Top Ten Marketing Hacks for Black Friday

Top Ten Marketing Hacks for Black Friday

For most businesses, Black Friday is the time of year where they make the highest number of sales and set themselves up for the rest of the holidays.

Marketing campaigns for Black Friday can help ensure that you make the most of the biggest shopping day of the year and meet your financial goals. To get people in the store on Black Friday, you need to utilize a number of different tactics that market your products in a way that will motivate potential customers.

1. Offer good deals and discounts competitive with other companies. Remember that lower prices will be compensated by brand recognition and also the sheer volume of sales on Black Friday.

2. Create a gift guide that includes your products on a blog or article

3. Use an email marketing campaign that advertises important discounts and Black Friday deals

4. Target customers with custom emails based on categories such as their buying behavior

5. Add bonus incentives such as small gifts with a purchase

6. Use hourly flash sales to offer a mass discount for an hour before the product goes back to its normal price.

7. Offer promo codes for people purchasing products online to save even more

8. Extend your sale to incorporate a few days before and after Black Friday

9. Add new products and give customers a holiday deal while keeping the store fresh

10. Use Black Friday hashtags on social media so people looking for deals will find your posts

These are just some ideas for Black Friday advertising that can help boost your sales. Making sure that people know about your deals is the most important thing so keep posting through all your social media channels and add seasonal elements to get people excited about your Black Friday event.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Your Business Needs to Be Doing on Amazon

What Your Business Needs to Be Doing on Amazon

Amazon is becoming an even more powerful force in retail and businesses that don’t have an Amazon strategy in place are missing a huge part of the market. Selling products on Amazon is an obvious decision for most businesses as it has become one of the most popular places for people to shop online. The Amazon marketplace can be competitive however so it is helpful to have a plan and use certain tactics to get your brand more visible to Amazon shoppers.

People need to be able to see your products on Amazon and you can make that happen by boosting their visibility through paid search ads. Amazon Sponsored Products is a pay per click program that allows more people see your product listings by putting them at the top of search results for certain keywords. If you haven’t invested in paid search on Amazon then it might be a good idea to start creating ads for some of your key products.

On Amazon it can also be useful to take advantage of data-driven insights so that you can boost your performance and drive sales. You can look at Amazon search query data to figure out which keywords customers are using to search and which ads are more effective. Analyzing historical data can help you to adjust your ads so that they are more successful at attracting customers.

To boost sales on Amazon it is always a good idea to stand out from the competition. You can accomplish this by offering coupon codes, enhanced brand content and branded packaging that makes your products more memorable. You want people to be able to recognize and appreciate your brand so that they keep coming back to buy your products.

Being active on Amazon can help people get to know your brand and ultimately drive sales both on the site and at your own physical store.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Your Business Needs a Google Shopping Campaign

Why Your Business Needs a Google Shopping Campaign

If your business has a physical shop or an online store then you need to be taking advantage of every opportunity you can to advertise and sell more products. Services like Google Shopping are a way to present your products to people online so that they can comparison shop and search for specific items that you offer. A good Google Shopping campaign can boost your visibility and ultimately increase sales for your business.

Google Shopping is a part of the Adwords program run by Google which allows businesses to boost their name in a search. With a regular Adwords campaign you would be able to boost a link to your company website when someone searches for related keywords. With Google Shopping, when someone searches for a product that you offer they will see a picture of the item along with the price, other details and a link to purchase the product from you.

As a part of your online advertising campaign, Google Shopping is a good investment because it will allow customers to immediately see your product, compare your price with your competitors’ and click through to buy it online. It provides an easy shopping experience that will bring customers straight to you. Your sponsored ads at the top of the page will make it simple for the user to see exactly what they want and not waste time searching through your website.

Benefits of Google Shopping

As another form of advertising to include your digital campaign, Google Shopping offers numerous benefits to businesses that will complement your other marketing techniques. Shopping campaigns will not only provide more visibility to your products they also tend to have higher conversion rates than text ads. A shopping ad is a more visual way to present your business along with selling propositions that can appeal to customers.

Shopping campaigns can also include product ratings so that customers can see how your product compares with others in satisfaction level. Star ratings can be another visual way to grab a potential customer’s attention along with propositions such as “free shipping” or “lifetime returns” so that they favor your product over others. Customers who are able to see all this information from the Shopping ad are more likely to convert because they already know enough important details about the product.

Google Shopping ads have higher conversion rates on both desktop and mobile than regular text ads. A recent marketing report found that Shopping ads had a 21% higher rate on mobile phones and a 30% higher rate of conversion on desktops. That can make adding a Google Shopping campaign a great supplement to the marketing strategies you already have in place, especially when you are pushing a specific product.

