Will marketing firms be gone before we know it? HOLD ON. Before you go on about how “SEO is dead”, here are 3 aspects of internet marketing that you should really be focused on:
Local Citations – Getlisted.org recently posted a tool showing the best citation sources by city. Interesting how this stuff all works! Besides the major ones, you’d better be familiar with: Manta, Citysearch, Superpages, and the LA Times if your business is in or near Los Angeles. Other credible citation sources include Dex Knows and Augusta.com. If you don’t think these sites are important, it’s time to seriously reconsider as Google takes signals from these major sites and takes them into account when ranking.
Social Signals – As SEO is no longer about “pleasing” search engines, SEO content has to be aimed at helping people. In fact, this has been the primary goal of search marketing for a long while now. But it’s not just about coming up with useful content, which is why viral campaigns, infographics and video are being lauded for their share ability. The easier content can be shared, the more your business can benefit from social sites.
SEO Growth – The bottom line is that SEO is growing and becoming more integrated with other marketing strategies. Check out this infographic by Blue Caribu which shows that:
– There are roughly 863 million Google results for SEO, while social media has about 385 million.
– 2.24 million Americans search for SEO every month.
– Every second, 3.5 people look up SEO on Google.
If you aren’t entirely convinced, don’t look at it as if SEO is a dying breed (which it isn’t)… but as a segment of marketing that is ready to transform.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.