Why You Should Feature Case Studies on Your Website

Why You Should Feature Case Studies on Your Website

There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that helps demonstrate why your product or business is effective and what you can offer to potential customers. Businesses that are looking for some fresh and interesting content that will provide a boost to their marketing efforts should look into case studies.

By producing case studies you are providing customers with definite proof that your products or services work and they will be more effective than your competition. Within the case study you can include evidence with specific facts and numbers that demonstrate what your product or service is able to do for customers. The data and information you provide will give readers a compelling argument as to why they should purchase something from you.

The template for a case study usually includes an example of a client problem and how your business was able to solve it for them. This helps showcase a specific instance in which you were able to really help someone through your work. You can start working on a case study by interviewing some of your best customers to get their testimonies so that their story can be featured.

Talking to your clients can give you the information you need and they might even be able to share facts and figures you can include in the case study. Real stories that show your product or service as a concrete solution to a problem can be a major selling point to include on your website. Featuring a few case studies gives your business greater credibility because your customers are willing to share their experiences.

Case studies can be a very convincing addition to your content and including them on your website may help sway customers to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ghostwriting Your Content? Here are the Pros and Cons

Ghostwriting Your Content? Here are the Pros and Cons

Most marketers know that the quality of your content is crucial in getting the best results from a campaign. Some businesses hire ghostwriters to produce content for their website, blog or social media posts to ensure they have the highest quality. There many benefits associated with having a ghostwriter but there are also certain drawbacks as well.

With a ghostwriter you know that the content will be much more polished and in most cases perfectly optimized to increase traffic. Ghostwriters have enough experience to understand what kind of content gets results and works best for SEO or advertising purposes. A ghostwriter can also create content quickly and meet deadlines for your campaign.

However, with in-house writers there are also some advantages that might make them preferable to a ghostwriter. A business that has in-house writers usually has much more control over the type of content that they create. You can oversee everything that they create and provide your own ideas and insight so that the content is tailored to your vision.

In-house writers also typically have more in depth knowledge of the field your business is involved in. They know the day to day details of what you do inside and out and won’t need to put in all the research that a ghostwriter might need to. In-house writers can also be more affordable, give the content the specific personality of your company which might be difficult for a ghostwriter to capture.

There are pros and cons to hiring a ghostwriter but it all depends on your business goals and how you want to achieve them. Both ghostwriters and in-house writers can be useful options based on the type of content and results you are looking for from an ad campaign.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Missing Out on Mobile Technology?

Missing Out on Mobile Technology?

Digital marketing encompasses a broad spectrum of different strategies that all contribute to increasing brand awareness. If your marketing plan does not include mobile technology in any way then you may be missing out on a key component of your campaign. Customers engage with brands across an increasing number of devices and incorporating mobile technology into your marketing can provide a big boost in visibility.

The way that customers find products has been shifting toward mobile in recent years and now the majority of retail purchases actually happen on mobile devices. More businesses are embracing apps as a way to reach their customers and increase business by making it easy for them to purchase something on their device. They are also incorporating mobile technology into purchasing items in-store as well for the convenience of customers.

Some interesting ways to incorporate mobile technology into marketing can include providing personalized discounts to a user’s mobile phone or notifications after a purchase to review the experience. Finding unique ways to engage customers through the use of their mobile devices can keep them connected to your brand. Mobile content should target customers based on what they want to see at the right time and their current location.

In using mobile technology it is important to be able to provide content across all channels that customers subscribe to. Content also needs to be timely so that it can encourage customers to make a purchase through their mobile device. Getting more involved in mobile technology can help your overall marketing efforts because it will influence people and reach them in a more immediate way.

If you haven’t yet embraced mobile marketing then it is time to move toward new technology as a tool to increase customers and provide them with what they need.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Creative Content for a Boring Business

Creative Content for a Boring Business

If your business is not necessarily in the newest and most exciting industry it might be more difficult to get people to read your content. A business that is producing content related to boring topics might struggle with lower engagement and your audience might not even read through the entire post. However, even if you aren’t in one of the more popular and interesting industries like travel, tourism or culture you can still put out creative content that people respond to.

One thing to focus on to make content more readable is to provide some helpful information that people need. Topics that are useful to readers are much less likely to be boring even if they are educational posts about something objectively dull. Essentially, if you are answering a question and providing helpful advice or information that serves a purpose then you will have more success.

The way that you write about certain topics and the language you use in your content can also have an impact on whether readers perceive it as boring or not. If you use a lot of business terms or technical jargon people might quickly lose interest. Writing the way that you and most people speak makes content much more readable and easier to connect with.

Content can also be more creative when it is as specific as possible rather than being about a very broad topic. When content is specific it can communicate to a niche audience and provide more meaningful information that they might need. Broad, generic subjects can come across as dull because they lack focus and often aren’t saying anything new to readers.

