Are Groups The New Pages For Facebook?

This January, Mark Zuckerberg dropped a bombshell for marketers on his Facebook page:

“[W]e’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other…” As a result, the company is “making a major change to how we build Facebook,” starting with the “News Feed, where you can expect to see more from your friends, family and groups.”

For most marketers, these changes weren’t necessarily a surprise. Facebook’s been doing this for years, slowly weeding out content from public pages in favor of posts from family and friends. What was notable about this announcement, however, was Facebook’s advocacy for groups, in addition to the usual suspects of family and friends.

The inclusion of groups got marketers thinking… are groups the new pages for Facebook?

Can you rely on Facebook Groups?

Even if you’re already eagerly visualizing your brand’s big debut into Facebook groups, you’re probably feeling at least a hint of trepidation along with your excitement. You’ve been beaten down over the years, with each algorithm bringing a new blow to your organic reach on Facebook. It only makes sense that you’d be wary about doubling-down on groups only for Facebook to change its tune later on.

While nothing can be guaranteed in the ever-changing social media landscape, there are some clear signs that you can trust Facebook’s making a serious investment in groups and they’re here to stay (at least for a little while).

Although it feels new, Facebook’s focus on groups has actually been brewing for a little while. In mid-2017, Facebook held its first Communities Summit for Group Admins in Chicago.

What precipitated this event? According to Zuckerberg, “We recently found that more than 100 million people on Facebook are members of what we call ‘very meaningful’ groups. These are groups that upon joining, quickly become the most important part of our social network experience and an important part of our physical support structure. For example, many new parents tell us that joining a parenting group after having a child fits this purpose.”

Then, this February, Facebook followed up with a Communities Summit in Europe that hosted over 300 group “power admins.” At the event, Facebook announced many of the initiatives they’ve launched based on feedback from the first summit, and continued gathering important feedback and ideas from the elite group for future releases.

What can you do with Facebook Groups?

If you haven’t paid attention to Facebook Groups in a while, you can do a lot more with them than you may realize. Facebook’s made strides to nurture engagement in groups and offer admins more advanced management tools on par with what you see with brand pages.

Engagement features

Last October, Facebook introduced two new features that enhance and personalize the community experience of groups.

  1. Welcome posts invite group admins to tag new members by name:Welcome Posts
  2. Clicking on a member’s name heavily emphasizes their group activity, along with the normal things they have in common with the person who clicked (as opposed to the default search on Facebook, which shows the common interests alone):Members Name

Changes like these make group members feel closer than a random stranger on Facebook, inviting more engagement.

Facebook knows that both groups and their Facebook Live video feature boast spectacularly high engagement rates – so they decided to combine the two with their new Watch Party feature. Group admins can choose a public Facebook video for their group to watch at the same time. It’s like simultaneously watching a video together and commenting on it with your friends.Facebook Live

Admin tools

The first sign a social platform is starting to care about a demographic is when you see it adding analytics features that rival the ones they offer to paying advertisers. You’ve seen this most recently with Snapchat’s recent concessions for influencers. Facebook’s new suite of tools for group admins is more sophisticated than ever, and significantly streamlines group management.

Group admins can now easily manage everything from a central administrative dashboard, including viewing insights and approving new member requests. Up to 10 group announcements can be pinned to the top of the page. Group rules, similar to what you find on Reddit, now have a dedicated section.Group Insights

Facebook also recently expanded their Group Insights tool to include “helpful personalized tips, like scheduling posts at times when members are most engaged.” If that sounds a lot like the insights available to Page owners, it’s because it is.Helpful TipsOther, small changes reveal Facebook’s recognition of the importance of group identity when it comes to engagement. For example, admins can now personalize their group pages by selecting a color scheme. This feature isn’t even available to regular profiles!Scholar Scheme

Developing your brand’s strategy for Facebook groups

If you want to have any organic reach on Facebook as a brand, groups are the way to go. Here’s how to go about it the right way.

Posting in groups

It’s no coincidence that Facebook’s groups now share many similarities with Reddit. Group admins have a lot more power. Custom color schemes put the group’s identity first, before Facebook’s own blue branding.

