platform and using the information they need to target ads. Many industry experts believe that advertising on Facebook and Instagram actually won’t change much, at least in the short term.

Protecting Data and Maintaining Business

Protecting Data and Maintaining Business

When the news broke that Facebook allowed user data to be accessed by a company called cambridge analytica, it caused many people to question the integrity of the social media platform. Cambridge analytica is a political data firm that was hired by the Trump administration in order to gain access to user data on Facebook. The company was able to access private information on more than 50 million Facebook users and used tools to help influence their behavior during the 2016 election.

The data that was accessed by the company included users’ identities, location likes and friend networks which was used to map personality traits and then target audiences with digital ads. Users that took a personality survey and downloaded an app, consented to have their information taken and used by the third party although they were told it was for academic use only. Facebook allows researchers to gather data for academic purposes but Cambridge analytica violated the social media platform’s rules by allowing the data to be sold and transferred.

Although Cambridge analytica is mostly to blame for its violation of user privacy, Facebook has responded to the incident by removing the app that gathered data. The company also asked for this private data to be deleted so that it would not be used again in the future. However, it is likely that users will be more wary in the future of sharing their data online.

People using Facebook and Instagram may be more cautious about providing private information but it does not necessarily mean people will steer clear of these platforms. Instagram is less politically themed and more focused on design and visuals so it not likely that advertising on that platform will be affected in the near future. Ultimately when Facebook figures out how to resolve issues with data it will eventually transfer to Instagram.

Third Party Access to Data

One possible consequence of the Cambridge analytica scandal is that Facebook may scale back access to third party data. Legislators are beginning to understand that the platform leaves private data vulnerable and they may attempt to intervene. More government oversight may lead to attempts to break up the company which has control over a large portion of the social media world.

If there is any further backlash to Facebook following the scandal it could lead to more advertising potential on Amazon as another option for businesses. Amazon is currently struggling to keep up in the marketing world because it has a smaller number of advertisers and accounts can be more difficult to set up than Facebook. However, if Facebook becomes too problematic for users, Amazon may be a useful alternative for advertising online.

In the short term, it doesn’t appear that Facebook and Instagram’s advertising services will be affected much by any new changes. It will take some time for Facebook to resolve its data issues and enact significant shifts in the way that it handles things. For the time being most businesses will be able to carry on with their usual advertising tactics and not see too many negative changes.

It is difficult to tell how Facebook will handle data in the future and how it will adjust in order to prevent privacy violations. Businesses can maintain their advertising campaigns on the site but will also benefit by exploring other options. It will likely be some time before any real significant changes occur that will strongly impact Facebook Ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Should I Boost My Facebook Post?

Should I Boost My Facebook Post?

A basic Facebook post might be able to get a certain number of views organically but businesses that want more people to view important posts might be interested in other options. Facebook offers the “boost post” option as a way to get a particular post seen by more users if you pay a fee. Boosting a post is a quick and easy way to get a Facebook post to show up in more people’s newsfeed and increase the likelihood that they will respond and gain an interest in you.

One of the reasons that boosting a Facebook post can be helpful is if you are not reaching the particular audience that you want to reach or you simply aren’t getting enough views. Normal posts can often only reach a small percentage of your audience and businesses with an advertising budget might find boosting them more effective. Boosting can be a bit limiting however, compared to other advertising options but it can provide a quick solution if you want a particular post to be seen.

Boosting a post does not include some of the more nuanced options that are available with normal Facebook ad features. With boosting you can’t customize or target a certain audience if you want the post to be seen by particular people. Although it will bring a particular post in front of a wider audience, you can’t necessarily specify certain demographics.

For businesses that want their post to receive more likes, shares and comments or simply more views overall then boosting the post may be a good option. For more advanced types of advertising it will be a better choice to create a Facebook ad so that you can target certain groups to see the post. Boosting can be helpful for a quick increase in interaction on your page.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Are Groups The New Pages For Facebook?

This January, Mark Zuckerberg dropped a bombshell for marketers on his Facebook page:

“[W]e’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other…” As a result, the company is “making a major change to how we build Facebook,” starting with the “News Feed, where you can expect to see more from your friends, family and groups.”

For most marketers, these changes weren’t necessarily a surprise. Facebook’s been doing this for years, slowly weeding out content from public pages in favor of posts from family and friends. What was notable about this announcement, however, was Facebook’s advocacy for groups, in addition to the usual suspects of family and friends.

The inclusion of groups got marketers thinking… are groups the new pages for Facebook?

Can you rely on Facebook Groups?