When producing content it is helpful to think about the audience and what would appeal most to them. As long as you have the reader in mind when creating content it is more likely to be interesting for the audience.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Digital Media Jargon and Vocab Cheat Sheet

 

Digital Media Jargon and Vocab Cheat SheetThe world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you make sense of digital media as you start to learn more about how to advertise and produce content online. Here are some important terms to know:

Conversion– When a user online successfully completes an action on your website. Usually it means that a customer has bought something from your website but it could also mean that they have downloaded or read something.

Engagement- This term is important in relation to social media websites because it is a way to quantify how often people are interacting with your post. Engagement means communication with social media users through comments, likes or shares.

Influence/Influencer – An influencer is usually someone who has a large following on their channel, lots of engagement and who is considered an expert in their brand. It is often someone in a niche market who can influence their followers to try out or buy certain products that they recommend.

Click through Rate- When purchasing a paid advertisement, the click through rate refers to the number of clicks your ad receives divided by the number of times your ad is shown in search engines. It is a good indicator of how relevant your ad is and gauge its overall success.

ROI- In digital marketing, ROI stands for “return on investment” and simply refers to how much money you make after your initial investment on an advertisement. If you make twice as much money as you spent on an advertisement then that is considered 100% ROI. The higher the ROI percentage the more successful you can consider that ad investment to be.

There are many other keywords to learn in the realm of digital media but these can help you understand the basics of social media, SEO and paid ads online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

3 Strategies That Never Get Old Amidst The New Digital Era

3 Strategies That Never Get Old Amidst The New Digital Era

With the continuous emerging of cutting-edge technology like artificial intelligence and machine learning, the needs and demands of people also have changed. This has brought a paradigm shift in a way marketing works.

As most things go online and mobile, new marketing techniques emerge, resulting in some old tactics to take the backseat. But just because things have changed, doesn’t mean we can just ditch old marketing strategies.

You’ll be surprised to know that there are old marketing tactics that can still do their job. Let’s take a look at some of these strategies that still work these days.

Influencer Marketing

Influencer marketing has been around for a while now. But way back not so long ago, influencer marketing is a rather hazy and vague tactic to be used by a small and startup business. It was perceived as expensive and complex that only big players with enough marketing budget could perform.

Luckily, these days, influencer marketing isn’t only limited to big players. Both big players and small business owners can potentially benefit from this marketing approach.

How?

A survey revealed that 95% of consumers trust people as a source of recommendation when they see them as someone similar to themselves. This is an indication that you, as a small business owner, do not need to hire a famous personality to perform an influencer marketing campaign.

Your satisfied customer is your greatest influencer. To get your influencer marketing campaign running, you need to tap into the everyday people whom you have built a relationship with to support your campaign. These people you have a strong engagement with can share their opinions in a credible way which can move their connection to act in favor of your business.

Influencer marketing in the modern era of digital marketing is not exactly after conversion. It is about building the trust and confidence in your business by enhancing information sharing to capture the attention of new target consumers.

Influencer Marketing

Connecting Through Content

With the rise of innovations like AI and machine learning, data gathering has never been easier. Accessing information has never been better for both businesses and consumers.

However, this also has resulted in some backlash. The ability of businesses to utilize customer’s information in a large scale resulted in information overload.  Consumers, these days, are bombarded with salesy pitches that are irrelevant and annoying. Thus, making it difficult to capture consumer’s attention.

But with the right use of data, consumer’s impression can be reversed. Modern day technology gives light to a more efficient data gathering and analysis that are based on customer engagement and interaction. This provides a leeway for business to provide relevant and more targeted content.

The right use of data brings in an opportunity for personalization. Personalization supports dynamic content and marketing automation.  Hence, it is easier to capture the attention of your audience.

When customers engage with the business, an automation tool will gather relevant data and analyze them. It will then create relevant contents, set criteria for audience targeting based on the data analysis and send out different types of contents according to what the consumers are looking for.

This is how personalization works. This allows businesses to create contents that are valuable and answers the current needs and demand of people. Personalization enables you to craft contents that resonate the most with the users by considering their needs, desires, aspirations and problems.

Modern technology gives you an opportunity to have a deeper understanding of the consumers which allows you create a relevant content but also so you can use them in targeting the right people with the right content at the right time.

Competitor Research

Competitor Research

One way or another, your business has perhaps conducted some competitor research. Going back to the basics, competitor research is all about knowing your competitors including their strength and weaknesses.

This made most business obsessed with stalking competitors and isn’t cool. In this modern digital era, competitor analysis goes beyond swot analysis and other overrated methods. More than keeping an eye out for competitors, competitor analysis is performed to get a better knowledge of how your business perform in the industry.

