The Netflix Digital Marketing Midas Touch

The Netflix Digital Marketing Midas Touch

Netflix has become a staple of entertainment in people’s homes and this is partially due to their smart advertising campaigns that get people interested in their content.

Netflix subscriptions have increased from 30 million  in 2012 to 120 million today and the number is expected to keep rising. People love Netflix because of the content but also because the product is personalized to give users what they want.

Netflix focuses much more on content personalization than other entertainment companies by using proprietary algorithms to predict what kind of content users will be likely to watch and hiding everything else. Although Netflix has spent a lot of money and time investing in engineers to create these algorithms other companies can still benefit from focusing on personalization.

Using tools that help personalize websites based on what users have visited in the past can be an effective technique in creating a more personal experience like Netflix.

Another technique that Netflix has proven to be very successful with is their email marketing campaign. Netflix emails contain branded content, moving images and GIFs to catch user attention and get them interested in watching new shows or movies as they are uploaded to the site. Their simple email designs incorporate themes from the show and are still easy to read for people who to tend to skim emails.

In looking at Netflix’s digital marketing approach, making things simple yet highly personalized tends to work best in reaching a bigger audience. People want things to be easy and to be uniquely catered toward them and their personal interests. Personalization helps anticipate users needs and wants, which will make them more likely to become a loyal customer.

Personalized content and simple advertising campaigns like email marketing can go a long way to appealing to more people overall.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

GIF 101 – How to and Why?

via GIPHY

With social media marketing, creating diverse kinds of media can be a useful strategy to keep people’s attention. In addition to images and video, incorporating gifs in your posts can be a fun way to showcase your brand and company’s personality. Gifs are not only entertaining, they can also be a powerful tool to communicate with your audience.

A GIF is essentially a series of bitmap images that are linked together into a single animated image. They have lower frame rates than videos so they generally are smaller files that are easier to share online. They can also be quick and simple to make using GIF conversions sites online like GIPHY, Make a Gif or Gifs.com.  

Using these sites you can choose a video to upload that you have on your computer or find one on YouTube or Vimeo and simply paste the URL into the converter. Once you upload the video to be converted you can decide on the length that you want for the GIF and set it using time stamps. You can then add text to highlight dialogue in the video since GIFs don’t include sound.

Once you’ve completed your GIF you can download it and drag it into your web browser where it will start looping. GIFs are useful because they play instantly and will continually loop so that people browsing social media will see it immediately. They don’t require any time or commitment to watch it the way a longer video might so it can catch user attention more easily.

GIFs are simple yet appealing and engaging for social media users. They also offer variety to your posts so that you are keeping people interested with different types of media instead of only sharing photos or videos. Using GIFs occasionally in your social media posts can be an effective way to boost engagement and increase brand awareness.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Balance Between Creative and Analytical Marketing

Balance Between Creative and Analytical Marketing

With any marketing campaign you will need to have both a creative idea and an approach that will work based on data you’ve gathered. Businesses need to make sure that don’t rely too heavily on analytics in their marketing but also don’t avoid the necessity of analyzing data to focus solely on creativity. A balance of both strategies can make marketing more effective at reaching new customers.

For some companies, incorporating both a creative and analytical approach will require them to change their mindset and practical aspects of how they create marketing campaigns. At the outset of creating a marketing campaign they will need to encourage creative ideas and innovation for new marketing content. They will then need to learn how to refine and perfect those ideas through lots of testing and data-driven analysis.

A creative idea is only one part of producing a marketing campaign that will function the way that you want it to. When you put a creative idea into practice you need to get feedback on how it is performing and use to data to determine how it can be adjusted to work more effectively. Testing, analysis and revision are aspects of marketing that many businesses don’t focus on enough to get the results they want.

To create more balanced marketing, businesses will need to hire both creative minded people and those with a talent for analytics. Each team needs to have clear roles so that they can make decisions that incorporate both sides into the campaign. Creative and analytics staff members can create more balanced marketing by collaborating with each other on multiple projects.

Analytics can greatly improve marketing performance but it needs to be paired with unique and creative ideas that represent your brand. Balancing both creativity and analytics can be a rewarding challenge for any business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Fall Trends: Digital Marketing

Fall Trends: Digital Marketing

The realm of digital marketing is constantly changing and every business needs to stay up to date with the latest trends. The way that customers view and experience digital marketing can quickly change depending on emerging technology and new discoveries. There are few new trends that could be important to explore as you work on keeping your marketing approach current.