Even if you’re already eagerly visualizing your brand’s big debut into Facebook groups, you’re probably feeling at least a hint of trepidation along with your excitement. You’ve been beaten down over the years, with each algorithm bringing a new blow to your organic reach on Facebook. It only makes sense that you’d be wary about doubling-down on groups only for Facebook to change its tune later on.

While nothing can be guaranteed in the ever-changing social media landscape, there are some clear signs that you can trust Facebook’s making a serious investment in groups and they’re here to stay (at least for a little while).

Although it feels new, Facebook’s focus on groups has actually been brewing for a little while. In mid-2017, Facebook held its first Communities Summit for Group Admins in Chicago.

What precipitated this event? According to Zuckerberg, “We recently found that more than 100 million people on Facebook are members of what we call ‘very meaningful’ groups. These are groups that upon joining, quickly become the most important part of our social network experience and an important part of our physical support structure. For example, many new parents tell us that joining a parenting group after having a child fits this purpose.”

Then, this February, Facebook followed up with a Communities Summit in Europe that hosted over 300 group “power admins.” At the event, Facebook announced many of the initiatives they’ve launched based on feedback from the first summit, and continued gathering important feedback and ideas from the elite group for future releases.

What can you do with Facebook Groups?

If you haven’t paid attention to Facebook Groups in a while, you can do a lot more with them than you may realize. Facebook’s made strides to nurture engagement in groups and offer admins more advanced management tools on par with what you see with brand pages.

Engagement features

Last October, Facebook introduced two new features that enhance and personalize the community experience of groups.

  1. Welcome posts invite group admins to tag new members by name:Welcome Posts
  2. Clicking on a member’s name heavily emphasizes their group activity, along with the normal things they have in common with the person who clicked (as opposed to the default search on Facebook, which shows the common interests alone):Members Name

Changes like these make group members feel closer than a random stranger on Facebook, inviting more engagement.

Facebook knows that both groups and their Facebook Live video feature boast spectacularly high engagement rates – so they decided to combine the two with their new Watch Party feature. Group admins can choose a public Facebook video for their group to watch at the same time. It’s like simultaneously watching a video together and commenting on it with your friends.Facebook Live

Admin tools

The first sign a social platform is starting to care about a demographic is when you see it adding analytics features that rival the ones they offer to paying advertisers. You’ve seen this most recently with Snapchat’s recent concessions for influencers. Facebook’s new suite of tools for group admins is more sophisticated than ever, and significantly streamlines group management.

Group admins can now easily manage everything from a central administrative dashboard, including viewing insights and approving new member requests. Up to 10 group announcements can be pinned to the top of the page. Group rules, similar to what you find on Reddit, now have a dedicated section.Group Insights

Facebook also recently expanded their Group Insights tool to include “helpful personalized tips, like scheduling posts at times when members are most engaged.” If that sounds a lot like the insights available to Page owners, it’s because it is.Helpful TipsOther, small changes reveal Facebook’s recognition of the importance of group identity when it comes to engagement. For example, admins can now personalize their group pages by selecting a color scheme. This feature isn’t even available to regular profiles!Scholar Scheme

Developing your brand’s strategy for Facebook groups

If you want to have any organic reach on Facebook as a brand, groups are the way to go. Here’s how to go about it the right way.

Posting in groups

It’s no coincidence that Facebook’s groups now share many similarities with Reddit. Group admins have a lot more power. Custom color schemes put the group’s identity first, before Facebook’s own blue branding.

As such, brands should expect group members to treat their Facebook groups with the same fierce loyalty and protection you see on Reddit.

In order to succeed with groups, it is absolutely essential that brands tread lightly. Engage first before promoting (if you promote at all), and always engage authentically. If you don’t, you won’t just risk low engagement. You’ll risk very public ridicule and shaming.

Brands can post in groups as a Page. This maintains your professionalism, but it also keeps your brand faceless. To add humanity to your brand, consider leveraging the personal brands of your employees. They can work in tandem with your Page account to share official announcements, answer FAQ, and participate in discussions related to your industry.

Creating your own branded groups

You can also create your own branded Facebook group via linked Groups. These help your fans stay connected to your company through Page-branded groups featured on your profile.Branded Groups

Plenty of branded Facebook groups have enjoyed success on Facebook, but there are just as many half-hearted efforts that failed. To make your branded group one of the former, consider the following three things before you create your group.

  1. Set your goals.

Is it sales? Then you’ll want a small group for prospects that’s highly cultivated by your sales reps who answer questions and make them feel like VIPs.

