3 Strategies That Never Get Old Amidst The New Digital Era

3 Strategies That Never Get Old Amidst The New Digital Era

With the continuous emerging of cutting-edge technology like artificial intelligence and machine learning, the needs and demands of people also have changed. This has brought a paradigm shift in a way marketing works.

As most things go online and mobile, new marketing techniques emerge, resulting in some old tactics to take the backseat. But just because things have changed, doesn’t mean we can just ditch old marketing strategies.

You’ll be surprised to know that there are old marketing tactics that can still do their job. Let’s take a look at some of these strategies that still work these days.

Influencer Marketing

Influencer marketing has been around for a while now. But way back not so long ago, influencer marketing is a rather hazy and vague tactic to be used by a small and startup business. It was perceived as expensive and complex that only big players with enough marketing budget could perform.

Luckily, these days, influencer marketing isn’t only limited to big players. Both big players and small business owners can potentially benefit from this marketing approach.

How?

A survey revealed that 95% of consumers trust people as a source of recommendation when they see them as someone similar to themselves. This is an indication that you, as a small business owner, do not need to hire a famous personality to perform an influencer marketing campaign.

Your satisfied customer is your greatest influencer. To get your influencer marketing campaign running, you need to tap into the everyday people whom you have built a relationship with to support your campaign. These people you have a strong engagement with can share their opinions in a credible way which can move their connection to act in favor of your business.

Influencer marketing in the modern era of digital marketing is not exactly after conversion. It is about building the trust and confidence in your business by enhancing information sharing to capture the attention of new target consumers.

Influencer Marketing

Connecting Through Content

With the rise of innovations like AI and machine learning, data gathering has never been easier. Accessing information has never been better for both businesses and consumers.

However, this also has resulted in some backlash. The ability of businesses to utilize customer’s information in a large scale resulted in information overload.  Consumers, these days, are bombarded with salesy pitches that are irrelevant and annoying. Thus, making it difficult to capture consumer’s attention.

But with the right use of data, consumer’s impression can be reversed. Modern day technology gives light to a more efficient data gathering and analysis that are based on customer engagement and interaction. This provides a leeway for business to provide relevant and more targeted content.

The right use of data brings in an opportunity for personalization. Personalization supports dynamic content and marketing automation.  Hence, it is easier to capture the attention of your audience.

When customers engage with the business, an automation tool will gather relevant data and analyze them. It will then create relevant contents, set criteria for audience targeting based on the data analysis and send out different types of contents according to what the consumers are looking for.

This is how personalization works. This allows businesses to create contents that are valuable and answers the current needs and demand of people. Personalization enables you to craft contents that resonate the most with the users by considering their needs, desires, aspirations and problems.

Modern technology gives you an opportunity to have a deeper understanding of the consumers which allows you create a relevant content but also so you can use them in targeting the right people with the right content at the right time.

Competitor Research

Competitor Research

One way or another, your business has perhaps conducted some competitor research. Going back to the basics, competitor research is all about knowing your competitors including their strength and weaknesses.

This made most business obsessed with stalking competitors and isn’t cool. In this modern digital era, competitor analysis goes beyond swot analysis and other overrated methods. More than keeping an eye out for competitors, competitor analysis is performed to get a better knowledge of how your business perform in the industry.

Competitor analysis gives you a glimpse of how and whys your competitors perform in the current situation. This helps you determine the current problems you may be facing but you are not aware of. This helps you spot your own weaknesses and unique value proposition that you can resolve and utilize respectively.

Competitor analysis is a crucial business strategy of the modern days. Modern competitor analysis should be conducted to arm yourself with new knowledge that would guide you in performing business strategies to position yourself as a leader in the industry.

Final Words

Old marketing, in general, may not be an ideal approach in this modern digital marketing world. But that does not mean you need to toss away the marketing strategies that come along with it.

In this modern era, there are marketing strategies that just needs a little makeover to be effective. A slight revamp will help you restore these marketing techniques to its former glory.

The only way to do it is to integrate new technologies and innovations to answer the needs and changing demands of consumers.

Author’s Bio:

SEO consultant Al Gomez is the man behind Dlinkers.com, a company dedicated to provide quality digital marketing services for small business owners from Australia and other parts of the globe. With more than ten years of experience, he enjoys supporting smartpreneurs like himself achieve online success.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Can a Digital Marketing Agency Do for You?

What Can a Digital Marketing Agency Do for You?

