5 Reasons a Podcast Will Help Your Business Marketing Strategy

5 Reasons a Podcast Will Help Your Business Marketing Strategy

Staying relevant in modern advertising means finding a way to reach people that doesn’t always follow traditional marketing. New options such as podcasts can give businesses the opportunity to communicate with their target audience and let them know why their product matters. Staying ahead of competition means telling a story about how your product stands apart from the others and podcasts offer a way for businesses to do that.

Podcasts usually don’t include regular commercial breaks as there are on the radio so their advertising messages often become part of the program. This can make the message about the product seem more natural and authentic in a way that listeners are more likely to respond to. In addition to your regular written and visual content, podcasts can be a great kind of audio content to include in your marketing strategy.

These are some of the reasons podcasts can help your business.

1. They are Easy for People to Consume

Audio content is one of the most accessible types of advertising content for potential customers. Instead of having to read lengthy text or keep their attention on a video, podcasts deliver the information quickly and easily. Users don’t have to shift their focus away from what they were doing to pay attention exclusively to your content.

People can easily listen to podcasts while they are driving, exercising, or working without it taking their attention away from those activities. Even though they are easy to access and consume, podcasts can also be highly engaging. Audio content can often be a welcome break from the monotony of other types of content that people are constantly bombarded with online.

2. They are Inexpensive and Simple to Create

There are not a lot of steps involved in making a podcast and the equipment required for making one is reasonably priced. All you need for a podcast is a good quality microphone and headphones and editing software that will allow you to record and produce the content. The editing software is often free online and simple to use even for people with no experience.

Making a podcast can also be much less time-consuming than other types of written or visual content. All you need to do is record yourself speaking naturally. You might prepare some talking points before hand but podcasts are typically not scripted. After recording you can do some minimal editing and your podcast is ready to be put online.

3. They Help You Stand Out from Competition

Because podcasts are a relatively new form of advertising, you can benefit from having less competition. You can create your own podcast for a niche audience and depending on the topic, you may not have to worry too much about competing for listeners. It can help you stand out from your competitors because you offer something that none of them do.

4. They Increase Traffic

One of the main reasons businesses should get involved in podcasts is that they offer a way to reach out to new audiences and build up a bigger fanbase. With a podcast there will be a wider range of audience that becomes familiar with your brand and your products. You are exposing your brand to potentially thousands of listeners for free essentially.

You can quickly start to acquire more customers through podcasts and bring more traffic to your site because at the end of each episode you can include call to action or CTA. You can tell listeners the link to your landing page, email subscriber or any other tool that you think will be the most helpful in bringing in new customers. Each time you include a CTA you will see more traffic on your site and more email subscribers from interested listeners.

5. They Help Build a Relationship with Your Audience

Not only will podcasts bring in more customers, they can help create loyal followers that care about your brand. Audio content tends to be more personal and when people hear you speak they will get to know your personality and your genuine passion about what you do. As you discuss relevant topics people will feel more of a connection than they might with other types of written or video content.

Listening to your voice makes it easier for followers to like and trust you because they feel like they know you better. That trust that you develop can improve your brand image and help people become more in tune with your company. People will naturally feel more drawn to your business and will be interested in what you are doing.

Podcasts can act as a great supplement to your existing marketing strategy to start building up an audience of listeners that learn to care about you and your brand. With simple audio equipment you can start talking to potential customers and seeing the positive results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 2018 Web Marketing Strategies

Top 2018 Web Marketing Strategies

As we enter a new year and marketing trends continue to shift and change, it is important to stay connected with what is new in digital marketing. The strategies of web marketing are likely to change dramatically throughout 2018 and the sooner you plan for upcoming new approaches the more you will benefit from your marketing efforts. New trends can have a big impact on the success you have with marketing your company online so stay in touch with what’s current and you’ll see positive changes.

Personalized, Customer-centric Content

By now, most marketers are beginning to understand that people don’t respond to content that is too sales-driven. Content that is focused on selling a product does not perform as well because customers want something that is meaningful and useful to them rather than just another advertisement. Content needs to be useful, informative, helpful and unique in a way that doesn’t push a sale.

It is also important for content to be personalized so that it caters to each customer’s specific needs. People expect a personal experience with content that is less static and more dynamically rich. You can use a dynamic website with smart marketing automation to help deliver a unique experience for the customer that caters to their specific needs and preferences.

