How to Amplify Your Content

Content is king but with that being said, there is an extra step needed after the content is actually written. Good content will help keep visitors on the page and increase conversions. But good content alone can’t bring in visitors and can’t really be found without an additional boost. Luckily, there are a few ways you can do that.


Social Media Marketing

Organic and paid aspects of social media are worth exploring. Of course, you can always push new blog posts and content on your social profiles. But don’t feel like you need to automate everything to post on every network at once. You can pick and choose topics that you feel would do best on each network.
Paid ads like Facebook Ads are an easy and affordable way to encourage readers to click on your click-worthy content.

The Old Fashioned Way

Email and newsletters are a more traditional method of sharing content. But at the same time, it’s easy and effective. It can be as simple as adding a blog link to your email signature or sending a recap of your new content and posts every month or quarter. They key here is to be consistent and share content that people would want to read. Don’t be afraid to send solitary pieces of content to your close friends and family and ask them to comment and/or share on their social profiles. Content can’t grow and amplify if you don’t put the effort into it!

Services/Tools That Help Grow Traffic

For a relatively “new” approach, there are tools like Pub Exchange, Story Stack on WordPress, Outbrain and Taboola. Have you ever come across a news site with a section at the end for Sponsored Stories or a “You Might Also Like:” section? With these services, you can bid to have your content placed on local or global sites. This is a great way for publishers to showcase their stories on venues that they wouldn’t get to otherwise, on sites like CNN, Cracked and the Huffington Post.

Why Bother?

Content amplification helps get your website and blog found in more places that just organic search. Sure, being at the top of Google search results is wonderful but you should always strive to grow your traffic and by more diverse means than just Google organic. These are just a few, easy methods to help boost your content. So go on, get out there and do it!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Enough with Bad Click Bait

In the marketing industry, click bait or link bait, is seen as something (anything) interesting to grab people’s attention and garner those highly coveted clicks.

Although click bait is generally a positive, there are many examples of click bait that we see everyday that are examples of something to avoid. The purpose of click bait is to “sell” a decent, reputable piece of content. The content is written and the headline worded in such a way that people would want to click and find out more. But in the world of sensationalist journalism, the story is a fluff piece is created to fill a ridiculous title.


Tendency to Be Spammy

We’ve all seen those ads, “one weird trick to get rid of belly fat fast”… or something else along those lines. Click bait is used in ad copy because it gets people to click. In a case like this, the ad might lead you to some questionable diet pills. This is something customers and Google want to avoid, especially when it comes to YMYL (Your Money Your Life) content.

Tendency to be Misleading

Click bait is all about clicks. In some cases, people/businesses don’t care how accurate the information really is or if the headline can be misleading when read in a standalone manner. We know this for a fact because a majority of readers don’t actually finish web pages or articles and just stick to what they get from the title! Another problem is that some click bait is intended to mislead and deceive readers, especially when it comes to controversial or heated topics. That’s never a good thing for a business.

Tendency to Lack Quality

It’s easy to write a page of lackluster content and slap a crazy title on it and call it click bait. While this article might get some clicks, the actually substance (or lack of) will drive people away faster then it brought them in! Clicks and traffic are great but not when your readers are leaving immediately. The problem with click bait is that often, the goal is to get that first click and then… nothing else matters. They aren’t concerned about the quality of the traffic and website visitors, click throughs or even bounce rate of that piece. In terms of content, engagement and adding to your authority, bad click bait isn’t the route you want to follow.

For a more positive and ideal idea of what click bait should be, check out Matt Cutt’s blog post here.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Writing with Marketing in Mind

Getting over the crippling fear of writer’s block is even more difficult when you have to write about a very specific topic. It’s even worse when you’re writing for a business in a boring industry! One way to combat the boredom is to attack it head-on, in a potentially “boring” way. Here are some important points on how you can structure your writing with marketing in mind.


Formatting: Just thinking of content structure is a good starting point. Are you thinking of writing: a short anecdote, Q&A, liveblogging/Tweeting, summarizing article/study/book, case study, interview, or even a poem? Once you have the structure down, the tie into marketing is the WHY. As in, why should your readers care that they’re reading anything you write?

Audience: Getting to know your audience will help your business in many ways. It helps with SEO because you’re attracting the right kind of traffic and visitors. It helps in everyday business because you know who you’re targeting and trying to satisfy one of their needs. Knowing your audience means that you’re marketing to the right type of customer. This gives you clues on how to write: for beginners, experts, or others who are looking for more information.