As such, brands should expect group members to treat their Facebook groups with the same fierce loyalty and protection you see on Reddit.

In order to succeed with groups, it is absolutely essential that brands tread lightly. Engage first before promoting (if you promote at all), and always engage authentically. If you don’t, you won’t just risk low engagement. You’ll risk very public ridicule and shaming.

Brands can post in groups as a Page. This maintains your professionalism, but it also keeps your brand faceless. To add humanity to your brand, consider leveraging the personal brands of your employees. They can work in tandem with your Page account to share official announcements, answer FAQ, and participate in discussions related to your industry.

Creating your own branded groups

You can also create your own branded Facebook group via linked Groups. These help your fans stay connected to your company through Page-branded groups featured on your profile.Branded Groups

Plenty of branded Facebook groups have enjoyed success on Facebook, but there are just as many half-hearted efforts that failed. To make your branded group one of the former, consider the following three things before you create your group.

  1. Set your goals.

Is it sales? Then you’ll want a small group for prospects that’s highly cultivated by your sales reps who answer questions and make them feel like VIPs.

Maybe you have a team of brand ambassadors, and your email newsletter isn’t proving effective. A group just for them might work.

If you want a larger public group with the potential to grow, focus on a topic related to your industry. This will be about engagement, driving brand visibility and demonstrating thought leadership – not pushing your products. But, your efforts will result in higher group engagement, improved brand perception, and indirect boosts to your customer retention and sales.

  1. Define your audience.

Depending on the topic and size of your audience, it may make sense to have several groups for different goals. For example, if you’re trying to enter a new vertical, establishing your thought leadership through a branded Facebook group is a great choice.

If your brand speaks to multiple verticals, or widely variant types of users, consider creating multiple groups. The more personal and niche you can be, the better.

  1. Plan your logistics.

Assign the team members who will be responsible for managing the group and fostering engagement. Set up the rules. Develop a content calendar like you do for all your other channels.

For your group to succeed, you need to have a plan and keep it alive. Especially in the beginning, as the onus will be on you to make it worthwhile for fans to stick around.

Using group features

If you decide a branded group is right for you, leverage the tools at your disposal. Personalize your group with a color scheme, and make it friendly with Welcome Posts. Keep it lively with regular Group Announcements. Make the rules of engagement clear with Group Rules, and enforce them so it stays a safe space.

Group Insights provide many of the same insights you rely on to optimize your engagement on your brand Page. Use them to:

  • Discover the best times to post for optimal engagement.
  • Attract more members. Fully complete your profile to increase your chances of showing up in people’s searches for related keywords.
  • Understand your audience better – both for the tone and content of your posts in the group itself, as well as broader market research applications.
  • Find new potential groups to join. Recognize demographic interests among your most engaged users. Similar people might be interested in hearing from you but just haven’t heard of you quite yet. Search for groups related to those interests.
  • Analyze your popular posts to give members more of what they like. Coordinate Watch Parties around topics your fans care about. Share exclusive content for group members..

Facebook groups: the path to meaningful interactions

In an increasingly pay-to-play social media landscape, Facebook Groups offer your brand the opportunity to interact with fans organically. Just make sure those interactions are meaningful.

Michael Quoc is the founder / CEO of Dealspotr, where brands, shoppers, and influencers can connect on the first social platform centered around today’s best promo codes. Previously, he was the Director of Product Management at Yahoo’s media lab, where he led the launch of several innovative services in the live video / mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Tweet him at @michaelquoc.

How New Facebook Changes Could Impact Social Media Marketing

How New Facebook Changes Could Impact Social Media Marketing

Recently Mark Zuckerberg, the owner of Facebook announced that he would change the site’s algorithm to begin to promote more personal content rather than news or other types of posts. That means that the average facebook user will see more posts from family and friends in their newsfeed and less from brand posts with few comments. Facebook has stated that this algorithm change will have no direct impact on how advertising works on the site but businesses are expecting some definite changes in their organic reach.

