If you’ve visited Bing’s home page recently, you’ll see a “challenge” at the very top:
Clicking on this challenge will take you to “Bing It On“, where Bing and Google are pitted against each other in the ultimate search-off (of sorts).
According to the Bing Team, people chose Bing search results over Google’s nearly 2:1 in blind comparison tests. Their research is based on a representative sample pool of over 1000 participants. Very impressive… but that wasn’t the case when we took the challenge. Check out our results here, where we only favored Bing 1 out of 5 times.
Breaking it down even more, we ran additional challenges in different categories to see how the two search engines matched up:
– Restaurant and food searches in specific locations: Google clearly had the upper hand with microformat markup which displays the visually appealing 5 star ratings.
– News searches (such as The Emmy’s and the Endeavour space shuttle): Both Google and Bing were closely matched displaying the main search topics with recent news stories underneath.
– How-to and tutorials (such as how to change a tire and how to make pizza): Google and Bing were also evenly matched with a diverse amount of instructions and videos from different sources.
Of course, there are many other tests you can run and different search combinations you can try. This little experiment is a great way PR move for Bing when so many have expressed public distrust and disappointment in Google’s search results. Make sure to take the challenge for yourself and let us know what you think of the outcome!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.