Are you feeling overloaded by social media marketing news? If you find that there’s just too much to keep up with, here are 3 recent stories that caught my eye:
The Like Log Study by Yahoo! Labs
WHAT: This is a study that is a must read for statistics-fanatics and social media lovers alike. Over a span of 3 months, Yury Lifshits compiled an overview of Facebook Likes, comments and shares of some of the biggest websites and provides insight into what it means.
WHY: Did you know that social media engagement sharply after the first day it’s posted? Timing is everything and it’s possibly why social media optimization is becoming more important.
WHAT: Is Twitter becoming so overflooded with Retweets that they’re actually becoming meaningless? In terms of “usefulness” and originality, RTs may be losing their weight, but what about when it comes to etiquette?
WHY: Last month, we dug a little more into retweeting. This article is thought provoking as we delve into netiquette and how it plays into interacting with your peers.
WHAT: A quick overview of how successful brands are playing the social media game. It’s never a bad time to look at some best practices and to see how others are using the multi-channel strategy.
WHY: As much as we’d like to “win” solely using Facebook, Twitter, SEO, or PPC. It’s probably not going to happen. Diversifying your online efforts will give your business better leverage when it comes to amplifying your brand message.
So, after browsing these three stories, what do you think? Are there any other stories that have caught your attention and why?