What’s the Big Deal?
With the post-Thanksgiving excitement of Black Friday, do you ever wonder how Cyber Monday sales compare to its popular counterpart? First of all, some consumers may not even be familiar with the term, as it was recently coined in 2005. For online shopping enthusiasts, Cyber Monday refers to the first Monday after Black Friday. During this time, retailers scramble to entice shoppers with a hungry appetite for deals. Although critics have slammed this virtual holiday as an overrated marketing gimmick, retailers can’t complain about the increase in sales that they’ve been experiencing.
– At first glance, the fervor created by Cyber Monday may seem too good to be true. Upon closer inspection, hardcore shoppers may be totally disappointed. Really, how good of a deal is free shipping or 10% off your overall purchase? Some criticize retailers for luring buyers in, but offering no real deals.
– Have you ever wondered what your productive workers are really doing? Research shows that about 57% of online purchases were made from the workplace!
– With so much internet traffic, online criminals are preying on easy targets. Here are some helpful tips to help you avoid becoming a victim of these increased cyber crimes.
A Takeoff That’s Soon to Level Off?
According to analysis of 2009’s Cyber Monday, research shows that sales were up almost 14% from last year. Consumer demand seems to be thriving and retailers are just as willing to take advantage of the situation. Although these numbers are awesome in the short-term, opponents question the effectiveness of this so-called holiday in the long-run. Some retailers may even be diluting the anticipation of their Cyber Monday sales by offering deals during November and even extending promotions until December. It’s only a matter of time before we can accurately assess the staying power of Cyber Monday. For now, feel free to browse but think twice before you make that purchase!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.