A basic Facebook post might be able to get a certain number of views organically but businesses that want more people to view important posts might be interested in other options. Facebook offers the “boost post” option as a way to get a particular post seen by more users if you pay a fee. Boosting a post is a quick and easy way to get a Facebook post to show up in more people’s newsfeed and increase the likelihood that they will respond and gain an interest in you.
One of the reasons that boosting a Facebook post can be helpful is if you are not reaching the particular audience that you want to reach or you simply aren’t getting enough views. Normal posts can often only reach a small percentage of your audience and businesses with an advertising budget might find boosting them more effective. Boosting can be a bit limiting however, compared to other advertising options but it can provide a quick solution if you want a particular post to be seen.
Boosting a post does not include some of the more nuanced options that are available with normal Facebook ad features. With boosting you can’t customize or target a certain audience if you want the post to be seen by particular people. Although it will bring a particular post in front of a wider audience, you can’t necessarily specify certain demographics.
For businesses that want their post to receive more likes, shares and comments or simply more views overall then boosting the post may be a good option. For more advanced types of advertising it will be a better choice to create a Facebook ad so that you can target certain groups to see the post. Boosting can be helpful for a quick increase in interaction on your page.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.