Businesses that are looking to expand their reach online might be interested in getting some help from marketing experts. The world of marketing often changes very quickly and it can be difficult to focus on both running a business and advertising it online. A digital marketing agency can provide some support in launching bigger or more effective campaigns in order to grow your business.

Traditional marketing methods are rapidly becoming a thing of the past as most people focus on search ads and social media marketing campaigns. The tactics behind these methods can be complex because they work best when they are specifically targeted to an audience. A digital marketing agency has the experience and understanding of how to create ads that cater toward certain individuals online and can make sure that they see them.

A digital marketing agency has more skills in analyzing data so that they can target brand promotion more effectively. They can organize digital marketing campaigns and take the guesswork out of reaching audiences online so that you can immediately see positive results. Businesses that want to get the most out of their digital advertising efforts benefit from an agency that can make it easy for them.

Organized and Focused Marketing

What makes a digital marketing agency more effective than a business attempting their own marketing strategies? A digital marketing agency focuses on results-based marketing using a team of strategists, consultants and developers that work to create a campaign. They are not simply creating ads and hoping that they get results, they know how to use tactics that will develop your brand and generate leads.

A digital marketing agency has the ability to take over a businesses marketing efforts from top to bottom so that they see some real improvement. The agency can start by evaluating your unique needs as a company so that they can develop a strategy that will work to maximize your profits. They focus on the bigger picture of seeing your business improve rather than just producing individual ad campaigns.

The agency can help you set goals and define your objectives based on areas that could improve your business. Many companies find it difficult to clearly understand what their marketing objective should be or even what their best targeted buyer should be. The digital marketing agency can help determine the best target audience so that you can develop a message for them in your advertising.

Developing Your Online Presence

Once a digital marketing agency has created a definition of your ideal buyer they can then start to develop your images and find ways to showcase your brand. This could mean having a more effective website that appeals to your target audience and figuring out which platforms and channels will work best for you. Your ideal buyer can help determine which social media sites suit your brand and where most of your audience hangs out online.

A marketing agency can use these channels to position your company as a market leader and establish your brand authority. Target buyers can start to see you as an expert in your field and they will look to you for the best products. The agency creates content that showcases your expertise while also helping to build organic search results.

Your online presence will continue to grow with the help of a digital marketing agency in a way that establishes your brand and allows you to maintain your position as a competitor in your industry. The agency will identify your competition and help you stay in the game so that you aren’t left behind when it comes to what’s new in marketing. A refocused and more effective online presence can begin to have a big impact on your profits and increase your return on investment.

Save Time and Energy

One of the biggest advantages of using a digital marketing agency is that you can allow them to revamp your marketing from the ground up while you focus on running your business. You won’t have to use your valuable resources on advertising yourself and you can instead put more energy into making your business the best that it can be. Hiring a marketing agency frees up time and resources so that you can grow your business from the inside while they improve and develop your brand’s image.

Overall, a digital marketing agency gives businesses the chance to work with marketing experts that know how to get results and won’t waste time or money trying strategies that aren’t useful to you. They have all the experience and qualifications that make it easy for them to get the results that you might struggle with. Their efforts can help you boost profits, improve your business and  establish your brand authority and presence online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing To The Festival Season aka “Millennial Utopia”

Marketing To The Festival Season aka “Millennial Utopia”

There are hundreds of music festivals that take place year round in the U.S. alone, however the big, multi-day, even multi-weekend festivals SXSW, Ultra, Coachella, EDC, Governor’s Ball, Lollapalooza usually kick off in spring and hit HARD in the summer time. What’s happened with each of these festivals is that they have transformed way beyond music and become a playground for art, fashion, food, technology and social issues. The attendees are more than just concertgoers and see these events as can’t miss experiences they love being a part of.

Of these millions of attendees, half of them are millennials. What do you do when you have a plethora of excited millennials in one place with Internet access? You market to them.

1. Geo-fence Targeting

One of the most effective marketing strategies when it comes to these large-scale events is location targeting. Marketing techniques utilize mobile device location data, lat/long coordinates to pinpoint those in that geographical location at a specific time. Think of Snapchat Geofilters that can only be accessed while you are within the boundaries of set perimeter.

Geo-fencing, is creating a virtual perimeter that triggers specific ads and content including special discounts and offers to attendees and promoting products and events that the audience would mostly likely be interested in. Advertisers are also utilizing this technique to re-market weeks after the event is over.

2. Interactive Experiences

More and more brands offer interactive experiences at festivals and let the attendees do the marketing for them. Some huge brands will showcase cutting edge virtual reality or fun new technologies for attendees to tinker with, but it doesn’t have to be that high end or complex.

