Slack VS 5 Alternatives

Slack VS 5 Alternatives

Many modern businesses enjoy the benefits of using a messaging service like Slack in order to chat and collaborate with coworkers. However, Slack isn’t the only option for this type of communication tool and some are turning to alternatives to help facilitate workforce interaction. Here are some of the best alternatives to Slack.

1. Fleep
This communication tool is useful in its integration of email as part of its features instead of trying to replace it completely. Users can chat through their email inbox using Fleep and still use the regular email format to communicate.

2. Google Hangouts
Although it is not a free service like Slack, Google hangouts but it is an effective tool for sending direct messages and communicating with coworkers. Google Hangouts uses “rooms” as thread based conversations for people to collaborate on projects or ideas.

3. Workplace by Facebook
While Facebook isn’t a traditional platform to use at work, it actually has tools available for collaboration so that a team can live chat even with other companies. Chatting with outside companies can minimize some of the issues that come up with more traditional email conversations.

4. Microsoft Teams
As part of the Microsoft Office 365 tools, teams allows companies to use instant chats, audio/video calls and other features. Microsoft teams is mainly used in larger enterprise companies but smaller companies can use the free version of the tool if they don’t have a Microsoft plan.

5. Stride
Many people use Stride as a free version of group chat, video conferencing and other built-in collaboration tools. It has unique features to increase productivity such as isolating and saving specific tasks from conversations.

While Slack may be the most well-known workplace chat tool, there are plenty of equally useful alternatives that make it easier for coworkers to collaborate and share ideas.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Best Practices For Customer Retention

This is a guest post by Frank Vitetta who works as a freelance marketer for

Over the last few years, I have been increasingly involved in retention marketing and I have noticed how this new terminology is replacing the old “brand loyalty” term.

Best practices for customer retention

(source Google Trends)

Before we go into details for efficient customer retention, let’s ask a simple question. Imagine that you are a stamp collector, a dedicated gatherer of valuable assets. What is easier – to nurture your collection by buying protectable holders or simply search for a new set of stamps once you lose or destroy your existing ones?

Even a child would state that this is a silly question. If you cherish your collection, you will try to keep it intact. Customer retention works in a similar way. Your users are the valuable stamps. It is way cheaper to keep the ones you already acquired than to convert new ones. With the added bonus of adding revenue to your business. Because customers, unlike the stamps, generate profits for the whole lifetime of your relationship (Customer Lifetime Value).

  • Even a 5% increase in retention rates may boost your profits by up to 95% (Harvard Business School)
  • 4/5 of your future business comes from approximately 20% of your current, loyal customers (Gartner Group)
  • The chances of selling to an existing customer are capped at 70%, while new prospective customers add up to only 20% (Marketing Metrics)

Customer Retention As a Top Priority

A core of loyal customers is the backbone of your successful business. This is why customer retention is a must. It is essential to build a lasting relationship with your customers, and this comes easier than you would think. If you care about your customer base, they will notice it – amazing customer service, high level of engagement, and also education – these are key points for an efficient customer retention platform.

A noticeable percentage of business owners approach customer retention with minimal care. They assume that retention marketing works on its own. But an existing customer base is not enough to keep your business going. You will need to invest more in keeping those customers. And it will cost you a lot less than leaving the future of your store on just a good faith.

Here are some of the most promising customer retention strategies. Some may suit your business perfectly; others may not be your type of action. In any case, you can only benefit from them.

Customer Loyalty

Customer Retention Strategies For Optimal Success

Put simply, it is close to impossible to retain a customer who doesn’t notice you. They have to pay attention to your idea, to your products and deals. Like every relationship, business-to-customer also requires decent communication and engagement. An engaged and satisfied customer is a loyal customer.

A Rebel With a Cause – Customer Retention Basics

All of us embrace the idea of standing for something. Even the most rebellious people stand for their values. And a mass percentage of consumers share this ideology when it comes to picking favorite brands. Research shows that over 60% of loyal customers express “shared values” as the main reason for choosing a particular brand (Corporate Executive Board).

Retention marketing relies heavily on the personal connection between you and your customers. Although you can’t meet each of them in person, you can make it seem this way. A real connection is generated through personalized experiences for them. If you can make any customer feel special, they will gain the sense of knowing you. Not only as a brand/store leader but as a virtual friend. And this should be a key component in your customer retention strategy.

