Basic YouTube SEO Optimization

Basic YouTube SEO Optimization

Most businesses have begun to realize how crucial it is to use YouTube as part of a media marketing campaign. In addition to making lots of great video content, incorporating some optimization techniques can make your YouTube videos more effective through greater visibility in a search. SEO strategies can help ensure that your video comes up first, not only in a YouTube search but also through Google and other search engines.

YouTube allows users to manually add their own title, description and tags to make it easier for people to find your content. The first step in optimizing your video is using these options to your advantage so that you increase your visibility through the right keywords. You can use lots of keywords research to make sure you are adding the right terms that focus on user intent and make it more likely for them to find you.

Tags are important because they add keywords to your video and help classify the content. Make sure to only use relevant tags and avoid simply adding popular tags to make your video more visible. Picking the right thumbnail can also be helpful in appealing to users so make sure to pick an interesting image that shows your content is exactly what they are looking for.

Other advanced settings can also help improve visibility such as allowing embedding of your video. If your video can be embedded it means anyone can add it to their website which increases the rate at which it will be shared and viewed. Videos can also include a call to action so that the viewer can continue by clicking through to your website or other content you have created.

Part of optimizing means distributing your content as much as possible so that you can increase views and extend your reach. Make sure to share your videos on all social media to get better results.

Slack VS 5 Alternatives

Slack VS 5 Alternatives

Many modern businesses enjoy the benefits of using a messaging service like Slack in order to chat and collaborate with coworkers. However, Slack isn’t the only option for this type of communication tool and some are turning to alternatives to help facilitate workforce interaction. Here are some of the best alternatives to Slack.

1. Fleep
This communication tool is useful in its integration of email as part of its features instead of trying to replace it completely. Users can chat through their email inbox using Fleep and still use the regular email format to communicate.

2. Google Hangouts
Although it is not a free service like Slack, Google hangouts but it is an effective tool for sending direct messages and communicating with coworkers. Google Hangouts uses “rooms” as thread based conversations for people to collaborate on projects or ideas.

3. Workplace by Facebook
While Facebook isn’t a traditional platform to use at work, it actually has tools available for collaboration so that a team can live chat even with other companies. Chatting with outside companies can minimize some of the issues that come up with more traditional email conversations.

4. Microsoft Teams
As part of the Microsoft Office 365 tools, teams allows companies to use instant chats, audio/video calls and other features. Microsoft teams is mainly used in larger enterprise companies but smaller companies can use the free version of the tool if they don’t have a Microsoft plan.

5. Stride
Many people use Stride as a free version of group chat, video conferencing and other built-in collaboration tools. It has unique features to increase productivity such as isolating and saving specific tasks from conversations.

While Slack may be the most well-known workplace chat tool, there are plenty of equally useful alternatives that make it easier for coworkers to collaborate and share ideas.

Best Social Media Analytic and Reporting Tools

Best Social Media Analytic and Reporting Tools

Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiveness of their campaigns. Reviewing and paying close attention to analytics makes it possible to adjust social media campaigns until they get the kind of results you are looking for.

Finding the right analytics tool for your business means being aware of the most popular tools that have proven effective for many different kinds of companies. One of the biggest and most utilized tools is Google Analytics for both the performance of your website and your social media campaigns. Google Analytics allows you to see which platforms, specific posts or advertisements brought more people to your site.

Another great analytics and reporting tool is through Brand24 which is created specifically for web and social media monitoring. Brand24 is a paid tool that helps you analyze the performance of keywords on Facebook, Twitter, Instagram, and YouTube. You can also track engagement, influence, hashtags and other important aspects of your social media campaign.

One of the best social media monitoring tools is Cyfe which allows businesses to sync up data from many different kinds of marketing campaigns. Cyfe is especially powerful because it has multiple dashboards and integrations so that you can analyze many sets of data. It is useful not only for social media campaigns but also other marketing tactics like email, SEO, and online advertisements.

There are many analytic tools that can make it easier to keep track of your social media campaigns and look at data from your platforms to determine their effectiveness. Exploring different options can help you make sure that you choose the right tool for your business’ specific needs.  

Instagram Shopping 101

Instagram Shopping 101

Since Instagram added shopping options to the newsfeed and more recently to the stories feature, more businesses are finding ways to showcase their products to potential customers. Shopping posts appear as sponsored ads as users scroll through their Instagram account or when they are watching a series of stories. Instagram shopping posts allow you to tag products so that customers can click through to your website where they can purchase the specific item you are advertising.