Substance Over Art: Writing is an art form but in many ways, it’s also a science. Marketing is also definitely a creative art, but there are specific formulas for success. The art and science in writing successfully can’t exist without the other. The trouble comes when content becomes so convoluted in the “art” that it loses the business meaning.

Write with Emotion: The most effective type of ads trigger a feeling which makes the message and brand memorable. These feelings can be: happiness, anger, shock, nostalgia, excitement and humor. Assigning a specific emotion to your content gives readers a reason to care about what you’re writing. Not only do they want a solution to their problem, but real human emotions makes it easier for your message to be conveyed through your content.

Just Write: Practice makes perfect. And when you ask the best writers, and even marketers, what the best writing exercise is, it’s to write more! Writing professionally can be stressful and not fulfilling as you hope. Which is why you don’t have to stop there. Writing personally, like in a journal, or casually in Tweets or microblogging can help you write through the marketing slog.

Download The Marketer’s Pocket Guide to Writing Good Well here . For more ideas and tips on writing, check out our whitepapers: and let us see what subjects you’d like to see!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Word Count Matter in Content Marketing?

Since the inception of SEO, writers and marketers have searched far and wide to crack the word count code. There’s no such thing as the perfect word count and arguments can be made for both short and long content. If you’re OCD about keeping good track of the most search engine friendly word-length, it’s time to look at the good sides of both and see why there’s much more than relying on a “perfect” number.


Reasons to Keep it Brief

The article, You Won’t Finish This Article, Why people online don’t read to the end explains just that! In today’s world, people are quick (or lazy) readers. Most of the time, readers can’t be bothered to read more than the headline and the first paragraph.

In the author’s words, “The more I type, the more of you tune out. And it’s not just me… It’s everywhere online.” On average, most readers read about half of an article and most also view all content (such as video and pictures). We live in the world of “skimming” and your short webpages, blog posts, updates, and social media updates should cater to that audience.

On this side of the argument for short content’s sake, keep it simple and short.

In-Depth Articles and Long Form Content

Just as you’re about to STOP writing, here is one good reason to keep going. Google loves informative, interesting and high-quality content. They associate well-written content with authority and trust. Google is working on rewarding that by displaying Google Authorship on in-depth articles. Although there is no set amount of words, it’s a safe bet to aim for 1000 to 2000 words.

Long form content is often what comes to mind when we talk about evergreen content such as guides, tutorials and whitepapers. This is content that sticks around and what people come back to time after time. The benefit of long content is that you can target and capture many different readers.

Finding a Middle Ground

Just like Goldilocks, you might find it hard to find the content length that is just right. Short content is easy to write and digest. The casual nature of it makes it easy to share and entertaining. You might throw in a short anecdotes, interesting statistics or funny video. The purpose of this content is to bring in a wider audience who can relate to a short, easy-to-read piece of content.

On the other hand, if you’re building out content for a site that is considered to be “Your Money Your Life” content, you’ll want to invest the time and effort into writing longer content.

Content length on your website and blog doesn’t have to be one or the other. It’s good to vary the word-length on pages and posts. Instead of saying if one is better than the other, it helps to understand the purpose and benefits of each so that you can better use them to your advantage.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

There’s More To Writing Website Content Than Writing

As a writer, there is so much more to the craft than just writing. Writing website content actually involves more skills and parts of your brain than you would imagine!



Nothing is worse than writer’s block. Writing content for a website isn’t something normally associated with a “creative” endeavor. But it can really take a lot out of you just to think of some new, interesting, and unique to write about.

As an SEO content writer, it helps to draw from your own personal experiences, thoughts, and feelings. Making these correlations and translating them into fully formed thoughts is a starting point for inspiration. You can be inspired by many things that happen throughout the day. If you’re not feeling so inspired, all it takes is a few clicks to see what others are thinking and writing about. Not only does it help you write about something you’re passionate about, but it gives you a better idea of what people want to read about.


How do you write about something that a thousand people have already written about. It’s important to think about why you want to write about something, not just that you need to write it. Even though your topic has been written about, you need a plan of attack to differentiate your words. Sure, writers have deadlines but that doesn’t mean you should cut corners. Especially, with an important first step of brainstorming. Brainstorming for website content will give you a good idea of what you want to accomplish and what needs to be accomplished. For example: a step-by-step tutorial, a 3 part series or an FAQs page.


