Is the Gaming World the Last Marketing Frontier?

Is the Gaming World the Last Marketing Frontier?

The world of video games has changed dramatically in the past 20 years and now with new virtual and mobile games it has opened up more opportunities for advertising. Recently, mobile games generated about $46.1 billion in revenue or about 42 percent of the market compared with consoles and PC games. The demographics for games, especially mobile ones, are much broader now than they were back in the 80s and 90s.

Video games can offer advertisers a chance to reach a wide and varied audience that downloads mobile apps on their phone. Mobile apps can earn big money and marketers that place an advertisement in a mobile game can get millions of views for their ad easily. Free mobile games tend to make money by selling advertising space to businesses or including product placements within their games.

Businesses are also creating their own games or mobile apps as a way to advertise themselves through gaming. IKEA recently developed an augmented reality tool that allows users to virtually place a piece of furniture in their home to see what it looks like. The restaurant chain Chipotle also created a game called “the Scarecrow” in which users helped to break up a monopoly.

These kinds of games help businesses connect with customers while promoting the brand’s values and providing something either entertaining or useful. Another marketing technique is including in-game ads within the video game’s world. User’s will see the ad in the game’s story mode or while they are walking around in a role playing game.

Video games can offer potential for advertising to a diverse audience. Companies that want to expand their reach and try new marketing techniques might benefit from exploring the world of creating mobile apps and placing in-game ads.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Yes Huge Brands are Using Tumblr and You Should Too

Yes Huge Brands are Using Tumblr and You Should Too

Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands are branching out to different platforms that can be equally effective such Tumblr. Even major businesses and corporations are incorporating Tumblr into their marketing and they are getting surprisingly great results.

For those not familiar with Tumblr, it is a social blogging and sharing platform that is growing rapidly with some of the wealthiest user groups. Although fewer people use Tumblr than platforms like Facebook they do tend to spend more time consuming and sharing content on it. Tumblr users also fall into the very desirable demographic of millennials between the ages of 16-34.

Major brands like IBM, Glamour, Keds, Vans and even Coca-Cola have their own Tumblr sites where they share and interact with consumers. They can push new products, post content linking back to their site and reach people through interesting visual posts. One thing to keep in mind about Tumblr is that it is important to find out if your target demographic hangs out there because it is more useful for specific groups.

Tumblr is beneficial to brands because it is an extremely visual platform and allows them to tailor their content to their audience. Bigger brands tend to use Tumblr to spread information and awareness but not oversell to their target audience. Tumblr offers the use of tagging and labeling to make content searchable and more easy to find online.

Although Tumblr may not be as popular a social media platform as Facebook or Instagram, it can be a useful addition to any advertising campaign. If your target audience hangs out on Tumblr then it can be a big boost to your business.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Battling the Bots

Battling the Bots

Internet robots or bots are used to perform repetitive jobs or send automatic interactions online. Recent studies have shown that bots now account for more activity on Twitter than humans. The majority of all tweets that share links to popular websites and articles, about 66 percent, are actually shared by bots.

The most active bots on Twitter are responsible for 22 percent of all tweeted links which means that they produce four times as many tweets as the average human user. The findings suggest that bots have taken over Twitter with the amount of link sharing tweets that they are posting online. Even more alarming is that bots account for 89 percent of the links shared to news sites like Google news.

Bots can be used to manipulate the algorithms that news sites use to determine the links to articles that people see in their newsfeed. News stories then can quickly go viral and be significantly affected by link-sharing bots that are manipulating what people see online. If the goal of certain bots is political propaganda they may be able to influence what people read and what their opinions are on certain subjects.

Studies of the 2016 elections suggested that bots generated tweets promoting certain candidates. Although most bots tend to be ideologically mixed, they can have specific political agendas and a goal in mind as far the news stories and articles they are sharing. It is even possible for foreign governments to use bots as online propaganda tools in order to cause problems within the United States.

Bots can be a serious issue of integrity on the internet if they have the power of making certain stories seem more popular than others. They may have the ability to sway people’s opinion by dictating what information is exposed to them. It is something to consider for those who are concerned about the possible negative influence of bots online.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Give Your Existing Content a Facelift

Give Your Existing Content a Facelift

Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of qualified traffic but it is no longer affecting your ranking. Other content may be under performing and not helping your website in any way.

Making a few changes to old content can help you boost your ranking again and get better performance out of content that hasn’t had much impact. It can be helpful to revitalize old content because Google likes to see that content is current and has been more recently published. Old content may not perform well in the search engine results simply because it isn’t recent enough to get a good ranking.

Re-publishing old content with some changes can give you a quick boost in your ranking and even help double your traffic. When you update the publish date on an old blog post Google will recognize it as new content and give your site a higher ranking accordingly. You can keep content fresh by changing its format such as turning a blog with high traffic into a YouTube video or turning a video into a blog.

Diversifying one piece of content by changing it into different formats online is an easy way to keep content that performs well and take full advantage of it. You can also make changes for old content that didn’t perform as well using strategies that you have more experience with now. You may be able to get more results out of underperforming content by retooling it and publishing it again.