New Facebook regulations on data could mean that Facebook users will see less material from media outlets and businesses that show up organically in their newsfeed. Brands that typically rely on their organic social media marketing practices may have to focus more on other strategies or adjust their techniques in order for followers to see their posts as often as they would like. Some are predicting that social media influencers will be more important than ever in order to get the word out about new products on Facebook.

Brands can benefit from learning more about the new algorithm, how it affects an individual Facebook user’s newsfeed and what they can do to counteract any negative effect it will have on their social media marketing. It would be a mistake to assume that the changes won’t have any impact on your marketing plan because you could begin to see a drop in organic reach. Putting your social media efforts into a variety of different strategies can help prevent the change from drastically affecting your brand.

Social Media Newsfeed Changes

Zuckerberg’s intention with changing the Facebook algorithm was to minimize that amount of fake news articles that had been circulating on the website and causing deep political rifts online. Facebook at one point had these type of news articles getting the most shares and engagement in a way that reinforced people’s existing beliefs. Zuckerberg made the algorithm change in spite of the risk of losing short term user engagement so that friends and family would interact with each other instead of sharing divisive content.

While the algorithm will be great for personal interaction, it may be problematic for businesses that are hoping to reach people organically. People on Facebook will see less posts from businesses they follow if they are not paid ads and are simply natural posts. Instagram is also starting to use an algorithm that looks similar to Facebook’s so it is likely that social media sites will show less organic content from brands and businesses and more from friends and family as the year progresses.

The good news is that influencer posts won’t be affected as much as brand posts because social media influencers are posting with their own personal account. Even though they are promoting various products, they are also normal people that Facebook and Instagram won’t recognize as a business. It will become more important than ever for brands to partner with social media influencers who can get their content seen by a bigger audience online.

New Marketing Impact

In the past, sites like Facebook and Instagram presented content in chronological order but with changes in algorithms over the past few years the sites have more control over what content is viewed by users. The algorithm Facebook introduced in 2016 as well as this new algorithm both are designed to limit the organic reach of certain pages. It means that businesses need to focus more on paid ads in order to have their content seen by a large audience.

Companies that focus more of their marketing strategies on paid ads as well as influencer marketing will not be impacted as much by the algorithm change. Businesses with an existing understanding and relationships with influencers will probably see their marketing strategies succeed. Facebook has made no changes to paid ads and will allow brands to purchase advertisements that are guaranteed to be seen in a user news feed.

It will be a good time this year for brands that have no experience with influencers to become more familiar with how the system works. It is important to figure out what your brand’s niche is and which influencer has a lot of existing followers in that niche. The influencer needs to be able to blend your brand or product narrative seamlessly with their own in order for you to see the most benefit.

Even though it might be alarming to businesses to discover that their organic reach is likely to take a big loss, it doesn’t mean that social media marketing will be much more complicated or less effective. It simply means adjusting where you focus your marketing strategies and taking the new algorithm into account. As long as you are aware of how the algorithm works you can use the right kind of marketing tools to keep boosting your business.

5 Tips for Interacting with Customers on Social Media


5 Tips for Interacting with Customers on Social MediaIn the marketing world today social media is bigger and more important than ever before. Brands need to have a great social media presence and a part of that is making sure that you connect and engage with customers so that they remain loyal and interested in what your company is doing. People online expect great customer service along with interesting and engaging content which means interacting with customers whenever you can.

Interacting with customers can mean responding to comments, re-posting their content or having a conversation online through direct messaging. Customers want their voice to be heard especially if they have questions, concerns or issues with your brand. Even light jokes or humor can be a great way to connect with customers so that they have a positive image of your brand.

Customer interaction on social media can be a crucial aspect of marketing. Here are 5 tips for interacting with customers online-

1. Be Prepared to Always Respond

If people online want to communicate with a brand you need to make sure that you are always available to respond to them. Make sure to have social media staff that can read comments and write an appropriate response in a short amount of time. Customers don’t like being ignored and will be more interested in a brand if they can communicate with them in a timely way.