Influencer Marketing

The importance of having a team of influencers on social media has grown enormously this year and is likely to be a key strategy in 2018. Influencers can be a great way to spread brand awareness through positive word of mouth. People tend to trust and follow the opinions of non-celebrities on social media who are natural, genuine and enthusiastic about the products they recommend.

Influencers are people on social media sites like Instagram or YouTube who provide their followers with recommendations, reviews and other kinds of informative posts that can give people an idea of whether they will like a product. Having popular social media influencers that love your products and are loyal to your brand can have a big impact on your sales. An influencer that promotes your products will have a snowball effect as other people will be swayed to try your brand and create their own recommendation.

Personal Assistants

Another new trend in 2018 will be the use of screen-free searches with home assistants such as Amazon’s Alexa and Apple’s Siri. These types of searches are growing in popularity as people can simply do voice searches instead of having to type their query into a smart phone or a computer. Voice-based services can also be a delivery method for content so it is important for marketers to get involved with personal assistants.

People using these kinds of assistants still want to engage with interesting content and be able to receive helpful answers for their questions. Marketing through voice searches will help ensure that people will turn to your brand in moments when they need something specific from their assistant. You can also create audio content geared toward your audience that provides them with information that they need.

Video Marketing

Digital marketing has become much more of a visual strategy in recent years and making videos is more important than ever. According to data, YouTube had 42 million unique visitors in March of 2017 compared to 40 million on Google. YouTube is now the most popular search engine on the web and it offers many opportunities to reach potential customers through video content.

Video marketing can be a great way to build brand awareness, inform and educate people, engage with customers, and communicate with your target audience. Making videos for your brand can be easy and doesn’t require great production value or a big budget. People enjoy watching videos that are authentic and have people communicating directly to them.

Content Developers

If you want to make great content that is appealing to your target audience it might be worth it to invest in content developers. You can hire writers, video creators, or other types of content developers who have enough experience to produce the type of content that is most effective. Content developers can help you attract a large audience or also personalize your content for the type of demographic you are targeting.

The content that you use to market yourself should be high quality, so saving some room in your budget for a professional can help you produce the best results. Content developers can facilitate engagement and communication with your audience which can be very valuable to your brand.

The new year will bring plenty of change to digital marketing trends but staying ahead of the game can allow to continue getting great results from your marketing. Following these trends can give you more potential in being able to market successfully to your target audience in 2018.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing Conferences 2017

Marketing Conference 2017

The marketing world is constantly changing, especially with the impact of digital marketing, this industry its more exciting than ever.

It’s important to stay ahead of new trends rather than linger slowly behind and utilize outdated or ineffective marketing methods. Attending a marketing conference can not only put you first in line to hear new ideas but also meet others that want their business strategy to be ahead of the trend.

Each conference can emphasize a different aspect of marketing and attending one that fits your needs is important. Whether it be about social media, seo, marketing technology or marketing strategy you will leave the conference with a better understanding of this every changing industry and a solid plan of action to hit your goals.

Check out these sites to find out about the latest marketing conferences:

Forbes- Marketing Conferences To Check Out in 2017

Marketing Insider Group- Best Marketing Conferences 2017

2017 Digital Marketing Conferences

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is the Best Way to Deal With Thin Content on a Website?

panda-thin-content As we all know, thin content is a Panda’s best friend. Having a lot of thin content on a website also puts you on Google’s fast track to be hit by the latest Panda update. It can’t wait to seek you out! Essentially, Google penalizes thin content websites because they add little to no value to searchers. Some examples include: scraper sites that duplicate content from other blogs/sites or news sites, keyword stuffed content farms, and pages with very little content that is obviously not helpful to real life searchers.

What Does Google Recommend?

What exactly is the best approach when trying to overcome or prevent your website from being affected by a Google Panda update? Before you race off to delete all thin or short content pages on your website, take a moment to plan first. At the recent Pubcon, Webmaster Trends Analyst at Google Gary Illyes discusses not removing thin content but rather adding to it or using the NOINDEX tag to prevent the useless content from being indexed. Not to mention that mass deleting (and not properly redirecting pages) can cause even further harm to your website’s health and rankings. There is reasoning behind this methodology, although not all SEOs agree.