Displaying new products that haven’t hit the public yet can be enough to get the buzz going. Even simple things like digital photo booths with props, cool art installations or basic chill zones can generate brand awareness because millenials love sharing these instagrammable moments. Branded booths offering sun relief or a place to charge phones and connect to WiFi are considered a festival oasis. Attendees are coming to you and you can exchange their much-needed relief for a Re-post/Retweet, hashtag share or even a sticker on their festival outfit and call it a deal!

3. Influencer Parties

Depending on your industry, hosting an exclusive party off festival grounds during the day has become priceless for certain brands especially for fashion retailers. Inviting celebrities and ”lifestyle influencers” to attend and share their experience on social media can have a huge ROI, just ask Revolve.

You don’t need an A-list guest list, ask influencers in your specific industry and create relationships. Vloggers and social media micro-influencers are happy to share and engage their followers.

Leverage FOMO4. Leverage FOMO

The fear of missing out is real, especially if it’s experience that everyone is chasing. Even if millenials aren’t at the festival physically, they are there virtually. Utilize that festival theme and plan your content around it. Email blasts, blog posts, playlists, podcasts and shareable social media images can garner you valuable web traffic without even stepping foot inside. Millenials who can’t attend are live streaming, live tweeting and are still a part of the conversation so you should join in too.

5. Experiential Marketing

Want to test something totally out of the box, this is the crowd you want to experiment with. Brands like Soul Cycle offered spin classes to attendees so they can get their workout in before they let loose inside the festival. Asics offered  a pre-festival morning hike and what these lead to were highly shareable moments that really leveraged other aspects of the festival culture.

Millennials are excited to try new things and be a part of something unqiue and the festival environment is all about having fun after all.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What Kind of Content Marketing Is Your Business Interested in?

Content marketing is certainly the buzz word for 2018. But when it comes to narrowing it down, do you know what’s best for your business strategy? Take a look at some things Emarketed can help you with today:

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Infographics

A picture says a thousand words and an infographic is more than just a shareable image. An infographic presents information in an appealing, visual manner by using a creative combination of carefully curated content, facts and images. A good infographic has a sense of purpose and flows in a way that easily makes sense to readers. It’s hard to think of an infographic as a driving force behind content creation, but it is certainly a powerful tool that can be helpful once combined with social media.

Read more about out infographics here: https://www.emarketed.com/marketing-infographics

Video Marketing

With advances in technology, almost anyone can use video marketing to their advantage. The goal is to tell a story and convey the human side of your business. Put your best foot, and face, forward and our video marketing team will help produce and develop the best videos to fit your business needs. Once again, you can leverage video as a platform to introduce, educate and even entertain. Video is definitely a must-have for 2018.

Email Newsletters

Providing interested customers with high quality content from a regular newsletter is an effective way to communicate. The “hook” is the easy part, as they’ve already opted-in and are expecting information from your business. The next part is to keep their interest and give them something to look forward to. This can come in the form of coupons, neighborhood news, important stories and just generally, helpful information. Newsletters may seem old-fashioned compared to all the other things out there but it’s certainly tried and true for most businesses. Looking at email newsletters as a source of creative content creation gives you something else to work on instead of depending solely on your website.

Social Media

While social media marketing is often seen as the connection between content and the audience, it’s time to look at it in a different light – as the source of content creation itself. If you don’t think this is possible, take a look at Instagram and Pinterest accounts. These updates/posts almost always rely on a quick and new source of content generation. Although the lifespan of this content generally doesn’t last as long, it’s another area to grow your business in. Social media sites such as these allow businesses to think outside of the box when it comes to creating new content.

WHAT KIND OF CONTENT MARKETING IS YOUR BUSINESS INTERESTED IN?

Let Us Know

Content is king and by now, you should know that we don’t just mean written content. There’s so much more out there for your business to explore. Let us know what you’re going to concentrate on for this coming year.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 Reasons a Podcast Will Help Your Business Marketing Strategy

5 Reasons a Podcast Will Help Your Business Marketing Strategy

Staying relevant in modern advertising means finding a way to reach people that doesn’t always follow traditional marketing. New options such as podcasts can give businesses the opportunity to communicate with their target audience and let them know why their product matters. Staying ahead of competition means telling a story about how your product stands apart from the others and podcasts offer a way for businesses to do that.