Maybe you have a team of brand ambassadors, and your email newsletter isn’t proving effective. A group just for them might work.

If you want a larger public group with the potential to grow, focus on a topic related to your industry. This will be about engagement, driving brand visibility and demonstrating thought leadership – not pushing your products. But, your efforts will result in higher group engagement, improved brand perception, and indirect boosts to your customer retention and sales.

  1. Define your audience.

Depending on the topic and size of your audience, it may make sense to have several groups for different goals. For example, if you’re trying to enter a new vertical, establishing your thought leadership through a branded Facebook group is a great choice.

If your brand speaks to multiple verticals, or widely variant types of users, consider creating multiple groups. The more personal and niche you can be, the better.

  1. Plan your logistics.

Assign the team members who will be responsible for managing the group and fostering engagement. Set up the rules. Develop a content calendar like you do for all your other channels.

For your group to succeed, you need to have a plan and keep it alive. Especially in the beginning, as the onus will be on you to make it worthwhile for fans to stick around.

Using group features

If you decide a branded group is right for you, leverage the tools at your disposal. Personalize your group with a color scheme, and make it friendly with Welcome Posts. Keep it lively with regular Group Announcements. Make the rules of engagement clear with Group Rules, and enforce them so it stays a safe space.

Group Insights provide many of the same insights you rely on to optimize your engagement on your brand Page. Use them to:

  • Discover the best times to post for optimal engagement.
  • Attract more members. Fully complete your profile to increase your chances of showing up in people’s searches for related keywords.
  • Understand your audience better – both for the tone and content of your posts in the group itself, as well as broader market research applications.
  • Find new potential groups to join. Recognize demographic interests among your most engaged users. Similar people might be interested in hearing from you but just haven’t heard of you quite yet. Search for groups related to those interests.
  • Analyze your popular posts to give members more of what they like. Coordinate Watch Parties around topics your fans care about. Share exclusive content for group members..

Facebook groups: the path to meaningful interactions

In an increasingly pay-to-play social media landscape, Facebook Groups offer your brand the opportunity to interact with fans organically. Just make sure those interactions are meaningful.

Michael Quoc is the founder / CEO of Dealspotr, where brands, shoppers, and influencers can connect on the first social platform centered around today’s best promo codes. Previously, he was the Director of Product Management at Yahoo’s media lab, where he led the launch of several innovative services in the live video / mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Tweet him at @michaelquoc.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How New Facebook Changes Could Impact Social Media Marketing

How New Facebook Changes Could Impact Social Media Marketing

Recently Mark Zuckerberg, the owner of Facebook announced that he would change the site’s algorithm to begin to promote more personal content rather than news or other types of posts. That means that the average facebook user will see more posts from family and friends in their newsfeed and less from brand posts with few comments. Facebook has stated that this algorithm change will have no direct impact on how advertising works on the site but businesses are expecting some definite changes in their organic reach.

New Facebook regulations on data could mean that Facebook users will see less material from media outlets and businesses that show up organically in their newsfeed. Brands that typically rely on their organic social media marketing practices may have to focus more on other strategies or adjust their techniques in order for followers to see their posts as often as they would like. Some are predicting that social media influencers will be more important than ever in order to get the word out about new products on Facebook.

Brands can benefit from learning more about the new algorithm, how it affects an individual Facebook user’s newsfeed and what they can do to counteract any negative effect it will have on their social media marketing. It would be a mistake to assume that the changes won’t have any impact on your marketing plan because you could begin to see a drop in organic reach. Putting your social media efforts into a variety of different strategies can help prevent the change from drastically affecting your brand.

Social Media Newsfeed Changes

Zuckerberg’s intention with changing the Facebook algorithm was to minimize that amount of fake news articles that had been circulating on the website and causing deep political rifts online. Facebook at one point had these type of news articles getting the most shares and engagement in a way that reinforced people’s existing beliefs. Zuckerberg made the algorithm change in spite of the risk of losing short term user engagement so that friends and family would interact with each other instead of sharing divisive content.

While the algorithm will be great for personal interaction, it may be problematic for businesses that are hoping to reach people organically. People on Facebook will see less posts from businesses they follow if they are not paid ads and are simply natural posts. Instagram is also starting to use an algorithm that looks similar to Facebook’s so it is likely that social media sites will show less organic content from brands and businesses and more from friends and family as the year progresses.

The good news is that influencer posts won’t be affected as much as brand posts because social media influencers are posting with their own personal account. Even though they are promoting various products, they are also normal people that Facebook and Instagram won’t recognize as a business. It will become more important than ever for brands to partner with social media influencers who can get their content seen by a bigger audience online.