Working With What You Have

Of course, it’s easy to offer and follow vague advice, even if it’s coming from a Google representative. If a website has hundreds or thousands of thin content pages, it’s virtually impossible to fill all of that with good, quality content. For a more realistic scenario, let’s imagine that website has a few dozen thin content pages. This is much more manageable to go page by page and analyze to plan what else can be added to the pages. Depending on the topics, you can easily add more information in a variety of ways, including:

  • Researching and answering FAQs
  • Commenting on recent news stories or events on the topic
  • Adding a video and transcribing it
  • Writing an in-depth tutorial
  • Adding an infographic

If the page cannot truly be made better, it’s time to think of how it can be merged with another strong page and deleted and redirected all together. There is no cookie cutter solution to overcoming a Panda penalty. If you have questions, make sure to contact the Los Angeles SEO consultants at Emarketed for a free consultation today.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why Using Headlines in Content Is Still Important in 2015

bam-headline The amount of text on any written medium can be extremely overwhelming. On top of that, reader attention span has dropped significantly compared to previous years. This means that using interesting and relevant taglines throughout content is more important than ever.

Think of ‘Clickbait’… That Actually Delivers

The idea of ‘clickbait‘ is to tempt readers to click into a story or website based on outrageous or sensationalist headlines. More often than not, these stories don’t have anything of substance and are merely puff pieces written to bring in traffic. Take the first part of that idea but follow through.

Instead, you can still incorporate some of these ideas into your headlines:

  • Using numbers – Example: Top 10 Burger Joints in Los Angeles According to the Internet
  • Show a way to achieve something – Example: How to Grow Your Business Quick Without Failing
  • Get creative with adjectives and descriptive words – Think positive (incredible, effortless, essential, etc.)

Headlines Are Still Important for SEO

Taglines help organize a piece of content and also help directs the flow. It also helps readers stay in check and focused. Using headlines gives long content a break but it’s also a good opportunity to use related & desired keywords and phrases. When used in a question format, this is also great way to meet the Hummingbird factor in headlines.

Breaking it down to on-page optimization and the actual coding of a website or web page, headlines give the opportunity to use subheading classes (h2, h3, h4, etc). Using these designated subheading classes shows an emphasis in the topic – which is essential for SEO.

The next time you feel like going on a long rant in a blog post or web page, don’t forget to go back and add some subheadings. They are still important for readers and SEO!

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Improve Your Website Usability with Better Readability

website-literacy Did you know that the “average” American reads at an 8th grade level or below? Simplifying your website content can drastically improve its usability.

Readability of Content is Often Overlooked

When writing blog or website content, adding MORE isn’t always better. Especially when it’s words used for filler and fluff in order to extend the word count. In fact, it makes your content more convoluted and difficult to understand. In understanding UX as part of website marketing, the content isn’t always considered. It’s all about the design, navigation, and look & feel of the website. But when it comes down to the actual text, your web content may need a facelift. A recent study also shows that writing for low literacy readers will also benefit higher-literacy readers. A win-win!

KISS – Keep it Short and Simple

Concise content is where it’s at. There’s really no place for jargon or outdated lingo if you want to convert visitors and convert them quickly. Make sure that with every piece of content added to your website, there is a clear reason that it exists – to answer a question. Not only that but the answer/purpose of the content should be easily found. If a web page exists just to exist, it won’t be very helpful There are also tools such as the Readability Test Tool that gives suggestions for your content.

Readability Translates Into Other Elements

In line with simplifying content, the choice of font, text size, colors, and spacing is equally important. 16 pixels has been widely argued as the best for the body of website content. The layout of the website content should be presented in a basic way that won’t confuse or distract users. Don’t forget to utilize bullet points, lists, pictures, and spacing in between long blocks of texts in order to make it more visually appealing.

Get Help with Copywriting Today

At Emarketed, our copywriters take the time to analyze and plan the best plan of action for your content marketing plan. No matter what your business specializes in, we can help provide unique and interesting content for all your website needs. Contact us at (323) 340-4010 today for a free consultation.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Stop, Collaborate (Content) and Listen


On a large scale, successful collaborative campaigns usually happen with bigger brands: Alexander Wang & H&M, Spotify & Uber, Apple Pay & MasterCard, and so on. Why not take that idea and use it for your local content marketing campaign?

Collaborative content marketing works best for non-competing, complementary businesses. A local example could be a burger restaurant carrying a local ice cream parlor’s flavors for their milkshakes – a perfect example of two brands working well together.