Summon the Inner Catalyst

Every customer, in general, chooses their preferred brands by resemblance. If the product/s vision and purpose relates to customer values and beliefs, it is more likely to provoke interest. In order to accomplish strong customer interest, you need to study your customer base thoroughly. Identify the core of loyal customers, and develop a message for their needs and goals. Every promising customer retention strategy has to be equipped accordingly.

It is easier to satisfy an existing demand rather than create an entirely new one. You can’t be sure how many customers will relate to your innovative ideas. The safer and more profitable route is the first one. In times of such competitive marketing, it is essential to present your customers with the most accurate answer to their desires.

Take Customer Experience to Another Level

You will be surprised how low-cost customer retention initiatives work on your clients. The key factor here is uniqueness. Think of welcome surprises, milestones, and customized rewards for each customer. It may seem like a lot of work, but it will pay off greatly.

Add a bonus item with their second or third purchase. It doesn’t need to be something overwhelming. Even a handwritten Thank you-note will make them feel special. And always rely on the surprise. Don’t proclaim bonuses on your website. Keep it on the low side. This way, every surprise gift will summon a feeling of personal involvement. And this type of retention marketing creates the most loyal customers.

Customer Loyalty

Passion, Engagement, and Responsive actions in Retention Marketing

First and foremost – care for your customers. This includes friendly behavior, gifts, and bonuses, but also innovation. Make sure to be aware of new technologies and ways to benefit your customers. Every properly answered question adds up to the Customer Lifetime Value (CLV). Every piece of customer feedback enables you to react to their needs. Every proactive customer retention initiative expands your loyal customer base.

We know how tough it can be to satisfy every customer. This is why you need an efficient customer support system. Hire professionals, rather than temps to do the job. Optimize your automated customer support tools, and invest in real employees to cover every customer’s need. After all, your clients are the people who dictate the place and time of engagement with brands. Follow their leads and try to be everywhere. At any time given.

Don’t Hesitate to Implement Customer Retention Platforms

In relation to the previous point, being “everywhere” is easiest when you engage in the digital world. is SaaS platform, oriented towards e-commerce retention marketing. With their help, you can track purchase history, campaign success, and the most promising existing customers.

To identify the strengths and weaknesses of your customer retention actions is crucial. With enough data, you can greatly boost customer lifetime value, average order values, and even conversion rates.

If you want to check our more retention marketing platforms, my friend Tom has got a nice site here: with the right platform you can expect a 67% rise in Customer Lifetime Value, along with 39% better conversion from emails, and 48% better retention rates.

Is brand loyalty dead? Let me know what you think.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Signs Your Website Hosting Company is Unreliable

5 Signs Your Website Hosting Company is Unreliable

Where your website is hosted can be just important as any other part of your marketing campaign. Without reliable service, your site might not be seen when it really matters, including holidays and other important high traffic days. Here are some signs of an unreliable web host, if any red flags come up, it might just be time to switch!

1) Offering deals that sound too good to be true:  Are you signing up for plans that only “cost” $1 a month or come with unlimited bandwidth? While these things sounds great on the surface, make sure you know what you’re getting yourself into. For example, buying the bare minimum package and having to add more services (which can really add up).
Having an unlimited plan sounds great, but is everyone receiving the same deal? At some point, traffic can overload servers and your unlimited plan may result in a lot of website down time.

2) Slow website loading time: Sometimes, having a big or super busy website can slow down your load time. Other times, your hosting company just might be overloaded, causing your pages to slow down and deter visitors. Check out Google PageSpeed Insights to see what the problem is.

3) Bad reviews and reputation: Do your research and check out what customers have to say on review sites. It’s understandable to have a few bad reviews but if the overwhelming majority is negative, it’s not really worth it to save yourself a couple of bucks each month for a semi-reliable host.

4) Unreliable customer service: Is your web hosting company closed on weekends? Do they keep you on hold for hours when you’re trying to call? A reliable company offers support when you need it and through different ways: email, phone, online chat, forums, social media and more. Don’t limit yourself on when you can talk to your web host.

5) Bad Advice: Some web developers handle the hosting aspect for you, but they can also offer very risky advice. For example, I recently heard a client was advised to let his domain expire and then re-purchase it! All because the developer was too lazy to get the login information needed to renew the site…

Learn more about reliable website hosting and call Emarketed for a free consultation today.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Reasons Why Yelp is Important for Your Business

5 Reasons Why Yelp is Important for Your Business

Small or growing businesses need to take advantage of every opportunity they can to get more exposure and bring in more customers online. Yelp was created to help people find good local businesses that they can trust to deliver good products and customer service. For businesses, yelp can also be a vital part of your marketing strategy.

