5 Reasons Your Google Ads Aren’t Getting Results

5 Reasons Your Google Ads Aren’t Getting Results

With paid ads most marketers expect guaranteed results but unfortunately this isn’t always the case. Some businesses struggle with low conversion rates from their Google Ads or their ad doesn’t show up in search results because they made a simple mistake. Drivings sales with paids ads isn’t always a simple fix but there are ways to make sure you get more results from Google ads.

1. Disapproved Ads or Keywords
Once you create a Google ad, it goes through an approval process before it becomes active. Many businesses are not aware that their ads have been disapproved or have limited approval because of some issue with Google’s advertising policies.

2. Poor Ad Scheduling
If you don’t set a specific schedule for your Ad to run it can automatically run at all hours of the day which usually leads to low impressions. Targeting your ads at the right time of day can ensure that your audience is seeing them when they are more likely to be searching.

3. Poor Location Targeting
If you haven’t set up your location targeting properly you may be getting low results or your ads may not even show. Your targeting should not be too narrow but it needs to be set to where your target audience is searching.

4. Your Landing Page Doesn’t Match
If your ads are showing but you have low conversion rates it could be due to your landing page. When customers click on the ad they need to be directed to a landing page that matches the specific keywords.

5. Negative Keywords or Low Bids
Marketers creating negative keyword lists often will accidentally match negative keywords with targeted keywords which prevents the ad from running. Keyword bids that are too low can also mean the ad won’t run.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Reddit Drives Huge Traffic- Are You On It?

Reddit Drives Huge Traffic- Are You On It?

Most marketers focus their energy on apps like Facebook, Instagram and Snapchat but they may not be familiar with other platforms that are quickly growing in popularity. Sites like Reddit are becoming more important for the online community as users consume hours of content on the app. Reddit can seem different and confusing at first for marketers who have never used it before but it can be great for highly targeted content to reach a bigger audience.

Reddit is a highly customized experience created by a very engaged online community but marketers haven’t yet fully embraced its potential. Businesses that are able to become part of the community and add value to it will start to see major benefits including increased traffic, a more recognizable brand, a way to showcase and test new products, and being able to reach your audience based on their interests. The customization on Reddit can help you connect to a niche audience and reach the people who will be the most interested in buying your products.

A recent report revealed the extensive reach of Reddit which has grown rapidly to reach around 1.4 billion views per month. The platform was recently redesigned which also helped increase video views, posts and engagement with users. After all of this growth, Reddit is now the number 3 site in the U.S. and number 7 globally.

Engaging with people on Reddit can lead to new followers and a major traffic increase to both your Reddit page and your company’s website. Reddit users like to engage with posts and interact with the things that interest them. If your company creates relevant and interesting content then you can start to see huge increases in your engagement, overall traffic and sales through your web page.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

What are Your Content KPIs?

What are Your Content KPIs?

Marketers need to be able to create quality content that not only reflects their brand well but also gets real results. It is important to be able to measure the success of your content through your KPIs or key performance indicators. Having KPIs in place will give you some measurable values of how effectively your company is achieving your top objectives in marketing campaigns.

Establishing KPIs starts with clearly defining what your business goals are on a strategic and logistical level. When you have a list of goals it can help you consider how certain metrics or KPIs tie into that goal and how much your performance should reflect your success. You should be able to keep track of your business goals and KPIs so that you know the scope of your marketing campaign.

When you consider KPIs for your marketing campaign you can choose different metrics that you think will best determine the results of your content. They could include measurable changes such as traffic volume, engagement, content effectiveness or resolving audience needs. If one of your business goals is to reach more people, then traffic volume and engagement will be important KPIs to track with your content.

Using analytics to measure KPIs will be crucial throughout the course of your marketing campaign. As you receive data from your content you can be creative in translating it so that you are able to apply your insights in different ways to adjust and improve your content. KPIs can help you come up with new ideas to create content that you think will get better results.

The most important thing about KPIs is to take action and use them as a way to make progress in your marketing so that you are able to reach more goals with the content you create.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

2019 Latest Instagram Features

2019 Latest Instagram Features

Social media sites like Instagram are constantly updating their features to keep content fresh and exciting for users. It is important for businesses to stay up to date on all the latest features that Instagram provides so that they know how to reach people and stay relevant online. Social media continues to change at a rapid pace and new features can give you unique opportunities to promote your brand and keep people interested.