In order to use Instagram shopping you simply need to set up a business profile in Instagram and add a shop section through your Facebook business page. Your Instagram account will then be reviewed and approved so that you can have access to the shopping feature. Once the feature is available you can add product tags and stickers to your posts and Instagram stories.

The shopping feature is beneficial to both businesses and customers alike because it allows brands to increase their visibility while helping shoppers find the products they will love. Businesses can provide appealing images of their products and tag up to five products per photo or video. With Instagram stories you can add one product sticker per story with colorful text that users can tap on to see more details about the item.

Instagram may also add a shopping channel on the Explore page which will allow users to browse through multiple brands and products based on their interests. People will be able to discover new businesses as companies also will be able to expand their reach to a bigger audience. The shopping feature overall is a way for people to view products that they might not have found on their own.

Using Instagram shopping is crucial for both small businesses and larger companies that want to reach people where they spend the most time online.

Are You Listening on Social Media?

Are You Listening on Social Media?

One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the content and information that you want to reach people, it is also about listening to what people want. Your brand can become more successful if you take the time to listen through social media monitoring tools.

Social media monitoring is a great way to get to know your audience and analyze crucial data that will help you produce more effective campaigns. Monitoring things like brand mentions, strategies from your competition, back links and many other tools can help you improve in your industry. Social media monitoring also makes it easier to create targeted campaigns for your audience and connect with potential customers.

One of the most useful aspects of social media monitoring is being more aware of what customers are saying about you and improving your relationships with them.

Certain tools like Awario, Agorapulse, Tweetdeck and other companies offer social media monitoring so that you can track important information on the platforms that you use. These kinds of tools make it easier to identify leads and find people who are looking for recommendations so that you can reach them with your products.

These kinds of monitoring tools also make it easy to identify influencers and brand ambassadors that can target your potential audience. They can help you organize your mentions and be more aware of who is talking about your brand and what they are saying. Social listening allows you to learn and discover better ways of reaching people and how to adjust the way your brand is perceived.

The most important aspect of analytics and social listening is taking action on what you learn to improve your brand for the benefit of customers.

5 Warning Signs of a Bad SEO Firm

SEO_Agencies

Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in California can considerably harm your business.

But then, how do you figure out a bad SEO agency in California? To help you do that, this article focuses on how to recognize a poor quality SEO firm that can not only fail to drive traffic to your website but also pull it down altogether.

Below are the 5 Warning Signs of Bad SEO services California.

1. They Promise a Specific Number of Links Every Month
Companies that guarantee a set number of links per month are probably using black hat techniques or automated link building strategies. Useful links are as valuable as gold dust. They’re not easy to come by. The best links come from sites that are relevant to your industry. For instance, a link from a news article or publication that is relevant to your business tends to drive traffic to your site.

Obtaining these links can take a lot of time and work. So, there’s no way an SEO agency can guarantee a specified number of links each month unless they’re using black hat techniques.

2. They Promise to Bring In a Set Number of New Users
Whereas good SEO techniques increase website visits, it’s impossible to forecast the exact number of new users. Agencies that promise you a specified amount of traffic are simply lying to you.

And, if that promise is somehow true, you can rest assured that much of that traffic will either be irrelevant or inauthentic. Get an SEO agency that focuses on increasing traffic by looking at the overall trend instead of a quick jump up in users.

3. They Lack Transparency
Lack of transparency is one of the crystal-clear warning signs of a bad SEO agency. SEO companies that are hesitant to share their previous results most likely have nothing substantial to show you.

A reputable SEO agency should be willing to showcase their successful efforts with pride. Of course, you don’t expect perfection from an SEO firm and having a few failures in the past is unlikely to compromise your business.

You are right to choose an agency only if their success stories outweigh their previous failures. Stay away from companies that are reluctant to show you any results they’ve had with their current or past clients.

4. They Send You Cold Emails
Agencies that send you cold emails out of the blue are probably sending the same to thousands of other people. It’s a clear sign that such an agency hasn’t even taken time to research on the right clients to contact. Instead, they’re trying what is called “a quick numbers game.”

A good agency will first research your business to find out whether they can be of help to you. On the other hand, a bad SEO firm will not research your business and will employ a generic approach when doing your marketing.

seo techniques

5. They Promise Top Ranking in a Short Time Frame
Never engage in business with an agency that promises you top page ranking within a short span of time. Google does ranking periodically and not on a regular basis. There’s nothing you can do to speed up the process.