Competitor analysis gives you a glimpse of how and whys your competitors perform in the current situation. This helps you determine the current problems you may be facing but you are not aware of. This helps you spot your own weaknesses and unique value proposition that you can resolve and utilize respectively.

Competitor analysis is a crucial business strategy of the modern days. Modern competitor analysis should be conducted to arm yourself with new knowledge that would guide you in performing business strategies to position yourself as a leader in the industry.

Final Words

Old marketing, in general, may not be an ideal approach in this modern digital marketing world. But that does not mean you need to toss away the marketing strategies that come along with it.

In this modern era, there are marketing strategies that just needs a little makeover to be effective. A slight revamp will help you restore these marketing techniques to its former glory.

The only way to do it is to integrate new technologies and innovations to answer the needs and changing demands of consumers.

Author’s Bio:

SEO consultant Al Gomez is the man behind Dlinkers.com, a company dedicated to provide quality digital marketing services for small business owners from Australia and other parts of the globe. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Can a Digital Marketing Agency Do for You?

What Can a Digital Marketing Agency Do for You?

Businesses that are looking to expand their reach online might be interested in getting some help from marketing experts. The world of marketing often changes very quickly and it can be difficult to focus on both running a business and advertising it online. A digital marketing agency can provide some support in launching bigger or more effective campaigns in order to grow your business.

Traditional marketing methods are rapidly becoming a thing of the past as most people focus on search ads and social media marketing campaigns. The tactics behind these methods can be complex because they work best when they are specifically targeted to an audience. A digital marketing agency has the experience and understanding of how to create ads that cater toward certain individuals online and can make sure that they see them.

A digital marketing agency has more skills in analyzing data so that they can target brand promotion more effectively. They can organize digital marketing campaigns and take the guesswork out of reaching audiences online so that you can immediately see positive results. Businesses that want to get the most out of their digital advertising efforts benefit from an agency that can make it easy for them.

Organized and Focused Marketing

What makes a digital marketing agency more effective than a business attempting their own marketing strategies? A digital marketing agency focuses on results-based marketing using a team of strategists, consultants and developers that work to create a campaign. They are not simply creating ads and hoping that they get results, they know how to use tactics that will develop your brand and generate leads.

A digital marketing agency has the ability to take over a businesses marketing efforts from top to bottom so that they see some real improvement. The agency can start by evaluating your unique needs as a company so that they can develop a strategy that will work to maximize your profits. They focus on the bigger picture of seeing your business improve rather than just producing individual ad campaigns.

The agency can help you set goals and define your objectives based on areas that could improve your business. Many companies find it difficult to clearly understand what their marketing objective should be or even what their best targeted buyer should be. The digital marketing agency can help determine the best target audience so that you can develop a message for them in your advertising.

Developing Your Online Presence

Once a digital marketing agency has created a definition of your ideal buyer they can then start to develop your images and find ways to showcase your brand. This could mean having a more effective website that appeals to your target audience and figuring out which platforms and channels will work best for you. Your ideal buyer can help determine which social media sites suit your brand and where most of your audience hangs out online.

A marketing agency can use these channels to position your company as a market leader and establish your brand authority. Target buyers can start to see you as an expert in your field and they will look to you for the best products. The agency creates content that showcases your expertise while also helping to build organic search results.

Your online presence will continue to grow with the help of a digital marketing agency in a way that establishes your brand and allows you to maintain your position as a competitor in your industry. The agency will identify your competition and help you stay in the game so that you aren’t left behind when it comes to what’s new in marketing. A refocused and more effective online presence can begin to have a big impact on your profits and increase your return on investment.

Save Time and Energy

One of the biggest advantages of using a digital marketing agency is that you can allow them to revamp your marketing from the ground up while you focus on running your business. You won’t have to use your valuable resources on advertising yourself and you can instead put more energy into making your business the best that it can be. Hiring a marketing agency frees up time and resources so that you can grow your business from the inside while they improve and develop your brand’s image.

Overall, a digital marketing agency gives businesses the chance to work with marketing experts that know how to get results and won’t waste time or money trying strategies that aren’t useful to you. They have all the experience and qualifications that make it easy for them to get the results that you might struggle with. Their efforts can help you boost profits, improve your business and  establish your brand authority and presence online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing To The Festival Season aka “Millennial Utopia”

Marketing To The Festival Season aka “Millennial Utopia”

There are hundreds of music festivals that take place year round in the U.S. alone, however the big, multi-day, even multi-weekend festivals SXSW, Ultra, Coachella, EDC, Governor’s Ball, Lollapalooza usually kick off in spring and hit HARD in the summer time. What’s happened with each of these festivals is that they have transformed way beyond music and become a playground for art, fashion, food, technology and social issues. The attendees are more than just concertgoers and see these events as can’t miss experiences they love being a part of.