No matter what your style of writing is, there is a certain standard layout to follow. There will always need to be some sort of introduction and conclusion. You need to establish what you’re going to talk about, why and sum it up. Somewhere in the middle there, it’s up to you to fill up the bulk of content with interesting thoughts, shocking facts or statistics and real-life examples.

When you are writing website content, you know what you want to say. The struggle lies in how you want it laid out for the reader. Don’t scare readers away with your lack of organization!


Research includes finding out more about your topics, current news and what peers/competitors are saying. Competitive analysis certainly counts as research. Reading different types of information is important in your research. It doesn’t help to get information from the same source, especially if it’s one that you keep going back to. This is why you need to include: whitepapers, articles, blog posts, press releases, and even social media updates in part of your research. Diversifying your sources in research helps you form a well-rounded opinion and helps support your point of view. This is what you want to see when reading website content!


As a writer, it’s your job to educate yourself before you educate others. Misinformation (especially deliberate) isn’t going to go over well with your readers. In industries like SEO, best practices are always changing. It’s important to stay educated through watching webinars, undergoing training and attending conventions. Education is a foundation of the writing process whether you’re writing about canopies, health services, scooters or precious metals!


In many ways, optimization stands alone and outside of the writing process. But it today’s world of website content, it’s best when a writer can do both. Remember, that content is meant for readers first and search engines after. Optimizing web content means creating engaging titles, delivering what you promise, linking relevant sites and giving readers a reason to read and link. You want to attract natural links through the power of your words/content alone.



At the end of the day, a content writer wants to create something that is meaningful. It’s a good thing that useful content isn’t just something reserved for text on a website. There’s so much more you can do, including: infographics, social updates, videos and pictures. There’s so much more to writing than typing away, get out there and create!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What to Showcase On Your Home Page

Hot on the trail of this popular blog post about home page content, it’s time to think about your own home page. One thing is for sure, with the changing search algorithms, the “old” format of home pages will need to be transformed.

What to Showcase On Your Home Page, window

Think of your home page as a window to the rest of your website or “home”. 

What type of window is it: stained glass, decorative, bay, tinted, mirrored? What do you want people to see?

Thinking about a home page in these terms will help you think about what should be featured on an effective home page. 

Compelling Header

At first glance, a home page header says everything about your business. This is the space you want to take charge of your branding and send a strong message. This can usually be achieved with a high-quality picture paired with a strong statement or call to action.

While big headers were thought to be something to avoid in the past, they are a hot commodity nowadays. The only thing to keep in mind is the load time of the image and space you use “above the fold”. People are used to scrolling through a home page, on desktop, tablet and mobile. You just have to give them the right reason to.

Navigation to Other Relevant Parts of Your Website

The new golden rule for a home page ISN’T to keyword stuff and feature everything all on one page. Instead, it’s more helpful to show visitors different areas of your website and make it easy to navigate to that area.

A home page shouldn’t be so cluttered that all different pages and keywords are working against each other. Just think about it, as every page on your website isn’t a landing page or equal in importance, your home page forces you to focus and choose exactly what you want to showcase on one important page. Make a good first impression!

Keyword Focus

Keywords, homepage

The home page is no longer a place to throw around all different keywords. It was common practice to include terms and phrases that you aren’t even optimizing for on that exact page. Instead, focus on the general term/idea and make it a point to brand yourself as a reliable, trustworthy and authoritative business.

Q&A Content

Gone are the days of home pages with blocks and blocks of content. No one wants to sift through a load of content on a home page. This is where you break things up and feature FAQs in bullet points or sections, that could lead to other relevant sections. The point here is to make your content short, sweet and straight to the point. Not only will this appease reader appetite, but it’s exactly what Google Hummingbird is looking for.

CTA and Contact Information

call to action, showcasing website

There are 3 major options when it comes to contact on a home page. You can either
1) Prominently showcase a phone number or email
2) Push visitors to fill out a contact form
3) Both
Either way, it’s most likely the most important thing to add a phone number somewhere that’s big and high up on the page. A real, number with a local area code will help give visitors a sense of location and also send a good signal to Google about your local business.

In many ways, some of these pieces of a home page are self-explanatory and straightforward. There are just a few new concepts that we have to keep in mind, such as scrolling on the home page and big headers. Check out our portfolio and give us a call at (323) 340-4010 for an analysis of your home page.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Does Your Website Content Qualify as “Your Money Your Life/YMYL”?

