Infographic: Social Sharing and Sales

Father’s Day is just around the corner and that means a lot of opportunities for shoppers to buy and for businesses to advertise. A post on Bing’s blog shows that 30% of shoppers make purchases two weeks prior, 28% one week prior and 12% are last minute shoppers.

Last year, Father’s Day shoppers spent about $12.7 billion in gifts and 2013 is expected to be an even bigger year! This is why it’s even more important to better target their ads, to ensure a relevant and useful shopping experience. (Psst, make sure to contact us if you need assistance with display ads, retargeting and more!) Check out the different categories here:

Social sharing has become an important part of online shopping. Take a look at this full here, where AddShoppers analyzed $5 million worth of ecommerce from over 10,000 online retailers via transactions on their platform.

Actually, it’s not surprising to see Google+ drive most shares to electronics and business. Just browsing the profiles you can see the the types of products fit the audience very well! On the other hand, Facebook drives most sharing to apparel, clothing, children, jewelry and all that good stuff.

This portion of the infographic probably contains the holy grail of information for businesses who are looking to market on social networking sites. It’s all about ROI and it’s nice when you can actually put a number (or average) to different sites.

Who knew that shares on Google+ were more valuable than on Facebook? It can be argued that the smaller amount of people on Google+ are more engaged and tuned in. And it looks like email shares still reign supreme over social networking sites. Even Tumblr shares seem to be worth more than Pinterest shares, which is surprising since Pinterest is pretty much centered around ecommerce and sharing cool products.

It’s also interesting to note that StumbleUpon accounts for TWICE as much traffic as email, but the worth of a share is diluted due to the weak conversion rate caused by the wide array of diverse topics. You info also relates back to website traffic, as it’s not about getting more and more traffic. But fine tuning traffic and bringing the right about of relevant customers back to your site.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Page Speed & E-Commerce Performance

Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.

Here are some other notable finds:

– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)

If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.

Related blog posts:
Tracking Site Speed for Landing Page Optimization
5 Timeless Landing Page Optimization Tips

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What to Look for When Choosing a CMS for Your E-commerce Store

Using a content management system might be more convenient but there are still many elements to look at, especially when choosing a CMS for your e-commerce store. Here are a few things you should keep in mind:

Shopping cart: Is your shopping cart secure and easy to use? This is the most important part of keeping track of your orders and making sure that you have enough goods in stock. Security and ease is also a part of it, which is why most e-commerce site owners use an e-commerce shopping cart from Yahoo!, Google Checkout, PayPal or plugins that enable these. Other popular alternatives include Magento, Shopify and many other WordPress plugins.

Easy to use backend: Do you plan on having a lot of different products? Make sure to choose a CMS that lets you easily name (and change if necessary) a page name. Your store should be structured into specific folders and sub-folders for easy navigation and organization. Many custom CMS allows different users with different editing abilities so that you can’t accidentally erase an existing product/page.

Design: Don’t be fooled by the limited, generic templates available on WordPress. Using a CMS doesn’t mean that your site has to look like hundreds of other online stores. There’s always a way to edit or customize an e-commerce site design to your specific wants and needs. Just like with any other website, it also doesn’t hurt to think about display options for mobile. Perhaps, responsive website design is an option for your site.

Customization: It all comes back to customization and what you need for your e-commerce store. Some owners will put up all the products they need at once and just update the quantity. Other stores might have new additions every month or have a different rotating stock of merchandise based on seasons. Although content management systems like WordPress have custom fields, they might not be customized enough to your specific needs. Especially when it comes to pricing, product details and everything that is important to an e-commerce store that wouldn’t be a concern for a normal site.

There’s a lot more to a content management system and managing an e-commerce site than meets the eye. If you have any more questions about the flexibility of a custom CMS, feel free to contact us for more information.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Cyber Monday and Your Ecommerce Site

Cyber Monday

Cyber Monday is over but some retailers, like Walmart, have extended the event into something even bigger…Cyber Week! Sales for Cyber Monday have continuously grown over the years, so expect online retailers and shoppers to take advantage of all the online buzz.
Online sales for Cyber Monday 2011 are expected to break records yet again, the total for 2010 was $1.03 billion in sales.

Here are some more interesting statistics via Get Elastic:

– 64% of adults shop online for holiday gifts because they believe they will get the best prices and deals
– 52% of online shoppers will spend more than one hour researching the best price for each holiday purchase
– 49% of online shoppers use social sources to find gift ideas
– 92% of online retailers are offering deals over Thanksgiving weekend (80% linked to Cyber Monday)

Are you a part of this growing holiday shopping phenomenon? If not, it’s time to take a look at why your online store isn’t using this word of mouth advertising to your advantage. Do you need help with e commerce design or social media? These are all great ways to start building a foundation for the busy season, long before it starts. Remember, there is still time to prepare for Christmas, and even the beginning of the year in 2012. Check out our free site analysis to see how we can help your ecommerce store live up to it’s great potential.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.