2. Have an Official Response for Major Concerns

Even though many of your interactions with customers will be positive, at times there will be genuine issues that you need to address. When customers have complaints or major concerns about your product or service you will need to respond in an appropriate way. If you have an official response prepared for these situations you are less likely to deal with too much backlash.

The most important thing is letting customers know that their concerns are being heard when they have questions, a complaint or are alerting the company about a particular issue. You should have a response that directs the customers to more information so that they can have a better understanding of the issue and how to deal with it. Having a prepared response can make it easier to respond quickly and efficiently to each customer so that they aren’t waiting too long for an answer.

3. Post User-Generated Content

Aside from responding directly to comments, there are other more creative ways to interact with customers that will keep them engaged and boost the positive opinion of their brand. Posting content that users have created can get people more involved in your social media site and excited about your company. When your content is created by customers it makes them feel that they are part of the topic and add value to your brand.

An easy way to find user-generated content is to hold a contest asking followers to post photos with your product and provide a prize for the best photo. This not only gets people to know your brand better but it also gives them incentive to share photos of your products and spread the word about the company. Followers will have more of a reason to love your brand and connect with you.

4. Avoid too Much Promotional Content

In order to get users to engage and interact more with your brand it is helpful to avoid making every post about self-promotion. Obviously the goal of social media is to promote new products and market your brand but followers will get bored and lose interest in your page if it is too heavily promotional. You will need to be more creative and conversational to get people to respond positively to the content that you post.

You can create posts that simply ask questions, talk about life matters, or discuss current events so that content is not always focused on selling something. Sparking a conversation is the best way to get people to interact with you and remember your brand. As you attract more people through engaging content you can add in the occasional promotional post to push your products as well.

5. Track Your Interactions and Look for Patterns

An important part of social media is making sure to analyze the results of everything you do to see what works and what doesn’t. Take the time to track the kinds of interactions you have with customers to see what gets the best response. Keeping track can also help you ensure that you are always responding to customer concerns and don’t leave any question unanswered.

Analyzing which posts performed the best and which comments got the most positive response can help you tailor your social media presence. You will be able to learn how to adjust your technique and get the most out of your interactions online.

How to Create Custom Audiences on Facebook

How to Create Custom Audiences on Facebook

If you are active on Facebook then you probably already have existing customers that you want to reach as well as people who might be interested in your brand.

Using the Custom Audiences tool on Facebook, you can retarget people who have used your business before or who have visited your website and advertise directly to them.

A custom audience can help you tailor a marketing plan so that you know exactly who will be seeing your ad which will increase your conversion rate and help you get a better return on investment.

Before getting started with using custom audiences, it is helpful to understand that there are a few types of audiences you can create. You can build an audience using an existing customer list such as email addresses and phone numbers so that you can advertise to them on Facebook.

You can also create an audience of anyone who has visited your website recently or engaged with your mobile app as long as they are also logged into Facebook.

Using a Contact List

If you have enough customer data to provide a list of email addresses or phone numbers then you can easily create a custom audience. You can start by compiling your list and saving it in the CSV or TXT format.

Then while logged into Facebook you can go to the Audiences tab under Ads Manager. Then you can click the “Create Audience” button, select the “Custom Audience” option and then choose “Customer List”.

Under the customer list selection you can upload your list of data or drag and drop into the Custom Audience box. After about 30 minutes your customer audience will be available on Facebook. You can then use your custom audience to increase your likes or create new ads to boost sales.

A custom audience created from your contact list can be beneficial because it will allow you to advertise to people who are more likely to respond to your ads. If the people on your contact list have bought something from your company in the past then they will be more inclined to like your page and remain interested in your Facebook feed and any advertising campaigns that you run.

Advertising to existing customers will not only boost sales but it can also increase brand loyalty as people remain familiar with your brand. It can generate more interest from customers recommending you to their friends and family as they continue to interact with you on Facebook. Existing customers are a the best way to create a more successful ad campaign.

Bringing Back Web Visitors

Another way to connect with people using Facebook is to create an audience of people who are interested in your brand but have not become a customer yet.

The custom audiences tool allows you to connect with people who have visited your website or your mobile app recently so that you can reach out and convert them to be a customer. It can open up possibilities for reaching a bigger audience and expanding your business.