When you use both Google Shopping and another Adwords campaign you can have your brand show up twice in a search which can help customers remember you. Brand reinforcement can be a great benefit of Shopping Ads because customers will associate the image of your product and seeing your name in the search results so that they will easily recognize your brand. The next time they think of a certain product they will think of your company and what you offer.

Marketing to Interested Customers

What is the most useful about Google Shopping campaigns is that they allow customers to find their perfect match in terms of products and businesses. You will be able to reach out to the customers that want to find you and exactly what you offer. Customers are likely to love your products and your brand if you offer a good competitive price and the specific item they are searching for.

These types of campaigns can also be very affordable to run because you will only have to pay based on the amount of customers that actually click through to your website. Google Shopping also makes it easier to prioritize certain products you want to sell because you can focus on them in your campaign. In a physical store you would have to push these products to the front or even drop the price in order to sell them but with Google Shopping you can simply create a focused ad.

If you are interested in Google Shopping you can start by setting up a Google Merchant account and then submit your products. You will then be able to bring in more customers by setting up your Shopping Ad.

A Google Shopping campaign helps you reach the customers that want your product and customize ads to sell the products that you want people to find. It can simplify the shopping experience on both sides with customers able to easily find what you offer and your business being able to maximize sales and increase conversion rates. Overall, Google Shopping is a win-win for businesses and customers alike.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tips For Etsy Marketing

etsyThere are several types of effective marketing techniques that you can use for selling products and offering services online, but you need the an expert when it comes to marketing your site. Setting up your own store online and making a living with e commerce is easier than ever these days with sites like Etsy, eBay, and others. But simply listing your products on sites like these isn’t enough. This is where marketing expertise comes into play. Here are the few tips that you can consider for Etsy marketing and other sites.

Use Good Product Photography

The first way to grab the attention of potential customers who are browsing through numerous listings is with good photography. Photos should always be clear, well lit, and make it easy for users to understand what you’re selling at first glance. Good product photography will also make your business look more professional and give the impression that you’re an honest, knowledgeable seller.

Take Advantage Of Social Media

Social media plays a vital role in making any brand stronger and more successful, and this is also true with sites like Etsy. You can make a page on social media sites like Facebook, Instagram, and Pinterest to showcase new and upcoming products, as well as post content that you feel is relevant to your brand. Fresh and interesting content will keep your store’s followers happy and inform them of any updates with your store.

Experiment With SEO

Etsy

Search engine optimization is one of the best ways to promote any brand. People browsing for products on Google or other search engines can be directed right to your store. Therefore, if you get your website into the top ten search results, then people can click and visit your website. This is a great way to use SEO to draw customers from all over the web. Etsy also allows sellers to add a number of keywords to their listings.

Quality Customer Service

Customer service is especially important with a site like Etsy. When you start making your first sales, communicate with buyers to make sure they’re happy with their purchase and resolve any issues quickly. Feedback ratings are visible to everyone who visits your shop, so be sure to communicate with any buyers who leave less than satisfactory ratings and try to resolve them. Shipping items out in a timely manner and answering buyer questions quickly will also result in happy customers.

Promotions and discounts

Buyers love a good deal, and a great way to incorporate that into your store is to regularly offer promotions and discounts. It is one of the factors in a brand’s success. The Etsy On Sale app allows sellers to easily create promotions in their stores on multiple items for a set amount of time. Planning promotions around holidays or other special events is a great way to keep users interested in your store.

Send Promotional Email

You can also participate in email marketing and send promotions and discount offers via your email list to engage customers in new products and services.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Useful Is Amazon Selling

How Useful Is Amazon Selling

Thousands of people and businesses are selling their products on Amazon because the site allows a variety of businesses to sell on their platform. It is one of the most recognizable and popular sites to sell any kind of product and make a good profit. Amazon provides an easy and simple to use admin portal from which you can manage listings, users, customers, orders, marketing, and many others. Amazon has provided a complete platform that enables you to easily manage all your listings and sell products.

Amazon also provides one of the best CMS tools to sellers through which you can easily create a listing, run advertising campaigns, and receive payments. As an Amazon seller, you can quickly and easily receive payments directly to your bank account. All you have to do is add your account information and Amazon will automatically transfer payments approximately every 15 days. A credit card can also be used as a backup funding source. Sellers are only able to begin using the CMS portal once a credit card is linked to the account.