Although much of your old content can still be useful you do not need to re-publish everything. Choose content that you believe is still relevant and will work to boost your ranking again if you bring it back and you will see better results.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

GDPR Updates

GDPR Updates

Privacy policies have been changing rapidly as people are getting their inboxes flooded with requests to view new terms and conditions. Developers are changing their privacy policies in order to comply with new laws regulating user privacy. The General Data and Protection Regulation is a recent law that gives users new data protection rights and organizations that don’t comply could be faced with significant fines.

The emails that companies have been sending out regarding their privacy policies contain important information to users so that they are aware of how their data is being used. The new law requires that companies have user consent in order to collect their data and that users should only be required to share data that is necessary to make their services work. If a company wants to use data that is not essential information then users can deny them consent.

Although companies will be fined for not complying with the law, most are trying to find ways to get consent to collect as much data as possible for advertising revenue. They may make it much easier to give consent than it is to opt out which is one way of persuading people to provide them with the data that they want. Some companies are even stating that continued use of their service implies consent which makes it difficult for users to say no.

It is important for users to understand when they are giving consent and what they are actually consenting to in order for the law to truly protect user privacy rights. Reading through emails and notifications before consenting to how their data is used is essential for every user. Make sure to be informed about your data protection rights and only give consent for essential information to be used by any particular service.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

How Much Does Workplace Culture Play into a Successful Business?

How Much Does Workplace Culture Play into a Successful Business?

There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about what they do or they feel underappreciated it can impact the way that they interact with customers and dictate the entire success of the business. A more positive and effective work culture is one that empowers employees and helps them feel that what they do is important.

Every level of employee in a successful company needs to be empowered so that even lower level team members have plenty of work satisfaction. They will also need to be able to communicate fluidly in a system that is not structured in a hierarchical way that prevents lower level from being able to speak directly to management. A positive and open work culture helps improve customer service and benefits the company as a whole.

It is helpful for a company to have core values that every employee is aware of so that they know and understand the culture. Identify what your business cares about the most and communicate that to all of your employees so that they know what the greater meaning and purpose is behind what they do. Employees need to feel that they are part of the bigger picture of the company’s mission so that they consider themselves instrumental to a goal.

Establishing work culture can be crucial to how a business presents itself to customers and the way that employees express the company’s values. Talking about your culture to employees, improving the flow of communication and helping each employee feel valuable can have a positive impact on the business. Many different factors can create success but one of the key strategies is workplace culture.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Basic Social Media Post Checklist

Basic Social Media Post Checklist

The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to have certain strategies in place to get a higher engagement rate.

These are some guidelines for how to put together an effective social media post.

Use Attention Grabbing Headlines

You need to give users something that they will be immediately drawn to through your headline. You can use tricks like promising a specific benefit, asking a question to get more interaction, creating a sense of urgency and triggering curiosity or emotion.

Include Hashtags

It is important with social media posts to include hashtags because they can increase the visibility of the post based on popular topics. More people are likely to see your post if you include a clickable hashtag that they can look through and see your content.

Use Quotes to Provide Compelling Ideas

Many effective social media posts incorporate quotes that provide people with information, inspiration or knowledge. Quotes from a known expert can be especially compelling because people will want to hear their insight on certain subjects related to your brand. Including an image or graphic can make quotes stand out and catch users’ attention.

Create Highly Visual Posts

When it comes to social media, images can be critical because visual posts tend to get more engagement, shares and clicks. Even if you are posting an article it can be helpful for the featured image from the article to appear within the post. The images that you include in your posts can quickly get more of a response than simply adding text.

There are many other ways to improve your social media posts but these are some of the most essential elements to focus on as a basic checklist for your content.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

UI and UX… What’s the Difference?

UI and UX

The world of design can be categorized in different ways and one of the distinctions that can be helpful to learn about is UI versus UX. When people refer to UX they are talking about User Experience Design while UI refers to User Interface Design. Both elements work together and are equally crucial in the creation of a complete and effective design.

The world of UX design is a more technical and analytical field while UI is more focused on graphic design. UX has more to do with the function of a product such as the code that gives it structure and UI is related more to the presentation and cosmetics of it. The two are both equally important to a product’s success and each would not be able to exist without the other.

Essentially user experience design or UX is the process of enhancing customer satisfaction by improving the usability, ease of use and pleasure of using a product for customers. Products that are functional and easy to use have a good UX design and tend to work better for businesses. The UI of a product as more to do with appearance and how it represents the brand which can also be very important for customer satisfaction.

When it comes to product design, functionality as well as the look and feel need to be the highest level in order to achieve more success. The balance of both types of design can determine how customers interact and enjoy a product. Something needs to be easy to use and look great otherwise you risk negative reactions from customers.

UX and UI designers work closely together to make a product that works great, is aesthetically pleasing and most importantly appeals directly to customers and sells well.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.