In order to start creating this type of audience you will first need some tools to help track the people who visit your website. You will need to install a Facebook pixel on your website which is a small piece of code that will allow you to track people’s actions as they navigate your site. You can create the pixel in Facebook by clicking on Ads Manager, then click the Facebook pixel tab and then Create Pixel.

You can give your pixel a name and then add the pixel code that Facebook provides to your website. Once you have the pixel installed you can then create your custom audience by going to Ads Manager, clicking tools then going to Audiences,then create audience, select custom audiences and then click Website Traffic.

You can choose from different website traffic options including people who visit specific web pages, people who added an item to their cart or people who have made a purchase.

Creating Ads with Custom Audiences

Whatever type of custom audience you create you can easily design ads that are specifically targeted to them and to other factors that will help you reach the people you want to in any campaign.

You can create an ad, choose your custom audience and then select targeting options like age, location, gender and interests. This type of highly targeted campaign is usually the most effective option for marketers.

Using a custom audience and advertising directly to them can help you expand to reach people that are more likely to be interested in your brand. The ads that you create can give you insight into what kind of custom audience is the most effective for your campaigns.

The options that Facebook provides for custom audiences can help marketers get the most out of their social media efforts.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

The Importance of Social Media for Your Brand

The Importance of Social Media for Your Brand

There are now many facets to marketing your business online and one strategy that continues to grow is social media. More people than ever are joining social media sites and the amount of people using them daily is only expected to keep growing. Social media is not just a place for friends to connect anymore, it represents a huge opportunity for businesses to build their brand and reach a bigger audience.

Because social media has become so important for businesses, ignoring sites like Facebook and Twitter is not really an option anymore if you want to stay competitive in your industry. If people on these sites are more familiar with your competitors because of their social media marketing tactics then you are probably missing out on a lot of key demographics. Marketing on social media is not just a matter of moving with new trends, it is simply a means to communicate in the place where your target audience hangs out.

Engaging with Your Audience

Social media is a very useful marketing tool because it allows you to actually interact with your audience, gauge their interest in your products and your content while also letting you tailor your marketing strategies to what they want to see. Using social media can also help you provide better customer service to your audience which can build up your reputation and create loyal followers. Building up a positive image of your brand on social media can make your overall marketing strategy much easier.

One of the biggest reasons to get your brand active on social media is that your customers will expect you to be available on these sites so that they can learn more about your company. They also expect you to answer their questions and listen to their feedback. There are now millions of businesses using social media sites and not having your brand available on sites like Facebook could mean missing out on a huge audience.

Using Social Media for Ad Campaigns

A major benefit of getting your brand on social media is that you can create tailored and highly focused ad campaigns to market to specific groups. Most social media platforms offer their own paid advertising service such as Facebook Ads and Instagram Ads. These ad services are becoming more important to businesses as they experience a significant boost whenever they launch a social media campaign.

Social media ads make sense for businesses because they are much cheaper than more traditional advertising methods such as tv, radio and print media. You are also able to create your own free promotional posts for organic growth as often as you want. In other words, you can run social media ad campaigns periodically but post regular content on the site to save money.

What makes these ad campaigns especially desirable for businesses is the chance to tailor them to a specific audience through targeted reach strategies. You can show the ad to only certain demographics in order to increase conversions and get a better return. Other types of advertising can be wasteful because they are created for everyone and are often just a shot in the dark in terms of gaining people’s interest.

Another reason social media ad campaigns are helpful is that they provide real time analysis of how your campaigns are performing. You can gauge how much your audience is view and interacting with your ads to make sure you are getting a positive response. You will be able to constantly keep track of how well your ad is doing and find ways to tailor it so that you eventually get the type of results that you are looking for.

Building Brand Awareness

Even if you aren’t using social media ad campaigns very often, simply being involved on social media will help you build brand awareness. Most business leaders agree that social media has a definite impact on people’s familiarity and image of a brand. With social media you are in control of your brand image, can communicate with people and get direct feedback on how people see your brand.