YMYL. It’s not the next YOLO, but something much more important and meaningful when it comes to your website content. Google loves preaching website quality but is often vague about what quality content is. Depending on your topic and field, the definition of a “quality” website can vary quite a bit. This is why it’s so surprising that Google has been so upfront about the quality of “Your Money Your Life Content” or YMYL. The name itself is confusing so this is what Google is referring to:


There are some pages for which PQ (Page Quality) is particularly important. We call these pages ‘Your Money or Your Life’ (YMYL) pages. They are pages that can have an impact on your current or future well being (physical, financial, safety, etc.). YMYL pages should come from reputable websites and the content should be created with a high level of expertise and authority.

Google’s 5 Examples of YMYL

YMYL content pertains to websites or pages that:
1) Ask for personal information – Like the DMV website
2) Are used for monetary transactions – Such as e-commerce sites
3) Offer medical or health information – Think WebMD
4) Offer advice on major life decisions – Like a teen advice website
5) Offer advice on major life issues – Like an attorney website

Why Does Google Care?

The serious nature of YMYL content means that they can greatly affect your money and your life. Because of that, Google holds a much higher standard of quality. This helps searchers find authoritative sites with correct, helpful information that help them in their life choices. And Google does have the right idea with these guidelines. If you run a celebrity gossip site versus a bankruptcy how-to site, there has got to be a distinguishing factor on importance and credibility.

What You Can Do to Ensure Quality Content

As with all content (including that which does not qualify as YMYL), it’s important to always think about quality and whether you would want to read that content yourself. But Google has also been kind enough to provide a checklist of sorts. Make sure to include:

Clearly visible contact info: Contact information isn’t just helpful but it’s an important part of your local SEO efforts. There’s not a good reason to hide your contact info.
Good reputation: Sure, just about anyone can say that they are a reputable business. But what have you done to really earn that title? This is where you need to display professional affiliations, awards, endorsements or reviews.
High quality content, written by a credible author:  If you run a health or medical website, where are you getting the information and when was it written? Think of it as a scholarly paper that needs reputable citations and proof. There’s a big difference between soliciting advice on a health forum and searching for advice on a reputable health website.
A professional looking, regularly maintained/updated web site: Nothing’s worse than going to a legal or financial website that is a decade old. Many professional industries require updated information as laws are always changing.


Like it or not, these guidelines are here to stay and could get even stricter for YMYL content. Luckily, these items are pretty much self-explanatory and appropriate for the type of content. If you look at it in the grand scheme of things, it probably couldn’t hurt to apply this to your site regardless of the YMYL category!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Ways to Make Your Content Seem a Little Less Boring

No matter how you spin it, content in certain industries just seems so boring. It’s quite a challenge to make something like plumbing, insurance or real estate seem interesting to a wide audience.


1) Fake it until you make it – The golden rule is to set yourself up with this mentality. If you start to think negatively and dread writing, it will really show through in your content. There’s really nothing worse than reading mundane content with a vibe that somebody painstakingly typed it out to reach a certain word limit.

2) Rack up the social shares – Regular shares on all the big social networks will help your business gain exposure. More people are curating content for their own newsletters, weekly top reads and just things that grab their attention. By consistently showing that you blog, your brand will be out there with all the other “regulars”.  Getting those numbers counted toward your social share count is definitely a plus.

3) Think outside the box –  No matter what your niche is, you don’t always have to stick to the book. There is such thing is being over the top so you’ll have to know your limits. But human interest stories, and topics loosely related (or not related to your industry at all!) will help reach a wider audience… especially during the holidays. Think about those pictures of cute animals and sweet old couples that get Shared and Likes all over Facebook. Keep the viral factor of those things in mind! While it’s probably not a good strategy to do this with every webpage or blog post, it’s a change of pace that your site can use every now and again.

4) Look up the competition and do it better – Sometimes, you just can’t help it to feel bored while writing about a boring topic. This leads you to look at the competition or research related articles. One quick and easy way you can drum up some creativity is to search, let’s say a top 10 list for your industry. You can now create your own top 10 of how to do XYZ even better! This can also be an opportunity to dispel common myths and showcase what the reality, as you see it, is.

5) Visualize your content – Paint a vivid picture by incorporating yourself, telling anecdotes and adding personal details that make stories your own. It’s easy to tell when someone is writing about something they are passionate about, and telling you about it as if they were speaking with you. You can also get more ideas by using general topics and situations that people can relate to.