Your ranking depends on other site rankings, and it can take weeks or months. Google compares your site to other sites in the same niche to determine relevancy and popularity.

So, if someone tells you they can hasten your ranking process within a short time, it’s a hoax, and you may lose your hard-earned money if you fall into this trap. Search Engine Optimization can’t be done hastily unless it’s done poorly.

Why You Can Catapult Yourself Into Success Through Online Learning

Why You Can Catapult Yourself Into Success Through Online Learning

The Internet has removed our need to leave the house, or to be confined to one specific geographical location in many ways. From online shopping to looking for jobs online, to even searching for romantic partners, having the Internet connection can satisfy a wide variety of individual needs, without even having to leave your house or even to get dressed. Receiving an education is also something that can now be accomplished solely from the comfort of your home.

Many thousands of online courses exist, teaching an almost endless number of skills. CoursesforSuccess.com is just one such website that has hundreds of courses to help improve your professional skill set, allowing you to become a much more attractive option to potential employers in your field.

Previously, online courses were seen as a scammy way to get a few hundred dollars out of people. Now, there’s a wealth of courses online that have been carefully curated by professionals who wish to share their expertise. Even then, there are several accredited universities where advanced degrees can be earned almost entirely via online learning. There is new monitoring technology that allows for secure exam rooms even when testing is done via computer.

In addition, more and more learning establishments are taking their credentials online to serve a wider range of students.

There are numerous benefits to choosing to learn online as opposed to having to go to a dedicated school, such as:

Course Flexibility

Many people choose not to seek higher education because they simply don’t have enough time between the jobs they need to be at and the family they have to spend time with. This alone has been one of the major roadblocks people face in upgrading their skill sets. Simply put, a lot of people cannot take time off of work to pursue education and still support themselves.

Learning online allows you to control when you learn, where you learn, and at what pace. Lessons are pre-recorded so you can view them at any point in your day and in a place where you feel most able to actually absorb what you’re learning.

Increased Access to Support

Since the entire framework of the course is structured digitally, getting in contact with tutors or your instructors is made exceptionally easy, as most platforms have these features built-in. The better online learning sites have live chats where you can receive instant help with any problem you’re having with a specific course, while any reputable one will at least give you all the information necessary to send an email.

Nearly Unlimited Options

Real-life universities and schools can only offer programs for courses they know they can fill the seats for. They have to pay for the teacher, the space, and of course, for the maintenance of the said space. This means there’s a rather limited course selection at any brick-and-mortar institution, since there’s practically no incentive to offer niche courses when you could be filling lecture halls instead.

This isn’t the case with online learning. Since material can be pre-recorded either in video or text format and preserved indefinitely, there’s a lower initial cost in making a course and very little as far as keeping that course on offer. Photography lessons, niche programming languages, or even things like reading body language can be offered by these websites as there’s no pressure to fill seats. Therefore, the amount of things you can learn is of a much wider variety.

All of these points, plus the fact that you won’t be spending resources getting to and from a set location, mean online learning is a very attractive way to boost your resume or to learn practical skills.

Why You Need to Invest in Local SEO

Why You Need to Invest in Local SEO

Investing in local search because of having a local business makes sense. Many people looking for services near them such as dentists, restaurant owners, or plumbers take their search to Google. The top rankings there are the ones getting the business. Without optimizing your website for local SEO, you’re missing out.

We’ve created a list of some of the most powerful techniques you can use to rank your website locally. This will help you climb the search engines, rank, and get the great new business. Either follow the tips yourself, or select a professional company like KnP Net Media to do it for you.

What is local SEO?

SEO, or search engine optimization, is the practice of making your website the best choice in Google’s eyes. By using the tips below, you can show Google that you’re the best choice for the service in your area. Local SEO is doing this in a very specific area.

Step 1: Create your Google My Business page.

When you do a local search, you’ll often find the top rankings are linked to a map and have star ratings. These come from a company’s Google My Business page. Anyone can set up one. All you need to do is to register your company. When you add your details, Google will verify you by sending you a letter with a unique code on it. Simply use this code to validate your page, and you’re ready to go. You can then add things like your services and opening hours.

Your customers can also review you. Reviews are keys to getting to the top of Google. By getting a few dozen reviews along with filling out all of your information, you’ll see your business start to show in the local map pack.

Step 2: Optimize your website.