Of these millions of attendees, half of them are millennials. What do you do when you have a plethora of excited millennials in one place with Internet access? You market to them.

1. Geo-fence Targeting

One of the most effective marketing strategies when it comes to these large-scale events is location targeting. Marketing techniques utilize mobile device location data, lat/long coordinates to pinpoint those in that geographical location at a specific time. Think of Snapchat Geofilters that can only be accessed while you are within the boundaries of set perimeter.

Geo-fencing, is creating a virtual perimeter that triggers specific ads and content including special discounts and offers to attendees and promoting products and events that the audience would mostly likely be interested in. Advertisers are also utilizing this technique to re-market weeks after the event is over.

2. Interactive Experiences

More and more brands offer interactive experiences at festivals and let the attendees do the marketing for them. Some huge brands will showcase cutting edge virtual reality or fun new technologies for attendees to tinker with, but it doesn’t have to be that high end or complex.

Displaying new products that haven’t hit the public yet can be enough to get the buzz going. Even simple things like digital photo booths with props, cool art installations or basic chill zones can generate brand awareness because millenials love sharing these instagrammable moments. Branded booths offering sun relief or a place to charge phones and connect to WiFi are considered a festival oasis. Attendees are coming to you and you can exchange their much-needed relief for a Re-post/Retweet, hashtag share or even a sticker on their festival outfit and call it a deal!

3. Influencer Parties

Depending on your industry, hosting an exclusive party off festival grounds during the day has become priceless for certain brands especially for fashion retailers. Inviting celebrities and ”lifestyle influencers” to attend and share their experience on social media can have a huge ROI, just ask Revolve.

You don’t need an A-list guest list, ask influencers in your specific industry and create relationships. Vloggers and social media micro-influencers are happy to share and engage their followers.

Leverage FOMO4. Leverage FOMO

The fear of missing out is real, especially if it’s experience that everyone is chasing. Even if millenials aren’t at the festival physically, they are there virtually. Utilize that festival theme and plan your content around it. Email blasts, blog posts, playlists, podcasts and shareable social media images can garner you valuable web traffic without even stepping foot inside. Millenials who can’t attend are live streaming, live tweeting and are still a part of the conversation so you should join in too.

5. Experiential Marketing

Want to test something totally out of the box, this is the crowd you want to experiment with. Brands like Soul Cycle offered spin classes to attendees so they can get their workout in before they let loose inside the festival. Asics offered  a pre-festival morning hike and what these lead to were highly shareable moments that really leveraged other aspects of the festival culture.

Millennials are excited to try new things and be a part of something unqiue and the festival environment is all about having fun after all.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Kind of Content Marketing Is Your Business Interested in?

Content marketing is certainly the buzz word for 2018. But when it comes to narrowing it down, do you know what’s best for your business strategy? Take a look at some things Emarketed can help you with today:

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Infographics

A picture says a thousand words and an infographic is more than just a shareable image. An infographic presents information in an appealing, visual manner by using a creative combination of carefully curated content, facts and images. A good infographic has a sense of purpose and flows in a way that easily makes sense to readers. It’s hard to think of an infographic as a driving force behind content creation, but it is certainly a powerful tool that can be helpful once combined with social media.

Read more about out infographics here: https://www.emarketed.com/marketing-infographics

Video Marketing

With advances in technology, almost anyone can use video marketing to their advantage. The goal is to tell a story and convey the human side of your business. Put your best foot, and face, forward and our video marketing team will help produce and develop the best videos to fit your business needs. Once again, you can leverage video as a platform to introduce, educate and even entertain. Video is definitely a must-have for 2018.

Email Newsletters

Providing interested customers with high quality content from a regular newsletter is an effective way to communicate. The “hook” is the easy part, as they’ve already opted-in and are expecting information from your business. The next part is to keep their interest and give them something to look forward to. This can come in the form of coupons, neighborhood news, important stories and just generally, helpful information. Newsletters may seem old-fashioned compared to all the other things out there but it’s certainly tried and true for most businesses. Looking at email newsletters as a source of creative content creation gives you something else to work on instead of depending solely on your website.

Social Media

While social media marketing is often seen as the connection between content and the audience, it’s time to look at it in a different light – as the source of content creation itself. If you don’t think this is possible, take a look at Instagram and Pinterest accounts. These updates/posts almost always rely on a quick and new source of content generation. Although the lifespan of this content generally doesn’t last as long, it’s another area to grow your business in. Social media sites such as these allow businesses to think outside of the box when it comes to creating new content.

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Let Us Know

Content is king and by now, you should know that we don’t just mean written content. There’s so much more out there for your business to explore. Let us know what you’re going to concentrate on for this coming year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.