From a promotional standpoint, an exhibition stand should be an attraction factor with an important first impression. If you are planning to use an exhibition stand in your next promo campaign for your business, then you may consider implementing the following tips:
1. Goals and Audience
When designing the exhibition stand, you should have your target audience in mind. You also need to have your goals factored in so that you are clear on what you want the stand to help you achieve. With the two issues, you can have set objectives for the exhibition. Thus you can set the values and messages you want based o the products or services you are promoting.
By knowing your target audience, you can design the stand to make it attractive to them. Consider their needs and wants, how they view your products or services, and how they would interact with you at your stand. Get it right with the design, and it will help attract the right people to your exhibition stand.
2. Space
In an exhibition show, you will be allocated a particular, and we will help you utilize it to the max. The exhibition stand should have a flow, and we can achieve this by excluding physical barriers in the design. We also strive to minimize the number of features needs while ensuring we drive the message home. To achieve this, we cleverly think about your target audience, what their interests and what you want them to do at your stand. As such, your exhibition stand should be inviting.
3. Height
Vertical space is where you should focus your efforts. We will construct an exhibition stand that has the right height that helps to enhance visibility and get your business noticed. The correct height will be able to create room for display logos and signage should be placed high up.
4. Lighting
Lighting is essential in enhancing the visibility of your exhibition stand. It makes the displays clear and visible, thereby helps to draw in interested prospects to your business’ stand. It is possible to create lights that evoke an attractive mood and atmosphere while highlighting your message. We can use an array of lights such as LEDs, spotlights, and colored bulbs to enhance the desired effects when showcasing your brand.
5. Materials
Regarding the design, the materials used to construct the exhibition stand plays a significant role in how effective it will be in conveying the message you want. For a modern or contemporary feel, we recommend the use of metal or plastic. Timber, on the other hand, will help create a natural or traditional feel. By using expert exhibition stand services you can be sure that your stand will reflect the impression you require. Overall, you need to take some time and evaluate the type of materials you would want and how best they can represent or reflect your business brand.
6. Text
How will you communicate the message you want to your target audience? A bit of audio is essential, but the primary form of communication will be via text. It should be simple, get it short and free or jargon. Use a concise language. People are rarely interested in long sentences. So, we suggest that you play it safe by coming up with a snappy tagline or slogan and you can use and ensure that it drives the message home. Sue a clear, easy to read font.
7. Graphics
When you think of the visuals for your exhibition stand, you also need to take into account the graphics. They should complement the text; therein, they can be as impactful regarding capturing the attention. And as with the text, it is essential that you keep the visuals and graphics in the signage simple. Work with the colors of your company’s brand. Use high-quality images and make sure they are relevant to your company as well as promotional goals.
8. Interactive Activities
You can make a stand more engaging by adding interactive elements that can help the interested prospects to immerse themselves in your business’ brand fully. We have a team that will get you to come up with the creative touches such as videos, VR headsets, touch screens, activities, as well as live product/service demonstrations. We also do recommend that you throw in sound into the mix so that your promo approach will have audio-visual elements that create an impactful experience for all visitors.
Are you planning an exhibition stand for your company? Use the tips given above to come up with something attractive and interesting to your target audience. Remember, it should be something that's effectively communicating the promotional message you want.