Yelp has more than 80 million unique visitors every month and many of those visitors write reviews about their experience with a particular business. Fortunately the vast majority (about 78%) of those reviews range from neutral to great with very minimal negative reviews. People can use yelp to find your business and read positive recommendations about what you do.

These are some of the main reasons Yelp is helpful for business owners:

1. Influence People at the Right Moment

The moment when someone is looking for a business on Yelp is at a critical point when they are ready to make a purchase. If they see your Yelp page and read a positive review they can be easily influenced to use your business and possibly continue to be a customer for years to come. When people are reading Yelp reviews they are usually on the verge of becoming a customer and a couple positive reviews will be enough to get them into your store.

People use Yelp not just as a way to see what businesses are close by in their area but as a way to help them make purchasing decisions. Most Yelp users make a purchase soon after seeing a listing and they may write their own positive review if they have a good experience at your establishment.

2. Respond and Interact with Customers

Should you receive any negative reviews or complaints on your Yelp page, you can use the site as a way to address these issues either publicly or privately. This can be a powerful tool to make your business appear invested in each customer’s experience and responsive to correct any potential issues. You can show empathy and caring for people who have a bad experience which can still leave people with a good impression of you in spite of the negative review.

You can also interact with people that leave positive reviews to show that you appreciate all your customers and their feedback about what you are doing. Thanking people for their positive response can help encourage more positive reviews and communication between you and your customers.

3. Create a Brand Image


With a Yelp business listing you can add your own content so that you have more control over the way your business is presented. Yelp customers can add their own photos along with their reviews but they may not always be the best images. Adding your own photos to the business listing can be a good way to tailor your brand image and make your Yelp page look more appealing.

You can claim your Yelp page and upload your own personal business photos so that people have a better first impression of you. Creating your own Yelp listing or claiming an existing one lets you have more control over the content that is available for customers to see.

4. Use Yelp as an Authority

In terms of internet marketing, Yelp is useful for website rankings and getting your business seen online. In SEO terms, Yelp is considered an “authority” site meaning that it can carry more weight and help boost traffic to your site. If you claim your Yelp listing you can add a link directly to your website and it will boost your rankings in Google.

With a link to your website people can read a brief overview of your business and then click through to a landing page where they will have more information and can make a purchase or reservation.

5. Make it Easier to Find Out About You

With Yelp you can add listings that provide people with crucial information about you that they can see immediately when they search in Google. Your Yelp can list your location in Google Maps, your business hours and a description of the items you have. Restaurants can have a menu available for customers to view online.

Having this information readily available through Yelp can make it much easier for people to find your business and make a quick decision about whether to visit your store. This is especially useful for mobile or voice searches when people are looking for information on the go. Someone in the area can find you because your location is close and they know you are currently open.

If you don’t have a Yelp listing or haven’t claimed an existing one there are numerous benefits to getting more involved in Yelp. With Yelp you can provide a way for customers to find and interact with you so that everyone benefits.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Show Your Customers Some Love

In honor of the upcoming holiday of love, Valentine’s Day, we present 5 ways to show customers some love. Nothing keeps customers coming back like showing them that you care! But remember, this isn’t something that you should feel obliged to do just one day out of the whole year. Part of your everyday business goal should be to make customers feel special and give them a reason to continue using your products or services.


1) Communicate – Just like any other relationship, there should be a two way channel of communication. Interacting with customers means responding to comments and reviews, positive or negative. Interaction on social media can help customers feel more connected to your business and give them more incentive to stay loyal.

2) Give a Shoutout – Customers love a good shoutout. Facebook is a great way to showcase customers, whether you randomly choose a person through a drawing or specially select a person for something like a Customer of the Month spotlight. Not only is this a great way to show customers that you care, but it can also help with your social media efforts by way of positive brand association, shares, mentions and more.

