Do you need to add more SEO content to your website? And how much and how often is it needed?
More, More, More
These are difficult questions to answer without knowing more details. The important thing to remember is that since Google’s Panda Updates, your site’s quality is becoming more important. That’s right, quality over quantity. This shouldn’t come as a surprise to anyone with half a brain, but you’d still be surprised at how many clients are firm in wanting to add 10+ pages/blogs per day!
Who Comes First in Optimization
Think about it… if you’re adding that much content a day, how much of it is actually good, useful and meant for actual human beings? All along, SEO consultants and other experts have told us to build sites for people first and then optimize for search engines.
This isn’t a new concept.
What to Do with New/Old Pages
Instead of focusing on adding more pages and looking at a set amount of pages per month, it’s time to shift your focus. Sure, this strategy is more time consuming and requires more critical thinking, but it is a move that will be well worth it in the end. By looking at your Google Analytics account, Page Rank, or whatever measurements you’d like to use, you can make a list of effective pages on your site. These pages will rank well for relevant terms and have strong staying power in search engine ranking reports.
As much as you don’t like to admit, there are some pages that aren’t receiving as much attention… or the attention that they deserve. Don’t delete these pages and feel like you have to start over. In fact, the age of these pages can work to your advantage once you rework the content and re optimize.
While continuously adding mountains of content may seem like an easy and logical thing to do, it’s better to take a break sometimes. Re optimization is a complex process and there’s no shame in asking for help. Contact us on any questions and find out how we can help!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.