Going live on Facebook can be a great promotional tool that allows you to really connect with your audience, get their feedback and provide them with important information. Brands use Facebook live to promote events, let customers know about new products or simply give users a behind the scenes view of their business. Marketing with Facebook live can be effective if your live broadcasts are carefully planned, interactive and targeted for maximum effect.
It is important to promote your Facebook live broadcast before it takes place so that you can make sure that people know about it and are more likely to tune in. Your broadcast won’t be useful if no one is watching so make sure to post about the day and time, as well as some highlights about what you will be discussing prior to the event. You can also think about timing the broadcast at a good hour of the day when your target audience will be most likely to tune in.
Your live broadcast will also have more of an impact if you prepare beforehand or even practice what will take place. If you are giving a talk about your company or discussing new products, make sure you have at least a loose script so that you don’t get stuck. You should also make sure you have a good lighting set up and a setting where people will be able to hear you clearly.
Another thing to remember about Facebook live is that people like to interact with you during the video. Make sure to be responsive when people tune in by talking to them, responding to their comments and questions as they come in rather than just performing a long monologue.
After you finish your broadcast, make sure to analyze the results to see what works the best for your audience.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.