3) Everyone Likes Free Stuff – Giveaways are a great way to reward customers and there are many ways you can do this. Whether it’s a solitary giveaway on social media or freebies with each order, it’s a great way to keep customers coming back. Here are some examples:

– Get a free sandwich after your 10th purchase
– Get a free t-shirt with a purchase of $100 or more
– Get 3 free product samples with every order
– Get 1 month of service free with the purchase of 6 months

Discounts are great from a customer’s point of view. But depending on your business, it can cheapen or dilute your products and services. Customers may feel like the “regular” price is not worth it because they were give a discount before. Instead, giving away something for free can add value to your products and services.

4) Reward Loyalty – This goes with the previous item but with something more. For example, all types of businesses (banks, internet, daily deal sites) will give monetary incentive if you can get friends or family members to join. In addition, you can go a step further and make customers feel like they’re really part of your family. Some examples include:

– Getting something free or discounted on your birthday
– Getting exclusive access to something (wifi, sales before the general public, special seats at en event, etc.)

In short, make your customers feel like they are VIP.

5) Give Them Thanks – Something as simple as saying THANK YOU, goes a long way. After all, customers have so many different choices and they chose your business! Why not make them feel extra special? From a business perspective, this is very doable with automated tools or email blasts. This also gives your business the opportunity to solicit honest feedback or ask (or subtly suggest) that customers leave good reviews. Definitely a win-win.

Spread the love, Like us on Facebook and let us know what you think as a business or a customer!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Worst Excuses for Avoiding Customer Reviews

Although there are many reasons to want to avoid the topic of customer reviews, there are more good reasons why your business should be open to it. Don’t fall into the trap of being the stubborn business owner who would rather not deal with Yelp (or any other third party review site):

“I would rather have my business seem ‘mysterious’.”

One excuse spins the perspective that NO reviews (good or bad) is a good thing! The assumption is that if customers can’t find anything about a business, they’ll be curious and motivated to give it a try.

Realistically, a business without any reviews or any type of online presence may seem suspicious. Especially if the business has been around for a long time. It may also convey the message that the business has an old and outdated mentality on marketing and customer service.

In today’s world, customers have a handful of options to choose from. And guess what? If your “mysterious” business has 0 reviews and your competitors have 20, guess which choice the customer will make?

1 bad review will ruin 10 good ones

Criticism is hard to take whether it’s coming from a real loyal customer or a competitor in disguise, who’s looking to sabotage your business with false, bad reviews. It’s a good thing that Yelp has a filtering system that is especially designed to combat these reviews.

Dealing with negative reviews is a crummy part of running a business but it’s part of the package. In today’s world of the “social” customer, it’s important to learn how to deal with all types of reviews. In the long run, addressing these issues will only help your business.

As far as having negative reviews, it’s bound to happen. All customers aren’t alike and people will have different experiences and your business may just be having an off day. In fact, one argument is that it would seem unnatural if your business had nothing except good reviews!

Can’t I just fake my customer reviews?

It’s understandable that it can be embarrassing and a lot of hard work to ask for customer reviews. Wouldn’t it just be easier if I pretend to be a satisfied customer (you have one in mind) and write a review as if I were that person? The answer is NO! This risky behavior is not worth the potential backlash and penalties if Yelp figures out that you’ve been writing fake reviews.

Check out our blog post “How to Ask Customers for Reviews” for more information.

Why should I bother? Reviews won’t help my website.

Because third party reviews aren’t directly related to your website, the ultimate excuse would be that it shouldn’t matter. But Yelp, Google+, Yellow Pages and City Search do matter. These are often sites that show up in a branded search for your  business name. Maintaining your website and brand reputation means dealing things even if it’s off-site. Also with the recent Google Pigeon update, it’s been shown that good reviews are considered a factor in your website’s authority (in the ranking of the 7 local pack).

It’s All About Customer Service

Social media and online customer reviews are a relatively new aspect of business that owners have to deal with. But they aren’t going anywhere soon. The longer you delay, the more behind your business will fall. Don’t be afraid of the unknown but embrace it and engage with your customers so you have a better gauge on what they have to say and understanding of the appropriate response. The time to act is now!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Yelp Faces “Elite” Backlash & a Lawsuit On Fraudulent Reviews

It’s Neat to Be “Elite”

There has been much controversy surrounding Yelp, from their sales tactics to their review filtering system. Recently, their “Elite” Yelp(er) Program has been subject to scrutiny. If you’re unfamiliar with what it means to be “Elite”, Yelp basically rewards Yelpers who have a high volume of reviews under their belt. Yes, those are the special people with the little Elite badge on their profile. The Elite Yelpers get the chance to attend exclusive events at local businesses (usually restaurants) where they can indulge in free food and swag.