You can use social media to start to build a more loyal following of people who know and love your brand. They might share your content with friends and mention you online so that your positive reputation continues to build. The more that you engage in conversations with people and share valuable content, the more you will be able to build up your brand awareness.

If you haven’t spend much time on social media, it is never too late to start working on your site and launching ad campaigns to get the ball rolling. Once you create a social media strategy you will be able to tailor your content based on your immediate results. The more time you spend on your social media platforms the more you will experience the benefits.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.

Most Effective Facebook Marketing Techniques

Most Effective Facebook Marketing TechniquesFacebook is one of the most widely used social media sites around the world for people to share their ideas, life events, pictures, videos and to communicate with friends and loved ones. Facebook is also a useful and powerful marketing tool. Many businesses create a page on Facebook and then share relevant content to their followers and people who have liked their page. This is just one of many ways to market a brand, product, or business on the site.

Here are a few techniques that can boost your Facebook marketing strategy:

  1. If you want to promote a brand, product, or other business on Facebook, then first you need to make a page of the brand and collect likes.
  2. Acquiring likes for your page can be challenging. Some companies can begin to generate interest or just make their page look more legitimate by purchasing likes.
  3. Once your business page has posted content and generated likes and followers, you should continue to share engaging content through the page. Those who follow or like your page will see that content in their newsfeed and continue to stay connected with your business.
  4. You can also use a paid Facebook campaign to promote any of your posts or fan page for genuine likes and comments. Facebook has given users a platform from which an ad campaign can be started. Just choose the settings and enjoy increased visibility for the page.
  5. Another good Facebook marketing technique is to comment on friends or other businesses’ posts. This can further increase your brand’s visibility and make you seem friendly and more approachable as a business.
  6. You must share interesting content through the page and get users engaged. The more you post quality content, the more you get recognition among people. Remember to change things up and be creative. Nothing turns users off more than posting the same content over and over.
  7. Be responsive. When anyone comments on your post or messages your business on Facebook, you should respond as soon as possible. This ensures that you keep customers happy and maintain a professional image.

These marketing techniques can help any business generate more followers, increase sales, and reach a bigger audience. The relationships you create through Facebook can be some of the most valuable ones for your business.

Benefits of Social Media Advertising

Benefits of Social Media AdvertisingSocial media has become one of the most powerful platforms for people to share their thoughts, feelings, and viewpoints, as well as quickly communicate their ideas with others. Today, there are several options for social media users to express their personalities and personalize the way they use any one platform. Some social media outlets are more visual, like Instagram and Snapchat where users share photos and short videos with their followers. Twitter mainly focuses on text. Other outlets like Facebook give users more options when it comes to connecting with followers. Facebook users can post text updates, photos, or videos. All of these social media outlets provide valuable opportunities and outlets when it comes to marketing a brand or business.

Today, social media outlets have become sophisticated enough for businesses to tailor their marketing to specific locations, audiences, or a desired demographic. You can choose where and when you want ads to appear on each site. This ensures that your brand’s message reaches the right people and places, and that you are one step ahead of the competition. A marketing agency will use social media strategies to provide your company with the best results. You can also determine how much you want to spend on a specific marketing campaign before it gets started. Social media sites allow advertisers to place bids. The higher the bid, the more exposure your advertising gets.

Social media marketing gives companies exceptional results because it places your brand where your audience can’t miss it. Some brands have even begun selling exclusively through social media. Whatever method you choose, social media can be a powerful tool for building your brand and keeping customers engaged with your product. This keeps customers coming back and also engages new ones. Businesses that choose social media marketing enjoy higher revenues and are even able to engage with new audiences they have never been able to connect with before.  A company can effectively use social media to change its image or appeal to a younger demographic.

The effectiveness of using social media marketing to target specific kinds of customers is why many companies use it to connect with certain age groups and/or genders. This type of targeted marketing has proven to be one of the effective ways to grow a brand or sell a product.

Social media also feels more personal than other types of marketing, so followers are more likely to stay engaged with a company or brand if they continue to post relevant and entertaining content. Social media marketing allows you to build strong and long lasting relationships with your customers.