New Marketing Impact

In the past, sites like Facebook and Instagram presented content in chronological order but with changes in algorithms over the past few years the sites have more control over what content is viewed by users. The algorithm Facebook introduced in 2016 as well as this new algorithm both are designed to limit the organic reach of certain pages. It means that businesses need to focus more on paid ads in order to have their content seen by a large audience.

Companies that focus more of their marketing strategies on paid ads as well as influencer marketing will not be impacted as much by the algorithm change. Businesses with an existing understanding and relationships with influencers will probably see their marketing strategies succeed. Facebook has made no changes to paid ads and will allow brands to purchase advertisements that are guaranteed to be seen in a user news feed.

It will be a good time this year for brands that have no experience with influencers to become more familiar with how the system works. It is important to figure out what your brand’s niche is and which influencer has a lot of existing followers in that niche. The influencer needs to be able to blend your brand or product narrative seamlessly with their own in order for you to see the most benefit.

Even though it might be alarming to businesses to discover that their organic reach is likely to take a big loss, it doesn’t mean that social media marketing will be much more complicated or less effective. It simply means adjusting where you focus your marketing strategies and taking the new algorithm into account. As long as you are aware of how the algorithm works you can use the right kind of marketing tools to keep boosting your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Tips for Interacting with Customers on Social Media

 

5 Tips for Interacting with Customers on Social MediaIn the marketing world today social media is bigger and more important than ever before. Brands need to have a great social media presence and a part of that is making sure that you connect and engage with customers so that they remain loyal and interested in what your company is doing. People online expect great customer service along with interesting and engaging content which means interacting with customers whenever you can.

Interacting with customers can mean responding to comments, re-posting their content or having a conversation online through direct messaging. Customers want their voice to be heard especially if they have questions, concerns or issues with your brand. Even light jokes or humor can be a great way to connect with customers so that they have a positive image of your brand.

Customer interaction on social media can be a crucial aspect of marketing. Here are 5 tips for interacting with customers online-

1. Be Prepared to Always Respond

If people online want to communicate with a brand you need to make sure that you are always available to respond to them. Make sure to have social media staff that can read comments and write an appropriate response in a short amount of time. Customers don’t like being ignored and will be more interested in a brand if they can communicate with them in a timely way.

2. Have an Official Response for Major Concerns

Even though many of your interactions with customers will be positive, at times there will be genuine issues that you need to address. When customers have complaints or major concerns about your product or service you will need to respond in an appropriate way. If you have an official response prepared for these situations you are less likely to deal with too much backlash.

The most important thing is letting customers know that their concerns are being heard when they have questions, a complaint or are alerting the company about a particular issue. You should have a response that directs the customers to more information so that they can have a better understanding of the issue and how to deal with it. Having a prepared response can make it easier to respond quickly and efficiently to each customer so that they aren’t waiting too long for an answer.

3. Post User-Generated Content

Aside from responding directly to comments, there are other more creative ways to interact with customers that will keep them engaged and boost the positive opinion of their brand. Posting content that users have created can get people more involved in your social media site and excited about your company. When your content is created by customers it makes them feel that they are part of the topic and add value to your brand.

An easy way to find user-generated content is to hold a contest asking followers to post photos with your product and provide a prize for the best photo. This not only gets people to know your brand better but it also gives them incentive to share photos of your products and spread the word about the company. Followers will have more of a reason to love your brand and connect with you.

4. Avoid too Much Promotional Content

In order to get users to engage and interact more with your brand it is helpful to avoid making every post about self-promotion. Obviously the goal of social media is to promote new products and market your brand but followers will get bored and lose interest in your page if it is too heavily promotional. You will need to be more creative and conversational to get people to respond positively to the content that you post.

You can create posts that simply ask questions, talk about life matters, or discuss current events so that content is not always focused on selling something. Sparking a conversation is the best way to get people to interact with you and remember your brand. As you attract more people through engaging content you can add in the occasional promotional post to push your products as well.

5. Track Your Interactions and Look for Patterns

An important part of social media is making sure to analyze the results of everything you do to see what works and what doesn’t. Take the time to track the kinds of interactions you have with customers to see what gets the best response. Keeping track can also help you ensure that you are always responding to customer concerns and don’t leave any question unanswered.

Analyzing which posts performed the best and which comments got the most positive response can help you tailor your social media presence. You will be able to learn how to adjust your technique and get the most out of your interactions online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.