Members are tempted to become and stay Elite by cranking out reviews, whether it’s warranted or not. And in place of the “Don’t you know who I am?” card, Elite Yelpers have reportedly pulled the “Elite” status on small business owners upon their arrival in order to get free/better food and service. While it’s not necessarily fair, it doesn’t look like Yelp will stop any time soon.

Yelp Under Fire for Fraudulent Reviews

A new class action lawsuit alleges that “Yelp insiders and executives sold off more than $81 million in artificially inflated stock while deceiving shareholders about the company’s business practices and financial outlook”. Furthermore, Yelp is accused of showcasing “fraudulent” reviews that may not be authentic or written by a customer who actually had a first-hand experience with the business.

The idea of fraudulent reviews could go both way, positive or negative reviews. An example would be a business featured on television and viewers, not necessarily customers, flooding the Yelp Page with good/bad reviews. Case in point, the infamous Amy’s Baking Company fiasco where it was flooded with negative reviews. On the other hand, a restaurant being featured on the news showcasing their volunteer and donation efforts may get an influx of positive reviews. Either way, visible reviews written on these businesses could be considered fraudulent.

Sharing Your Own Experiences with Yelp

Share your thoughts about Yelp with us on Facebook and check out our other posts on Yelp here:
What Are Your Options For Bad Yelp Reviews?
A Yelp for Help: Alleged Extortion
Yelp! I Need Somebody (Help, Not Just Anybody)
Yelp Can Help Your Small Business

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Are Your Options For Bad Yelp Reviews?

Yelp – either you love it or hate it. As a consumer, it’s helpful to read customer reviews when you’re looking for a local restaurant, mechanic, accountant or even dentist. But as a small business owner, the thought of customers being able to freely leave reviews, even false ones, while being protected, is sure to make your skin crawl.

No matter what you choose to do, be sure to read Yelp’s own guidelines for responding. There are a few options you have:

Reach out privately

Sometimes, an apology and offer to return to your establishment is good enough to convince a user who wrote the bad review to change it in an update. Reaching out privately shows that you care about your business and your customers’ experiences.

Reach out publicly

If there’s a common thread in your bad Yelp reviews, it might be time to take the comments to the public. Writing a composed, tactful and sincere apology shows that you’re not afraid to address some business flaws and that you’re working hard to make things better. Public comments from business owners show the human side of an establishment and can also help you get loyal customers on your side.

Flag Reviews that violate Yelp’s Content Guidelines and Terms of Service

Sometimes, it’s extremely frustrating to deal with a falsified review. There are many things you’re thinking about, even if it’s a competitor trying to sabotage your business. One option to deal with these types of reviews is to flag them and encourage others (employees, family and friends). While Yelp has a staunch policy on what reviews are filtered and not filtered, it’s possible to get a false review flagged.

Encourage more reviews from happy customers

If you have very few or one negative review, the best option is to tackle it head on… by encouraging more positive reviews. The ratio of good and bad reviews is important. While you can’t ask for reviews outright (and definitely don’t compensate for them), you can always encourage customers to visit your business on Yelp. Ask them how their experience was and through the subtext, they’ll understand that they can help your business out by leaving a positive review or tip.

Have any other ways to deal with bad Yelp reviews? Let us know what you think about Yelp:

Other related articles

Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
How Do You Handle Bad Online Reviews?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do Your Thank You Pages Say Enough?

Website conversions are a big deal and we sometimes don’t think about the actions that can take place afterwards. Thank you pages are a big missed opportunity that require very little effort with potentially big payoffs. Simply sending users to a blank “Thank you, your form was submitted” page isn’t useful. That space can be used for many different things. Here are 5 things you shouldn’t forget about your thank you page:


1) Conversion Code – Whether it’s a thank you page for a form submission, download, sign-up or purchase, it’s important to add the appropriate conversion code. Especially if you’re running a paid search campaign or using third party analytics. Don’t forget to add your conversion code! This is the first MUST-DO on a thank you page.

2) Video – Instead of just a plain, boring “Thank You”, why not add a thank you video? Videos are an easy and personal way to reach out to your customers. In a few seconds, a video can be used to thank visitors and assure them that they will hear back from you soon (if they submitted a form). A video can be used to tell users what to expect after their conversion. If you need help or ideas, view more our our videos here:

3) Related Products – For e-commerce sites, a thank you page is prime real estate for additional products. You can also give users a sneak preview of related products they can expect to see in the future. This is helpful for online clothing retailers or a site where customers would make consistent purchases. Use seasonal and buyer trends to introduce new products, even after they’ve already made a purchase.

