LinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.
LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.
More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.
Here are 5 of the best marketers to follow on LinkedIn:
- Beth Comstock – Chief Marketing Officer at GE
Comstock focuses on important topics like business innovation which has become central to how General Electric operates.
She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.
- Brian Solis – Principal at Altimeter Group
The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.
Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.
- David Edelman- Partner at McKinsey and Company
Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.
His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.
Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.
- Don Peppers – Co-founders of Peppers and Rogers Group
Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.
He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.
- Steve Rubel- Chief Content Strategist at Edelman
Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.
Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.
These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.
There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.