What a month it’s been! Google has released 52 search quality updates over the past month and it’s felt like non-stop changes in search results.
While you can check out the entire list here, these are a few that stood out:
Smoother ranking changes for fresh results. This update is meant to help users easily find fresh, breaking news stories. For example, if you search “Google Panda Updates” you can expect stories about the latest update (Panda 3.6) to be at the top of the search results. This is slight factor plays a minor role in ranking changes and you can expect more to come as the algorithm is tweaked to be more sensitive to fresh stories.
Keyword stuffing classifier improvement. Google has designed a keyword stuffing detector so that they can better seek out sites that are participating in this outdated and ineffective practice. As we can assume, this was one of many signifiers used in the Penguin update, which solely targeted “webspam”.
Less snippet duplication in expanded sitelinks. It’s a well known fact that Google is averse to duplicate content and content that is used over again site wide. With this update, Google is working on reducing duplicate snippets of expanded sitelinks. This means that you’re less likely to see the same content summary of related topics that you’re searching for. In another related update, Google also worked on displaying the beginning of the content on each page for snippet results to give users a better idea of what they’re about to click on.
More authoritative results. This is a vague mention of an important update. Google has updated a signal that they use to find more authoritative content. Perhaps this is related to the PageRank update, although it technically occurred in May.
What do you think of last month’s search updates and do you think they’re helping you prepare for changes in the upcoming months?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.