Virtual reality is becoming a more commonplace technology for consumers in their daily lives. Social media platforms like Facebook have even incorporated things like 360 degree photos and video publishing. Snapchat also allows users to project their virtual self into the real world with an animated bitmoji.

Businesses can take advantage of virtual reality by creating apps that incorporate a virtual element for users. Big brands like McDonald’s and IKEA are using virtual reality apps to give users a different experience with their products. There are plenty of creative ways to include virtual reality with an effective marketing campaign.

Another important trend is voice search which is quickly taking over typed searches as the most popular way for people to find what they are looking for. Incorporating voice search into an SEO campaign is now a necessity in order to take advantage of this trend. Voice search can change the way that people frame their questions and inquiries so SEO marketers will need to be in tune with the key terms that will work best.

One of the most effective marketing trends is using video content to get people’s attention. Video has taken over photos on social media and users expect to see lots of video content in their newsfeed. With video you can provide more engaging content that provides users with a more complete image of your brand.

Following these new trends in digital marketing can keep you relevant and up to date with potential customers this fall.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Is the Gaming World the Last Marketing Frontier?

Is the Gaming World the Last Marketing Frontier?

The world of video games has changed dramatically in the past 20 years and now with new virtual and mobile games it has opened up more opportunities for advertising. Recently, mobile games generated about $46.1 billion in revenue or about 42 percent of the market compared with consoles and PC games. The demographics for games, especially mobile ones, are much broader now than they were back in the 80s and 90s.

Video games can offer advertisers a chance to reach a wide and varied audience that downloads mobile apps on their phone. Mobile apps can earn big money and marketers that place an advertisement in a mobile game can get millions of views for their ad easily. Free mobile games tend to make money by selling advertising space to businesses or including product placements within their games.

Businesses are also creating their own games or mobile apps as a way to advertise themselves through gaming. IKEA recently developed an augmented reality tool that allows users to virtually place a piece of furniture in their home to see what it looks like. The restaurant chain Chipotle also created a game called “the Scarecrow” in which users helped to break up a monopoly.

These kinds of games help businesses connect with customers while promoting the brand’s values and providing something either entertaining or useful. Another marketing technique is including in-game ads within the video game’s world. User’s will see the ad in the game’s story mode or while they are walking around in a role playing game.

Video games can offer potential for advertising to a diverse audience. Companies that want to expand their reach and try new marketing techniques might benefit from exploring the world of creating mobile apps and placing in-game ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Give Your Existing Content a Facelift

Give Your Existing Content a Facelift

Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified traffic but it is no longer affecting your ranking. Other content may be under performing and not helping your website in any way.

Making a few changes to old content can help you boost your ranking again and get better performance out of content that hasn’t had much impact. It can be helpful to revitalize old content because Google likes to see that content is current and has been more recently published. Old content may not perform well in the search engine results simply because it isn’t recent enough to get a good ranking.

Re-publishing old content with some changes can give you a quick boost in your ranking and even help double your traffic. When you update the publish date on an old blog post Google will recognize it as new content and give your site a higher ranking accordingly. You can keep content fresh by changing its format such as turning a blog with high traffic into a YouTube video or turning a video into a blog.

Diversifying one piece of content by changing it into different formats online is an easy way to keep content that performs well and take full advantage of it. You can also make changes for old content that didn’t perform as well using strategies that you have more experience with now. You may be able to get more results out of underperforming content by retooling it and publishing it again.

Although much of your old content can still be useful you do not need to re-publish everything. Choose content that you believe is still relevant and will work to boost your ranking again if you bring it back and you will see better results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Why You Should Feature Case Studies on Your Website

Why You Should Feature Case Studies on Your Website

There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that helps demonstrate why your product or business is effective and what you can offer to potential customers. Businesses that are looking for some fresh and interesting content that will provide a boost to their marketing efforts should look into case studies.

By producing case studies you are providing customers with definite proof that your products or services work and they will be more effective than your competition. Within the case study you can include evidence with specific facts and numbers that demonstrate what your product or service is able to do for customers. The data and information you provide will give readers a compelling argument as to why they should purchase something from you.