Podcasts usually don’t include regular commercial breaks as there are on the radio so their advertising messages often become part of the program. This can make the message about the product seem more natural and authentic in a way that listeners are more likely to respond to. In addition to your regular written and visual content, podcasts can be a great kind of audio content to include in your marketing strategy.

These are some of the reasons podcasts can help your business.

1. They are Easy for People to Consume

Audio content is one of the most accessible types of advertising content for potential customers. Instead of having to read lengthy text or keep their attention on a video, podcasts deliver the information quickly and easily. Users don’t have to shift their focus away from what they were doing to pay attention exclusively to your content.

People can easily listen to podcasts while they are driving, exercising, or working without it taking their attention away from those activities. Even though they are easy to access and consume, podcasts can also be highly engaging. Audio content can often be a welcome break from the monotony of other types of content that people are constantly bombarded with online.

2. They are Inexpensive and Simple to Create

There are not a lot of steps involved in making a podcast and the equipment required for making one is reasonably priced. All you need for a podcast is a good quality microphone and headphones and editing software that will allow you to record and produce the content. The editing software is often free online and simple to use even for people with no experience.

Making a podcast can also be much less time-consuming than other types of written or visual content. All you need to do is record yourself speaking naturally. You might prepare some talking points before hand but podcasts are typically not scripted. After recording you can do some minimal editing and your podcast is ready to be put online.

3. They Help You Stand Out from Competition

Because podcasts are a relatively new form of advertising, you can benefit from having less competition. You can create your own podcast for a niche audience and depending on the topic, you may not have to worry too much about competing for listeners. It can help you stand out from your competitors because you offer something that none of them do.

4. They Increase Traffic

One of the main reasons businesses should get involved in podcasts is that they offer a way to reach out to new audiences and build up a bigger fanbase. With a podcast there will be a wider range of audience that becomes familiar with your brand and your products. You are exposing your brand to potentially thousands of listeners for free essentially.

You can quickly start to acquire more customers through podcasts and bring more traffic to your site because at the end of each episode you can include call to action or CTA. You can tell listeners the link to your landing page, email subscriber or any other tool that you think will be the most helpful in bringing in new customers. Each time you include a CTA you will see more traffic on your site and more email subscribers from interested listeners.

5. They Help Build a Relationship with Your Audience

Not only will podcasts bring in more customers, they can help create loyal followers that care about your brand. Audio content tends to be more personal and when people hear you speak they will get to know your personality and your genuine passion about what you do. As you discuss relevant topics people will feel more of a connection than they might with other types of written or video content.

Listening to your voice makes it easier for followers to like and trust you because they feel like they know you better. That trust that you develop can improve your brand image and help people become more in tune with your company. People will naturally feel more drawn to your business and will be interested in what you are doing.

Podcasts can act as a great supplement to your existing marketing strategy to start building up an audience of listeners that learn to care about you and your brand. With simple audio equipment you can start talking to potential customers and seeing the positive results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Top 2018 Web Marketing Strategies

Top 2018 Web Marketing Strategies

As we enter a new year and marketing trends continue to shift and change, it is important to stay connected with what is new in digital marketing. The strategies of web marketing are likely to change dramatically throughout 2018 and the sooner you plan for upcoming new approaches the more you will benefit from your marketing efforts. New trends can have a big impact on the success you have with marketing your company online so stay in touch with what’s current and you’ll see positive changes.

Personalized, Customer-centric Content

By now, most marketers are beginning to understand that people don’t respond to content that is too sales-driven. Content that is focused on selling a product does not perform as well because customers want something that is meaningful and useful to them rather than just another advertisement. Content needs to be useful, informative, helpful and unique in a way that doesn’t push a sale.

It is also important for content to be personalized so that it caters to each customer’s specific needs. People expect a personal experience with content that is less static and more dynamically rich. You can use a dynamic website with smart marketing automation to help deliver a unique experience for the customer that caters to their specific needs and preferences.

Influencer Marketing

The importance of having a team of influencers on social media has grown enormously this year and is likely to be a key strategy in 2018. Influencers can be a great way to spread brand awareness through positive word of mouth. People tend to trust and follow the opinions of non-celebrities on social media who are natural, genuine and enthusiastic about the products they recommend.

Influencers are people on social media sites like Instagram or YouTube who provide their followers with recommendations, reviews and other kinds of informative posts that can give people an idea of whether they will like a product. Having popular social media influencers that love your products and are loyal to your brand can have a big impact on your sales. An influencer that promotes your products will have a snowball effect as other people will be swayed to try your brand and create their own recommendation.

