One of the most effective strategies in building up more traffic to your website or blog is to create content specifically for other more established companies. Guest blogging on other websites can be an easy way to see a huge jump in traffic and get people more familiar with you and your brand. Using the existing visibility of another business can give you a much needed boost as you make more connections online.
Becoming a guest blogger can be a major benefit to you but it can take some effort to get involved in this type of blogging. You’ll need to know how to give the company what they want so that you can both mutually benefit from the exchange. Once you become a frequent guest blogger you can enjoy a steady flow of traffic to your page.
There are some tips on how to become a guest blogger:
1. Write High Quality Content
Before attempting to blog for another company make sure that your writing quality is up to par for what an established business or “authority” blog would expect. The subject matter of your blogs should show a certain amount of expertise and be free from any grammatical errors. Most importantly your content should be interesting and appealing to readers in a way that encourages people to like, share and interact with the post.
2. Start Small
If you have never attempted to guest blog before and are relatively unknown, you will have to work your way up to eventually posting on authority sites. Look for smaller, lesser known sites that might be interested in publishing your content. Find blogs or sites that are in your same niche industry and represent the type of brand that is similar to yours.
3. Work on Your Guest Post Pitch
In order to connect with another site and ask them if you can write a guest blog you will need to be able to sell yourself and your brand in a way that convinces them it will be a beneficial exchange. Developing a good “pitch” is essential in helping you to get other businesses interested in posting your content. Write a template email for your pitch that tells them who you are, why you are a fan of what they do and how your expertise can help them.
4. Customize Your Pitch for Each Company
It is helpful to have a template for when you offer to guest blog for someone but don’t send out a generic email to every person you contact. Make sure to customize the pitch and be specific about what you like about them and tailor your writing to the style that they represent. The more specific you are the less your email will seem spammy or insincere.
5. Look at Existing Guest Posts
Whatever type of blog you are hoping to guest post for, it is important to have an idea of the tone and style that they expect from their bloggers. Read and review their existing guest posts so that you can fit your style to what they present to readers. You should always produce the best content that you can but make sure to customize it to suit each blog and you will have more success.
6. Don’t Get Discouraged
When you are just beginning to try getting your content on other blogs there may be many cases where the company rejects your pitch or simply ignores you. The rejection may not have to do with you or your writing but just that they don’t need a certain topic or aren’t looking for a new guest blogger. Don’t take any rejection personally and make sure to continue pitching to as many blogs as possible.
7. Interact with Other Blogs
Becoming a guest blogger can be easier when you become a part of an online community and are already interacting with other sites. If you leave comments on the site and express interest in what they do by engaging with them you are more likely to leave a good impression. When you are already communicating with people on the site they will recognize you as someone who has valuable opinions and cares about what they are doing.
8. Promote Guest Posts
If you do become accepted as a guest blogger make sure to promote your post as much as possible. The other site will appreciate it if you share their content and contribute to promoting them on your own site. Do all you can to benefit the host site and they will be more likely to ask you back to blog again in the future.
The more guest blogs you write the more you will build your reputation as a writer and be able to experience the benefit on your own website. Word hard and write often and you will begin to see the results you want.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.