4) Sharing is Caring – Coupons and sharing incentives are key. People love sharing good deals with their friends, especially if they get compensated for it. A thank you page can be used to remind customers that if they invite a friend who signs up, they’ll get X amount off on their next purchase. Similarly, you can incentivize customers to spend, let’s say $100, and get $15 back to send to a friend. These are deals that will keep them coming back, even after the conversion is made.

5) Social Profiles and Reviews – A thank you screen can also take users to all your social profiles and review sites. Although most sites discourage explicitly asking for reviews, you can subtlety urge them to visit all your social and review sites.

Don’t take thank you pages for granted again. There is much you can do to keep users on the site for longer, interested in your business and happy overall!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Do’s & Don’ts of Adding Client Reviews to Your Website

Potential clients will likely to look up reviews and testimonials for your company before choosing to do business with you. It’s getting easier for customers to find what they’re looking for as local review sites often dominate the first page in a search for your business name. Reviews are important for local businesses, such as restaurant and bars. Think about it, would you want to dine at a place that has terrible reviews for food and/or service? Reviews do us all a service and highlight the good as well as the bad.

Regardless of your industry, adding customer reviews to your website will help boost your business’ credibility and trust. But there are a few things to remember:

add customer reviews to your site

Don’t: Add generic reviews or endorsements. Although something short and simple like “They did a good job!” or “Great customer service” sounds good, it’s not the right type of reviews you want to add to your website. This type of user-generated content doesn’t add any value to your site or benefit for readers. It’s basically fodder to fluff your ego up because you don’t have any testimonials with substance to showcase.
Do: Add the client review along with your own summary or background on the situation/transaction. Of course, this doesn’t apply to all industries but for service-oriented businesses, it’s important to tell the story of a certain client you’ve been working with, how they were before they came to you and what your company did to fix the problem and present a clear solution. Think of this in terms of case results, white papers or case studies.

Don’t: Copy and paste reviews from other sources and put them on your site. This presents a duplicate content issue, even if it is for your own business but on a third party site.
Google especially doesn’t like it when you copy your own Google Reviews to highlight on your site. They often deal with it by deleting the review from your Google listing.
Do: Showcase good reviews in an SEO and user friendly way. If there really is a review that is worthwhile that you would like to highlight on your site, you can present it in an image (to avoid duplicate content issues) and link to the original source. This way, potential customers can view the review as well as go to the third party source where it’s located. You can gain credibility going this route because it shows that you’re not just pulling reviews out of thin air but that the testimonials are actually legitimate.
Another option to showcasing Google Reviews, while avoiding duplicate content issues that could lead to the actual reviews to be deleted, is to share them in email newsletters.

Don’t: Gather reviews on your website and off-site all at once. While this seems like the most logical and easiest way to gather reviews, it can seem unnatural. If you’re adding a lot of content to your site, it’s better to spread it out over a certain amount of time. When you ask customers for reviews on third party sites, a sudden surge could cause the reviews to be filtered because the pattern seems unnatural.
Do: Spread out your testimonial requests and posts. Instead, you might want to highlight a few good reviews on your website per quarter or season. When you have some good user reviews to present, it’s more useful to present it in a meaningful way that makes sense. For example, it would make sense for an e-commerce store to highlight reviews for fall or winter items when they are in season.

Don’t: Post fake reviews or testimonials for other businesses. Not only does this pose a moral issue, but legally, you can get in a ton of trouble. Recently 19 businesses in New York were busted by the Attorney General. You can check out the entire list here and warning, it does contact some sketchy SEO and internet marketing companies!
Do: Think about testimonial quality over quantity. If your business is small or new, it wouldn’t make sense to fake reviews for the sake of having more, seemingly good reviews.  Trust me, you’re not fooling anyone! Good reviews and customer relationships grow over time and it’s something that you will have to be patient with. Taking the short cut of faking or buying reviews isn’t worth it in the long run.

For a business, good reviews can be a goldmine while bad reviews can certainly lead to a downfall. The best thing about adding real reviews to your website is that you can highlight the positive and build up your reputation from there.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.