One of the new features that can be especially useful for businesses is the ability to automatically schedule Instagram posts. This means you can use your profile to schedule a post at the time when your audience is more likely to see it and you won’t have to wait to get it set up. Scheduling posts can help save time and allow you to get better results from perfectly timed content.

Another promising feature is the ability to add clickable hyperlinks to your profile including usernames and hashtags. This can help you direct users to another page or allow them see more content related to your business by clicking on a hashtag. Upgrading your profile with more links can help you get traffic to other places and represent your brand.

One of the most exciting new features for businesses is the addition of shoppable posts which will now be available to all Instagram business accounts. A shoppable post means that users will be able to click on a particular product featured in a photo and be redirected to your main website where they can purchase the product. Shoppable posts tag products with a brief description and the price so that users can easily click through and purchase something.

These are just some of the useful new features available on Instagram this year that will be especially beneficial to businesses.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Can You Still Get Organic Reach on Facebook?

Can You Still Get Organic Reach on Facebook?

Anyone managing a Facebook business page may have noticed the drop in views, interaction and organic reach in general. It can be more difficult to reach people through organic posts on Facebook now since Ad content has dramatically increased and made the news feed more competitive. Marketers may struggle to get any engagement on their organic posts due to the sheer volume of content being published on Facebook from other businesses.

Facebook has also recently changed its news feed algorithm which has caused an even greater drop in organic reach for many marketers. The platform made a change to shift the algorithm so that users would see more posts from their family and friends rather than businesses. In spite of these changes, it is still possible to see some valuable reach from your organic posts if you are careful about the type of content you publish and when.

Understanding the different factors that come into play when Facebook ranks certain posts above others can help you generate content that will show up in people’s news feeds. For example, Facebook ranks live videos higher in the news feed and videos with higher watch and completion rates. It also ranks based on certain words that indicate important events such as “congratulations”.

Familiarizing yourself with how Facebook’s new algorithm works can help you choose the type of content that is more likely to be seen. Your organic posts that facilitate more interaction and incorporate video will have a greater reach than other types of posts. Content should be infrequent and highly targeted in order to get more of a response.

Ultimately, marketers need to get smarter about the way that they post rather than publishing as much content as possible. They will also need to balance plenty of paid content with their organic posts to continue to expand their customer base.  

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

New Social Media Platforms Coming in 2019

New Social Media Platforms Coming in 2019

While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different outlets to connect and businesses new opportunities to market to specific groups. Watching out for the social media sites that start to gain popularity can keep you ahead of the game.

Amazon now offers its own social media platform called Amazon Spark that provides users with a feed of stories and images from Amazon customers. They receive personalized content based on their interests and shop for products while interacting with others on the platform. Users must be prime members to use the site and need to make a minimum amount of purchases.

There are new short video apps and platforms including Lasso and Facecast which allow users to post short content or live stream videos. Lasso focuses mainly on short videos that users can create with different filters and effects while Facecast also has live streams and live video chats as well. Both allow you to view popular videos and meet people with common interests.

Another social media platform called Kik focuses more on messaging and interacting than sharing media content. Kik offers users more privacy than other types of messaging services like on Facebook or Snapchat. Users don’t need a phone number to register and can remain anonymous by simply using a screen name.

Other apps are gaining popularity such as Foursquare Swarm to track places you go and share spots with friends. Vero is another social network that focuses more on social interaction and less on media with more organic connections. Familiarizing yourself with some of these new social network platforms can help you prepare for the next big trend in online marketing.

 

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Developing Your Social Media Budget

Developing Your Social Media Budget

Marketing on social media is now a crucial component of every company’s advertising campaign. You need to be able to plan and organize your social media strategy in a way that doesn’t stretch your overall budget for marketing. Setting up a specific social media budget can help you make sure that you are spending the right amount to see benefits but not break the bank.l

Although your regular social media posts are important, paid advertising is becoming a bigger part of most platforms in order to reach more people. You will need to determine how much money you are able to spend on social media ads and how you should spend it. How much you are able to spend on social media depends on your overall advertising budget and what percentage of that you think will be necessary for certain websites.