The next step is to optimize your website for the keywords that people are searching for. In local SEO, this will generally be something like ‘service+location’ – for example, plumbers in New York. Take these keywords and add it to the title, headers, and content of your website. This will tell Google that this is what your website is about, and will make it more likely to rank.

Step 3: Use location pages.

Now that you have your homepage set up, you should start adding location pages. These will target other nearby areas, and will help you show up for people not only searching for the city you’re in, but also if they search for a service in a local village near you that you can still service. If you build out lots of these, you can steadily increase the amount of traffic you get, while keeping it all local.

Step 4: Make sure your website is mobile-friendly.

People searching for local services are, more often than not, doing it on the move with their phone. This makes it a must to ensure your website appears well on mobile devices. Google also ranks these websites faster, meaning you’ll get more people finding your website, too.

Getting Your LinkedIn Content Viewed

Getting Your LinkedIn Content Viewed

Businesses often utilize LinkedIn to market to other businesses or certain demographics that are more likely to be interested in what they do. The content that you create for LinkedIn is only useful if it is visible to your target audience and you are able to get a good amount of engagement. Even if you have great content, you need to use some strategies to make sure that your articles or other types of content are seen by users on LinkedIn.

When it comes to creating content, long form status updates tend to be viewed more often on LinkedIn than full length articles. The updates are limited to about 300 words and are more effective at reaching people so that you means you won’t have to spend as much time writing them. Updates with an eye-catching first sentence are more likely to draw people in and encourage engagement.

Certain types of content can be more popular than others on LinkedIn depending on the audience you are trying to reach. In general, people like to read list posts that share a list of items such as your favorites books, blogs or podcasts. They also like to hear personal stories that can inform them or teach lessons about your professional journey in a way that resonates with readers.

You might want to share opinions that are somewhat controversial or challenge common beliefs to drive more engagement but be careful not to alienate readers. Another good strategy is to ask questions or invite others to ask you questions in the comments to get more people to respond. When you receive more engagements from your posts, make sure to reply to as many comments as possible so that people will feel heard and want to continue to interact with you in the future.

The 5 Fundamentals of Marketing

The 5 Fundamentals of Marketing

Marketing is a carefully curated practice, and has evolved exponentially in the Internet age. There are a few basics that comprise an excellent marketing model. They all combine to increase sales, revenue, and relevancy for both the business and the marketing firm representing them. Knowing them, and even more importantly, knowing how to use them, are helpful.

The building blocks of an effective marketing strategy can bring enormous success, if you know how to use them to their fullest extent. Here are those concepts that any successful marketing campaign will need to succeed.

1. Production Concept

The production concept is an old marketing tactic. Essentially, the production concept lays out the importance of the affordability and availability of a product, and marketing it as such. This concept is fundamental in the production and distribution strategy of a particular product.

This is step one of marketing strategy, but perhaps not the most important step. Production is just one part of the whole.

2. Product Concept

The product concept focuses further on the importance of a product’s relationship to its users, and how to innovate that product for more widespread use. This aspect keeps in mind that customers want the absolute best from their products, and are bound to find it elsewhere. This is really an exercise in innovation, and knowing exactly what a business’ customer base wants. It’s always best to stay ahead of the competition.

3. Selling Concept

The selling concept is one of the trickiest to pull off. This technique identifies what a customer wants for a short-term sale, thus focuses on selling one product as many times as possible to a variety of customers, but without the expectation that a customer will return. This promises quick profits. Usually, this tactic is used for “unsought goods” or goods that a customer may not have thought about buying before, and will most likely need or use one time.

4. Marketing Concept

The marketing concept of a marketing strategy is perhaps the most important as it looks at the big picture of customer satisfaction and long-term goals of a campaign. Marketers have to identify their competition in order to create the most effective strategy to outsell them and to continue to do so. This concept focuses on the importance of customer satisfaction to strategize best long-term practices.

5. Societal Marketing Concept

The societal marketing concept explores the value of customer satisfaction in relation to society as a whole. In the most basic sense, the societal marketing concept aims to connect the wants and needs of the customers to their society, making sure the marketing practice isn’t just good for the business’ success, but especially for potential, continuing, and new customers to enjoy. This more philosophical concept helps bring the business out of it, and more empathy in.

What We’ve Learned

The 5 marketing concepts are just the bare bones of a marketing strategy, but they continue to work together to create something successful.

Just ask https://www.bingdigital.com/magento/agency