Millions of Amazon users are purchasing a variety of products everyday. Users have the confidence to purchase on the site because of its reputation. In addition, Amazon provides buyers with an A to Z claim guarantee of 100% money back if they are not satisfied with their purchase. If a customer is not happy with a product and wants to return it, Amazon will file an A to Z claim and refund 100% amount of the customer’s purchase even if they purchased from a seller who does not offer returns. This guarantee is why many customers prefer to purchase on Amazon rather than choosing to buy from an individual.

Buyers can also find a huge variety of products on Amazon from sellers who offer them at a lower price. If you are a new seller and want to sell on the site, you can start out simply by creating an account and getting approval for your brand. Next, begin listing your products. Amazon is a wonderful place to sell any product, but as a seller, you have to maintain your account’s reputation and continue to sell high quality products. Keeping customers satisfied is necessary because feedback is another important part of being a successful seller on Amazon.  Potential customers can view comments and reviews from past buyers on each listing.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

2017 Ecommerce Conferences

If you are involved in any aspect of ecommerce you will no doubt want to keep up to date with all the latest developments and news that could have an impact on this rapidly evolving and growing sector.2017 Ecommerce Conferences

One of the best ways to do this is to network with other people who share a common interest and find a way to get the lowdown on new developments in the pipeline.

Conferences are designed to tick all of those boxes and more, so you might want to make use of this comprehensive list of ecommerce conferences  to check out what events are scheduled.

You can use filters to find the unmissable events that are relevant to you and put them in your diary so you don’t miss out.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

E-Commerce Stores to Benefit from Google’s Buy Button?

buy-google-button In the wake of competitive retailers such as Amazon and eBay dominating the e-commerce landscape, Google has announced that they will be adding a “Buy” buttons option on some mobile paid ads. The Buy button feature will only be for some paid ads, NOT organic listings. Macy’s will reportedly be amongst Google’s first batch of retail partners. Finally!

Benefits

On the consumer side, giving customers the option to buy from search results will create a more seamless user experience. Depending on the product, they may even be able to choose the amount, size, and color. This will no doubt make search result space more competitive, giving consumers more choice and variety.

From a marketer’s point of view, if you’ve been struggling with PPC landing pages and optimization, this option will allow you to bypass that part of the paid ad process. Most of all, this will help Google increase their share in the world of e-commerce.

Potential Downsides

By implementing this streamlined version of the checkout process on SERPs, the long term outcome is still unknown for retailers. We still don’t know if this will become the new future of online shopping or if it’s just another Google feature that will die out. For businesses, the most real downside is that potential customers won’t be able to (or care to) interact on your website with your brand. This is what marketing and engaging in consumer relationships is all about. If this part is taken away, it could be detrimental to businesses in the long run… especially in terms of branding.

For now, all we can do is stay tuned for the Buy buttons to appear. Let us know what you think and contact us today if you need help with your pay per click marketing campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Tablet Shoppers Changing the Face of Ecommerce

The holiday shopping season is almost here! Monetate recently released an infographic (which you can view here), which shows the changing landscape of online shopping due to tablet shoppers. Take a look at this snippet below:

tablet-ecommerce

Tablet Surfing Explosion for Online Stores

From 2011 to 2012, ecommerce traffic from tablets increased by 348% while PC traffic fell for ecommerce from 94% to 88% from 2011 to 2012. By 2015, the number of iPad users in the US is expected to reach over 90.8 million users. And one more surprising note, the fastest growing demographic for tablet users is the 65+ age group with 134% grown in 2012.

Why Does this Matter?

More tablet users means that it’s becoming increasingly important to show up in mobile search as well as be tablet-friendly. As we are already in the boom age of tablet use, you want to really make sure that your business and website is prepared for 2014. Otherwise, be prepared to leave your users in the dust as they’ll be deterred by slow load time and navigation that’s tablet unfriendly. Even if you think your website is perfect the way it is, it really isn’t if you don’t have a tablet or responsive version.

Tips for Tablet Optimization

Some tips for tablet optimization include adding larger buttons for navigation, pages that are swipe-friendly and of course, responsive design. Remember to think in terms of fingers and taps instead of clicks and typing. This also means incorporating features like auto save for forms. Matt Cutts recently talked about this at Pubcon 2013, and it’s something that hopefully most websites will soon implement. Another viable option is engaging in real-life user testing, there are many different companies that specialize in this. Basically, you pay a user to test and review your website. You can create a prompt and very thorough directions and questions for a web user tester who will then give you specific feedback. This is helpful to get insight from a real-life potential customer who doesn’t have the bias of knowing everything about your industry. 2014 will definitely be the year for tablet surfers, don’t forget it!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.