The template for a case study usually includes an example of a client problem and how your business was able to solve it for them. This helps showcase a specific instance in which you were able to really help someone through your work. You can start working on a case study by interviewing some of your best customers to get their testimonies so that their story can be featured.

Talking to your clients can give you the information you need and they might even be able to share facts and figures you can include in the case study. Real stories that show your product or service as a concrete solution to a problem can be a major selling point to include on your website. Featuring a few case studies gives your business greater credibility because your customers are willing to share their experiences.

Case studies can be a very convincing addition to your content and including them on your website may help sway customers to make a purchase.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What is “Content Seeding” and When Should I Start Planting?

What is “Content Seeding” and When Should I Start Planting?

The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketing refers to the strategic approach of scattering content across the internet. Of course content seeding is not haphazard or random in any way but rather a calculated and targeted strategy that focuses on placing content in the most effective way possible.

With content seeding you need to put a link to your content in a place where people are most likely to find it. This will usually mean targeting relevant influencers who are well-connected and similar to your brand. You can hire various influencers on different channels so that you can reach more people with your content.

In order for content seeding to work it is important for the content to be high quality and as relevant and creative as possible. The content itself must also be targeted to specific networks and audiences so that it will be suitable for a certain influencer. Some of the most effective sites to target with content seeding are social media channels because this is where most people view influencer content.

You can start content seeding whenever you feel that you have an established website and good quality content but simply need to spread the word about your brand. When your content is ready and you want it to be seen by as many people as possible then you need to begin a content seeding campaign. Once you start you might find that really good content begins to spread on its own after it is seeded.

As long as you have great quality content and pick the right influencers you can start to see positive results with content seeding.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Ghostwriting Your Content? Here are the Pros and Cons

Ghostwriting Your Content? Here are the Pros and Cons

Most marketers know that the quality of your content is crucial in getting the best results from a campaign. Some businesses hire ghostwriters to produce content for their website, blog or social media posts to ensure they have the highest quality. There many benefits associated with having a ghostwriter but there are also certain drawbacks as well.

With a ghostwriter you know that the content will be much more polished and in most cases perfectly optimized to increase traffic. Ghostwriters have enough experience to understand what kind of content gets results and works best for SEO or advertising purposes. A ghostwriter can also create content quickly and meet deadlines for your campaign.

However, with in-house writers there are also some advantages that might make them preferable to a ghostwriter. A business that has in-house writers usually has much more control over the type of content that they create. You can oversee everything that they create and provide your own ideas and insight so that the content is tailored to your vision.

In-house writers also typically have more in depth knowledge of the field your business is involved in. They know the day to day details of what you do inside and out and won’t need to put in all the research that a ghostwriter might need to. In-house writers can also be more affordable, give the content the specific personality of your company which might be difficult for a ghostwriter to capture.

There are pros and cons to hiring a ghostwriter but it all depends on your business goals and how you want to achieve them. Both ghostwriters and in-house writers can be useful options based on the type of content and results you are looking for from an ad campaign.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Missing Out on Mobile Technology?

Missing Out on Mobile Technology?

Digital marketing encompasses a broad spectrum of different strategies that all contribute to increasing brand awareness. If your marketing plan does not include mobile technology in any way then you may be missing out on a key component of your campaign. Customers engage with brands across an increasing number of devices and incorporating mobile technology into your marketing can provide a big boost in visibility.

The way that customers find products has been shifting toward mobile in recent years and now the majority of retail purchases actually happen on mobile devices. More businesses are embracing apps as a way to reach their customers and increase business by making it easy for them to purchase something on their device. They are also incorporating mobile technology into purchasing items in-store as well for the convenience of customers.

Some interesting ways to incorporate mobile technology into marketing can include providing personalized discounts to a user’s mobile phone or notifications after a purchase to review the experience. Finding unique ways to engage customers through the use of their mobile devices can keep them connected to your brand. Mobile content should target customers based on what they want to see at the right time and their current location.

In using mobile technology it is important to be able to provide content across all channels that customers subscribe to. Content also needs to be timely so that it can encourage customers to make a purchase through their mobile device. Getting more involved in mobile technology can help your overall marketing efforts because it will influence people and reach them in a more immediate way.

If you haven’t yet embraced mobile marketing then it is time to move toward new technology as a tool to increase customers and provide them with what they need.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.