Personal Assistants

Another new trend in 2018 will be the use of screen-free searches with home assistants such as Amazon’s Alexa and Apple’s Siri. These types of searches are growing in popularity as people can simply do voice searches instead of having to type their query into a smart phone or a computer. Voice-based services can also be a delivery method for content so it is important for marketers to get involved with personal assistants.

People using these kinds of assistants still want to engage with interesting content and be able to receive helpful answers for their questions. Marketing through voice searches will help ensure that people will turn to your brand in moments when they need something specific from their assistant. You can also create audio content geared toward your audience that provides them with information that they need.

Video Marketing

Digital marketing has become much more of a visual strategy in recent years and making videos is more important than ever. According to data, YouTube had 42 million unique visitors in March of 2017 compared to 40 million on Google. YouTube is now the most popular search engine on the web and it offers many opportunities to reach potential customers through video content.

Video marketing can be a great way to build brand awareness, inform and educate people, engage with customers, and communicate with your target audience. Making videos for your brand can be easy and doesn’t require great production value or a big budget. People enjoy watching videos that are authentic and have people communicating directly to them.

Content Developers

If you want to make great content that is appealing to your target audience it might be worth it to invest in content developers. You can hire writers, video creators, or other types of content developers who have enough experience to produce the type of content that is most effective. Content developers can help you attract a large audience or also personalize your content for the type of demographic you are targeting.

The content that you use to market yourself should be high quality, so saving some room in your budget for a professional can help you produce the best results. Content developers can facilitate engagement and communication with your audience which can be very valuable to your brand.

The new year will bring plenty of change to digital marketing trends but staying ahead of the game can allow to continue getting great results from your marketing. Following these trends can give you more potential in being able to market successfully to your target audience in 2018.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Marketing Conferences 2017

Marketing Conference 2017

The marketing world is constantly changing, especially with the impact of digital marketing, this industry its more exciting than ever.

It’s important to stay ahead of new trends rather than linger slowly behind and utilize outdated or ineffective marketing methods. Attending a marketing conference can not only put you first in line to hear new ideas but also meet others that want their business strategy to be ahead of the trend.

Each conference can emphasize a different aspect of marketing and attending one that fits your needs is important. Whether it be about social media, seo, marketing technology or marketing strategy you will leave the conference with a better understanding of this every changing industry and a solid plan of action to hit your goals.

Check out these sites to find out about the latest marketing conferences:

Forbes- Marketing Conferences To Check Out in 2017

Marketing Insider Group- Best Marketing Conferences 2017

2017 Digital Marketing Conferences

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is the Best Way to Deal With Thin Content on a Website?

panda-thin-content As we all know, thin content is a Panda’s best friend. Having a lot of thin content on a website also puts you on Google’s fast track to be hit by the latest Panda update. It can’t wait to seek you out! Essentially, Google penalizes thin content websites because they add little to no value to searchers. Some examples include: scraper sites that duplicate content from other blogs/sites or news sites, keyword stuffed content farms, and pages with very little content that is obviously not helpful to real life searchers.

What Does Google Recommend?

What exactly is the best approach when trying to overcome or prevent your website from being affected by a Google Panda update? Before you race off to delete all thin or short content pages on your website, take a moment to plan first. At the recent Pubcon, Webmaster Trends Analyst at Google Gary Illyes discusses not removing thin content but rather adding to it or using the NOINDEX tag to prevent the useless content from being indexed. Not to mention that mass deleting (and not properly redirecting pages) can cause even further harm to your website’s health and rankings. There is reasoning behind this methodology, although not all SEOs agree.

Working With What You Have

Of course, it’s easy to offer and follow vague advice, even if it’s coming from a Google representative. If a website has hundreds or thousands of thin content pages, it’s virtually impossible to fill all of that with good, quality content. For a more realistic scenario, let’s imagine that website has a few dozen thin content pages. This is much more manageable to go page by page and analyze to plan what else can be added to the pages. Depending on the topics, you can easily add more information in a variety of ways, including:

  • Researching and answering FAQs
  • Commenting on recent news stories or events on the topic
  • Adding a video and transcribing it
  • Writing an in-depth tutorial
  • Adding an infographic

If the page cannot truly be made better, it’s time to think of how it can be merged with another strong page and deleted and redirected all together. There is no cookie cutter solution to overcoming a Panda penalty. If you have questions, make sure to contact the Los Angeles SEO consultants at Emarketed for a free consultation today.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.