Search engine optimization is considered to be an art to some and a science to others. I’d like to look at it as a mix of both. No matter what you believe, it’s important to avoid these common mistakes:
- Forgetting about keyword research – People often feel tempted to use the first words that come to mind. Remember, it’s not about the words YOU think are relevant to your business, but what customers think. Keyword research is important to see if anyone is actually looking for specific words/phrases.
- Feeling too attached to general keywords – Many times people aren’t too thrilled about niche keywords or phrases that include a location. They may have their mind set on “dog groomer” when what they really need is “Los Angeles dog groomer”, “gentle dog groomer” etc.
- Expecting too much – Clients can sometimes get frustrated with SEO as a service because it’s not tangible and it can take a while to see results. This means that you won’t instantaneously show up under relevant keywords, so don’t trust anyone that tells you otherwise! Patience will be your best friend as consistent SEO is a long-term investment.
- Linking with useless anchor text – Resist the urge to link with words like “Click Here”. Example:
Bad: Click here to learn more about internet marketing design.
Good: Learn more about internet marketing design today!
Is there anything else you’d like to add? Remember, the best way to avoid the pitfalls of SEO is to get educated or ask the experts for help.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.