Here are some other ways you can collaborate with another business to maximize your content marketing efforts:

Take Over a Social Account

Now that you have your business of choice on board, it’s time to get to work. Taking over their Instagram for the day can be a fun and creative way for your business to get exposed to a new audience – and vice versa. The key to the success of a collaborative content campaign is choosing the route where both businesses will benefit. You’ll get the brand buzz and broaden your audience, don’t forget to tag users and use relevant hashtags. Follow us on Instagram and let us know what you think!

Set Up a Local Meetup

Collaborative content marketing campaigns can be fun, creative, but also informative. Together, you can setup a mixer or plan a small presentation or Q&A session. Think of it as giving back to the community, while also helping your brands out by establishing yourself as experienced thought leaders in the neighborhood and industry. Meetup.com is a great way to get neighbors and like minded people aboard. It will also give you more content to post on social media sites, further benefiting your content efforts.

Engage with Infographics, Pictures, and Videos

A collaborative content marketing wouldn’t go very far without actual content. It’s a good thing that working with a complementary business will give you more things to write about! But don’t stop with just blog posts, press releases, email blasts, and social updates. Take it to the next step with tangible assets such as infographics and videos. Answering FAQs or doing a tutorial together is even more helpful and will increase the chances of that video becoming evergreen content – which is very much a good thing.

When it comes to SEO and content marketing, sometimes two heads are better than one. Don’t forget that when you’re planning your next content campaign.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What ‘Better Call Saul’ Can Teach You About Adaptive Content

better-call-saul-marketing Season one of the hit prequel Better Call Saul just ended and it has left fans wanting more… now! As a marketer, it helps to constantly be on the lookout for things, including pop culture, to see how they can be applied to online marketing and the bottom line, help your business grow. And let’s face it, Jimmy considers himself to be the master of marketing himself… or at least he thinks he is!

Let’s look at how AMC’s hit show can be applied to the relatively new concept of “adaptive content” in the world of content marketing.

What Is Adaptive Content?

Adaptive content is as straight forward as it sounds. It starts with one idea or topic that can be repurposed and changed as it needs to be used on different platforms – social media, print, TV, emails, etc. Think about TV, movie, song, adaptations of a  novel.

Better Call Saul fits perfectly into this adaptive mindset. When we look at the main character of the show, look at how far he’s come from the sleazeball ‘Slippin Jimmy’, to serious lawyer James ‘Jimmy’ McGill, to the criminal’s criminal lawyer we all know and love from Breaking Bad, Saul Goodman.

Whether he’s Slippin Jimmy or Saul Goodman, the character knows his role and how to use his strengths to achieve certain goals… as should your adaptive content. In a business content sense, it’s turning a topic into a blog series, whitepaper, podcast, how-to video, infographic, and more. Always keep thinking of the next thing.

Know Your Audience

In episode two of Better Call Saul, Jimmy finds himself in a rough situation – in the middle of a desert with a gun pointed on himself and his two “clients”. Knowing that he has to choose the right answer to make a crazed drug dealer happy, Jimmy finds himself playing the role of the hardened criminal lawyer. The result is a lessened punishment for his clients – two broken legs rather than the initial proposal of death! In this case, Jimmy knew who he was dealing with (an irrational man) and that the truth wouldn’t please him. How well do you know your audience?

Persistency Pays Off

Jimmy finds that being a solo practitioner is rough. A sudden break comes when he stumbles into the niche of elder law. Jimmy consistently brands himself and even comes up with a catchy slogan “Need a will? Call McGill”, while socializing with potential elderly clients in nursing and retirement homes. He even acknowledges the fact, “Hey. Old people love me.” The lesson here is to be persistent and consistent. In marketing, it’s about choosing a brand message and sticking to your efforts, no matter how hard it is… hard work does pay off in the end.

Know Your Goal and Always Be Open to Change

Sure, you can question his character but Jimmy McGill has been clear of his goals from day one. Whether it’s finishing law school, passing the bar exam, making his older brother proud, making money, or sometimes, just doing the right thing.

Learn from Jimmy – in online marketing, you should set reasonable short term as well as long term goals to mark your progress. Using adaptive content is just one strategy that can help your online efforts grow by reaching broader audiences without exhausting your resources.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.