Deciding how you spend your social media budget can be determined by first outlining your brand’s goals. If you are hoping to increase brand loyalty, improve customer retention or focus on more sales you will need to develop your social media budget accordingly. You can choose where to allocate a certain amount of funds depending on your goals such as deciding how much to spend on influencer marketing versus paid ads.

As you create a social media budget you will need to develop content that will help you make the most out of the money you spend. Repurposing old content can sometimes help you stretch your social media budget if you don’t have much to spend. You can edit and adjust old content to use for new advertising campaigns to reduce the amount of money you spend on producing media.

Once you have a social media budget in place you can always adjust it depending on the success of your campaigns.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Super Bowl Social Media Strategy

via GIPHY

The Super Bowl is an event that brands can take advantage of to get attention from the large audience that tunes in to watch the game every year. Millions of viewers watch the Super Bowl and marketers are always looking for ways to interact and engage customers in the days leading up to the game. Social media is a great place to become a part of the conversation and promote your products to the Super Bowl audience.

One way to get customers involved is to create a hashtag about the game and have a contest that they can participate in. You can find a way to link your product to the game and ask users to post their own content for a prize. Giveaways and prizes can be a great way to get people involved in your brand and become more familiar with your products.

Snapchat can be critical for promotion during the Super Bowl because people use the app most often during social events. You can create a lens or a filter for the game to increase your visibility and get your target audience to interact with your brand. You can use Snapchat’s Snap to Store tool to measure how many people visited your store location after using a filter.

Pinterest can be another great social media tool for the Super Bowl as many people plan their parties using Pinterest boards. Brands can advertise their products on Pinterest especially if they are a food or drink brand or offer party-related products. Focusing on Pinterest in the week prior to the game can be the most effective strategy.

During the game, users tend to want to post and share their reactions about the event. You can time brand posts on Facebook and Instagram during points in the game where people are more likely to share, such as right after a touchdown.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Finding the Right Influencers for Your Brand

Finding the Right Influencers for Your Brand

Influencers can be a great way to tap into your target audience and reach them in a way that is more personal than a paid advertisement. Social media influencers can have a huge impact on consumer spending and they can provide a strong boost for your brand. However, it is important to find the right influencer to make sure your products and your message are reaching the people most likely to be interested in your company.

Although the number of followers and other metrics might be an important factor for an influencer, the first thing to consider is their relevance to your brand. Is the influencer’s content in line with your brand messaging and does their personality match your image? You will need to have a clear understanding of what their content is all about and how it resonates with their audience before you choose them as an influencer.

The next thing to look at is their level of engagement and reach to their core audience. Someone may have a lot of followers but it is more important that they have a high level of comments, shares and overall engagement. The amount of traffic and unique visitors that they receive can also be useful to know so that you have an idea of how many potential customers you can reach.

Another aspect of influencers to consider is how authentic they are to their audience in their recommendation of products. If an influencer posts content that is more personal, genuine and they seem to authentically approve of the items they are discussing then it can be more beneficial for your brand. Whatever type of content they create whether it is instagram photos, video blogs or written blogs, they need to be trustworthy to their audience so that your products will sell through their influence.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

Who is Your Target Audience?

Who is Your Target Audience?

When it comes to marketing campaigns, one of the most important first steps is figuring out who your target audience is and how you can reach them. Focusing your campaigns on a target rather than simply trying to reach as many people as possible can be more effective and lead to better results. When you know your target audience you can create campaigns that are more direct and reach the people with more potential to buy.

Your target audience is the demographic that is most likely to be interested in buying your products or services. This could be determined by age, gender, financial status, location, marital or parental status and a number of other things. You can narrow down to more specific demographics by looking at who buys your products more often or who is in most need of your services.

When you know who your target audience is you can start to craft a message that will resonate most with them. You should always learn what you can about your target audience so that you know how to approach them in ways that anticipate their needs. Knowing more about your target audience helps you establish the right tone and message so that they will be more interested in your advertisement.

In order to create the best message for your target audience it can be helpful to pay attention to how well your advertisements are working. Using analytics to track who is responding to your campaigns can help you assess their effectiveness. You can also start to monitor sales, new customers, web traffic and other metrics to help you determine the success of your targeted campaign.

Focusing in on your target audience can help you experience more success in your advertising efforts. Customizing and adjusting your campaign to suit your target audience will allow you to see better results from any type of ad.

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.