Using your very own pictures also help. Pictures of people, your staff and even pets! Bring on the human factor. Although they can be pretty nice, you don’t need to always rely on stock photos. Instagram and other photo filters and editors will help your content stand out with unique pictures that you’ve taken yourself.

Need help with creating an infographic? Infographics are a creative way to add a little oomph to accompany some good content. Don’t be afraid to think of more than just words when you’re trying to make your content a little more interesting and fun.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Improve Your Website with a Content Audit

Regular website audits are important but when’s the last time you focused solely on your website content? If you have a rather large website, content can easily go stale sitting around for months, if not years.

website content audit

Post Google Hummingbird and Penguin 2.1, it’s important to focus on fresh content that is SEO friendly in terms of semantic search. The good news is that this means that you don’t have to worry about adding tons of new content. Instead, focus on salvaging strong pages/URLs that you already have and optimize them for more relevant searches.

Where to Start?
Creating a sound structure is the first step. Combing through your website and organizing pages by topic can be a challenge, especially if you haven’t been maintaining your sitemap. It needs to be done! Completing a full content audit will force you to look at and analyze each page of your website.

Rankings are often a common indicator of the quality of your internal pages. If you have a page targeting a niche phrase or keyword that’s not ranking, it indicates that Google has manually or algorithmically filtered that content out.

What Pages You Should Keep and Those You Should Trash
You can start by looking at bounce rates and in-page Analytics. High bounce rates and low/no clicks on-page are a strong signal that the content isn’t helpful or relevant. Next, you should ask yourself if the URL is worth salvaging or to completely ditch it if it’s a page that is rehashing content elsewhere on your website. If bad links aren’t your problem, there are other issues to consider: duplicate content, overlapping content, keyword stuffed content, spun or thin content.

Pages you’ll want to keep include those that receive good traffic and rank for broad or specific terms. By looking at Analytics, you can get a better idea of how to shape that page to better serve the users that are landing. You’ll also want to see if you can salvage aged pages with search engine friendly URLs if possible.

Pages to ditch include those that are obviously spun or consist of little to no content. This tactic might have worked a few years ago but nowadays, they’re only dead weight to your site. Over time, pages might be added with little value to your website as a whole. If you look carefully, they might not be linked anywhere else on your site except for the sitemap. How useful can these really be? Instead, make your strong content stronger and get rid of these pages. Pages with manual penalties or unnatural links can be solved by letting the page die without any type of redirects. Eventually, these problem pages will be cleared from Google’s index.

Refreshing + Traffic/Engagement is the Key
In order to revitalize stale website content, rewriting content is almost always necessary. But that’s not the only step. Once you have fresh, unique content up, you’ll need traffic and user signals that indicate that you have a quality page. This is where social shares come into play. Sharing your website will bring in relevant clicks, shares and help your website gain authority.

Visit us on Google+: and Twitter: for fresh content ideas for your website!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Custom Content Makes Customers Happy

Customizing content can be a difficult and time consuming task. But that hard work does pay off as a new infographic shows (see below). In a world of media overload, it’s becoming a challenge to catch a reader’s eye. And there’s no better way to do it than with custom content that is tailored to your target audience.

Old SEO vs. New Content Marketing
Nowadays, you might hear the phrase “content marketing” thrown around in place of SEO. This is a broader term used to encompass more than just links and content. Think social, authority, and interest factor. The increasing importance of customized content shows a shift in the search marketing landscape. It’s not all about manipulating links anymore. Unique content that is helpful and actually interesting is becoming a crucial part of your website’s relevance and ultimately, your search rankings.

The Importance of Custom Content
The better you’re able to customize content to your customers’ liking, the more successful your content will be. This means creating and discussing content that people actually want to read rather just creating content for the sake of search engines. Infographics, video content, blog posts and downloads are all examples of content that can be creatively customized.

How Content Marketing Helps Businesses
Content marketing can mean different things but in the end, it’s all about showcasing your knowledge and sharing it in meaningful ways. Content doesn’t just come in the form of writing and it doesn’t have to be disposable. This is part of a bigger picture, long term plan that will be useful for your business for years to come.

Take a look at Wishpond’s infographic and find out how businesses are benefitting from content marketing. Some other interesting findings:
– Articles with images get 94% more views that those without
– Organic search leads have a 14.6% close rate
– Blogs give sites 434% more indexed pages and 97% more indexed links
– 90% if consumers find custom content useful
– 68% of consumers spend time reading content from a brand they’re interested in

Check out the full infographic here and let us know your favorite statistic:

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.