If you know about Google’s Page Rank, it’s also important to understand exactly what Author Rank is and how it affects Page Rank and rankings in general. It all begins with creating a profile on Google Plus that is linked to your website content. Although making this addition is easy, there is more to it in order to effectively boost your search engine results.
What: In an attempt to further fight spam and integrate social signals, Google has introduced Author Rank. This is a measure of your social influence and success, meaning that Google takes into account the number of people who have added you to their Circles, how often you update, your social mentions and more. More content and more social interactions = more authority and better Author Rank. Take a look at how Google places emphasis on a credible author. Not to mention that a visual element provides a competitive edge that will help increase click-through-rates.
Why: Since your Google Plus profile is linked to your real name, picture, email address (and sometimes phone number and address) it’s a credible source and proof that you’re a real person. On top of that, being in more Circles will show that you are a voice of influence in your respective industry. The assumption is that you can provide more benefit to consumers rather than any other site that have not gone through the vigorous steps and verification to add the Author tag. Once the Author tag is added, it’s easier for Google to track the quality of your social associations and apply it towards your site’s Page Rank.
How: Once you’ve signed up for Google Plus, you just need to add a small code to the bio page on your site and the corresponding URL to the Contributor To section of your Profile. (Don’t worry, it’s nothing fancy or advanced.) Click here to for an in-depth tutorial for adding the rel=author tag to your site.
Fighting web spam isn’t an easy thing to do and social signals are a way to combat it. So, webmasters rejoice! This tool can only help add more visibility to your website and increase your trustworthiness. To learn more about how Author Rank can affect your SEO content, check out this handy infographic here.